Summer Slush: Presented by

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Summer slush

presented by:

Shumail Tariq (002)

Submitted to : Anum Mozamm

DATE : 16-5-2017
COMSATS INSTITUTION OF INFORMATION TECHNOLOGY VEHARI
CONTENTS :
1) INTRODUCTION
2) EXECUTIVE SUMMARY
3) VISION
4) MISSION
5) BUSINESS ENVIRONMENT
6) COMPETITORS ANALYSIS
7) MARKET AND RESEARCH ANALYSIS
8) MARKETING PLAN
9) FINANCIAL PLAN
10) OPERATIONAL PLAN
11) MANAGEMENT TEAM
12) PROFILE OF PROMOTERS
13) ADVISORY BOARD
14) RISK ANALYSIS
15) CONCLUSION
Introduction :
 summer slush is going to introduce new flavors of slush selling a
variety of mixed and instantly prepared, 100% pure fruit juices ,milk
shakes and smoothies

 .The target group is composed of health conscious consumers looking


for convenient fast-food .

 .Healthy benefits and tastes of our juices are the core of our
organization and will be transmitted through our efficient service

 .To serve and satisfy the nutrition needs of health conscious


consumers through the high quality of our products.
Executive Summary :
.our products are milk shakes , juices , smoothies and
our core product Is slush

. And that is available in many different flavors .


.vision is to supply high quality product made of natural
ingredients

.Summer slush is located in the main city and capture


the attention .

.our products are ISO certified

.our team consist of operational manager , financial


manager ,marketing manager and a CEO .
VISION :
“ offering nutritious & superior quality drinks to our
consumers..’’
MISSION :
“ To provide refreshment nutritious
products reasonably-priced and friendly
atmosphere.’’
BUSINESS ENVIRONMENT :

PEST Analysis of SUMMER SLUSH :

Political: The manufacture, delivery, of products are subject to many federal


regulations, like the Food, Drug act. Summer slush follow restrictions
because quality is our prime concern.
.
Economic: The products made by the raw materials, natural
fruits ice , cream used less manufacturing less traveling cost of products

Social: Lifestyle has great influence on the use of products people of vehari
Prefer halal food .

Technology : focus on the latest distribution techniques, and other


technological advances in industry. Use latest juicers and blenders .
Competitors Analysis :

PARAMETERS COMPETITOR : 1 COMPETITOR : 2 COMPETITOR


:3
For measuring the “ second cup ,, “Crispy cottage
competition in market “juice island

1 Services .slush . Juices .juices


. Juices .drinks . Milk shakes
smoothies resembles slush
2 Location . At a long distance . In main city . Out of city

3 Reputation . Well know brand . Local brand . Local brand


. ISO certified

4 Market share . 25 % 15 % 23 %
SWOT analysis :
strengths (S) Weaknesses (W)

•Excellent sales staff with strong knowledge •Currently struggling to meet deadlines -
of products too much work?
•Good relationship with customers •High rent
•Good internal communications •Market research data may be out of date
•High traffic location •Cash flow problems
•Successful marketing strategies •Holding too much stock
•Reputation for innovation •Poor record keeping

Opportunities (O) Threats (T)


•Similar products on the market are not as •Competitors have a similar product
reliable or are more expensive •Competitors have launched a new
•Loyal customers advertising campaign
•Product could be on the market for events •Competitor opening shop nearby
•Customer demand - have asked sales staff •Downturn in economy may mean
for similar product people are spending less
. Market and Research Analysis :
Marketing mix :
. Products :
Slush flavors :

•Blue Raspberry •Peach


•Cherry •Peach Mango
•Clear Cherry •Pina Colada
•Fruit Punch •Raspberry Lemonade
•Grape •Raspberry (Red)
•Green Watermelon •Strawberry
•Kiwi – Strawberry •Strawberry-Banana
(Green) •Strawberry-Kiwi (Red)
•Mango •Strawberry Lemonade
•Orange Cream •Watermelon (Red)
smoothies flavors :

