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    Non-Confrontational Style-: Juror #1 and Juror #9

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    Tran9716
    Juror #8 argues that the defendant, a young boy on trial for murder, is not guilty. He presents evidence to the other jurors to convince them, taking a confrontational approach. While some jurors remain convinced of the boy's guilt, others start to see the validity in Juror #8's arguments. After lengthy deliberation where various viewpoints are discussed in both confrontational and non-confrontational ways, the jurors eventually come to an agreement that there is reasonable doubt and the boy should be found not guilty.

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    Non-Confrontational Style-: Juror #1 and Juror #9

    Uploaded by

    Tran9716
    91 views3 pages
    Juror #8 argues that the defendant, a young boy on trial for murder, is not guilty. He presents evidence to the other jurors to convince them, taking a confrontational approach. While some jurors remain convinced of the boy's guilt, others start to see the validity in Juror #8's arguments. After lengthy deliberation where various viewpoints are discussed in both confrontational and non-confrontational ways, the jurors eventually come to an agreement that there is reasonable doubt and the boy should be found not guilty.

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    12 angry men

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    Juror #8 argues that the defendant, a young boy on trial for murder, is not guilty. He presents evidence to the other jurors to convince them, taking a confrontational approach. While some jurors remain convinced of the boy's guilt, others start to see the validity in Juror #8's arguments. After lengthy deliberation where various viewpoints are discussed in both confrontational and non-confrontational ways, the jurors eventually come to an agreement that there is reasonable doubt and the boy should be found not guilty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    91 views3 pages

    Non-Confrontational Style-: Juror #1 and Juror #9

    Uploaded by

    Tran9716
    Juror #8 argues that the defendant, a young boy on trial for murder, is not guilty. He presents evidence to the other jurors to convince them, taking a confrontational approach. While some jurors remain convinced of the boy's guilt, others start to see the validity in Juror #8's arguments. After lengthy deliberation where various viewpoints are discussed in both confrontational and non-confrontational ways, the jurors eventually come to an agreement that there is reasonable doubt and the boy should be found not guilty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    12 Angry men 1

    Non-confrontational Style-: Juror #1 and Juror #9


    Example: An example of the non-confrontational style in the movie was when everyone
    who was on jury duty had to stay back and talk more about the evidence. They all had to listen to
    each person explain why they were voting for non-guilty or guilty.
    Explanation: The reason behind this non confrontation was to discuss about why the
    evidence they had was to prove if the young boy was guilty or not guilty. Though at first
    everyone has said the boy was guilty but one person. Juror#8 had to back himself up and prove
    to everyone why the boy was not guilty. After that, everyone started to explain and wonder if the
    boy was guilty or not.
     
    Confrontational Style- Juror #3 and Juror #8
    Example: When juror #8 was trying to convince the rest of the group that the boy was not
    guilty. He explained all of his evidence that he found and proved to them that it was not just the
    boy who at fault to murder the father.
    Explanation: Juror #8 has bought the same evidence, the knife which looked exactly like
    the one that was used to kill the father. When juror #8 explained and showed the evidence that he
    found, other jurors started to believe he might be right with his explanation. Though some people
    still believe that the boy murdered his father, the arguments started to become worse. The people
    who voted guilty were the ones who wanted to leave and get the trial done with. But because
    everyone was not on in synch, like juror #7 and juror #3, the trial still had to take a while for an
    agreement.
     
    Cooperative Style- Juror #11 and Juror #12
    Example: An example of cooperative was towards the end of the movie. Everyone had
    come up with an agreement and said the boy was not guilty of murdering his father.
    Explanation: Juror #8 was telling everyone to look carefully at the evidence. He had
    convinced everyone to look at the evidence and demonstrated what could be the truth behind the
    death of a man. Though it took a while to convince many people that the boy was not guilty,
    everyone helped each other to understand that the boy was not guilty.
    12 Angry men 2

    Associations: (As I know, this advertisement announcing Coca-Cola's decision to swap the
    seven-year-old "Open Happiness" campaign with the new tagline "Taste the feeling".)

    The message behind "Take the feeling" reminds cola drinkers that coke is still their
    brand. The ad is trying to associate the brand with the passion found in the young generation and
    tries to relate to everything that reflects energy and madness... I like it that brand manager is
    smart to use customers to deliver that message. Rather than singling out one or two key figures to
    act as Coke ambassador, they are thinking bigger. By introducing the #TastetheFeeling hashtag,
    Coke hopes to unify customers worldwide, emphasizing individual experiences with the product.

    Sensory Content:

    The sensory stimuli the advertisers using to hold my attention are both visual and
    auditory. The “Taste the feeling” ad targets young emotions by playing their heart’s tune.
    Whether it is a party scene or a kissing scene inside the library, I feel like the targets are the
    young hearts. The text in the ad tries to strike a romantic connection with the young generation
    by connecting the drink with everything that is special to the young generation’s heart. The ad
    takes me through several scenes of friendship and love. In the first scene a girl is skiing, then
    some friends are having fun together and later a guy and girl are kissing in the library. The ad is
    just made to affect our feelings. It makes me feel a bit nostalgic and miss moments of fun and
    love. There is a party scene and then a young couple sipping Coca Cola from the same bottle. At
    last it is ‘Coca Cola with feelings’ and even when you are alone Coca Cola is a great companion.
    The ad ends with a lad taking gulps of Coca Cola which is possible to strike at my gustatory.
    Somehow it definitely made me feel thirsty and need a Coke right away.

    Effectiveness:  

    Personally, I think this ad is absolutely effective. The images in the ad are picked from
    the regular life and represent the lifestyle of the millennial generation. The young is all about
    working hard and partying harder. The opening scene has a glass labeled Coca Cola having ice
    and being filled with Coca Cola. Throughout the ad the label of Coca Cola flashed several times.
    This is a strategy used to drive brand recognition and brand recall. The use of the brand name
    also adds ethical appeal to the ad. Apart from it, the ad also uses pathos in plenty. All throughout
    the ad a song plays in the background. The US culture values liberty and still believes in
    respecting others’ feelings. It is an individualistic society but still its social and cultural values
    are associated with love, energy and friendship. The ad relates with these cultural values and the
    feeling of experiencing momentous joy in every single moment. At the center of the ad are the
    youth and the values that it believes in. This generation believes in being a winner and with Coca
    Cola everyone is a winner and every moment a moment of victory. This is what the ad is trying
    to express. The first thing that the ad successfully does is to strike an instant connection with the
    young generation. Next, it also creates brand recall successfully. Such ads are targeted at
    customer engagement, retention as well as attracting new ones. By the beauty and simplicity of
    the ad it can be implied that it is successful at creating the effect it intends to.
    12 Angry men 3

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