Helium 10 The Ultimate Guide To Amazon Product Research
Helium 10 The Ultimate Guide To Amazon Product Research
Helium 10 The Ultimate Guide To Amazon Product Research
If You Love to
Bargain Hunt
Reselling items you’ve gotten at a
bargain is called “arbitrage” and
can be performed in retail stores
or online.
4
What are the business model options?
If You Love
to Create
Creating your own brand of products typ-
ically works best under the “private label”
model (unless you are the manufacturer).
If You Love
Sales or
Networking
Building a relationship with a known
brand to get a contract that offers the
bulk sale of their product to you at a dis-
count is referred to as “wholesale.”
6
Why is
You own the rights to your product. This means
that you can grow your business without outside
restrictions. It’s the most sustainable method.
private label
Period.
the most
don’t need a website, you don’t need to generate
your own traffic (Amazon does it for you), and there
are no inventory requirements.
option?
upgrading your products to make them more com-
petitive in the marketplace. Other options don’t of-
fer this flexibility.
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Retail
Arbitrage
You need to constantly go out of your way to find and shop new
goods. It’s a huge vacuum that sucks your time and energy.
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Wholesaling
You can wholesale your own private label brand but never the other
way around.
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Private
Labeling
By no means is starting a business easy, but the process
is rather simple.
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Product
Research For
Private Label
Now, we are going to dive deeper into product
research for the private label model!
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month one
Why is choosing the right
product important?
• Sell 125 units of product
one for $25 revenue =
$3125.
mand, that will gain traction, you will end up • $125 left over.
losing money.
For anyone on a shoestring budget, that’s why
getting it right the first time is important.
month three month two
Consider this example scenario. • Sell 125 units of product one for $25 • Sell 125 units of product one for $25
Product Cost = 300 Units X 10 dollars revenue = $3125 . revenue = $3125.
= $3000 Initial Investment • Sell 125 units of product two for $25 • Sell 125 units of product two for $25
revenue = $3125 . revenue = $3125.
Profit Per Unit: $15 • Sell 125 units of product three for $25 • Use 3,000 of the $6375 to replenish
revenue = $3125. product one with 300 units.
Profit = $4500
ROI = 4500 / 3000 = 150% • Replenish product two, • Use 3,000 of the $3375 to order
order product four. product three with 300 units.
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Consider this example scenario.
In this example, you are selling a $25 product
with a 150% ROI. These are good numbers, but
as you see, in your first couple of months, you
won’t have a lot left over. So this gives you less
margin for error.
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How to Find Your First,
Profitable Product
It all comes down to doing good research.
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Method One
Products with low number of reviews
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Method One
You can do this by using Helium 10’s Black Box tool.
In Black Box, simply add filters to specify what products you want it to present to you.
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Method One
The search revealed this product:
An inflatable gymnastics mat.
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Method Two
Products with low star rating
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Method Three
Products with non optimized listings
By filtering to only show product listings with two images or less, we see
a number of individual listings we could choose to compete with.
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Method Three
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Method Four
Higher priced items
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Combining Methods
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Why is developing a product picking
methodology important?
We’ve shared only a few product picking methods.
There are still a number of other options you can choose from, such as:
Ultimately, you can incorporate any combination
• Seasonal products. of filters and develop your own methodology.
• Digital and Merch products. By being calculated and unemotional, following the
rules of your method, you ensure that you’ll make
the best choice possible, increasing your chances
of success.
• Many more.
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How to build your own product An example method would be:
picking method • Products whose keyword has at least
1000 searches a month.
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Why is keyword research so important?
Keyword research may seem like a complex and unnec- The problem is, the keywords related to that product
essary step this early on in the process, but it is critical don’t get a lot of search volume.
to ensuring your product selection is optimal.
So it wouldn’t matter how awesome or cute your prod-
See, when selling on Amazon, you aren’t just selling uct is, if no one ever finds it. Or wants it.
products. You’re actually selling keywords.
This means, when choosing products to sell on Amazon,
To illustrate, let’s say you have designed the cutest, there needs to be an emphasis on keywords to ensure
coolest kids toilet scrub (a real idea pitched). the listing you create has good potential traffic (and a
clear path to becoming more visible).
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How to do keyword
focused product research
For this style of product research we turn back to
Helium 10’s Black Box and use the “Keywords” tab.
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Black Box’s
Keyword Tab
There are two functions within the Keyword tab in Black Box that set it apart from the other tool options.
“Search Volume” and “Competing Products.”
The reason these functions are unique is, rather than focus on individual products, the results from these
searches provide entire search pages.
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Black Box’s
Keyword Tab
In this example, a search for keywords that get al-
most 30,000 searches a month but have less than
250 competing products yielded a few results.
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Parameters set:
Now let’s see if we can’t harness it for some • Number of sellers one max (this refers to the
number of resellers. Most bigger brands have
real product research. many resellers, where private labelers are typi-
cally the only seller).
• Fulfillment FBA
(most other private labelers use this).
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Black Box’s
Keyword Tab
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Black Box’s
Keyword Tab
When we run Helium 10’s magnet on the search term, we see two related terms both showing decent
(more than 1000 searches a month) volume.
Also, they both have less than 1000 competing products (another good sign).
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Black Box’s
Keyword Tab
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Why is using the right
tools important?
At the crux of Amazon product research to-
day is using the technology available.
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How to leverage
Helium 10 for Amazon
product research
We’ve already shown examples of how to use Helium 10’s Black Box
and Xray tools for product research. However, there are many other
functions that make the process even more efficient and effective.
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2
Magnet Information
Seed Product Research
Magnet 2 allows you to deep dive into relevant Search volume Broad volume
keyword suggestions so you can truly see the
opportunity of a key term on Amazon. 266 1,566
Competing products
70,000
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Profitablity
Calculator
Calculate profits and expenses to quickly
generate a cost/benefit analysis.
Price $150
The Amazon Profitability Calculator tool lets
you know ahead of time if a certain product
Amazon Fee -$200
you have considered selling will be able to
make a profit. Net $500.00
Margin 60%
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Cerebro
Reverise ASIN Keyword Research
1,121 9
Cerebro is a reverse ASIN keyword research
106 4,212 tool that helps you identify your competitor’s
106 4,212 keywords so you can create a better listing
and crush your competition.
371 426
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Review
Downloader
Review Downloader aggregates the negative
and positive buzz surrounding your
competitors’ products.
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Putting it all together
Finding profitable products to sell on Amazon can seem complicated,
but it is actually simple when you take the right steps.
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