A Conceptual Framework of Online Shopping Intention and E - Purchase Habit
A Conceptual Framework of Online Shopping Intention and E - Purchase Habit
A Conceptual Framework of Online Shopping Intention and E - Purchase Habit
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purchase habit. It steps ahead in the present line of online grati cation, research on e-commerce mediated rating and reviews. In
this research article a conceptual framework is assumed to drive the accuracies of the observation by hypothesizing the
relationship between the variables. Strati ed Random Sampling Technique is employed in this research to pick out the potential
unbiased respondents. Finally the paper reveals the preferential in uences of online shopping intention, rating and reviews are
ascertained to be the most pretermitted to e-purchase habit.
KEYWORDS Online Grati cation, Online Shopping Intention, Rating & Reviews and e-purchase habit.