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    Department of Business Administration: Final Exam (Take Home) Spring - 2020

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    Abrar Ahmed Khan
    The document is instructions for a take-home final exam in business analytics. It outlines 6 questions to be answered on various topics: [1] analyzing wait times at restaurant counters using box plots and z-scores; [2] using regression to model the relationship between advertising expenses and sales; [3] performing hierarchical clustering and k-means clustering on data points; [4] applying the Apriori algorithm to transaction data to find frequent item sets and association rules; [5] creating a similarity matrix using matching coefficients; and [6] determining the probability distribution, expected value, variance and standard deviation for the number of sales from a set number of calls. Students are instructed to show work and submit answers as a single

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    Department of Business Administration: Final Exam (Take Home) Spring - 2020

    Uploaded by

    Abrar Ahmed Khan
    40 views5 pages
    The document is instructions for a take-home final exam in business analytics. It outlines 6 questions to be answered on various topics: [1] analyzing wait times at restaurant counters using box plots and z-scores; [2] using regression to model the relationship between advertising expenses and sales; [3] performing hierarchical clustering and k-means clustering on data points; [4] applying the Apriori algorithm to transaction data to find frequent item sets and association rules; [5] creating a similarity matrix using matching coefficients; and [6] determining the probability distribution, expected value, variance and standard deviation for the number of sales from a set number of calls. Students are instructed to show work and submit answers as a single

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    The document is instructions for a take-home final exam in business analytics. It outlines 6 questions to be answered on various topics: [1] analyzing wait times at restaurant counters using box plots and z-scores; [2] using regression to model the relationship between advertising expenses and sales; [3] performing hierarchical clustering and k-means clustering on data points; [4] applying the Apriori algorithm to transaction data to find frequent item sets and association rules; [5] creating a similarity matrix using matching coefficients; and [6] determining the probability distribution, expected value, variance and standard deviation for the number of sales from a set number of calls. Students are instructed to show work and submit answers as a single

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    40 views5 pages

    Department of Business Administration: Final Exam (Take Home) Spring - 2020

    Uploaded by

    Abrar Ahmed Khan
    The document is instructions for a take-home final exam in business analytics. It outlines 6 questions to be answered on various topics: [1] analyzing wait times at restaurant counters using box plots and z-scores; [2] using regression to model the relationship between advertising expenses and sales; [3] performing hierarchical clustering and k-means clustering on data points; [4] applying the Apriori algorithm to transaction data to find frequent item sets and association rules; [5] creating a similarity matrix using matching coefficients; and [6] determining the probability distribution, expected value, variance and standard deviation for the number of sales from a set number of calls. Students are instructed to show work and submit answers as a single

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    You are on page 1of 5

    Final Exam (Take Home) Spring - 2020

    Subject: Business Analytics Submission Day: Friday

    Instructor: Muizz Alam Khan Submission Date: June 12, 2020

    Program: BBA Max. Marks: 40

    Department of Business Administration

    Instructions:

    1. Attempt all questions manually on paper and then submit it as a single word document. This can be
    achieved by taking clear pictures of the sheets and then pasting these on word document. Please
    write page number, name and/or reg. no on each page.

    2. Name your Word file in the following format:


    (StudentID_Student’sName_Coursename_Instructor’sname_ Spring2020)

    3. Provide relevant, original and conceptual answers, as this exam aims to test your ability to examine,
    explain, modify or develop concepts discussed in class.

