Final Exam Study Guide: Content Will Focus On Post-Midterm Material. However, Pre-Midterm Material Is Fair Game
Final Exam Study Guide: Content Will Focus On Post-Midterm Material. However, Pre-Midterm Material Is Fair Game
Final Exam Study Guide: Content Will Focus On Post-Midterm Material. However, Pre-Midterm Material Is Fair Game
Please keep in mind that while not all of the content in a given reading or assignment
was covered in class, it is still valid. Similarly, not all material discussed in class was
covered in a reading or assignment, but it is still valid as well.
Content will focus on post-Midterm material. However, pre-Midterm material is fair
game.
For any concept or content covered, do not simply demonstrate an abstract
understanding of a concept or idea. It is necessary, but not sufficient, to simply know
“what” something is or “how” to do something. The important, integrative learning
occurs when you can contextualize and answer, in addition to how and what, the
“why” of a subject. Why do these things matter and why are they so important to
business and the world in general?
Chapter 11 – CRM
1. What are the 4 phases of Customer Life Cycle? Do you know the order of the phases?
2. How does CRM work along Customer Lifecycle?
3. What are the CRM components that are used for solicitation/lead tracking and relationship
management?
4. What is the fundamental difference between top line and bottom line initiatives? How does this
impact our strategic decision-making regarding CRM systems and their implementation?
5. What is the difference between customer facing and customer touching applications?
Chapter 11 – SCM
1. What is a supply chain?
2. What is supply chain management (SCM)?
3. What steps or organization types or typically involved in a supply chain?
4. Why is the term “chain” misleading?
5. What is Disintermediation in regards to strategic use of SCM?
6. What's the difference between supply-chain profitability and organizational profitability?
7. What is Just-in-time (JIT), and why do organizations want to implement this practice?
8. What are some of the ways IS can improve a supply chain?
9. What factors affect its performance?
10. What is the “Bullwhip effect”?
11. What are the trade-offs of sharing information with other members of your supply chain and
why is this relevant to the Bullwhip Effect?
12. Can you briefly explain the concept of Statistical Control?
13. Can you briefly explain Kanban and why it is important?
6. What are examples of SMIS that are used across an organization’s Value Chain?
7. How has the Customer Decision Journey changed in the presence of Social Media?
8. What are some fundamental ways that marketing has changed in the presence of Social Media?
9. What are some potential pitfalls of engaging with customers via Social Media?
10. What is the “Gig” Economy?
Chapter 4 – Security
1. Who is the greatest threat to an organizations’ security?
2. What are the five top security trends for 2015, according to CIO.com?
3. What is “https”?
4. What is a firewall? How does it work?
5. What are the different types of malware and attacks?
CIS 235 Introduction to Information Systems Summer 2016
Other:
1. Given a table and a set of SQL commands, what is the expected output?
2. Given a table and the desired output, what SQL commands would you use?
3. Please practice SQL using the web sites we used in class and for your homework.
4. Identify Nouns and Verbs in the information given you to create an ER Diagram. Draw the
diagram. Know how to represent cardinality.
5. Be able to read and/or identify key elements in an existing ER Diagram
6. Excel: Be able to explain or execute basic functions and cell references
7. What is “Digital Darwinism”?
CIS 235 Introduction to Information Systems Summer 2016