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    Plagiarism Checker X Originality Report: Similarity Found: 6%

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    Sandeep Soni
    The document discusses the marketing mix, which is traditionally based on the 4Ps of product, place, price, and promotion. It describes how the marketing mix applies to four specific marketing decisions and has been used for centuries, though marketing theory originated in the 20th century. For services, an expanded 7Ps version is sometimes used, adding processes, physical evidence, and people. Some also refer to an 8Ps approach including the 7Ps and performance. The 4Ps form the key basis for marketing management decisions and were first published in 1960.

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    Plagiarism Checker X Originality Report: Similarity Found: 6%

    Uploaded by

    Sandeep Soni
    25 views1 page
    The document discusses the marketing mix, which is traditionally based on the 4Ps of product, place, price, and promotion. It describes how the marketing mix applies to four specific marketing decisions and has been used for centuries, though marketing theory originated in the 20th century. For services, an expanded 7Ps version is sometimes used, adding processes, physical evidence, and people. Some also refer to an 8Ps approach including the 7Ps and performance. The 4Ps form the key basis for marketing management decisions and were first published in 1960.

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    The document discusses the marketing mix, which is traditionally based on the 4Ps of product, place, price, and promotion. It describes how the marketing mix applies to four specific marketing decisions and has been used for centuries, though marketing theory originated in the 20th century. For services, an expanded 7Ps version is sometimes used, adding processes, physical evidence, and people. Some also refer to an 8Ps approach including the 7Ps and performance. The 4Ps form the key basis for marketing management decisions and were first published in 1960.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    25 views1 page

    Plagiarism Checker X Originality Report: Similarity Found: 6%

    Uploaded by

    Sandeep Soni
    The document discusses the marketing mix, which is traditionally based on the 4Ps of product, place, price, and promotion. It describes how the marketing mix applies to four specific marketing decisions and has been used for centuries, though marketing theory originated in the 20th century. For services, an expanded 7Ps version is sometimes used, adding processes, physical evidence, and people. Some also refer to an 8Ps approach including the 7Ps and performance. The 4Ps form the key basis for marketing management decisions and were first published in 1960.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    of 1

    Plagiarism Checker X Originality Report

    Similarity Found: 6%

    Date: Wednesday, April 22, 2020


    Statistics: 9 words Plagiarized / 150 Total words
    Remarks: Low Plagiarism Detected - Your Document needs Optional Improvement.
    -------------------------------------------------------------------------------------------

    Marketing Mix is defined as a business model, traditionally based on 4Ps : product,


    place, price, and promotion. Marketing Mix was described as "a series of tools that are
    used in marketing by a company to achieve its marketing goals in the target market."
    Therefore, the marketing mix applies to four specific types of marketing decisions:
    product, place, price, and promotion. Marketing strategy has been in effect for centuries,
    but marketing theory originated in twentieth century. In the marketing of services, an
    expanded version of marketing mix have been used, which usually involves 7 Ps,
    consisting of an initial 4Ps (product, price, place, and promotion) expanded by
    processes, physical evidence and people.

    Some Service marketers refer to the 8 Ps, which includes 7 Ps plus performance.
    Marketing Mix (4 Ps), are used as the key basis for marketing management decisions. In
    1960 4 Ps of Marketing Mix was first published.

    INTERNET SOURCES:
    -------------------------------------------------------------------------------------------
    4% - https://link.springer.com/article/10.1057%2Fdddmp.2016.3
    3% - https://en.wikipedia.org/wiki/Four_Ps

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