Souvenir Shop Real
Souvenir Shop Real
Souvenir Shop Real
Historical Background
at the place, consuming products and services at the place, and through
their interactions with others at the place. From this perspective, the gift and
experience of travelers beyond the traditional retail shopping role. Since the
experience for visitors themselves and for their relatives and friends. The gift
self-gifts and gifts to relatives and friends help travelers share their
980 BC
countries.
500AD
RELIGIOUS RELICS
It was common for pilgrims to chip pieces off religious buildings and
home.
take home instead. Ampulla, little containers storing holy water, were
1400AD
1660-1840
knowledge.
MID 1800s
historical events.
Today, it is a niche hobby and each spoon can range from US$5 to
US$3000.
1870-1960
21st Century
The Brits are one of the BIGGEST SPENDER on souvenirs over £1.2
billion annually.
can be any item that somebody keeps for the memories it brings back.
reminder of their travels, something to show for where they have been,
something they can use to look back and reminisce about the fantastic
experience they had during their holiday. After all, buying souvenirs is part
TATAK KAPAMPANGAN 5
and parcel of the fun holiday experience. Tourists also tend to take lots of
gifts and novelties back home for friends, relatives and work colleagues.
Pampanga
Pampanga was one of the richest province in the Philippines during the
Spanish regime. Even Manila and surrounding regions were then very much
spiritual, and artistic nation builders. Up to this day, Pampanga, the place, its
clean environment that attract local and foreign vacationers and tourists
year-round to the province's many nature and recreation parks, such as the
Arayat National Park and its picnic and swimming facilities, the Candaba
swamps for migratory bird watching, the rugged natural terrains of Porac,
and the breathtaking hot spring scenery in Sapangbato, Angeles City. This is
amenities, for it houses, a booming night life and cosmopolitan haunts like
world-class hotels, resorts, casinos, duty free shopping malls and golf
courses.
TATAK KAPAMPANGAN 6
estimated number of tourists that visit Pampanga yearly for the past 5 years
(Cark, Angeles and San Fernando) is: 2013 - 1,054,363; 2014 - 1,412,714;
province.
Industry Analysis
indicates that the person has already made that journey or visited a certain
other objects. Producing, selling and buying souvenirs are routine activities
the primary reason for travel, shopping has a huge contribution when it
souvenir shop exists. Souvenir shops have long been a nice business ideas
here in the Philippines. Since the Filipinos are naturally fond of giving gifts or
“pasalubong” and the Philippines welcome a lot of tourist who are also
looking for something to bring back to their home, these shops thrive well.
topic, place and theme. The items sold often include stuffed toys, coffee
museums have their own souvenir shops, in some cases these shops sell
items of higher value than souvenir shops not associated with a venue.
Slowly but surely, the tourism industry is becoming the third growth
workers. Tourism Secretary Wanda Teo announced that the figures for
foreign visitors in the first two months of 2017 show encouraging signs that
the target of 7 million foreign tourists for the whole of 2017 is attainable.
There were 631,639 foreign arrivals in January, and 579, 178 in February,
half of them from South Korea and the United States. These figures for the
first two months of 2017 already represent 17.30 percent of the targeted 7
million visitors. At the end of year 2017, tourism statistics tallied 2,349,980
foreign visitors in the country. This year, we welcomed 2,640,231 during the
first four months of 2018. Really, businesses related to tourism industry are
people travel to other places. It is the nature of humans, to have some form
of item representing where they have travelled. That’s why, as the number of
tourist increases in the Philippines, the demand for souvenir shops also
increases. During vacation and trips, tourist will spend money in terms of
shopping. In that case, souvenir shops can grab that opportunity to promote
TATAK KAPAMPANGAN 9
the handicraft industry and all the best things that the specific place can
offer.
to be unique and offer items not found in other shops. Trends develop from
one year to the next that determine what the market is after and in what
more competitive, they must also know what the trends are for them to
decide what products to sell that will be in demand for the tourists.
PEST Analysis
Political: Republic act no. 9593. An act declaring a national policy for
funds therefore.
tourism, such as, but not limited to: travel and tour services; tourist transport
services, whether for land, sea or air transportation; tour guides; adventure
hotels, resorts, apartelles, tourist inns, motels, pension houses and home
Central Luzon and the Asia Pacific Region. It is only 60 kilometers away
from Metro Manila, the country’s capital and about 3-4 hours away by air to
major Asian cities like Singapore, Hong Kong, Taiwan and Bangkok.
that have already carved a niche in the global market. These SMEs are
ceramics, garments, gifts and holiday decors. Pampanga has also made its
mark in the food sector specifically the processed meat products - tocino,
longganisa, hotdog and ham; and sweets and delicacies pastillas, marzipan,
facilities which include the Diosdado Macapagal International Airport and the
hub, with the Clark Freeport Zone as anchor. These statements are
2015, every country has its differing values and stereotypes, and the
Philippines is no exception. Filipinos firmly believe that this country has the
countries, many core values from our ancestors remained intact and are still
who have gone to the Philippines find themselves falling in love with the
warm hospitality they are shown. It's a different kind of value system, which
has existed for thousands of years. Filipinos are fond of giving gifts and
during gatherings. No matter what kind of gift you give, the most important
protocol to follow is that your token has sincerity written over it. Gifts given
TATAK KAPAMPANGAN 12
with such intentions are more meaningful and are greatly appreciated by the
host.
the tourism industry and demand for travel and tourism. The technology that
the Philippines have right now led to an entirely new rage of tourist activities.
The attractive cars, trains, malls, and the entertainment centers are only a
opportunities for both sides of the sphere are emerging. Consumers now
have access to a range of tools that help them gauge prices, find
souvenir shops are seeing benefits as well, as technology helps them make
Internet and social media are being use also to help promote such business
supplier or business associate through video call, using a digital network for
Twitter, Email, and other Google accounts. You can order so many things
project also aims to help in promoting products of Pampanga not just for
local tourist but also tourist from abroad by having a souvenir shop that will
items and products that are well-known in Pampanga. Souvenirs like bags,
shirts, wallets, key chains and mugs that features design from different
Ligligan Parul or The Giant Lantern Festival of San Fernando, Ibon Ebun
Festival of Candaba, and Hot Air Balloon Festival of Lubao. Proud products
of Aetas from Porac will also be available for those tourists who are
interested with items made of bamboos and woods like trays, piggy bank,
medicine cabinet and wind chime. Since it is not every day that tourists get
province by the products that it offers. The souvenirs will be a reminder for
them of the special moments or events that they’ve experienced while they
events like in Laus Group Event Center. Since these are the primary reasons
why tourists visit Pampanga, it is the best way to catch them. It will also be a
good chance to introduce the shop and be well-known for tourists that come
and planning to come in the province. This will also encourage the people
proponents choose that name because they intend to provide souvenir items
that hold the memories and experiences of tourists in Pampanga and serve
as a reminder of the place. Pampanga is best known for its cuisine, earning
for the province the appellation, The Culinary Center of the Philippines.
Aside from being the culinary capital, the proponents also wanted to promote
the province more through souvenirs wherein once a person see that
particular product, they will easily know that it was from Pampanga. That’s
the reason why Tatak Kapampangan is a suitable name for the shop.
TATAK KAPAMPANGAN 16
The background of the logo is the map of Pampanga which has different
colors to show how colorful the province is in terms of culture and festivals.
It represents the wide range of designs where the products and items are
inspired of. It uses red as the color of its name since Pampanga is known as
the Christmas Capital of the Philippines. The stars are reminders of the
famous lanterns of the City of San Fernando where the store is situated.
The Store is located at RRK Bldg. Jose Abad Santos Avenue, Dolores,
and City of San Fernando Pampanga. It is in the middle of Susie’s Cuisine and
China Bank Savings. This is the best location for a souvenir shop since it is
along the highway and can be easily seen. Malls and event’s centers are also
nearby the store which is great since its target market are the tourists or visitors
of Pampanga. It is also a good thing that we are next to Susie’s cuisine since
their customers could also visit and purchase in the store after eating. The
place is also convenient for the customers since it can be easily seen and
They can arrive in the store easily whether through public or private
transportation.
