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    How Do We Evaluate A Market Problem 1. Urgency

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    mary gamboa
    1. To evaluate a market problem, determine if it is urgent by assessing if the problem requires an immediate solution, customers will care if unsolved, and there are no other ways to address it. 2. Assess if the problem is pervasive by determining if it affects a significant percentage of the target market using quantitative research methods. 3. Consider if buyers will be willing to pay for a solution given an urgent and pervasive problem. Provide an activity where students identify problems with products and describe why the issues are both urgent and pervasive.

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    How Do We Evaluate A Market Problem 1. Urgency

    Uploaded by

    mary gamboa
    59 views2 pages
    1. To evaluate a market problem, determine if it is urgent by assessing if the problem requires an immediate solution, customers will care if unsolved, and there are no other ways to address it. 2. Assess if the problem is pervasive by determining if it affects a significant percentage of the target market using quantitative research methods. 3. Consider if buyers will be willing to pay for a solution given an urgent and pervasive problem. Provide an activity where students identify problems with products and describe why the issues are both urgent and pervasive.

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    entrep 1

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    1. To evaluate a market problem, determine if it is urgent by assessing if the problem requires an immediate solution, customers will care if unsolved, and there are no other ways to address it. 2. Assess if the problem is pervasive by determining if it affects a significant percentage of the target market using quantitative research methods. 3. Consider if buyers will be willing to pay for a solution given an urgent and pervasive problem. Provide an activity where students identify problems with products and describe why the issues are both urgent and pervasive.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    59 views2 pages

    How Do We Evaluate A Market Problem 1. Urgency

    Uploaded by

    mary gamboa
    1. To evaluate a market problem, determine if it is urgent by assessing if the problem requires an immediate solution, customers will care if unsolved, and there are no other ways to address it. 2. Assess if the problem is pervasive by determining if it affects a significant percentage of the target market using quantitative research methods. 3. Consider if buyers will be willing to pay for a solution given an urgent and pervasive problem. Provide an activity where students identify problems with products and describe why the issues are both urgent and pervasive.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    How do we evaluate a market problem

    1. Urgency

    Is the market problem urgent?



     The problem needs immediate solution. 
     Customers should care if the problem is not solved. 
     Customer don’t have another way to solve the problem.

    2. Pervasiveness

    Is the market problem pervasive?

     The identified market problem applies to a significant percentage of your target


    market.

    Tips ◦ Use quantitative research to collect the data ◦ Methods of data collection
    include surveys, census information and other primary market research.

    3. Willingness of the Buyers

    Will your buyers pay to have this problem solved?

     If the problem is significantly urgent and pervasive, chances are good that
    customers would agree to pay for a solution.

    Activity

    Title: Problem Products Scrapbook

    Mechanics:
    1. Think of 5 products with problems that you use or those already available in
    the Philippine Market.
    2. Include the product image/picture and describe the problem with each
    product in 3 to 5 sentences.
    3. Provide valid information why the problem is urgent and pervasive.

    Criteria: Problem Product Scrapbook


    Excellent Good Fair Poor
    5 4 3 2
    Composition
    40% All required components are
    present
    Structure
    30% Information are logically
    presented
    Accuracy
    20% Information are relevant and
    truthful
    Creativity
    10% Additional materials and effort
    was visibly applied.

    Sample computation (Total Score / Perfect Score x 30 ) + 70 = (4.3/5 x 30 ) + 70 =


    95.8

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