•Banana Split
•Strawberry
•Blueberry Pomegranate
•Strawberry-Banana
•Blue Raspberry
•Strawberry
•Cherry Vanilla
Juices available in all natural fruit flavors :
Milk shakes flavors :
. Mango . Chocolates
.vanilla . Candy mix
.strawberry . Red cherries
.Banana .pine apple
. Apple . Mix fruit
products Original cost

Slush . Large cup ( 50 ) RS


.medium cup ( 35) RS
.Small cup ( 15) RS

Juices . Large cup ( 40 ) RS


.medium cup ( 35) RS
.Small cup ( 10) RS

Smoothies . Large cup ( 50 ) RS


.medium cup ( 35) RS
.Small cup ( 15) RS

Milk shakes Large cup ( 40 ) RS


.medium cup ( 35) RS
.Small cup ( 10) RS
Place :
. main city Vehari ( G block DPS road vehari Main street Rehman plaza
near Shaheen book centure )
. Purchase material from Mandi of vehari .
Promotion :
• slogan “ have a juicy day ,,
• Logo and tagline.
Marketing plan :
3P
. PEOPLE
. Suppliers
. Fruit seller
.whole sale market
. Milk seller
. Machinery supplier
. Disposable material
suppliers
. Ice provider factory
.Customers
. Families
. Students
.males
.females
Process
. collecting materials needed
. cutting process ( fruits)
. Blending process
. Mixing process
. Toping process
. Serving process
. Packing process
Packaging :
. Juice packing in boxes
. Packing in plastic materials.
Financial plan :
. Funding sources :
.friends
. Investors are :
.Nadeem Ahmad
.Naiz hussan
. Muhammad Akmal
.Rimsha Raiz
.Shumail tariq
. Owner of wheat mill (Amir shiekh )
.Bank
Break-even Analysis
226,116.6/(1.45-.50)
=155,892.48
I need to sell 155,892 cups
Start-up Costs
electronics = 176.72
Licenses and Permits = 239.88
Insurance = 700.00
Legal = 500.00
Machines = 795.00
Furniture = 45000
Decoration = 100000
= 226,116.6 RS

•Operational plan :
•.Production :
•Products are manufacture in a clear atmosphere
•Production method used must be ISO certified
•.Location :
•. main city Vehari ( G block DPS road vehari
•near Shaheen book centure )
Equipment :
.Blenders
.Mixers
. Cutters
. Topping machine
.juicers
.freezers
Quality control :
. All parameters followed given by ISO .
. Open doors policy for customers ( check kitchen )
Customer care :
.greetings
. Services
. Parking
Building : Commercial Structures Shop (Rent):
Area = 22 X 7
Built up = 1320 square . Ft
Management Team :

CEO Muhammad Akmal

Administration Manager Abida Kasur

Marketing Manager Shumail Tariq

Operation Manager Amir Sultan Khan

Financial Manager Rimsha Raiz

General Worker

.Ali Raza

.Muhammad Ahmad
Industry Banking
PROMOTERS : Capital Markets
Founded 1947
Headquarters MCB Tower, Karachi
Sindh, Pakistan
Key people Husnain Ijaz (Chairman)
Products Loans, credit cards savings,
consumer banking Home Remittance
etc.
Revenue ₨66.43 billion

MOTTO In Search of Excellence

Type Public university


Established 1998
Affiliation PEC , HEC
Endowerment 300 million
Chancellor Federal Minister of Science and
Technology, Pakistan
Color Blue + white
Advisory board :
. Nadeem Ahmad
. Area manager MCB
.MBA from London
. Area manager of southern punjab branches
Of MCB
. MOBILE : 03336101600
.promotes our idea slogan and logo and
Provide loan from MCB

Naiz Hassan
. Businessman ,and AC
. Clear exams of CCS first position in law and human resource
management
. Fruit exporter (family business )
.promote our slogan idea , investor and
both are family relatives

.
Promotion strategy :
. .signs
Newspaper boards
aids

. Social .Social
media networking

.Business
cards
Risk Analysis :

.number of competitors

. Lack of electricity

.weather change (summer to winter)

. ISO standards(not followed properly


)

.customers changing needs

.food hazards (spoil


food)
Conclusion :
“ business of juices, milk shake ,slush and smoothies
are profitable business “

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