Business Plan
Business Plan
Department of Education
Region 1
POTATO DIPS
Presented by
Entreprenuers:
Genalyn Abalos
Cristy Casillan
Aileen De Guzman
Jercelyn Diaz
Judith Diego
Maricar Rosario
Myla Sanchez
Brittany Ventura
Table of Content
A. Description of Business
B. Products/Services
C. Marketing Analysis
D. Marketing Plan
E. Location
F. Competition
H. Personnels
Income Statement
Balance Sheets
Principals:
Genalyn Abalos
Cristy Casillan
Aileen De Guzman
Jercelyn Diaz
Judith Diego
Maricar Rosario
Myla Sanchez
Brittany Ventura
Executive Summary:
In terms of business, food business is good and profitable. Food is an idea many people pursue
as a business. Besides the fact people love to eat. The business is lucrative. The high demand for
food is a fact and so, if you will be into this trade, you need to love the business. So food
business is what entreprenuers planning to make on upcoming one week stall business in
Tandoc National High School. It is because it is the easy way to attract customers also because
of its affordability. Its hard to build any other business just like T - shirt printing, drawing and
any incredible stuff because aside from its lower demand, tha entreprenuer dont have any idea
to start a business like that. They are GAS students so they decided to take a business that is
somehow they good at because it is important that the entrepreneur is familiar on what
Nowadays, many students and teachers looking for food that is affordable and delicious that is
why they came up on this product. Potato Dips have all this it can also satisfy your craving and
The vision of this business is to be the leading provider of potato foods not just in the
Philippines but also in other country and known for its delicious taste and healthy benefits and
the mission of this business is to help the city of San Carlos to be a healthier place to live by
starting this small business here in Tandoc National Highschool and by selling an affordable
instragammable but also has vitamins that helps body in everyday life.
A. Description of Business
The main product of this business is sweet potato and call the stall as Potato Dips. Potato Dips
featuring different kinds of potato foods. It contains characteristics that the other products
don't have. This product contains nutritions that help the costumers to be ready to their daily
living.
Potato Dips has its different choices that will definitely surprise your taste buds. The
entrwprenuers have "mash potato balls" , they decided to make it in a ball shaped to be more
They also serve turon "potaturon" unlike the other products of the same kinds out turon is
And lastly, there very unique "crypytato" that with just one bite, they guarantee you that their
cryspytato will satisfy your hunger with its crunchiness and delicious taste.
Furthermore, the figure below is the logo of this business. Inside the logo is the mixed potato
and sweet potato. Obviously, it is the main product so its place where
is the crown queen on the top of the circle that represents the
Main product
B. Products/Services
Potato
Egg
Seasonings
Bread crampos
Oil
Cheese
Procedures:
Step 1. Put the potato in the casserole, wait until it half cooked
Step 5 Put the cube cheese inside the mashed potato balls
Step 10. Lastly, fry the mashed potato balls and wait it until it golden brown.
Sweet Potaturon
Ingredients:
Sweet Potato
Wrapper
Oil
Sugar
Food Colouring
Cheese
Procedures:
Step 1. Put the sweet potato in the casserole, wait until it half cooked
it in a bowl or container
with sugar
Step 7. Fry the wrapped sweet potato (potaturon) and wait until it golden brown.
Cyspytato
Ingredients:
Potato
Wrapper
Flour
Egg
Seasoning
Oil
Cheese
Procedures:
in a bowl or container
Step 4 Get one scope of mashed potato and wrapped it using wrapper
Step 5 Make a coating for "cryspytato" for coating mix the flour and egg in a bowl seasons them
Step 7 deep fry the "cryspytato" then wait until it golden brown
Prices:
The price of this product are minimum of P5 in two (2) pieces in any potato product but can be
C. Marketing Analysis
The entrepreneurs are interested in starting a food stall that offers potato products such as
potaturon, mashed potato balls and crispytato. Based on research, they determines that quality
and price are key factors used by her target market in making their buying decisions. They
researches the competition and learns between all the stalls of other graduating students a
that participate on the business venture and the stall who sell the same product. Also, they
finds four competitors — school canteen, sally's store, glen's stall and shake stall that offer
D. Marketing Plan
The plan/strategies that will do is to start building the stall into an attractive way and neatly so
that the customers will find it good just in the first sight. Second, is to creat a facebook page to
advertise the product with easy access to the customer to be known the products. Third, they
will monitor the page that the first five person who will react a heart in the page can choose
one free product. Fourth, they will choose the best cook of the group that will be responsible in
cooking the product to make it more delicious and enjoy by the customer but also, other
groupmates will help them to make the work faster. Fifth, they will effectively portray the role
of sale representatives to have costumer and make a tarpauline beside of stall that serves as
their menu, if a customer bought fives times of any of the product with five receipts in one day
he/she can choose or receive one of the products for free, Sixth, they will maintain the
affordability of the product for the customers to not hesitate to buy. Lastly, to let the
customers choose the food they like in their stall because they will going to make different
variety of food made with sweet potatoes that cook by the experts.