Vision Statement
Mission Statement
creativity of Kapampangans.
Objectives
Marketing Objectives
business.
culture.
Financial Objectives
Introduction
manner. It structures the relationships among roles, which create and ensure
the effective operation of the total system. Under organizing, all the activities
are subdivided into various works or jobs. For all the sub-works, competent
people are appointed who become experts by doing a particular job time and
time and the organization gets the benefit of specialization. Also, organizing
for any debts taken on by the business and there will be an equal sharing of
The partners will fund the Shop with the startup capital and that
means an increase in the amount of money to be put into the business since
governing laws. More partners means more skills and more ideas to be
ARTICLES OF PARTNERSHIP
OF
TK Manufacturing Co.
the following terms and conditions and subject to existing and applicable
Manufacturing Co.” and shall operate and transact business under the said
company name.
TATAK KAPAMPANGAN 22
II
That the purposes for which this partnership is formed are: To provide
recognize profit.
III
at: RRK Building, Jose Abad Santos Avenue Dolores, City of San Fernando,
Pampanga.
IV
That this partnership shall have a term of 50 years from and after the
Exchange Commission.
VI
That the capital of this Partnership shall be the amount of two million five
partners, as follows:
transfer of interest which will reduce the ownership of Filipino citizens to less
VII
TATAK KAPAMPANGAN 24
That the profits and losses of this partnership shall be divided and
partner.
VIII
of the company. He shall have the power to use the partnership name and
in otherwise performing such acts that are necessary and expedient in the
IX
use of that name or that the name has been declared as misleading,
Serrano
A C K N O W L E D G E M E N Ta
(S.S.)
Before me, a Notary Public, for and in ___, this___ day of ___, 20___,
the same that the same is their free and voluntary act and deed.
Organizational Chart
GENERAL MANAGER
TATAK KAPAMPANGAN 27
Job Description
skills
the business
Weigh the costs and benefits of various options to determine the best
Job Specifications
ACCOUNTANT
Job Description
Ensure that statements and records comply with laws and regulations
Job Specifications
PRODUCTION MANAGER
Job Description
Job Specifications
deadline.
Job Description
Monitor competition
Job Specifications
track record on Facebook, Twitter, and other social media outlets that
a hands-on approach.
(computer-aided design)
CASHIER
TATAK KAPAMPANGAN 31
Job Description
Job Specifications
equipment
SALES CLERK
Job Description
TATAK KAPAMPANGAN 32
customer service
Job Specifications
With the ability to stand and walk for extended periods of time
MACHINE OPERATOR
Job Description
Job Specifications
QUALITY INSPECTOR
Job Description
Job Specification
PRINTING STAFF
Job Description
mistakes done.
Job Specification
Male
SEWING STAFF
Job Description
Sew bags and wallets with a sewing machine or by hand as the design
Fit, alter, and repair according to the desires of the quality inspector if it
Job Specification
Responsible individual
POLISHER
Job Description
finishes.
Job Specification
Preferably Male
PACKAGER
Job Description
Job Specification
JANITOR
Job Descriptions
Must have the knowledge on how to repair lights, fixtures and other
equipment.
TATAK KAPAMPANGAN 37
Job Specifications
SECURITY GUARD
Job Descriptions:
Inspect the factory where manufacturing are being held and also the
Check the rooms and store to ensure that locks are in place before
Monitor and adjust controls that are being regulated building system
visitors and other guest to guard against thieves and maintain security
premises.
Job Specifications
work.
Must have experience as a security guard for a year or 2; also have the
training and knowledge which provide skills and abilities to perform the
DRIVER
Job Description
Job Specifications
TATAK KAPAMPANGAN 39
Neat appearance, well spoken, courteous, and work well with little
supervision
TATAK KAPAMPANGAN 40
Policies
Every employee must come on time to work. The employees who have
disciplinary actions.
All employees must notify their superiors for their absences or late
arrival.
on duty upon entering and before leaving the business premises to avoid
theft.
functions.
TATAK KAPAMPANGAN 41
Compensation
Monthly
Position Annual Salary
Salary
General Manager ₱ 18,500.00 ₱ 222,000.00
Accountant 18,000.00 216,000.00
Production Supervisor 17,500.00 210,000.00
Sales and Marketing
17,000.00 204,000.00
Supervisor
Sewing Staff 1 10,400.00 124,800.00
Sewing Staff 2 10,400.00 124,800.00
Machine Operator 10,300.00 123,600.00
Printing Staff 1 – Shirt 9,984.00 119,808.00
Printing Staff 2 – Shirt 9,984.00 119,808.00
Printing Staff 3 -
9,984.00 119,808.00
Wallets/Bags/Mugs
Quality Inspector 9,923.00 119,076.00
Cashier 9,500.00 114,000.00
Sales Clerk 1 8,000.00 96,000.00
Sales Clerk 2 8,000.00 96,000.00
Polisher 1 – Keychains 7,600.00 91,200.00
Packager 1 -
7,500.00 90,000.00
Wallets/Mugs/Shirts/Bags
Packager 2 -
7,500.00 90,000.00
Wallets/Mugs/Shirts/Bags
Packager 3 - Keychains 7,500.00 90,000.00
Driver 7,000.00 84,000.00
Janitor 1 7,000.00 84,000.00
Security Guard 1 6,500.00 78,000.00
Security Guard 2 6,500.00 78,000.00
Total ₱ 235,575.00 ₱ 2,826,900.00
Table 2.1 Compensation
Company Benefits
TATAK KAPAMPANGAN 42
The officers and employees are also subject to various benefits such as:
1. Overtime Pay
All employees are required to work eight hours a day and beyond the
performed beyond eight hours a day provided that the employee is paid for
paid an additional compensation equivalent to the rate of the first eight hours
compensation of 30% premium will be paid in addition to the rate of the first
Every employee shall be paid a night shift premium of not less than
10% of their regular wage for each hour of work performed between 10:00
3. Holiday Pay
for all non- working holiday. Employer may require an employee to work on
twice his regular rate. Work performed beyond eight hours on a holiday or
TATAK KAPAMPANGAN 43
compensation of 30% premium will be paid in addition to the rate of the first
The following are the list of Holidays based on Proclamation No. 269,
Regular Holidays
New Year’s Day 1 January
Maundy Thursday 29 March
Good Friday 30 March
Araw ng Kagitingan 9 April
Labor Day 1 May
Independence Day 12 June
National Heroes Day 27 August
Bonifacio Day 30 November
Christmas Day 25 December
Rizal Day 30 December
Table 2.2 Regular Holidays
Special Holidays
Chinese New Year 16 February
EDSA 25 February
Black Saturday 31 March
Ninoy Aquino Day 21 August
All Saint’s Day 1 November
TATAK KAPAMPANGAN 44
5. Leaves
A. Maternity Leave
Any pregnant woman employee who has worked with the company
for at least six months will be granted a maternity leave of at least two weeks
prior to her due date (expected date of delivery) and four weeks after normal
2015, has been approved on its third (3rd) reading on January 18, 2016. If
enacted into law, will grant 100 days of maternity leave for employees in the
B. Paternity Leave
The R.A No. 8187, or Paternity Leave Act of 1996, grants seven days of
fully paid leave to married fathers. This is effective up to the first four
C. Sick Leave
have family members who are ill and need to be taken care of can apply for
sick leave. Usually, sick leave is equivalent to fifteen days and can be
D. Vacation Leave
An employee who has served the company for at least one year shall
be permitted to file three (3) days’ vacation leave with pay. To avail the
leave, an employee must file the leave one week before the actual date.
Every employee who has rendered at least one year of service shall
This provision shall not apply to those who are already enjoying the
benefit herein provided, those enjoying vacation leave with pay of at least
Republic Act No. 8282, otherwise known as the Social Security Act of
1997, refers to the social security system in the Philippines that is initiated,
and death, or other such contingencies not stated but resulted in loss of
The employee and his/her employer(s) are to contribute for the social
Sickness Benefits
Maternity Benefits
beneficiaries
cash benefit.
7. PHILHEALTH
The employee and his/her employer(s) are to contribute for the medical
PhilHealth.
