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    Qualitative Quantitative: Defination

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    Margo Shaez
    Qualitative and quantitative research differ in their goals, data collection methods, and analysis. Qualitative research aims to understand human behaviors, experiences, and motivations through in-depth observation and interpretation. It relies on a small number of participants and collects text-based data through methods like interviews. In contrast, quantitative research tests hypotheses by measuring and analyzing numerical data collected from many participants through tools like surveys and questionnaires. It uses statistical analysis and aims for generalizable results. Both approaches have their appropriate uses depending on the type of information needed.

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    Qualitative Quantitative: Defination

    Uploaded by

    Margo Shaez
    156 views3 pages
    Qualitative and quantitative research differ in their goals, data collection methods, and analysis. Qualitative research aims to understand human behaviors, experiences, and motivations through in-depth observation and interpretation. It relies on a small number of participants and collects text-based data through methods like interviews. In contrast, quantitative research tests hypotheses by measuring and analyzing numerical data collected from many participants through tools like surveys and questionnaires. It uses statistical analysis and aims for generalizable results. Both approaches have their appropriate uses depending on the type of information needed.

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    Qualitative and quantitative research differ in their goals, data collection methods, and analysis. Qualitative research aims to understand human behaviors, experiences, and motivations through in-depth observation and interpretation. It relies on a small number of participants and collects text-based data through methods like interviews. In contrast, quantitative research tests hypotheses by measuring and analyzing numerical data collected from many participants through tools like surveys and questionnaires. It uses statistical analysis and aims for generalizable results. Both approaches have their appropriate uses depending on the type of information needed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    156 views3 pages

    Qualitative Quantitative: Defination

    Uploaded by

    Margo Shaez
    Qualitative and quantitative research differ in their goals, data collection methods, and analysis. Qualitative research aims to understand human behaviors, experiences, and motivations through in-depth observation and interpretation. It relies on a small number of participants and collects text-based data through methods like interviews. In contrast, quantitative research tests hypotheses by measuring and analyzing numerical data collected from many participants through tools like surveys and questionnaires. It uses statistical analysis and aims for generalizable results. Both approaches have their appropriate uses depending on the type of information needed.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Qualitative Quantitative

    DEFINATION
     Qualitative research is used to gain an in-  Quantitative research is a form of
    depth understanding of human behavior, research that relies on the methods of
    experience, attitudes, intentions, and natural sciences, which produces
    motivations, based on observation and numerical data and hard facts.
    interpretation, to find out the way people The data collected by the researcher
    think and feel. can be divided into categories or put
     It is a form of research in which the into rank, or it can be measured in
    researcher gives more weight to the terms of units of measurement.
    views of the participants. Graphs and tables of raw data can be
    constructed with the help quantitative
    research, making it easier for
    the researcher to analyze the results.
     A type of educational research in
    which the researcher decides what to
    study
    RESEARCH TYPE
     An exploration in which little is known  Description of trends or an
    about the problem. explanation of variable’s relationships
     A detailed understanding of a central  Specific variable studied.
    phenomenon, or study the whole, not  quantitative research recommends a
    variables. final course of action.
     Qualitative research is exploratory. More
    in-depth information

    ROLE OF THE RESEARCHER


     Researcher and their biases may be  Researcher and their biases are not
    known to participants in the study, and known to participants in the study,
    participant characteristics may be known and participant’s characteristics are
    to the researcher deliberately hidden from the
     The qualitative research follows a researcher (double blind studies)
    subjective approach as the researcher is  More objective: provides observed
    intimately involved. Describes a problem effects (interpreted by researchers)
    or condition from the point of view of of a program on a problem or
    those who are experiencing it condition
     Data must be valid and reliable: largely
    depends on skill and rigor of the
    researcher
    PURPOSE
     Be general and broad.  Be specific and narrow.
     Wide-angle lens; examines the breadth &  Narrow-angle lens; tests a specific
    depth of phenomena hypothesis.
     Quantitative research – the emphasis
    is on measurement

    COLLECTING DATA
     Gathering text or image data (text based).  Quantitative Research makes use of
     Collecting info from a small number of tools such as questionnaires, surveys,
    individuals or sites. measurements and other equipment to
     Unstructured or semi-structured response collect numerical or measurable data.
    options like in-depth interviews, focus  Collecting info from many
    groups etc. individuals (number based)

    STATISTICAL TESTS
     No such statistical tests are conducted  Statistical tests are conducted or
    or formulated in the forms of tables or formulated in the forms of tables or
    graphs. graphs.

    TIME SPAN

     Time expenditure lighter on the  Time expenditure heavier on the


    planning end and heavier during the planning phase and lighter on the
    analysis phase
    analysis phase

    RESULT

     Less generalizable  Generalizable findings that can be


    applied to other populations
    11
    EXAMPLES

     Documents review  Closed ended questionnaires


     Open ended questionnaires  Measurements
     Unstructured interviews  surveys, questionnaires, observations
     in depth interviews, group discussions
    etc.
    CONCLUTION

    An ideal research is one, which is conducted by considering both the methods, together.
    Although, there are some areas which require, only one type of research which mainly depends
    on the information required by the researcher.  While qualitative research tends to be
    explanatory, quantitative research is concrete.

    11

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