A

Project Report
On

“BUSINESS PLAN”
Submitted In Partial Fulfillment Of The Requirement For The Degree

Of

BACHELOR OF TECHNOLOGY
In

FOOD TECHNOLOGY
Of

DEPARTMENT OF TECHNOLOGY

SHIVAJI UNIVERSITY, KOLHAPUR.

Submitted By

Mr. SIDDHARTH AANANDA MALI

MISS. MRUNAL CHANDRAKANT DESAI

MISS. CHAITALEE SANJAY BHIDE

Under The Guidance Of

Dr. KAVITA SHRIKANT VADRALE

We would like to express our deep and sincere gratitude to our Guide Dr. K. S. VADRALE
Mam , Department Of Technology, For Guiding us to accomplish this work. It was our
privilege and pleasure to work under her able guidance. We are indeed grateful to her for
providing helpful suggestion, from time to time. Due to her constant encouragement and
inspiration we are able to present this project. We express our deep gratitude to Dr. A K
SAHOO Sir of Food Technology Department, for his valuable guidance. We are very much
thankful to Dr. J S BAGI Sir , Director of Department of Technology, Shivaji University,
Kolhapur for providing all the necessary facilities to carry out project work.
 EXECUTIVE SUMMARY

OWNER

CEO

COMPANY COMPANY
ACCOUNTANTS
MANAGER SECRETORY

OFFICE
R AND D
WORKER SUPERVISOR
DEPARTMENT

HEAD LAB
WORKERS ASISTANT

WORKERS HELPER

LABOUR/
HELPER
 ENTERPRISE DESCRIPTION

Fruit juices are produced and consumed for their refreshing character and nutritional
qualities being rich in vitamins and minerals and having regulatory functions to the body
systems; such as augmenting of alkaline reserve of the blood and proper functioning of
blood vessels, including capillary, permeability and fragility as a result of contained
falconoid. Juices also increase body retention of calcium, magnesium, nitrogen and are also
good sources of quick energy.

The Maharashtra and Karnataka is rich in fruit diversity and contains more than one-third of
the country’s total diversity. Fruits are an important source of energy for human-beings.
Fruits are also popular amongst all age groups but their availability is limited during season
only which lasts for a period of 3-4 months for most of the fruits. Hence, they need to be
processed and preserved which also results in value-addition.

There has been an appreciable increase in the export of processed foods which includes
fruit juices. With the fast growth of the urban areas and the living standards of the Indian
people growing higher, there is a good potential to develop this industry in the small scale
sector.

Considering the potential market opportunity of such units, the present detail project report
has been developed. The main objective of such initiative is to productively utilize the
abundantly available resources of the local area and to enable uninterrupted supply of the
products to market throughout the year.
 PROJECT DESCRIPTION

The proposed project is that of setting up of a Multi-fruit Pulp Processing unit at suitable
location.

The key products of the proposed project are as follows;

• Fruit Pulp

• Chutney

• Sauce

• Jelly

The primary objective of the fruit juice processing is to preserve the perishable fruits in a
stable form that can be stored and supplied to local as well as distant markets round the
year. Processing also can change fruits into new or more usable forms and make fruits more
convenient to prepare.

The use of fruits for the preparation of processed products will not only reduce wastage of
fruits during handling but also add nutrition and palatability to the drink. The rapid increase
in the production of these items in different parts of the country is a proof of their rising
popularity.

The proposed project would procure the raw materials locally. After processing, the
products would be supplied to the market through distributors/ wholesalers/retailers.
 INDUSTRY ANALYSIS 
A detailed analysis has been carried out considering mainly the aspects mentioned below:

1. Market and demand of the products.

2. Requirements of miscellaneous assets for the project.

3. Estimation of installed capacity and operation pattern.

4. Consumables, power & utilities and manpower requirements etc.

5. Estimation of the cost of the project and working capital requirements.

6. Means of Finance

7. Estimation of cost of operation, profitability and fund flow statements etc.

8. Implementation Schedule.

9. The total Project cost is estimated at Rs. 29.85Lakhs which includes margin money for
working capital @ 25%.

10. The various profitability estimates and other financial indicators worked out as given in
the following pages are up to the satisfaction level.
 COMPETITION ANALYSIS
Top Industries in competition are:-

• EXOTIC FRUITS PVT. LTD.

• JAIN FARM FRESH FOODS LIMITED

• CHITALE PRODUCTS
 MARKETING SUB PLAN
Today markets are flooded with a large variety of juices e.g., mango, apple, guava, litchi,
grape, pineapple etc.

Quality should be emphasized at each step right from the beginning to the marketing of the
product. Over the years, an image of high quality products should be cultivated.

The proposed business may utilise media such as broadcast, newspapers and also social
network platforms at certain interval of time to introduce the products and also attract
more customers. Placement of the product at strategic outlets and publicity in local media
would boost sales. It may also carry door to door services in the initial years to introduce the
product and attract more customers.

Marketing plan of the proposed project may include promotional campaign like offering
special discounts, referrals, advertisement, new product development, packaging
innovations and tying up with buying houses
OPERATIONS SUB PLAN
 HUMAN RESOURCES SUB PLAN

The salaries and wages of different types of manpower is projected as follows:

Particulars of Employee Numbers Salary/ Cost/ annum

Month (Rs) (Rs)
Manager 1 12000 144000
Sales Personnel 4 8000 384000
Machine Operators 2 8000 192000
Skilled Workers 2 6000 144000
Unskilled Workers 4 4500 216000
Expenses on salary in the 1st year (Rs) 1080000
THE BUDGET
LIQUIDITY
 FINANCIAL SUB PLAN

MEANS OF FINANCE:

The Proposed Project Cost of Rs. 29.85 Lakhs would be financed under MSME development
schemes of financial institutions/commercial banks, in the following manner as shown
below.

1. LOAN FROM BANK/FI @ 60% = 17.91 LAKHS

2. PROMOTERS CONSTRIBUTION @ 40% = 11.94 LAKHS

TOTAL = 29.85 LAKHS

 MILESTONE SCHEDULE

For the purpose of carrying out this economic viability of the proposed project, it is assumed
that the plant will operate at following efficiencies during the first 5(Five) years.

YEAR 01 02 03 04 05

CAPACITY 50% 60% 70% 70% 70%

UTILISATION