Employees are also provided adequate rest periods in the morning and
mandated by the Labor Code to give their employees not less than sixty (60)
minutes’ time-off for their regular meals. During day shifts, this time-off is
expression and open communication, but they will expect that all employees
will follow the Code of Conduct. The company also expect them to cultivate a
Scope
Conduct to represent their core values and principles that have been the
foundation for the development and success of the business. Employees are
Compliance
Manage the business in accordance with the Philippine laws, rules and
regulation.
Strictly and consistently follow the standards and restrictions set by the
Objectivity
Treat with everyone with respect and act in good faith and with integrity
Confidentiality
TATAK KAPAMPANGAN 50
company to any person or entity other than Tatak Kapampangan for any
Integrity
honesty at all times, owing up the truth, and doing the right thing simply
because it is right.
Professionalism
They should respect all kinds of incorporeal property and should use
Dress Code
environment.
Company Security
prohibits employees and visitors from bringing any firearm inside the
check in with the security in duty. Failure to comply with the policy will
Communication
Benefits
like time off, insurance, facilities or other benefits that the company
offers.
Corruption
TATAK KAPAMPANGAN 53
and partners to avoid briberies for the benefit of any external or internal
stakeholders.
All employees should fulfill their duties with integrity and respect towards
one of the employee or both or the parties involved, depending upon the
Insubordination
harassment or victimization.
to an employee.
Harassment
TATAK KAPAMPANGAN 55
All employees should read and follow the company Code of Conduct.
in lieu thereof. If they have any question, they should ask their managers or
orderly behavior and to regulate the interaction between the employer and
employees know and understand what the company is expecting from them
and what the employees can expect in terms of disciplinary action should an
the set goals and objectives and to maintain effective discipline in the
workplace.
property or loss of
company property.
Poor maintenance or Final Dismissal
neglect of equipment, Written
material, or any company Warning
property.
Driving a company Dismissal
vehicle without authority.
Reckless or negligent Final Dismissal
driving on company Written
premises or use of Warning
company vehicle.
Removal of company Dismissal
property without authority
from the company.
Being in possession of Dismissal
company property without
authorization.
Excessive personal use of Written Final Dismissal
company telephones, Warning Written
email, or internet. Warning
Using company property Dismissal
without written authority.
Using company property Final Dismissal
for the distribution or Written
accessing of offensive Warning
material or information.
Accepting o giving or Dismissal
taking steps to acquire or
give gifts or money from
or to a supplier, customer
or employee which does
TATAK KAPAMPANGAN 60
D. Offenses of dishonesty.
Any dishonesty, including Dismissal
conspiracy, theft (or
attempted theft), fraud (or
attempted fraud), forgery
or giving false or
misleading statements to
the company or to
suppliers, employees or
persons having dealings
with the
Company.
Misappropriation of Dismissal
company property.
Changing a medical Dismissal
certificate or using a false
TATAK KAPAMPANGAN 61
one.
F. Offense of intimidation.
Intimidating or inciting Dismissal
employees, including in
respect of unlawful work
stoppages.
duty. Warning
K. General Offence
Breach of confidentiality, Dismissal
whether in respect of
information regarding or
TATAK KAPAMPANGAN 64
Introduction
satisfaction. This chapter discusses all the factors relative to the marketing
plan that the proponents have come up with. All materials and figures set
down in here are considered to be the starting point from which most of the
Geographic Segmentation
Central Luzon. One has to pass through the city to be able to go to any
Bataan and Zambales, east in Nueva Ecija and south in Bulacan on to Metro
Manila. Thus, it has established its role as the regional growth center, the
center of commerce and trade of the region. There are also major tourism
events in the city which also highlights its role as a tourism service center.
These are some of the places and festivals in Pampanga that are
Places Festivals
Mount Pinatubo Giant Lantern Festival
The Sandbox Hot Air Balloon Festival
Zoocobia Fun Zoo Sinukwan Festival
Dinosaurs Island Duman Festival
Nayong Pilipino Aguman Sanduk Festival
Puning Hot Spring Cutud Lenten Rites
Fontana Water Park Caragan Festival
Table 3.1 Places & Festivals
may also purchase the products to show that they are proud to be a
The company plans to have a booth for every event or festival that are
conferences or seminars are held in order to offer the products to its targeted
customers. This will help the brand to be more popular in the market and
Behavioral Segmentation
Research says that there are four types of tourists with different
shopping behavior:
Ethnic, arts and “people” travelers, who were active tourists with an
interest in the culture and the people of the destinations they visited
History and parks travelers, who were more interested in history and
nature and who sought souvenirs and local arts and crafts, as well as
souvenirs to display at home, and which often carried the logo of the
visited destination;
TATAK KAPAMPANGAN 68
outdoor activities.
are suitable for customer’s taste and preference. These products are
Year Demand
2019 298,639
2020 328,503
2021 361,353
2022 397,489
2023 437,238
Table 3.3 Projected Annual Demand
TATAK KAPAMPANGAN 70
Supply Analysis
Wear Kapampangan
Product No. of No. of Total no. of No. of Total
product sold Branches in product sold days in a
in a day Pampanga in a day year
Shirts 25 4 100 365 36,500
Total 25 4 100 365 36,500
Table 3.4 Supply Analysis of Wear Kapampangan
Kultura Filipino
Product No. of No. of Total no. No. of Total
product Branches of product days in a
sold in a in sold in a year
day Pampanga day
Shirts 25 2 50 365 18,250
Bags 30 2 60 365 21,900
Key chains 25 2 50 365 18,250
Wallets/Pouche 35 2 70 365 25,550
s
Mugs 10 2 20 365 7,300
Woodcrafts 9 2 18 365 6,570
Décor 5 2 10 365 3,650
Total 139 2 278 365 101,470
Table 3.5 Supply Analysis of Kultura Filipino
Total Supply
Competitors Annual Supply
Wear Kapampangan 36,500
Kultura Filipino 101,470
Tatak Kapampangan 99,352
Total 237,322
Table 3.7 Total Supply
Market Share
T-Shirts 2019 2020 2021 2022 2023
Wear Kapampangan 36,500 37,113 37,737 38,371 39,015
Kultura Filipino 18,250 18,557 18,868 19,185 19,508
Tatak Kapampangan 31,200 34,320 37,752 41,527 45,680
Total 85,950 89,990 94,357 99,083 104,203
Market Share 36% 38% 40% 42% 44%
Table 3.11 Market Share – T-Shirts
Competition Analysis
WEAR KAPAMPANGAN
TATAK KAPAMPANGAN 74
Strengths
Weaknesses
Not attractive to others not living here in Pampanga for they cannot
KULTURA FILIPINO
Strengths
Weaknesses
SWOT Analysis
STRENGTHS WEAKNESSES
Uniqueness of Product Brand Acknowledgement
Design
Number of Tourist coming
Limited Competition in Pampanga
,
OPPORTUNITIES THREATS
Government Acts Intense competition in other
TATAK KAPAMPANGAN 76
Survey Analysis
and Clark. The remaining 188 were conducted online. A random sampling is
formula:
z 2 × p ( 1− p )
n=
e2
TATAK KAPAMPANGAN 77
z 2 × p ( 1−p )
1+( )
e2 N
Once a year
43%
Twice a year
Thrice a year
Every month
Once for every quarter
13% No answer
21%
twice a year, 16% come for every month, 13% thrice a year, 7% once for
every quarter and the remaining 1% did not answer. If this percentages are
a year.
are travelling, 25% come for family outing, 17% for festivals, 12% for
for some other reason like for vacation, during holidays, charities, and for
youth camps.
TATAK KAPAMPANGAN 79
2% 17%
43%
and parks, 38% visits their relatives and friends, 17% go to heritage
Clark and other tourist spots so the designs of our products are related to
this places.
