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    5η Εργασία - Zero-waste Market PDF

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    PanagiotisTheofanopoulos
    The document provides an agenda and overview for the Zero-Waste Market. It outlines the company's mission to sell exclusively package-free products and promote a zero-waste lifestyle. The vision is to launch their first store in Athens and use digital channels to promote the brand while expanding locally and internationally. A SWOT analysis identifies strengths like being the first in Greece and opportunities like rising environmental awareness, while weaknesses include lack of experience and threats such as an uncertain public acceptance of the new concept. A PEST analysis examines political, economic, social and technological factors influencing the business environment.

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    5η Εργασία - Zero-waste Market PDF

    Uploaded by

    PanagiotisTheofanopoulos
    83 views8 pages
    The document provides an agenda and overview for the Zero-Waste Market. It outlines the company's mission to sell exclusively package-free products and promote a zero-waste lifestyle. The vision is to launch their first store in Athens and use digital channels to promote the brand while expanding locally and internationally. A SWOT analysis identifies strengths like being the first in Greece and opportunities like rising environmental awareness, while weaknesses include lack of experience and threats such as an uncertain public acceptance of the new concept. A PEST analysis examines political, economic, social and technological factors influencing the business environment.

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    5η Εργασία - Zero-waste Market.pdf

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    The document provides an agenda and overview for the Zero-Waste Market. It outlines the company's mission to sell exclusively package-free products and promote a zero-waste lifestyle. The vision is to launch their first store in Athens and use digital channels to promote the brand while expanding locally and internationally. A SWOT analysis identifies strengths like being the first in Greece and opportunities like rising environmental awareness, while weaknesses include lack of experience and threats such as an uncertain public acceptance of the new concept. A PEST analysis examines political, economic, social and technological factors influencing the business environment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views8 pages

    5η Εργασία - Zero-waste Market PDF

    Uploaded by

    PanagiotisTheofanopoulos
    The document provides an agenda and overview for the Zero-Waste Market. It outlines the company's mission to sell exclusively package-free products and promote a zero-waste lifestyle. The vision is to launch their first store in Athens and use digital channels to promote the brand while expanding locally and internationally. A SWOT analysis identifies strengths like being the first in Greece and opportunities like rising environmental awareness, while weaknesses include lack of experience and threats such as an uncertain public acceptance of the new concept. A PEST analysis examines political, economic, social and technological factors influencing the business environment.

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    © All Rights Reserved
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    You are on page 1of 8

    THE ZERO-WASTE MARKET

    1
    AGENDA

    01
    OUR MISSION
    Who we are.
    02
    OUR VISION
    Who we want to be
    What we believe in. in the long-run.

    03
    SWOT ANALYSIS
    An analysis of company’s
    04
    PEST ANALYSIS
    An analysis of political,
    strengths, weaknesses, economic, socio-cultural &
    opportunities & threats. technological factors.

    2
    OUR MISSION
    is to break the chain of
    environmental harassment,
    by selling exclusively package-free products,
    by making the zero-waste lifestyle easy and affordable,
    by promoting clean and sustainable entrepreneurship.

    3
    OUR VISION
    We begin by launching our first our brand in an eco-friendly manner We aspire to become an established
    store in a central & commercial by hosting awareness events and using brand in people’s thoughts within
    location in Athens, GR extensively all of the digital channels the first year of operation

    1 2 3

    4
    OUR VISION
    We want to create our mobile
    We envision expanding our
    app to sell our products online
    business to chain-stores
    while also providing an
    locally and internationally!
    environment-survival guide!

    4 5

    5
    SWOT ANALYSIS
    - First in Greece
    Strengths - Lack of previous
    Weaknesses
    - Innovative Idea entrepreneurial experience
    - Affordable pricing & plethora of products - Self-funded project
    - Social & Environmental Responsibility - Low advertising budget
    - Greek products, straight from the producers

    - Low Competition
    Opportunities - Relatively new concept in
    Threats
    - Rising awareness on environmental Greece, uncertain acceptance
    and social issues - Unstable financial environment
    - Franchise expansion - Co-vid19, people prefer packaged food
    - Online retail store - Confusion with organic & bio markets

    6
    PEST ANALYSIS
    - Non-existent
    Political Economical
    - Mid or low-range wages
    governmental policies for the environment
    - Extremely slow financial growth
    - No strict environmental laws in Greece
    - Expected unemployment rate 16,5%
    - International pressure for climate issues
    - Heavy taxation on food & necessities
    - Possible to adopt new policies in the near future
    - Low budget for climate change

    - More and more people Socio-cultural Technological


    concerned about the environmental crisis - Alternative technologies on food & goods
    - Co-vid19 pandemic causes destabilization production are developing rapidly
    of social and market mobility - Alternative & eco-friendly packaging
    - People gathered in big towns solutions
    - Multiculturalism and diversity - Extensive use of digital & online media

    7
    THANK YOU!
    Stay safe and ethical!

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