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    (B) Highlight The Key Offer by Circuit To AKD in Their Agreement

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    Yusra Ahmed
    This document contains an assignment for an advertising course. It includes 4 questions about advertising concepts like commission vs. retainer models, storyboards vs. mood boards, key elements of creative briefs, and major advertising agencies. It also includes a fill-in-the-blank section testing knowledge of advertising terminology like budgeting methods, factors that determine ad duration, and the relationship between reach and GRP. The assignment is to be completed within 24 hours for a course on mid-term advertising.

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    (B) Highlight The Key Offer by Circuit To AKD in Their Agreement

    Uploaded by

    Yusra Ahmed
    21 views3 pages
    This document contains an assignment for an advertising course. It includes 4 questions about advertising concepts like commission vs. retainer models, storyboards vs. mood boards, key elements of creative briefs, and major advertising agencies. It also includes a fill-in-the-blank section testing knowledge of advertising terminology like budgeting methods, factors that determine ad duration, and the relationship between reach and GRP. The assignment is to be completed within 24 hours for a course on mid-term advertising.

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    iba-ad mt-20-SumEMBA.doc

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    This document contains an assignment for an advertising course. It includes 4 questions about advertising concepts like commission vs. retainer models, storyboards vs. mood boards, key elements of creative briefs, and major advertising agencies. It also includes a fill-in-the-blank section testing knowledge of advertising terminology like budgeting methods, factors that determine ad duration, and the relationship between reach and GRP. The assignment is to be completed within 24 hours for a course on mid-term advertising.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    21 views3 pages

    (B) Highlight The Key Offer by Circuit To AKD in Their Agreement

    Uploaded by

    Yusra Ahmed
    This document contains an assignment for an advertising course. It includes 4 questions about advertising concepts like commission vs. retainer models, storyboards vs. mood boards, key elements of creative briefs, and major advertising agencies. It also includes a fill-in-the-blank section testing knowledge of advertising terminology like budgeting methods, factors that determine ad duration, and the relationship between reach and GRP. The assignment is to be completed within 24 hours for a course on mid-term advertising.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    IBA

    Mid.-term assignment
    Advertising
    EMBA

    Faculty: Syed Akhtar Mahmud


    Marks: 90
    Time: 24 hours

    _______________________________________________________________
    Attempt all questions. Be precise and to the point. (10 points each)

    Q.I. (a) Differentiate between Commission & Retainer ship modules and point out
    which were used by Food Panda & Silk bank.

    (b) Highlight the key offer by Circuit to AKD in their agreement.

    Q.II. (a) Differentiating between a Story and Mood board, briefly describe the
    options followed by these brands:

    Candi Vigo HBL Arkadian

    (b) State the target market of Dove as described in the Media brief.

    (c) What was the communication idea of Dove Shampoo?

    Q.III. (a) What are the key elements in a Creative Ad brief?

    (b) Highlight the major points of Lays TVC brief.


    2

    Q.IV. Fill-in with appropriate answers (20 points):

    1. Weight and Voice of a campaign is also called:

    ____________

    2. Four major global advertising conglomerates:

    _________ _________ __________ __________

    3. Show the sequence & place in a Margin Statement of Advertising


    Expenditure:

    ________ _______ ________ ________

    4. Retainership or Commission modules will be used the following beauty


    soap brands:

    Lux _______________ Palmolive ______________

    5. Ad budget methods used by:

    Unilever ________ Mindshare_______ _______

    6. Factors in deciding how long to advertise?

    ________________ ____________ ____________

    7. Relationship between Reach & GRP:

    ______________________________________________

    8. Steps to overcome Stagnancy in Reach:

    2
    3

    __________ _________

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