Be Extraordinary
Be Extraordinary
Be Extraordinary
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Table of Contents
Emotional Mastery
“Your emotions are the slaves to your thoughts, and you are
the slave to your emotions.”
– Elizabeth Gilbert,
Eat Pray Love
I BELIEVE TH AT EVERYTHING begins with our thoughts and our way of thinking. Let’s talk
about what a thought actually is. A thought is the formation of opinions, especially as a philosophy
or system of ideas, or the opinions so formed. How does a thought occur? We see something, such
as a person or thing, or maybe someone is speaking to us. We might smell something that we
remember from our past, which causes us to feel a certain way. Has this ever happened to you?
Any external stimulus causes us to think a thought. After we think a thought, we attach a meaning
to it. As someone says something to you, you immediately, and usually subconsciously, create a
meaning in your mind. This happens so fast we rarely notice it. If someone insults you, you may
attach a negative meaning. That meaning might be, “That person doesn’t know who I am. They
don’t understand me, who do they think they are saying something like that to me?” Or, if
someone compliments you, that meaning might be, “This is a nice person. This is a genuine
person. This is someone who cares about me.” The meaning we attach to something then triggers
an emotion: and your emotions hold extreme power. Your emotions determine the action you will
take! And your choices and actions determine the way your life unfolds before you.
That was a lot, so let’s revisit it: An event or external stimuli occurs, and you think a thought.
You attach a meaning to this thought. And from that meaning comes an emotion. Whether that
emotion is positive or negative, you will take a unique action. If it’s a positive, empowering
emotion, your actions are most likely going to be positive and constructive. These actions will
serve you, and others. They will bring abundance into your life. They will bring you more feelings
of happiness and fulfillment. If it’s a negative emotion, you will act negatively. You’re going to
think bad thoughts. You’re going to be the person that other people won’t want to spend time
around. And because you’re thinking negative thoughts, you will continue attracting more
negative thoughts into your life. Think of your thoughts like a magnet: what you send out, you’ll
attract back to you.
Is it true that a positive situation to one person could mean a negative situation to someone
else? Of course! It’s all about the meaning that we attach to the situation. We have the personal
power to give whatever meaning we want to any situation. You can’t control the outside
circumstances or stimuli in your life. You can’t control the weather, or taxes, or the attitude of
your neighbor. But the one thing you can always control is the meaning you attach to these
circumstances. Because you can control the meaning, you can control the emotion that manifests.
Because you now control the emotion, you will have personal power over the actions you take,
and how you react to any situation. This is exciting because this means you have complete and
total power over your life!
“I don’t want to be at the mercy of my emotions. I want to
use them, to enjoy them, and to dominate them.”
– Oscar Wilde
Let’s paint a picture of this: I want you to imagine your mind as a mental factory. Inside this
factory, your thoughts are the workers. The factory is run by two foremen; their names are Mr.
Triumph and Mr. Defeat. The workers and the thoughts you have ‘feed’ the foremen. When you
think more positive thoughts, Mr. Triumph is fed. Mr. Triumph begins to dominate the factory.
When he dominates the factory you have better experiences. You feel better. And because you
feel better, you take different actions, and more positive things happen in your life. People who
feed Mr. Triumph say things like, “I can do this. This is something that I can figure out. I don’t
know how we’re going to get this done, but I know that where there’s a will there’s a way. I have
no doubt in my mind that we will succeed.” However, those who feed Mr. Defeat cause Mr.
Defeat to grow and dominate the factory. When that happens you think more negative thoughts.
You think, “Oh, I can never achieve this. How are we going to do this? This task is impossible.”
Because they have those negative thoughts, Mr. Defeat runs the show.
It is completely in your power to determine the thoughts that you think daily. When someone
says, “That’s impossible,” they are putting their beliefs on display. This is a disempowering belief.
Because this person has the belief that whatever they’re trying to accomplish is impossible, the
action that they put towards that situation is going to be lesser because they don’t believe that it
can be done. Let’s take a look at an example of this:
Roger Banister was the first person ever to run the four-minute mile. For hundreds of years
people have tried to run the four-minute mile, yet never succeeded. After a while, they deemed it
an impossibility. Roger Banister didn’t see this as impossible. Every single day he fed Mr.