Yes No
No answer
85%
souvenirs when they are travelling and going to a place for the first time or
when they do not usually go or barely go to that particular place while 14%
shop is a good business for Pampanga since there are travelers and visitors
₱ 301 to ₱ 500 or $ 6 to $ 10
₱ 501 to ₱ 1000 or $ 10 to $ 20
18%
₱ 1001 to ₱ 2000 or $ 20 to $ 40
19%
₱ 2001 and above or $ 40 and
above
27%
No answer
20 to $ 40, 18% for ₱ 301 to ₱ 500 or $ 6 to $ 10, 17% for ₱ 100 to ₱ 300 or
$ 2 to $ 6, 8% for ₱ 2001 and above or $ 40 and above while 11% did not
souvenirs, 20% chooses keychains, 14% chooses bags, 15% prefers wallets
book accessories and less than 1% for others. This data will be the basis of
keychains, bags and wallets have greatest percentage among the choices,
Yes No
No answer
89%
Kapampangan, 10% answered no while 1% did not answer. This data will be
favorable for the business since even if it is not yet existing, the target
Product
bags, and mugs all with a variety of colors and designs. There will also be
products made by Aetas from the mountain in Porac like woodcrafts, decors
The imprinted designs of shirts and mugs are related to the festivals
being celebrated in the province like the Giant Lantern Festival, Hot Air
Balloon Festival and Ibun Ebun Festival. Portraits of kalesa and giant ferris
wheel will also be used for the design since this are popular in Pampanga.
nung e ca bisang mapali” (Don’t come near the fire if you don’t want to be
TATAK KAPAMPANGAN 84
burned), “Panayan mu caring anac mu ing depatan mu cang tata mu” (Wait
your children do what you did to your father) and the like. The key chains will
be made from variety of materials like wood and alloy. Like for shirts and
bags, the design for the keychains are inspired from the festivals in
Price
Price plays a key role in the marketing mix. The reason for this
importance is that where the rest of elements are cost generators, price is a
support the cost of production, the cost of distribution and the cost of
promotion.
the product’s quality and relevance as soon as they see the price.
Eventually, the decision to buy or not may be based on the perceived value
of the entire product or marketing mix offering. But there is always danger
that the first impression triggered by the price point will either make the rest
will use penetration pricing wherein a low price is set by the company to build
up sales and market share. This method will be done to establish position in
TATAK KAPAMPANGAN 85
the market with preexisting products on offer. Once a position is created, the
prices may be raised. It will offer introductory price at the beginning and then
Place
because it ensures that the products are at the right place at the right time.
Without proper product placement, customers are likely to look elsewhere for
the store will go smoothly since there is no much traffic in the vicinity at the
time of delivery from the factory. The place is also convenient for the
available. There is no way for customers to be lost. They can arrive in the
Promotion
sites like facebook and youtube. Doing this will result to quick feedbacks
from consumers and faster spreading of information about the store. TK will
also invite bloggers in the store and make them include Tatak Kapampangan
in their stories. By doing that, more and more travelers and visitors of
In order to gain fresh ideas for the designs of the products, Tatak
designs made by the winners will be used as designs for the product in a
particular year.
target market. This will also increase the popularity of the shop to tourists.
Action Plan
PRODUCTION /
Qualified Person
OPERATIONAL ACTION PLAN
Responsible
OBJECTIVES
TATAK KAPAMPANGAN 88
a) Maximize the
Keep track of expenses
use of company General Manager
and budget
resources.
Measure the current
process and identify
b) To minimize time factors that add time to
in the production cycle. Production Manager
of the products.
Creating schedule and
reducing uncertainty.
Train employees to
c) To increase the
efficiently use
units of General
machines and
production with Manager/Production
equipment to produce
minimum Manager
more products within
increase in cost.
the same time period.
Qualified
Responsible
a) To achieve a return of The management General
to the products
produced to secure
consistent demand
leading to stable
proceeds.
Acquire raw materials
through promotions.
Table 3.20 Action Plan
Projected Sales
T-shirt
Year Production for a Projected Sales in Price Projected
year Units Sales
2019 31,200 24,960 ₱ 156 ₱ 3,891,264.00
2020 34,320 33,696 164 5,467,225.92
2021 37,752 40,841 172 6,963,526.37
2022 41,527 41,150 180 7,393,992.52
2023 45,680 45,265 189 8,540,061.37
Table 3.21 Projected Sales – T-Shirts
TATAK KAPAMPANGAN 90
Bags
Year Production for a Projected Sales in Price Projected
year Units Sales
2019 6,240 4,992 ₱ 126 ₱ 629,391.36
2020 6,864 6,739 132 884,294.86
2021 7,550 8,168 139 1,126,313.54
2022 8,305 8,230 146 1,195,939.16
2023 9,136 9,053 153 1,381,309.73
Table 3.22 Projected Sales – Bags
Keychains
Year Production for a Projected Sales in Price Projected
year Units Sales
201 46,800 37,440 ₱ 46 ₱ 1,709,510.40
9
202 51,480 50,544 48 2,401,862.11
0
202 56,628 61,261 50 3,059,216.94
1
202 62,291 61,725 53 3,248,329.37
2
202 68,520 67,897 56 3,751,820.42
3
Table 3.23 Projected Sales – Keychains
Wallets
Year Production for a Projected Sales in Price Projected
year Units Sales
201 9,360 7,488 ₱ 97 ₱ 724,538.88
9
202 10,296 10,109 102 1,017,977.13
0
202 11,326 12,252 107 1,296,582.70
1
202 12,458 12,345 112 1,376,733.90
2
202 13,704 13,579 118 1,590,127.65
TATAK KAPAMPANGAN 91
3
Table 3.24 Projected Sales – Wallets
Mugs
Year Production for a Projected Sales in Price Projected
year Units Sales
201 2,080 1,664 ₱ 113 ₱ 188,048.64
9
202 2,288 2,246 119 264,208.34
0
202 2,517 2,723 125 336,518.33
1
202 2,768 2,743 131 357,320.97
2
202 3,045 3,018 137 412,705.72
3
Table 3.25 Projected Sales – Mugs
House Bank
TATAK KAPAMPANGAN 92
Bamboo bank
Year Purchases for a Projected Sales in Price Projected Sales
year Units
201 480 384 ₱ 113 ₱ 43,392.00
9
202 528 518 113 58,579.20
0
202 581 628 119 73,953.53
1
202 639 633 119 75,113.99
2
202 703 696 125 86,377.65
3
Table 3.28 Projected Sales – Bamboo Bank
Bamboo tray
Year Purchases for a Projected Sales in Price Projected Sales
year Units
201 360 288 ₱ 105 ₱ 30,240.00
9
202 396 389 105 40,824.00
0
202 436 471 110 51,538.41
1
202 479 475 110 52,347.14
2
202 527 522 116 60,196.81
3
TATAK KAPAMPANGAN 93
Wind Chime
Year Purchases for a Projected Sales in Price Projected Sales
year Units
201 600 480 ₱ 105 ₱ 50,400.00
9
202 660 648 105 68,040.00
0
202 726 785 110 85,897.35
1
202 799 791 110 87,245.24
2
202 878 870 115 100,328.02
3
Table 3.30 Projected Sales – Wind Chime
Water whistle
Year Purchases for a Projected Sales Price Projected
year in Units Sales
201 360 288 ₱ 75 ₱ 21,600.00
9
202 396 389 75 29,160.00
0
202 436 471 79 36,813.15
1
202 479 475 79 37,390.82
2
202 527 522 82 42,997.72
3
Table 3.31 Projected Sales – Water Whistle
Refrigerator magnets
Year Purchases for a Projected Price Projected Sales
TATAK KAPAMPANGAN 94
Wall clock
Year Purchases for a Projected Sales Price Projected Sales
year in Units
2019 180 144 ₱ 300 ₱ 43,200.00
2020 198 194 300 58,320.00
2021 218 236 315 73,626.30
2022 240 237 315 74,781.63
2023 264 261 331 85,995.44
Table 3.33 Projected Sales – Wall Clock
Picture Frames
Year Purchases for a Projected Sales Price Projected Sales
year in Units
201 192 154 ₱ 150 ₱ 23,040.00
9
202 211 207 150 31,104.00
0
202 232 251 158 39,267.36
1
202 256 253 158 39,883.54
2
202 281 279 165 45,864.24
3
Table 3.34 Projected Sales – Picture Frames
TATAK KAPAMPANGAN 95
Book stand
Year Purchases for a Projected Sales Price Projected Sales
year in Units
201 120 96 ₱ 300 ₱ 28,800.00
9
202 132 130 300 38,880.00
0
202 145 157 315 49,084.20
1
202 160 158 315 49,854.42
2
202 176 174 331 57,330.30
3
Table 3.36 Projected Sales – Book Stand
Book marks
Year Purchases for a Projected Sales Price Projected Sales
year in Units
201 240 192 ₱ 45 ₱ 8,640.00
9
TATAK KAPAMPANGAN 96
Introduction
the future. Instead, technical analysis can help investors anticipate what is
likely to happen to prices over time. It is also a methodology that makes buy
charts showing the trading history and statistics for whatever security is
being analyzed.