    4. Marks of each question are mentioned at the end of the question.

    5. Any attempt to use unfair means will disqualify you from the examination.

    6. Please ensure you are uploading the correct document.

    Page 1 of 5
    Q1. You are working in YZA restaurant as a manager. There are two counters in the
    restaurant, Counter A and Counter B, through which customers are served. The owner
    wants to compare the efficiency of teams working on Counter A and Counter B. He asks you
    to analyze the situation and report back. You decide to study wait times on both the counters.
    The data collected by you (in minutes) is presented in Table F1 as under: [Total Marks: 05]
    Observation Counter A Counter B
    1 11 8
    2 6 13
    3 19 18
    4 12 17
    5 10 16
    6 17 6
    7 11 5
    8 8 12
    9 16 10
    10 7 19
    Table F1
    You prepare a report with the following three sections:
     The first section of your report is prepared by visually representing the wait times of
    customers at Counter A and Counter B using box plots on the same diagram. [02 Marks]
     In second section of your report you compare wait time of 16 minutes on Counter A and
    Counter B using Z-Score to tell which team is providing better customer service.
    [02 Marks]
     The third section of your report is the conclusion about which counter team is performing
    better based on average wait times. [01 Mark]
    Please clearly mention Section I, Section II and Section III in the answer. All workings need to
    be shown on the answer script.
    Q2. Table F2 shows the data of Modern Computers advertising expense and corresponding
    sales for the past 6 years: [08 Marks. Each part carries equal marks]
    Yr. Advertising Sales
    (Rs. Millions) (Rs. Millions)
    1 6 60
    2 10 82
    3 9 72
    4 4 50
    5 5 55
    6 8 70
    Table F2

    Page 2 of 5
    a) Develop a scatter chart for the data with advertising expense as the independent variable.
    What does the scatter chart indicate about the relationship between advertising expense and
    sales?
    b) Develop an estimated regression equation showing how advertising expense is related to
    sales. Also plot this equation on the scatter chart?
    c) Calculate correlation coefficient and coefficient of determination. Interpret the results
    obtained.
    d) Suppose the company is planning to spend 12 million rupees on advertising. Use the
    estimated regression equation developed in part b to predict sales. In your opinion should
    we use the result obtained. Why or why not?
    Q3. Consider the data points in Table F3: [08 Marks. Each part carries equal marks]
    X Y

    P1 58 68

    P2 143 104

    P3 135 131

    P4 176 81

    P5 132 113

    P6 86 32

    P7 182 9

    P8 167 31

    Table F3
    a) Do hierarchical clustering by single linkage method. Make the dendrogram also.

    b) Perform K-means clustering with k=3 and initial starting values as:

    Centroid 1 (58, 68)


    Centroid 2 (132, 113) and
    Centroid 3 (167, 31).

    Plot the final clusters also with the help of the scatter chart.
    Q4. You are working in YZA restaurant as a manager. The restaurant owner is interested
    in association rules mining for finding frequent item sets and association rules. He assigns
    you this task. You gather the transactional information of meals being sold at the restaurant
    which are presented in Table F4: [Total Marks: 08]

    Page 3 of 5
    Transaction_ID Items

    T1 {M1,M4,M5,M6}

    T2 {M1,M2,M5}

    T3 {M3,M4,M5,M6}

    T4 {M2,M4,M5}

    T5 {M1,M2,M3,M4}

    T6 {M1,M3,M6}

    T7 {M1,M2,M4,M5}

    T8 {M3,M4,M6}

    T9 {M1,M2,M3,M4,M5}

    T10 {M2,M3,M4,M5}

    Table F4
    You plan to use Apriori Algorithm and minimum support threshold set by you is 40% and
    confidence is 80 %.
     Which item set(s) you find most frequent? [04 Marks]
     What are the most frequent association rule(s)? [04 Marks]
    Q5. Table F5 shows the data of 7 customers who bought various meals at the YZA restaurant.
    Make similarity matrix of the data using Simple Matching Coefficient and Jaccard’s
    Coefficient. [Total Marks: 06]

    Customer M1 M2 M3 M4 M5 M6
    1 1 0 1 1 0 1
    2 1 0 0 0 1 0
    3 1 1 1 1 0 0
    4 0 1 0 1 1 1
    5 1 0 1 0 0 1
    6 0 0 1 0 1 0
    7 1 1 0 0 1 1

    Table F5

    Page 4 of 5
    Q6. The ABC company salesperson has arranged to call on four people. Based on experience,
    the salesperson knows that there is 30 percent chance of sales on each call. [Total Marks: 05]

    a) Determine the probability distribution of number of sales the salesperson will make. [02
    Marks]
    b) Plot this probability distribution. [01 Mark]
    c) Calculate Expected Value, Variance and Standard Deviation of X. [02 Marks]

    Page 5 of 5

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