Triumph and he thought things like, “I can do this. This must be possible.” He asked himself
questions like, “How is it that I can accomplish this? I don’t know how I’m going to achieve it, but
there must be a way.” Because he thought these things every single day, Roger visualized himself
successfully running the four-minute mile to achieve a sense of belief and certainty in his mind
and body. He visualized himself crossing that finish line before the four-minute mark. Then he
ran, every single day. He had the positive thought which led to action every day. He practiced,
and practiced, and practiced, and guess what eventually happened? Roger Banister successfully
ran the four-minute mile and was the first person ever to accomplish it.
What was once deemed impossible was proven to be possible. Someone did it, and because
someone did it, within a year after Roger Banister ran the four-minute mile, twenty-four other
people ran the four-minute mile. In that same year. What does this tell you? What it tells me is
something is only impossible until someone proves it otherwise. Something is only impossible until
someone does it. Remember, your thoughts feed the foreman. The minute you say, “I can’t do
this,” you won’t be able to. Like Henry Ford once said, “Whether you say that you can, or you
can’t, you are always right.” The language we tell ourselves will determine the outcome.
Whenever you’re confronted with a challenge or obstacle in whatever you’re trying to
accomplish, whether it’s getting yourself out of debt and amassing a fortune; losing the weight and
getting the body you want to have; or acquiring the relationships you want to have, the first thing
we must do is develop the belief that it can be done. Because where positive beliefs lie, positive
thoughts lie. Where you have positive thoughts, you have actions that reflect those thoughts.
These actions lead to extraordinary results.
The next question is, what impacts your thought? What causes you to think positively and what
causes you to think negatively? There are many things, but we’ll talk about just a few here. One
thing that heavily affects your thoughts, whether you’re thinking positively or negatively, are your
peer groups and friends. The people you spend time around. We’re going to talk about this in a
later chapter.
Your environment determines the way you think. If you’re continuously watching the news
daily, how will you feel? What are the main subjects that the news talks about? It talks about
death, fires, robbery, poverty and all the negative things happening in the world. Because of this,
you don’t hear about all the amazing things happening. You don’t hear about all the massive
donations contributed by billionaires to third-world countries. You don’t hear about the schools
being built there, either. You don’t hear about the daily acts of kindness because those things
don’t sell. The news doesn’t buy positive stories because they don’t deliver the same ‘shock value’
as the negative content.
The small percentage of us who monitor our thoughts and foster empowering beliefs have the
obligation to serve the rest of the world. That’s why you’re reading this right now! You are reading
this book because you are in the small percentage of people who are going to make a difference.
You are an entrepreneur. You are an inventor. You are a maker of change or a titan of industry.
You are someone who is going to make a difference.
Because of all this, it’s very important that we monitor what we let into our world. “Be the
guardian to the door of your mind” is a beautiful quote from personal development guru Jim
Rohn, who understood these concepts, and shared them with the world while he was with us.
Continuously monitor the environment you are in and the people you spend time around. They
influence your emotional state. Your emotional state determines your mental health.
What else can affect your thought? The foods you eat. If you eat junk food regularly or you
overeat, you might feel good temporarily because you traded short-term pleasure for long-term
pain. The foods you eat determine the way you feel. Your brain takes up 1/50th of your entire
body. However, your brain consumes 1/5th of all the calories you consume. What does this tell
you? This means that the quality of the food you eat determines the quality of your thoughts, and
as a result, the quality of your actions. How you take care of your body determines your emotional
state.
The way you move your body also determines your state. Emotion stands for ‘Energy in
Motion.’ If you sit on the couch all day you will be in a very different state than if you stood up,
jumped around, and went for a jog outside. Maybe you go to play basketball, or a sport with
friends and get around positive influences and like-minds. Maybe you go to the gym and you
exercise there or run on the treadmill. Do whatever it takes to stay active because your physical
state determines your thoughts.
We are all beings of immense power and potential;
the Greats learn how to harness and USE this power!
– Brandon Eastman
Another way to improve your emotional mastery is to develop a morning and nighttime
routine. Your morning and your night are the two areas of your life you can control. Think about
this: what do most people do when they wake up in the morning? Let’s say they work at 9:00 AM.
Most people, if their drive to work is 30 minutes, will wake up at 8:00 AM, and immediately grab
their phone and get their dopamine rush by checking Facebook, their emails, and other social
media.
They’ll then jump in the shower, and afterwards might scarf down a quick breakfast, usually of
energy-poor foods. Then they hop in their car and they head to the office. They work until 5:00
PM, they come home, they watch TV, they grab a drink (maybe even an alcoholic one), they eat
their dinner, and they go to bed. The next day, they repeat. The cycle goes on and on.