employed. It also shows the materials and equipment that will be used in
rendering services, the project site, building plan and mobile layout, labor
The best way to promote a place is by trading products that will present
what the tourist experienced in a place. Through those products they will
Some places have this store where tourist will buy pasalubongs and that is a
souvenir shop. Tatak Kapampangan is a souvenir shop that will sell t-shirts,
mugs, bags, wallets, key chains, woodcrafts, decors, and book accessories
Product Specification
1. T-SHIRTS
For the last few decades, t-shirt is primary in casual wear and has been
commonly accepted by both men and women and it is also common items
the company will face some stiff competition. To breakthrough, the company
will have t-shirt designs that are unique and people will love. The company
will also use methods that will assure quality of the products.
The designs will feature the festivals, the tourist spot in Pampanga
and a statement shirt like “I LOVE PAMPANGA”. Colors are white, black,
The most widely used method of t-shirt printing is the Screen Printing
This method is a very old technique that has existed for thousands of
years. Despite its age, printing silk screening finds wide application in the
screen using emulsion, an emulsion remover and ink thinner to clean the
screen after a single use, wash out booth for cleaning as well as creating
screens, a dark room, installation of flash and conveyor belt dryers for drying
The company will use water-based ink. It is embed into the fabric and
produce a soft feel on touching. And the important reason why TK chose this
ADVANTAGES DISADVANTAGES
Versatility
Straightforward
Sinukwan Festival, Hot Air Balloon Festival, Giant Lantern Festival, Mount
SAMPLE DESIGNS
2. MUGS
The designs of the mugs will also feature the festivals and tourist
spot here in Pampanga. Colors are white and black. Size is 15 oz.
To make the designs of the t-shirts and mugs be more unique, the
company will use quotes/saying about that particular festivals and tourist
spots.
Like, for the Mt. Arayat, the picture of the mountain will be printed
in the mugs and will have a quote/saying about the people who loves
The printing method that the company will use for mugs, wallets and
promotional mugs, wallets and bags and it is one of the most eco-friendly
lead and cadmium. This method is the only process that promises vibrant
print design and accurate color reproduction. It uses organic color dyes and
TATAK KAPAMPANGAN 102
utilize heat transfer to ink the desired artwork on the surface of the of the
products, thus, ensuring the design still looks brand new even after an
4. KEY CHAINS
metals with imprinted Pampanga on it, lantern shaped keychains and more
all with a variety of colors and designs. These designs will be done by the
product designer and developer. The keychains will be made of metals and
wood. There will be machines for cutting and engraving, coloring and
polishing.
Through these the company will be able to promote Pampanga not only to
the vacationers but also to the tourists who will visit. This will make them
back, experience and explore new things in Pampanga. This will result to
them inviting their relatives and friends. The unique way about the company
is they also promote eco-friendly products by using “katsa” as their fabric for
the bags and wallets that TK will produce and also uses methods in printing
Kapampangans.
TATAK KAPAMPANGAN 103
offers products of Aetas from the mountains of Porac. These products are
BOOK
WOODCRAFTS DÉCOR
ACCESSORIES
Medicine
Thumb thing book
Cabinet/other Refrigerator magnets
holder
cabinets
House Bank Wall clock Book stand
Water whistle
Quantity
Raw Total
Description Unit Cost Needed/ Sources
Materials Cost
month
Cotton Alchimar
T-Shirt P80/Pc 2600 ₱208,000
clothes Printing
P180/100 Uniprint
Ink Ink 2600 4,680
ml bottle Pampanga
Total ₱212,680
Table 4.3 T-Shirts
Quantity
Raw Total
Description Unit Cost Needed/ Sources
Materials Cost
month
Fabric Katsaa P80/yard 260 ₱20, 800 Guan nyek
White; size
Zipper P550/Roll 1 550 Guan nyek
15”
Slider White P1/Pc 520 520 Guan nyek
P42/Cone
Thread White 5 210 Guan nyek
s
Sublimation Uniprint
Paper P1.85/Pc 520 962
Paper Pampanga
Sublimation P180/100 Uniprint
Ink 520 936
Ink ml bottle Pampanga
Total ₱23,978
Table 4.4 Bags
month
Solid Ronmark
Sheets P79.64 122 ₱ 9,716.08
Wood Hardware
Aluminu
Sheets 100 122 12,200 Ronmark
m
Gallons 750 8 6,600 Hardware
Paints
Kraft JBH
Sheets 80 10 800
Box Trading
JBH
Plastic Sheets 87 20 1,740
Trading
Metal
Pcs. 2 3900 7,800 Lazada
rings
Total ₱38,856.08
Table 4.5 Keychains
Raw Quantity
Total
Material Description Unit Cost Needed/ Sources
Cost
s month
Fabric Katsa P80/Yard 195 ₱15,600 Guan nyek
Thread White P42/Cones 2 84 Guan nyek
White; Size
Zipper P550/Roll 2 1,100 Guan nyek
8”
Slider White P1/Pc 780 780 Guan nyek
Sublimation Uniprint
Paper P1.85/Pc 780 1,443
Paper Pampanga
Sublimation Uniprint
Ink P180/100ml 780 1,404
Ink Pampanga
Total ₱20,411
Quantity
Raw Unit
Description Needed/ Total Cost Sources
Materials Cost
month
P50/P
Mugs Plain Mug 173 P8,650 Divisoria
c
Uniprint
Sublimation P180/
Ink 173 311.4 Pampang
Ink 100ml
a
Uniprint
Sublimation P1.85/
Paper 173 320.05 Pampang
Paper Pc
a
Total ₱9,281.45
Table 4.7 Mugs
MANUFACTURING PROCESS
Shirts
3. Fill a spray bottle with water (no bleach or chemicals) and spray the
screen until it is wet but not dripping.
minutes or so. A little bit of emulsion is usually going to come off in the
corner. When it does just be careful
around that area so the rest of the
emulsion doesn't come off with it.
11. When you've sprayed the screen enough so that the design is clear and
the emulsion is green, put the screen in
the drying rack and press the drying
button. It works best if you dry the screen
in the drying rack until it beeps, then take
it out and let it air dry for about 2 hours. If
you don't have enough time, just dry it
once in the drying rack (until it beeps).
TATAK KAPAMPANGAN 109
12. Now take the screen out and use masking tape around the edges and
wherever there are holes that you don't want to appear in your design.
14. Now put the screen on the emulsion side down on the pegs, put a bead
of ink just above the design, and squeegee down while applying pressure to
the screen.
Tote Bags
TATAK KAPAMPANGAN 110
1. Start off with your basic tools scissors, pins, ruler, seam ripper, fabric
straps
TATAK KAPAMPANGAN 111
together.
easier.
TATAK KAPAMPANGAN 112
Sew about 3" across the corners. Repeat on the other bottom corner of
the bag.
straps.
TATAK KAPAMPANGAN 113
11. It should look like this, clean up any loose strings, then flip it inside out.
Keychain
Molds for key chains are usually made of copper or aluminum carved
2. Coloring Injection
When the cutting and engraving process is done, it’s time to inject the
colors. For some simple logos, this job can be done by machine, but for
attaching metal rings (or chains). The workers will inspect the product’s
TATAK KAPAMPANGAN 114
packaging.
Mugs
5. Hot stamping design the product by Heat Press Machine for 180 seconds at
Wallets
3. Measure the width & length (6 inch x 8 inch) and make sure to have 1 inch
4. Add pylon to make the “katsa” firm. Cut it as the same size of katsa. 6 inch x
6. Combine the cut katsa and pylon, and put the pylon in the middle part of the
“katsa”. Then, fold and make sure it is folded equally and properly.
