Summer Slush: Presented by
Summer Slush: Presented by
Summer Slush: Presented by
presented by:
DATE : 16-5-2017
COMSATS INSTITUTION OF INFORMATION TECHNOLOGY VEHARI
CONTENTS :
1) INTRODUCTION
2) EXECUTIVE SUMMARY
3) VISION
4) MISSION
5) BUSINESS ENVIRONMENT
6) COMPETITORS ANALYSIS
7) MARKET AND RESEARCH ANALYSIS
8) MARKETING PLAN
9) FINANCIAL PLAN
10) OPERATIONAL PLAN
11) MANAGEMENT TEAM
12) PROFILE OF PROMOTERS
13) ADVISORY BOARD
14) RISK ANALYSIS
15) CONCLUSION
Introduction :
summer slush is going to introduce new flavors of slush selling a
variety of mixed and instantly prepared, 100% pure fruit juices ,milk
shakes and smoothies
.Healthy benefits and tastes of our juices are the core of our
organization and will be transmitted through our efficient service
Social: Lifestyle has great influence on the use of products people of vehari
Prefer halal food .
4 Market share . 25 % 15 % 23 %
SWOT analysis :
strengths (S) Weaknesses (W)
•Excellent sales staff with strong knowledge •Currently struggling to meet deadlines -
of products too much work?
•Good relationship with customers •High rent
•Good internal communications •Market research data may be out of date
•High traffic location •Cash flow problems
•Successful marketing strategies •Holding too much stock
•Reputation for innovation •Poor record keeping
•Banana Split
•Strawberry
•Blueberry Pomegranate
•Strawberry-Banana
•Blue Raspberry
•Strawberry
•Cherry Vanilla
Juices available in all natural fruit flavors :
Milk shakes flavors :
. Mango . Chocolates
.vanilla . Candy mix
.strawberry . Red cherries
.Banana .pine apple
. Apple . Mix fruit
products Original cost
•Operational plan :
•.Production :
•Products are manufacture in a clear atmosphere
•Production method used must be ISO certified
•.Location :
•. main city Vehari ( G block DPS road vehari
•near Shaheen book centure )
Equipment :
.Blenders
.Mixers
. Cutters
. Topping machine
.juicers
.freezers
Quality control :
. All parameters followed given by ISO .
. Open doors policy for customers ( check kitchen )
Customer care :
.greetings
. Services
. Parking
Building : Commercial Structures Shop (Rent):
Area = 22 X 7
Built up = 1320 square . Ft
Management Team :
General Worker
.Ali Raza
.Muhammad Ahmad
Industry Banking
PROMOTERS : Capital Markets
Founded 1947
Headquarters MCB Tower, Karachi
Sindh, Pakistan
Key people Husnain Ijaz (Chairman)
Products Loans, credit cards savings,
consumer banking Home Remittance
etc.
Revenue ₨66.43 billion
Naiz Hassan
. Businessman ,and AC
. Clear exams of CCS first position in law and human resource
management
. Fruit exporter (family business )
.promote our slogan idea , investor and
both are family relatives
.
Promotion strategy :
. .signs
Newspaper boards
aids
. Social .Social
media networking
.Business
cards
Risk Analysis :
.number of competitors
. Lack of electricity