Business Opportunity Elements

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Opportunity Screening

 It is the process of cautiously selecting the best opportunity. 


 The selection will depend on the entrepreneur’s internal intent and the external
intent which will address the compelling needs of the target market. 

Risk Appetite – refers to the entrepreneur’s tolerance of business risks. 

The crafting of a business plan starts only when entrepreneurs already said no to
many opportunities and said yes to one forceful opportunity, to which they will
devote their time and resources.

The entrepreneur should say no to an opportunity if it does not contain any of these
business opportunity elements: 
 Has superior value to customers 
 Solves a compelling problem, issue, a need, or a want 
 Is a potential cash cow 
 Matches with the entrepreneur’s skills, resources, and risk appetite

Opportunity Screening Matrix (OSM) - aims to assist entrepreneur concretize the


evidence that the chosen opportunity (or opportunities) is well worth pursuing.

The 12 Rs of Opportunity Screening 


1. Relevance to vision, mission, and objectives of the entrepreneur. 
2. Resonance to values. 
3. Reinforcement of Entrepreneurial Interests 
4. Revenues – determine the sales potential of the products or services you want
to offer.
5. Responsiveness to customer needs and wants. 
6. Reach – attainment of rapid growth 
7. Range – potentially lead to a wide range of possible product or service offerings
8. Revolutionary Impact – “next big thing” or a game-changer that will
revolutionize the industry
9. Returns – high returns on investment 
10. Relative Ease of Implementation – easy to implement 
11. Resources Required – fewer resources is better than those requiring more
resources
12. Risks

S3: SEIZING THE OPPORTUNITY

Opportunity Seizing 
 is the last step in opportunity spotting and assessment. 
 the “pushing through” with the chosen opportunity. Innovation  is the process
of positively improving an existing product or service. 
 it is a key driver for economic growth.

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