Tesla Inc.'S Vision, Mission, Objective and Values

Name: Ayesha Nehla Date: 20-06-2020
USN: 19072
TESLA INC.’S VISION, MISSION, OBJECTIVE AND VALUES

Tesla, Inc.’s (formerly Tesla Motors, Inc.) mission and vision statements reflect the nature of its
prominent all-electric automobile manufacturing and related businesses. Established in 2003, the
company became profitable in 2013. Continued growth shows that the market is responding to
the organization’s automotive and energy storage products. This condition highlights the
appropriateness of the company’s mission statement. In essence, the corporate mission statement
guides Tesla’s strategic decisions, such as in what the company needs to do in order to achieve
business effectiveness. On the other hand, the corresponding corporate vision statement shapes
Tesla’s direction of organizational growth. For example, the company aims for leadership as a
multinational automotive business that focuses on electric vehicles. With a strong brand image
and increasing popularity, the company is positioned to succeed in the global electric automobile
market. Satisfaction of the corporate mission along with the corporate vision serves as an
indicator of Tesla’s operational effectiveness and business development.
Tesla, Inc. follows its corporate vision and mission statements to focus its business on electric
automobiles and related products, such as solar panels and rechargeable batteries for cars and
other applications. However, recent changes in the market and the business have prompted the
company to revise its corporate mission statement while keeping the same corporate vision
statement for the meantime. Current strategies and management initiatives reflect these changes.
For example, Tesla’s marketing mix (4Ps) emphasizes the target role of the company as a major
player in the renewable energy storage market.
Tesla Inc.’s Objectives:
 Generate demand and drive sales up for TESLA Motor’s electric car
 Build long-term brand awareness and manage corporate reputation
 Manage TESLA's existing customer base to create loyalty and customer referrals
Tesla Inc.’s Mission Statement
Tesla’s mission statement was “to accelerate the world’s transition to sustainable transport.”
However, in mid-2016, under Elon Musk’s leadership, the company changed the corporate
mission to “to accelerate the world’s transition to sustainable energy.” This new statement
indicates a slight but significant shift in the company’s business, to address market opportunities
for renewable energy. Tesla Inc.’s mission statement has the following notable components:
1. To accelerate
2. The world’s transition
3. To sustainable energy
The “to accelerate” component of the corporate mission statement establishes Tesla’s role in
pushing the industry toward advanced technologies for sustainable business and products that
rely on renewable energy. The corporate mission also mentions “the world’s transition,” which
indicates the company’s expectation of successful dominance in the global market for electric
automobiles and related products. This component directly relates with the corporate vision
statement’s emphasis on the global market. Moreover, the change from “sustainable transport” to
“sustainable energy” shows that Tesla, Inc.’s corporate mission statement evolves to match the
current strategic objectives of the business. For example, the company used to focus on
producing electric automobiles only. However, this analysis shows that the growing demand for
renewable energy is now reflected in the corporation’s improved business scope, to cover
products like batteries and other potentially profitable renewable energy solutions in the future.
Tesla Inc.’s Vision Statement
Tesla’s vision statement is “to create the most compelling car company of the 21st century by
driving the world’s transition to electric vehicles.” This corporate vision emphasizes the
company’s focus on renewable energy. Specifically, the corporation addresses the electric
vehicle market as a major avenue for facilitating growth of the global renewable energy market.
The following components are significant in Tesla Inc.’s vision statement:
1. Most compelling
2. Car company
3. 21st Century
4. The world’s transition to electric vehicles
In its corporate vision statement, Tesla, Inc. aims to be the most compelling in the industry. This
component indicates leadership and excellence in the business. The company approaches this
aim by integrating advanced technology in its electric automobiles and related products. On the
other hand, the “car company” component of the corporate vision focuses Tesla Inc.’s efforts on
designing and manufacturing cars. The company’s leadership in electric vehicle design and
production satisfies the “21st century” component. This component implies the firm’s use of
advanced technology to address current concerns, such as environmental conservation. The
fourth component points to the company’s global goals. For example, the business continues to
expand its operations, with plans for new factories in developing regions in Asia. Such expansion
addresses major competitors, such as Toyota Motor Corporation, General Motors Company,
Volkswagen, Nissan Motor Company, Honda Motor Company, and BMW (Bavarian Motor
Works), among others, considering the competitive landscape. Thus, in this business analysis
case, the company’s vision statement reveals the organization’s aim to be the dominant player in
the global electric vehicle market.
Core Values
 Always do your best.

TESLA endeavors to apply the brightest minds and the best available technology to each
and every new challenge. The company does not cut corners, and do not settle.
 No forecast is perfect, but try anyway.
The company constantly strives to improve the accuracy of the forecasts as well as the
reliability and service with which they are delivered.
 Respect and encourage people.
TESLA believes that the company’s success depends on the clients and team members
success. Treating them with respect and encouraging their success is the surest way to
encouraging the companies’ success.
 Always keep learning.
The technology is advancing at a greater pace and the industry that the company operates
is constantly changing. It is imperative to both personal and professional success that the
company understands those changes and adapts accordingly.
 Respect the environment.
TESLA believes that the efforts to help the energy industry achieve greater efficiencies
help ease the strain that humans put on the environment.

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What is Tesla's mission statement?

What is Tesla's vision statement?

Name: Ayesha Nehla Date: 20-06-2020

TESLA INC.’S VISION, MISSION, OBJECTIVE AND VALUES

Tesla Inc.’s Objectives:

Tesla Inc.’s Mission Statement

Tesla Inc.’s Vision Statement

 Always do your best.

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