Operational Procedures
Production Department
managing the production well. Production department will decide how many
workers needed, what are the machine and equipment should be used to
achieve the desired output level and most importantly is what process will
T-SHIRTS
WORKER: 1 PRINTING STAFF
MUGS
WORKER: 1 PRINTING STAFF
Printing the design in sublimation
8:00 – 9:00 AM
paper.
9:00 – 10:00 AM Cutting the designs.
WALLETS
WORKERS: 1 SEWER & 1 PRINTING STAFF
BAGS
WORKERS: 1 SEWER & 1 PRINTING STAFF
KEY CHAINS
WORKERS: 1 MACHINE OPERATOR, 1 POLISHER & 1 PACKAGER
Store Hours
Sunday. Every Sunday the store will be half day, 8:00 AM to 12:00 PM.
Manufacturing Hours
All employees (in the store and production department) are expected
to arrive at workplace before the start time (8:00 AM) and leave after the
TK MANUFACTURING CO.
WEEKLY MANPOWER SCHEDULE
EMPLOYEES & WORKERS MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
have good quality that meet customers’ satisfaction. This action could be
their production they should have a plant layout design that adopt the
facilities.
make sure that the space is properly designated for the machinery and
equipment for each product so that the workers can be more productive in
their designated jobs. All the machinery and equipment, and furniture and
fixtures are placed based on the process of each product so that the factory
TATAK KAPAMPANGAN 123
workers are effective in there works and this will also help the company to be
manufacture plan for every production will be completed and can minimize
FACILITY DESIGN
Production Schedule
UNIT TOTAL
FACTORY QUANTITY
COST COST
Heat Press Machine 1 ₱7,500.00 ₱7,500.00
Heat Press Machine (For
1 7,500.00 7,500.00
mugs)
Screen Printing Machine 1 14,500.00 14,500.00
Printer 2 15,000.00 30,000.00
Sewing Machine 2 12,000.00 24,000.00
Laser Cutting and Engraver 316,515.5
1 316,515.54
Machine 4
250,000.0
Automatic Coloring Machine 1 250,000.00
0
Polishing Machine 2 12,200.00 24,400.00
Iron 2 1,200.00 2,400.00
Ceiling Fan 3 1,225.00 3,675.00
Exhaust Fan 3 5,950.00 17,850.00
Computer Set 1 13,000.00 13,000.00
Water Dispenser 1 1,300.00 1,300.00
Fire Extinguisher 2 1,200.00 2,400.00
Fire Alarm 1 300.00 300.00
CCTV Camera 2 2,200.00 4,400.00
Generator 1 37,000.00 37,000.00
Emergency Light 2 1,100.75 2,201.50
TOTAL ₱758,942.04
Table 4.15 Factory Machineries and Equipment
UNIT TOTAL
FACTORY QUANTITY
COST COST
Table 3 ₱1500 ₱4,500.00
Long Table 8 4000 32,000.00
Chairs 3 450 1,350.00
Mono Block 13 393 5,109.00
Ironing Board 2 995 1,990.00
TOTAL ₱44,949.00
Table 4.18 Furniture and Fixtures – Factory
UNIT TOTAL
OFFICE QUANTITY
COST COST
Office Chair 3 ₱450.00 ₱1,350.00
Office Table 3 1,500.00 4,500.00
Filing Cabinets 2 2,799.00 5,598.00
Storage Cabinets 3 2,115.00 6,345.00
Dining Set 1 6,295.50 6,295.50
TOTAL ₱24,088.50
Table 4.19 Furniture and Fixtures – Office
Utilities
Factory
Utility Description Source/s Unit Consu Total
Cost mption
TATAK KAPAMPANGAN 127
(PHP)
Use for
Electricit
operational 9.6919/ Monthl
y– SFELAPCO 24,820.96
equipment and kwh y
Factory
lightning.
Use for
processing,
22.25/C
cleaning and CSFP Water Monthl
Water ubic 1,600.00
cooling of District y
Meter
manufacturing
facilities.
TOTAL 26,420.96
Table 4.22 Utilities – Factory
used in the production of mugs, bags and wallets. After printing, these papers
are considered wastes. The company will collect these papers and will be
disposed by selling them to junk shops that will result to an extra income.
There are also excess cloths from the cutting process of bags, wallets and
pouches. These excess cloths have no use so the company plans to sell this
materials whether they are solid or liquid falls within the remit of waste
wrappers.
This rules are strictly implemented to maintain the cleanliness in the store
and factory and avoid health problems for the workers and customers.
PRODUCTION COST
Introduction
those tagged as “not for profit” cannot deny that money is essential in order to
financial aspect. Given this fact, an organization that aims for success must be
able to plot and put into action the best possible way to handle finances. In this
statements and financial ratios. This chapter will illuminate how the partners’
investment will be spent as well as how money will flow in and out of the
business.
Capital contribution of each partner is P625,000 with equal profit and loss
sharing
purchases
Raw materials used is 98% VAT (input) exclusive of the annual purchases
The remaining 20% and 10% is retained in the finished goods ending.
Selling prices will increase 5% annually for the products produced due to
inflation while prices of the products of Aetas will increase 5% every two
years.
Purchases of raw materials are 80% paid at the end of the year.
TATAK KAPAMPANGAN 131
Prepaid Rent
Factory ₱ 72,000.00
Office and Store 180,000.00
TATAK KAPAMPANGAN 132
Total ₱ 252,000.00
Table 5.1 Prepaid Rent
Utilities Installation
Telecommunication
₱ 2,300.00
Internet
Water 2,900.00
Total ₱ 5,200.00
Table 5.2 Utilities Installation
Delivery Truck
Delivery Truck ₱ 500,000.00
Table 5.4 Delivery Truck
Leasehold Improvement
Leasehold Improvement ₱ 200,000.00
Table 5.5 Leasehold Improvement
Supplies
Factory ₱ 20,168.85
Store 5,713.00
Office 8,170.00
Total ₱ 34,051.85
Table 5.7 Supplies
TATAK KAPAMPANGAN 133
TK Manufacturing Co.
Initial Project Cost
TK Manufacturing Co.
Pre-Operating Cash Flow
TK Manufacturing Co.
Pre-Operating Statement of Financial Position
ASSETS
2019
Current Assets
Cash and Cash Equivalents ₱ 548,153.71
Prepaid Expenses 264,665.00
Total Current Assets 812,818.71
Non-Current Assets
Machinery and Equipment 862,494.79
Delivery Truck 500,000.00
Furniture and Fixtures 124,686.50
Leasehold Improvements 200,000.00
Total Non-Current Assets 1,687,181.29
PARTNERS' EQUITY
Isip, Kate M. 625,000.00
David, Lemuel Jeremiah S. 625,000.00
Serrano, Mark Anthony L. 625,000.00
Musni, Kevin R. 625,000.00
TOTAL PARTNERS' EQUITY 2,500,000.00
FINANCIAL STATEMENTS
TK Manufacturing Co.
Projected Statement of Financial Performance
For the years ended December 31
Note
2019 2020 2021 2022 2023
s
Net Sales 1 7,553,345.28 10,589,867.56 13,481,934.96 14,283,073.77 16,493,363.82
Other Income 4
7,929.08 17,512.61 41,121.57 58,426.18 83,196.02
Net Income (Loss)
(134,772.90) 615,860.19 1,652,876.93 2,138,700.67 2,940,388.85
TK Manufacturing Co.
Projected Statement of Changes in Partner's Equity
For the year ended December 31, 2019
Isip,
David, Capital Serrano, Capital Musni, Capital
Capital
Capital,
₱ 625,000.00 ₱ 625,000.00 ₱ 625,000.00 ₱ 625,000.00
Beginning
Add: Net Income - - - -
Total 625,000.00 625,000.00 625,000.00 625,000.00
Less: Drawings - - - -
Capital, Ending ₱ 625,000.00 ₱ 625,000.00 ₱ 625,000.00 ₱ 625,000.00
TK Manufacturing Co.