E. Location
This business will be build in school where the entrepreneurs studying at. Its in Tandoc
National High School located in Tandoc San Carlos City Pangasinan. This school was established
on January 01, 1976 and lead by the beloved principal Mr. Tomas Ferrer. It its situated in area
of 38 hectares. Also, it is the second public school in the division of San Carlos City, Pangasinan
that offers special science class. This business will sit on the quadrangle infront of Senior High
School Building. Moreover, its also the place where the former batches of Senior High School
map of
The business logo wil be place on the center and the design of the stall will make use of
banderitas to make it more colorful. Also, entrepreneurs will use curtains for skirtting to look it
more better and to attract customers. Inside the stall is the preparation area and to the right
part of it id thr cooking area. They will also assure that everyday, everything will be organized
F. Competition
The competitors are knowned stores that every customers trust. Also, they're selling some food
and beverage that we will going to sell. The following bullet are the owner of the known stores:
Ante Sally - a known store selling almost students and teachers need. They sell
Ante Glen - a known store who also selling school materials, foods, beverage.
Moreover, its like karenderya because they selling foods that is appropriate in lunch.
School Canteen - a store that control by the teachers because some of them is
selling their products in this store. School materials, foods and beverage is also
Shake's owner - also a known store because of its popular shake that have different
flavor, the burger that every students wants, and their best selling siomai and fries.
All this stores are the most competitors of Potato Queens because aside from their big canteen,
many foods and beverages to choose, students knowned this stores for a long time so their is a
big possibility that they already trust this stores that they will not buy from the other stores.
Also, this store's products are all affordable so the students didn't hesitate to buy on their
products. So they have a lot of customers, even the Elementary students and High School
Furthermore, The entreprenuer's primary competitors are the store/stall who sell the same
product that can be the worst threat of their business. They also consider all the graduating
students that participate on this business venture as our competitors, so they can't deny the
fact that there will be a competition between every business especially in getting customers.
They considered all this competitors as one of the weakness of this business.
Operations management will be the business function responsible for managing the process of
creation of goods and services. It involves planning, organizing, coordinating, and controlling all
Since they are all also a student, theres a routine in managing the business and they can apply
their knowledge to grow their business. In terms to the health of the costumers, they make
sure that it is good and healthy to them to buy the product. Since they have competitors like
other stall business, they reasearch for details and ideas for having more improvement so that
• Target costumer - entrepreneurs expecting to sell the products to everyone especially the
students and teachers who love mashed potato because Potato Dips has its different choices
that will surprise your taste buds. They have cheese, ketcup, and mayonnaise that would be
likened by customers.
• Trends and costumers preferences - different choices like cheese of our mashed potato. It's
low in calories, calcium and vitamins that helps body in every daily life.
The Potato Dips food stall is open at 8:00 am to 5:00 pm a day in 5 days. They have gathered
personnel with dicipline and are capable in executing their job. The in charge personnel will
The table below shows the operation time, activity and personnel in-charge to be arrange
Diaz
Christine joy Parayaoan,
profit
H. Personnel
Entrepreneurs decided to assign all employees/member to do there task. So that they will all
participate on this business and also to achieve their goal. The employees will include their
very own manager, the accountant, the cooks as well as their assistants ,the two cashiers, and
the sales representatives. The major goal of starting Potato Dips is to make a profit and make
their customers satisfied with their products. This are the people employed in an organizational
chart that will take their responsibilities in the whole business venture.
The
Organizational Chart
We are requesting a loan of 1,500 in order to expand our small business. We started our
business with personal and family funds and began selling our potato products.
We plan to use the 1,500 as follows to purchase a new cooking utensils. The market for this is
good because our product contains unique characteristics and we had a continuous and
Ingredients Amount
Potato 350
Sweet Potato 250
Cheese 150
Condense Milk 100
Oil 100
Wrapper 100
Egg 100
Mayonnaise 50
Flour 50
Asukal 50
Other expenses 200
Total 1,500
The other expenses that cost P200 will be used in building the stall and other materials to be
use.