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    Facebook Ads PDF

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    Kausal Nembang
    This document provides a 7-step guide for creating Facebook ads for beginners. It outlines setting goals and objectives, creating an Ads Manager account, choosing objectives like awareness, consideration or conversion, defining audiences and placements through location, demographics, interests and behaviors, setting budgets and durations, creating ad types including media and text, and launching and monitoring the campaign for optimization. It also briefly describes AdsCrisp, a video ad creation tool that allows quick generation of ads for multiple social media platforms.

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    Facebook Ads PDF

    Uploaded by

    Kausal Nembang
    207 views12 pages
    This document provides a 7-step guide for creating Facebook ads for beginners. It outlines setting goals and objectives, creating an Ads Manager account, choosing objectives like awareness, consideration or conversion, defining audiences and placements through location, demographics, interests and behaviors, setting budgets and durations, creating ad types including media and text, and launching and monitoring the campaign for optimization. It also briefly describes AdsCrisp, a video ad creation tool that allows quick generation of ads for multiple social media platforms.

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    Facebook Ads.pdf

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    This document provides a 7-step guide for creating Facebook ads for beginners. It outlines setting goals and objectives, creating an Ads Manager account, choosing objectives like awareness, consideration or conversion, defining audiences and placements through location, demographics, interests and behaviors, setting budgets and durations, creating ad types including media and text, and launching and monitoring the campaign for optimization. It also briefly describes AdsCrisp, a video ad creation tool that allows quick generation of ads for multiple social media platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    207 views12 pages

    Facebook Ads PDF

    Uploaded by

    Kausal Nembang
    This document provides a 7-step guide for creating Facebook ads for beginners. It outlines setting goals and objectives, creating an Ads Manager account, choosing objectives like awareness, consideration or conversion, defining audiences and placements through location, demographics, interests and behaviors, setting budgets and durations, creating ad types including media and text, and launching and monitoring the campaign for optimization. It also briefly describes AdsCrisp, a video ad creation tool that allows quick generation of ads for multiple social media platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    THE ULTIMATE GUIDE

    TO FACEBOOK AD
    CREATION FOR
    BEGINNERS
    TABLE OF CONTENTS
    1) Set some goals for your 3
    Facebook Ads
    2) Create your Facebook Ads 3
    Manager Account
    3) Choose your objective 4
    4) Define your audience and 5
    placement
    5) Set up your budget and 8
    duration
    6) Create your advert 9
    7) Launch your campaign 10
    1) Set some goals for your
    Facebook Ads
    Before jumping on to your computer and
    creating the advert, it’s important to know why
    you want to run this ad, what do you want to
    achieve with it. Set relevant and achievable
    goals. Your goals must be aligned to the kind of
    results that you want to get. Some examples of
    goals can be:
    Get more traffic on your website
    Get more people to engage with your
    content
    Generate new leads
    Increase attendance at your event

    2) Create your Facebook Ads


    Manager Account
    All of Facebook’s ad campaigns run through the
    Facebook Ads Manager tool. You can open it
    via direct link or you can click on any of the Call
    to Actions on your Facebook page. Then click
    on the green ‘Create’ button in the campaign
    section. 3
    3) Choose your objective
    Next, choose the objective for the ad. It should
    be aligned to the goal that you have already set
    to achieve. You can choose from the several
    objective types.
    Raising awareness: This includes
    campaigns to raise brand awareness, local
    awareness and to maximize reach.
    Consideration: These are ads that drive
    traffic to your website, boost the
    engagement of your posts, increase app
    downloads or video views and help you
    collect customer data (leads) to use in
    follow-up campaigns.
    Conversion: These are ads that increase the
    conversion on your website or online shop,
    advertise specific products to users who
    have interacted with your shop before, or
    get people to visit your local store. 4
    4) Define your audience and
    placement
    Facebook gives you various targeting options
    which you can combine to reach your specific
    audience.
    Location: Target users by country, state,
    city, zip code, or the area around your
    physical business.
    Demographics: Target users by age, gender,
    education, and the languages they speak.
    Interests: Target users by interests, based
    on profile information, pages, groups or
    content they engage with.

    5
    Behaviors: Target users based on what
    Facebook knows about user behavior, such
    as the way they shop, the phone they use, or
    if they plan to buy a house or a car.
    Connections: Target users who like your
    page or app and their friends.
    Custom: Target existing customers based
    on data (e.g., emails, phone numbers) you
    provide. You can also create Lookalike
    Audiences– people who are similar to your
    existing customers.

    6
    After that select your ad placement, or where
    you want your ads to appear on Facebook. You
    can choose the ‘Manual Placement’ option and
    select the recommended option, i.e. 'Mobile
    News Feed'.

    7
    5) Set up your budget and
    duration
    Once you have created your target audience
    and selected the placements, you next have to
    define the budget for your ad. It can be the
    maximum amount that you want to spend on
    the ad or you can state the daily budget too.
    Along with that you have to define the duration
    of the ad(the start date and the end date).

    8
    6) Create your advert
    The next step is to create your advert. Choose
    the ad type that best suits your ad
    requirement. You also have the option to
    create your advert using existing posts. But if
    you are creating a new advert these are the ad
    types that you can choose from are:

    After choosing the ad type and coming to the


    bottom of the page you will have to upload the
    media that you would like to display in the ad.
    Furthermore, write an attention grabbing
    headline and description along with your
    website(if any).

    9
    7) Launch your campaign
    After creating your advert, you can review your
    ad and make necessary corrections. Next, fill
    up the billing details and launch the campaign.
    Don’t forget to monitor your campaign
    regularly and keep optimizing it for better
    results.

    10
    About AdsCrisp
    AdsCrisp is the World’s First & Only Video Ads
    Creation Suite that creates video ads for all 37
    Different Ad placements. It covers all the major social
    media platforms like Facebook, Instagram, Youtube,
    Snapchat, Twitter, Pinterest & LinkedIn.

    I think we all know that Video Ads perform better any


    other kind of ad and are proven to convert better than
    all other kinds of ads. Which is why we created
    AdsCrisp.
    You can now create converting Video Ads that will
    actually skyrocket your sales to new heights. Video Ads
    can now be made quickly and with ease. With Adscrsip
    You don’t need to have any Video Editing Skills.

    Create High-Quality Video Ads in just 3 Clicks


    within 60 Seconds
    37 Different Ad Placements
    Create Video Ads for 7 Social Media Platforms
    Proven to Convert Ad Templates
    Super Easy to Use Interface
    Cloud-Based App
    Thank you

    Team

    Created:
    March 2019

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