Projected Statement of Changes in Partner's Equity
For the year ended December 31, 2020
Isip,
David, Capital Serrano, Capital Musni, Capital
Capital
Capital,
₱ 625,000.00 ₱ 625,000.00 ₱ 625,000.00 ₱ 625,000.00
Beginning
Add: Net Income 153,965.05 153,965.05 153,965.05 153,965.05
Total 778,965.05 778,965.05 778,965.05 778,965.05
Less: Drawings 30,793.01 30,793.01 30,793.01 30,793.01
Capital, Ending ₱ 748,172.04 ₱ 748,172.04 ₱ 748,172.04 ₱ 748,172.04
TK Manufacturing Co.
Projected Statement of Changes in Partner's Equity
TATAK KAPAMPANGAN 139
Isip
David, Capital Serrano, Capital Musni, Capital
, Capital
Capital,
₱ 748,172.04 ₱ 748,172.04 ₱ 748,172.04 ₱ 748,172.04
Beginning
Add: Net Income 413,219.23 413,219.23 413,219.23 413,219.23
Total 1,161,391.27 1,161,391.27 1,161,391.27 1,161,391.27
Less: Drawings 82,643.85 82,643.85 82,643.85 82,643.85
Capital, Ending ₱ 1,078,747.42 ₱ 1,078,747.42 ₱ 1,078,747.42 ₱ 1,078,747.42
TK Manufacturing Co.
Projected Statement of Changes in Partner's Equity
For the year ended December 31, 2022
Isip,
David, Capital Serrano, Capital Musni, Capital
Capital
Capital,
₱ 1,078,747.42 ₱ 1,078,747.42 ₱ 1,078,747.42 ₱ 1,078,747.42
Beginning
Add: Net
534,675.17 534,675.17 534,675.17 534,675.17
Income
Total 1,613,422.59 1,613,422.59 1,613,422.59 1,613,422.59
Less: Drawings 106,935.03 106,935.03 106,935.03 106,935.03
Capital, Ending ₱ 1,506,487.56 ₱ 1,506,487.56 ₱ 1,506,487.56 ₱ 1,506,487.56
TK Manufacturing Co.
Projected Statement of Changes in Partner's Equity
For the year ended December 31, 2023
Isip,
David, Capital Serrano, Capital Musni, Capital
Capital
Capital,
₱ 1,506,487.56 ₱ 1,506,487.56 ₱ 1,506,487.56 ₱1,506,487.56
Beginning
Add: Net Income 735,097.21 735,097.21 735,097.21 735,097.21
Total 2,241,584.77 2,241,584.77 2,241,584.77 2,241,584.77
Less: Drawings 147,019.44 147,019.44 147,019.44 147,019.44
Capital, Ending ₱ 2,094,565.33 ₱ 2,094,565.33 ₱ 2,094,565.33 ₱2,094,565.33
TK Manufacturing Co.
Statement of Financial Position
ASSETS
Non-Current Assets
Machinery and 7
776,665.40 690,836.01 605,006.62 519,177.23 433,347.84
Equipments
Delivery Truck 450,000.00 400,000.00 350,000.00 300,000.00 250,000.00
Furnitures and 8
109,588.53 94,490.56 79,392.59 64,294.62 49,196.65
Fixtures
Leasehold
180,000.00 160,000.00 140,000.00 120,000.00 100,000.00
Improvements
Total Non-Current Assets 1,516,253.93 1,345,326.57 1,174,399.21 1,003,471.85 832,544.49
CURRENT LIABILITIES
Trade and Other
1,359,475.01 2,041,136.88 2,893,682.38 3,271,363.07 3,964,050.81
Payables
TOTAL CURRENT LIABILITIES 1,359,475.01 2,041,136.88 2,893,682.38 3,271,363.07 3,964,050.81
PARTNERS' EQUITY
Isip, Kate M. 625,000.00 748,172.04 1,078,747.42 1,506,487.56 2,094,565.33
David, Lemuel
625,000.00 748,172.04 1,078,747.42 1,506,487.56 2,094,565.33
Jeremiah S.
Serrano, Mark
625,000.00 748,172.04 1,078,747.42 1,506,487.56 2,094,565.33
Anthony L.
Musni, Kevin R. 625,000.00 748,172.04 1,078,747.42 1,506,487.56 2,094,565.33
TOTAL PARTNERS' EQUITY 2,500,000.00 2,992,688.15 4,314,989.69 6,025,950.23 8,378,261.31
TK Manufacturing Co.
Projected Statement of Cash Flow
Adjustments for:
CASH AT THE BEGINNING OF THE YEAR 548,153.71 1,011,135.20 2,208,934.69 5,159,895.40 7,322,793.54
₱1,011,135.2 ₱2,208,934.6 ₱5,159,895.4 ₱7,322,793.5 ₱10,418,820.9
CASH AT THE END OF THE YEAR
0 9 0 4 1
TATAK KAPAMPANGAN 142
Year 2019 Year 2020 Year 2021 Year 2022 Year 2023
Net Sales, VAT (output)
₱ 8,459,747 ₱ 11,860,652 ₱ 15,099,767 ₱ 15,997,043 ₱18,472,567
Inclusive
12% VAT 1.12 1.12 1.12 1.12 1.12
Net Sales, VAT (output)
₱ 7,553,345 ₱ 10,589,868 ₱ 13,481,935 ₱ 14,283,074 ₱16,493,364
Exclusive
WOODCRAFTS
Medicine Cabinet/Other Cabinets
Merchandise
Inventory, - 7,200.00 7,920.00 4,350.00 4,800.00
Beginning
Net
36,000.00 39,600.00 43,560.00 47,916.00 52,707.60
Purchases
Goods
36,000.00 50,400.00 51,420.00 52,350.00 57,600.00
Available for Sale
Merchandise
7,200.00 7,920.00 4,356.00 4,791.60 5,270.76
Inventory, Ending
Cost of
25,200.00 42,480.00 47,070.00 47,550.00 52,320.00
Goods Sold
House Bank
Inventory,
Beginning
Net
54,000.00 59,400.00 65,340.00 71,874.00 79,061.40
Purchases
Goods
54,000.00 75,600.00 77,280.00 78,540.00 86,400.00
Available for Sale
Merchandise
10,800.00 11,880.00 6,534.00 7,187.40 7,906.14
Inventory, Ending
Cost of
37,800.00 63,720.00 70,740.00 71,340.00 78,480.00
Goods Sold
Bamboo Bank
Merchandise
Inventory, - 7,200.00 7,920.00 4,357.50 4,792.50
Beginning
Net
36,000.00 39,600.00 43,560.00 47,916.00 52,707.60
Purchases
Goods
36,000.00 50,400.00 51,495.00 52,282.50 57,517.50
Available for Sale
Merchandise
7,200.00 7,920.00 4,356.00 4,791.60 5,270.76
Inventory, Ending
Cost of
25,200.00 42,480.00 47,137.50 47,490.00 52,245.00
Goods Sold
Bamboo Tray
Merchandise
Inventory, - 5,040.00 5,544.00 3,052.00 3,353.00
Beginning
Net
25,200.00 27,720.00 30,492.00 33,541.20 36,895.32
Purchases
Goods
25,200.00 35,280.00 36,064.00 36,582.00 40,243.00
Available for Sale
Merchandise
5,040.00 5,544.00 3,049.20 3,354.12 3,689.53
Inventory, Ending
Cost of
17,640.00 29,736.00 33,012.00 33,229.00 36,554.00
Goods Sold
Wind Chime
Merchandise
Inventory, - 8,400.00 9,240.00 5,082.00 5,593.00
Beginning
Net
42,000.00 46,200.00 50,820.00 55,902.00 61,492.20
Purchases
Goods
42,000.00 58,800.00 60,060.00 61,012.00 67,053.00
Available for Sale
Merchandise
8,400.00 9,240.00 5,082.00 5,590.20 6,149.22
Inventory, Ending
Cost of
29,400.00 49,560.00 54,978.00 55,419.00 60,907.00
Goods Sold
Water Whistle
Merchandise
Inventory, - 3,600.00 3,960.00 2,180.00 2,395.00
Beginning
Net
18,000.00 19,800.00 21,780.00 23,958.00 26,353.80
Purchases
Goods
18,000.00 25,200.00 25,760.00 26,130.00 28,745.00
Available for Sale
Merchandise
3,600.00 3,960.00 2,178.00 2,395.80 2,635.38
Inventory, Ending
Cost of 12,600.00 21,240.00 23,580.00 23,735.00 26,110.00
TATAK KAPAMPANGAN 144
Goods Sold
DÉCOR
Refrigerator Magnets
Merchandise
Inventory, - 6,000.00 6,600.00 3,630.00 3,995.00
Beginning
Net
30,000.00 33,000.00 36,300.00 39,930.00 43,923.00
Purchases
Goods
30,000.00 42,000.00 42,900.00 43,580.00 47,895.00
Available for Sale
