Factors Influencing The Change in Behavior of Children On Viewing Cartoon Programs - A Study

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VILLAFLOR, Frances Louise R.

MWF/1:00-2:30/Learning and Cognitive Psychology

TITLE OF RESEARCH: Factors Influencing the Change in Behavior of Children on Viewing


Cartoon Programs – A Study

DATE OF RESEARCH: December 1, 2011

METHODOLOGY: The area chosen for study was Salem. Multi stage sampling technique was
employed to select the 1120 sample respondents from the four zones of Salem Corporation.

In the present study, an extensive use of both primary and secondary data was collected in order
to achieve the objectives of this study. For collecting primary data, field survey technique was
undertaken in the study area with the help of questionnaire and interview schedule. First-hand
information pertaining to the cartoon channels viewed, nature of cartoon programs preferred the
most, the children’s cartoon viewing behavior from the children and parents perspective, the
psychological and physical problems faced by the children while watching cartoons in the study
area, were collected from one thousand and one hundred and twenty (1120) sample respondents.

The secondary data pertaining to the study was obtained from the database maintained by the
Chief Educational office and latest information were obtained from Library resources and Net
resources.

NUMBER OF PARTICIPANTS: 1120 sample respondents

FINDINGS:

The factors, respondents age (years), gender, siblings, standard, board, medium and time spent
for watching television have a significant relationship with the change in their behaviour on
viewing cartoons. But, the factor program type preferred has insignificant relationship with the
change in their behaviour on viewing cartoons.
REFLECTIVE QUESTIONS:

1.) How I am beginning to think differently?


In my case, when I hear the word ”Cartoon”, the first thing that came to my mind is
innocence, educational and child-friendly. Most of the people especially parents have
thought the same thing because on their generation, cartoon was meant for the kids to
satisfy their creativity and fictional fantasies to complete their childhood and most of us
came to that stage. Unfortunately, we are stigmatized to the stereotypes of cartoons. We
didn’t know that cartoons are also violent to the core. According to the journal made by
Dr. A.G. Sudha, Psychological research has found that televised violence has numerous
effects on the behavior on children. These include the imitation of violence and crime
scene on television (copycat violence).

2.) What I went to explore further?


The journal gave me important and really interesting information that children begin
watching cartoons on television at an early age of six months and by the age of two or
three children become enthusiastic viewers. The children are at discretion to choose the
cartoon program which in turn indirectly influences their development.

3.) Insights/Realizations
The journal made me realized that to minimize the potential negative effects of television,
it’s important to understand and to know first the contents of the cartoons before you let a
child watch it and even if it is a cartoon it doesn’t mean that it is educational or not real at
all. What children see, even if it is real or not can imitate whatever he or she saw.

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