Facebook Ads PDF
Facebook Ads PDF
Facebook Ads PDF
TO FACEBOOK AD
CREATION FOR
BEGINNERS
TABLE OF CONTENTS
1) Set some goals for your 3
Facebook Ads
2) Create your Facebook Ads 3
Manager Account
3) Choose your objective 4
4) Define your audience and 5
placement
5) Set up your budget and 8
duration
6) Create your advert 9
7) Launch your campaign 10
1) Set some goals for your
Facebook Ads
Before jumping on to your computer and
creating the advert, it’s important to know why
you want to run this ad, what do you want to
achieve with it. Set relevant and achievable
goals. Your goals must be aligned to the kind of
results that you want to get. Some examples of
goals can be:
Get more traffic on your website
Get more people to engage with your
content
Generate new leads
Increase attendance at your event
5
Behaviors: Target users based on what
Facebook knows about user behavior, such
as the way they shop, the phone they use, or
if they plan to buy a house or a car.
Connections: Target users who like your
page or app and their friends.
Custom: Target existing customers based
on data (e.g., emails, phone numbers) you
provide. You can also create Lookalike
Audiences– people who are similar to your
existing customers.
6
After that select your ad placement, or where
you want your ads to appear on Facebook. You
can choose the ‘Manual Placement’ option and
select the recommended option, i.e. 'Mobile
News Feed'.
7
5) Set up your budget and
duration
Once you have created your target audience
and selected the placements, you next have to
define the budget for your ad. It can be the
maximum amount that you want to spend on
the ad or you can state the daily budget too.
Along with that you have to define the duration
of the ad(the start date and the end date).
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6) Create your advert
The next step is to create your advert. Choose
the ad type that best suits your ad
requirement. You also have the option to
create your advert using existing posts. But if
you are creating a new advert these are the ad
types that you can choose from are:
9
7) Launch your campaign
After creating your advert, you can review your
ad and make necessary corrections. Next, fill
up the billing details and launch the campaign.
Don’t forget to monitor your campaign
regularly and keep optimizing it for better
results.
10
About AdsCrisp
AdsCrisp is the World’s First & Only Video Ads
Creation Suite that creates video ads for all 37
Different Ad placements. It covers all the major social
media platforms like Facebook, Instagram, Youtube,
Snapchat, Twitter, Pinterest & LinkedIn.
Team
Created:
March 2019