Merchandise
6,000.00 6,600.00 3,630.00 3,993.00 4,392.30
Inventory, Ending
Cost of
21,000.00 35,400.00 39,270.00 39,585.00 43,505.00
Goods Sold
Wall clock
Merchandise
Inventory, - 7,200.00 7,920.00 4,360.00 4,800.00
Beginning
Net
36,000.00 39,600.00 43,560.00 47,916.00 52,707.60
Purchases
Goods
36,000.00 64,800.00 51,520.00 52,360.00 57,600.00
Available for Sale
Merchandise
7,200.00 7,920.00 4,356.00 4,791.60 5,270.76
Inventory, Ending
Cost of
25,200.00 56,880.00 47,160.00 52,360.00 57,600.00
Goods Sold
Picture Frames
Merchandise
Inventory, - 3,840.00 4,220.00 2,320.00 2,560.00
Beginning
Net
19,200.00 21,120.00 23,232.00 25,555.20 28,110.72
Purchases
Goods
19,200.00 26,860.00 27,420.00 27,920.00 30,660.00
Available for Sale
Merchandise
3,840.00 4,220.00 2,323.20 2,555.52 2,811.07
Inventory, Ending
Cost of
13,440.00 22,640.00 25,100.00 25,360.00 27,850.00
Goods Sold
BOOK ACCESSORIES
Thumb Thing Book holder
Merchandise
Inventory, - 2,880.00 3,168.00 1,740.00 1,914.00
Beginning
Net
14,400.00 15,840.00 17,424.00 19,166.40 21,083.04
Purchases
Goods
14,400.00 20,160.00 20,568.00 20,880.00 22,974.00
Available for Sale
Merchandise
2,880.00 3,168.00 1,742.40 1,916.64 2,108.30
Inventory, Ending
Cost of
10,080.00 16,992.00 18,828.00 18,966.00 20,868.00
Goods Sold
TATAK KAPAMPANGAN 145
Book Stand
Merchandise
Inventory, - 4,800.00 5,280.00 2,900.00 3,200.00
Beginning
Net
24,000.00 26,400.00 29,040.00 31,944.00 35,138.40
Purchases
Goods
24,000.00 33,600.00 34,280.00 34,900.00 38,400.00
Available for Sale
Merchandise
4,800.00 5,280.00 2,904.00 3,194.40 3,513.84
Inventory, Ending
Cost of
16,800.00 28,320.00 31,380.00 31,700.00 34,880.00
Goods Sold
Book Marks
Merchandise
Inventory, - 1,440.00 1,584.00 870.00 957.00
Beginning
Net
7,200.00 7,920.00 8,712.00 9,583.20 10,541.52
Purchases
Goods
7,200.00 10,080.00 10,284.00 10,440.00 11,487.00
Available for Sale
Merchandise
1,440.00 1,584.00 871.20 958.32 1,054.15
Inventory, Ending
Cost of
5,040.00 8,496.00 9,414.00 9,483.00 10,434.00
Goods Sold
Note 6 – Inventory
Year 2019 Year 2020 Year 2021 Year 2022 Year 2023
1,190,436.3
Finished Goods 1,319,724.52 735,278.70 812,664.86 910,517.90
1
Raw Materials 73,249.57 84,603.25 97,716.75 112,862.85 130,356.59
Merchandise
68,400.00 75,236.00 41,382.00 45,520.20 50,072.22
Inventory
1,332,085.8
Total 1,479,563.77 874,377.46 971,047.91 1,090,946.71
8
ANNUAL
Particulars TOTAL COST USEFUL LIFE YEAR 2019 YEAR 2020 YEAR 2021 YEAR 2022 YEAR 2023
DEPN
Office Chair 1,350.00 5 270.00 1,080.00 810.00 540.00 270.00 -
AMORTIZATION SCHEDULE
SUPPORTING COMPUTATION
PURCHASES
Year 2019 Year 2020 Year 2021 Year 2022 Year 2023
Raw Materials, beginning 73,249.57 84,603.25 97,716.75 112,862.85
*Purchases VAT Exclusive 3,662,478.36 4,230,162.51 4,885,837.69 5,643,142.54 6,517,829.63
Total 3,662,478.36 4,303,412.07 4,970,440.94 5,740,859.29 6,630,692.48
Raw Materials, ending 73,249.57 84,603.25 97,716.75 112,862.85 130,356.59
Direct Materials used 3,589,228.79 4,218,808.82 4,872,724.19 5,627,996.44 6,500,335.89
VAT PAYABLE
FINANCIAL RATIOS
LIQUIDITY RATIO
SOLVENCY RATIO
2019 2020 2021 2022 2023
Total Liabilities 1,359,475.01 2,041,136.88 2,893,682.38 3,271,363.07 3,964,050.81
Total Equity 2,500,000.00 2,992,688.15 4,314,989.69 6,025,950.23 8,378,261.31
Debt to Equity
0.54 0.68 0.67 0.54 0.47
Ratio
PROFITABILITY RATIO
Total Cash
Inflows
170,927.36 786,787.55 1,823,804.29 2,309,628.03 3,111,316.21
Introduction
development while improving the quality of life of the workforce and their
society.
In line with this, the proponents established a business that will generate
benefits to various sectors of the society. Aside from profit, one of its primary
and many more. The business will provide employment to persons who are
qualified. It will also generate taxes for government use for the economic
growth.
The Employees
The employment which this project will create can provide a stable
income to its employees. Workers will also benefit from Social Security
System (SSS), Phil Health and PAG-IBIG which are mandated by law.
This will add an opportunity for people to land a job that will develop their
TATAK KAPAMPANGAN 154
way of life.
The Government
The government may likewise benefit from the project through its
taxes. This will increase the government’s revenue and can be used to
health services and education. With this, a mutual benefit between the
The Customers
expectations. The customers will be always treated right and with respect
those of its competitors. The company also provides souvenirs that holds
The Suppliers
The supplier for the woodcrafts, decors and book accessories will be the
Aetas of Villa Maria in Porac. It is also a way of helping their community grow
and show their talents when it comes to arts and crafts. Acquiring the best and
TATAK KAPAMPANGAN 155
right supplier is a one of the key to success of a business to exist more than its
each other are factors to minimize the expense and maximize the revenue of
The Environment
factor that is considered by the company by using ‘Katsa’ and the method of
printing.
The Community
This is one of the big factors that the company view in establishing the
business. The company should prioritize the welfare of the people living around
the specific location to help lessen the number of unemployed person that will
help eventually to the economic growth of the country. Tatak Kapampangan will
be able to help the whole province of Pampanga in promoting the culture and
REFERENCES
https://journals.openedition.org/teoros/2653
TATAK KAPAMPANGAN 156
http://www.londonhut.com/p/what-are-souvenirs-and-why-do-we-buy-them
https://en.m.wikipedia.org/wiki/Gift_shop
https://www.google.com.ph/amp/s/m.wikihow.com/Use-a-Yudu-Screen-
Printing-Machine%3famp=1
https://www.tourismtattler.com/articles/marketing/the-history-of-
souvenirs/15366
APPENDICES
Survey Questionnaire
TATAK KAPAMPANGAN 157
Employee Uniform
TATAK KAPAMPANGAN 158
BIR FORM
TATAK KAPAMPANGAN 159
SANITARY PERMIT
TATAK KAPAMPANGAN 160
MAYOR’S PERMIT
TATAK KAPAMPANGAN 161
BUSINESS PERMIT