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    Swot Airasia and Malindo

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    malikldu
    This SWOT matrix analyzes AirAsia's strengths, weaknesses, opportunities, and threats. AirAsia's key strengths include its low-cost business model, well-established international operations, broad destinations, and strong brand. Weaknesses include a lack of heavy maintenance facilities and difficulty balancing service quality with low prices. Opportunities lie in growing middle-class travel, technology advances, and ancillary revenues. Threats include global pandemics, rising costs, and increased competition from other low-cost carriers.

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    Swot Airasia and Malindo

    Uploaded by

    malikldu
    3K views2 pages
    This SWOT matrix analyzes AirAsia's strengths, weaknesses, opportunities, and threats. AirAsia's key strengths include its low-cost business model, well-established international operations, broad destinations, and strong brand. Weaknesses include a lack of heavy maintenance facilities and difficulty balancing service quality with low prices. Opportunities lie in growing middle-class travel, technology advances, and ancillary revenues. Threats include global pandemics, rising costs, and increased competition from other low-cost carriers.

    Original Description:

    SWOT MATRIX

    Original Title

    SWOT AIRASIA AND MALINDO

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    This SWOT matrix analyzes AirAsia's strengths, weaknesses, opportunities, and threats. AirAsia's key strengths include its low-cost business model, well-established international operations, broad destinations, and strong brand. Weaknesses include a lack of heavy maintenance facilities and difficulty balancing service quality with low prices. Opportunities lie in growing middle-class travel, technology advances, and ancillary revenues. Threats include global pandemics, rising costs, and increased competition from other low-cost carriers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3K views2 pages

    Swot Airasia and Malindo

    Uploaded by

    malikldu
    This SWOT matrix analyzes AirAsia's strengths, weaknesses, opportunities, and threats. AirAsia's key strengths include its low-cost business model, well-established international operations, broad destinations, and strong brand. Weaknesses include a lack of heavy maintenance facilities and difficulty balancing service quality with low prices. Opportunities lie in growing middle-class travel, technology advances, and ancillary revenues. Threats include global pandemics, rising costs, and increased competition from other low-cost carriers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Strengths-Weaknesses-Opportunities Threats (SWOT) Matrix for AirAsia

    Strengths-S Weaknesses-W
    1. No heavy maintenance facility
    1. Attractive business model 2. Challenge in balancing service
    Low Cost Carrier (LCC) quality with pricing
    with lean, simple and 3. Difficult in sustaining costs
    efficient operations Good 4. Less routes provided as
    compared to market leaders in
    corporate governance Asia
    2. Well established LCC with 5. Stiff competition in its sector
    international subsidiaries 6. Difficult in retaining loyalty
    3. Broad destinations 7. No government intervention on
    4. Mass fleeting the regulation of airport deals
    5. Strong Promoter
    6. Powerful brand
    7. Up to date with technology
    and innovation
    8. Outstanding stakeholders
    9. Strong financial performance
    10. Good return on ancillary
    sales
    Opportunities-O SO- Strategies WO- Strategies
    1. Growth of middle income
    consumers
    1. Focus on domestic flight 1. Award maintenance based on
    2. Increasing traffic from Asia lowest price
    2. Increase flight offers for
    3. Technological advances in
    airlines industries
    domestic 2. Reduce unprofitable flight
    4. Ancillary source of revenues 3. Enhance airasia.com 3. Create more reward
    in the airline industry
    5. Tourism: One of the world’s
    promotion
    fastest growing industry
    6. Industry shifts
    7. Long haul flights
    8. New route expansions
    9. Customer’s trend
    Threats ST-Strategies WT- Strategies
    1. Global Pandemic
    2. Alleged corruption and
    1. Retrenchment 1. Manage wisely customer
    scandal complaint
    2. Diversify company
    3. Rising Fuel Costs
    4. Rising Labor Costs
    business 2. Review refund policy due
    5. Internet Transparency Covid-19
    3. Merge with others airlines
    6. Rise of other LCCs in the
    3. Undergo branding and
    market
    7. Political Risk enhancement exercise
    8. Accident, terrorist attack and
    natural disaster
    Strengths-Weaknesses-Opportunities Threats (SWOT) Matrix for Malindo Air

    Strengths-S Weaknesses-W
    1. Attractive business model - 1. Small fleet size
    LCC 2. Unagressive marketing
    2. Powerful group company 3. New kid on the block
    3. Reasonable add-on services 4. Sustaining costs
    4. Bundling strategy 5. Less routes
    5. Creative branding 6. Stiff competition in its sector
    6. Culture preservation 7. Difficult to retain loyalty
    7. Good reputation on safety, 8. Slow response on technology
    accidents and incidents advance
    8. Seating class alternatives
    9. Inflight entertainment
    10. Makes business class popular
    to travellers
    11. Smart interline partnership
    with international airlines
    Opportunities-O SO- Strategies WO- Strategies
    1. Growth of middle income
    consumers
    1. Focus on domestic flight 1. Boost campaign to use
    2. Technological advances in 2. Increase flight offers for Malindo Air
    airlines industries domestic 2. Reduce unprofitable flight
    3. Ancillary source of revenues 3. Enhanced business class 3. Create more reward for loyal
    in the airline industry
    4. Tourism: One of the world’s upgrade program customer
    fastest growing industry
    5. Long haul flights
    6. New market segment
    7. Creative promotions
    8. Fleet expansions and upgrade
    9. Enhancing loyalty program

    Threats ST-Strategies WT- Strategies


    1. Global Pandemic
    2. Rising Fuel Costs
    1. Merge with others airlines 1. Manage wisely customer
    3. Rising Labor Costs 2. Diversify company complaint
    4. Internet Transparency business 2. Review refund policy due
    5. Rise of other LCCs in the 3. Improve customer service Covid-19
    market
    6. Political Risk 3. Sell asset to increase cash
    7. Accident, terrorist attack and flow
    natural disaster

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