Course Coordinator: Dr. Mahim Sagar Pedagogy: Lectures With Examples, Interactive Discussions and Case Studies
Course Coordinator: Dr. Mahim Sagar Pedagogy: Lectures With Examples, Interactive Discussions and Case Studies
Course Coordinator: Dr. Mahim Sagar Pedagogy: Lectures With Examples, Interactive Discussions and Case Studies
In every class there will be lots of discussions with practical examples from industry.
Essential Readings:
⎯ Essentials of Marketing by Jr., William D. Perreault, Joseph P. Cannon and E. Jerome
McCarthy, McGraw-Hill Higher Education
⎯ Marketing Management : A South Asian Perspective by Philip Kotler, Kevin Lane
Keller, Abraham Koshy, Mithileshwar Jha
⎯ Marketing Management by Rajan Saxena
⎯ Brand Management by Mahim Sagar
Must read research papers detailed in session plan and sent through mail
Evaluation-SML760
Examinations, quizzes, assignments, class participation & term paper will be the major elements
used for evaluating student’s performance in Marketing Management Course. Evaluation will
consist of following components:-