Let’s look at this person. How do we think they feel throughout their day? How do we think
they feel about their life? This could be a great individual, and a great friend; I am not
discounting that. But that doesn’t mean they live the best life they could be. What are the long-
term consequences of this lifestyle? Because of their low-quality routine, we can confidently say
this person’s lifespan will not be as long as someone who takes care of their body, their mind, and
finds fulfillment through a morning and nighttime routine. Do you believe that you’re worth this
time of self-love?
Let’s take a look at someone else: this person works at 9:00 AM, and instead of getting up at
8:00 AM, they woke up an hour earlier, at 7 AM. Nothing crazy, right? Nothing too difficult.
They wake up, get out of bed, wash off their face, maybe hop around a little or dance to get the
blood flowing. They may even throw on some shoes to go outside for a brisk walk or a 20-minute
jog.
They get themselves sweating almost immediately after they rose for the day. When they
sweat, they release endorphins and growth hormones, which make them feel confident and
amazing. Releasing all of these amazing feelings in their body will prime them for your entire day.
After their walk or a jog, they come back home, eat some fruit, hydrate their body, and head to
work. How do you think the quality of their performance will now be at work, considering how
they prepared themselves? Astounding, right?
They get home from work. They might go to the gym for a second wind exercise, maybe lifting
weights this time around. They have dinner with their family, a nice healthy, combined meal, and
before they go to bed, they read a good book or listen to some audiotapes to feed their mind.
Right before they go to bed, they think about one thing that happened during the day they can be
absolutely and utterly grateful for.
Let’s take a look at these two individuals: How do we think the two of those people feel as a
result of their routines? How are they different?
I can almost guarantee that they’re different in every area of their life, and self-mastery.
They’re different in their relationships, they’re different in their physical body and their health.
They’re different in their financial situations. It’s a given. The individual in the second example
has a tighter grasp on the outcome of their life. You can’t control what happens to you during your
day. You can’t control the phone calls, you can’t control the emails, you can’t control the person
cutting you off in traffic. The one thing you can control is your morning and nighttime routine.
What kind of difference can this make over the course of a year, or even 10 years? Let’s look at
our two examples: The first individual? Morbidly obese. Their family’s just like them, because
they’re the leader and they impact their family’s decisions. They watch the negative news, they
don’t read any kind of self-development books, or any books in their field to develop their skills.
They have a victim mindset. They believe that everything happens to them, versus for them.
How about the second individual? They’re in shape, they have no debts, they’re continuously
building their freedom fund (which we’ll cover a bit later), they have strong emotional
relationships with the people they care about, they positively influence those at home, and the
groups they inhabit. This person experiences life in a different way than the first example.
Develop a strong morning and nighttime routine, and it will change your entire life.
Feeding your mind with influences that can help it grow is another way to master your
emotional state. Imagine watching the news and taking in that negative information. Then
imagine reading a book on how to control your emotional state, like you’re doing right now. You
are feeding your mind with information that will help you regulate your thoughts throughout the
entire day to serve you.
What happens when you read a book is interesting; your mind looks at the words and digests
the information that you’re reading. Your brain doesn’t know the difference between whether you
created that information or if it was created by someone else. Your brain doesn’t know that
someone else wrote this book. Your brain is digesting this information as if you created it, and
because of that, you’re encoding that information into your mind over the course of time.
Think of the impact that reading 30 minutes every single night can make in your life! Imagine
digesting that positive information every night over the course of 5 or 10 years! You’ll completely
change the trajectory of your life for the better.
This is emotional mastery. The moment you take control of the meanings you assign to
external stimuli, that’s when you have the personal power to take control of your life. That is the
moment you’ll head toward your dreams and achieve whatever you set out to do.
Your 7-Day Challenge to Emotional Mastery!
I want you to write down every emotion you have felt in the past WEEK. You may have felt
happy, sad, frustrated, ecstatic, bored, exuberant, magnificent, etc. Write down each and every
feeling you have experienced! Take a few minutes and do this NOW.
Generally, if you come up with a list of 7-10 emotions, your experience of life is blander than
someone who has come up with 20-30 emotions or MORE! Is that always true? Of course not.
But that is what you’ll usually find. More emotions simply mean more options for how to feel!
Because remember, you can feel however you want, whenever you want! Fewer emotions, means
fewer options for how to feel, and unless they’re ALL great emotions, I don’t want to be stranded
with only a handful of ways to feel! Right? Work to expand your emotional options and recognize
how each emotional state feels different to you.
This is your Challenge! Throughout the next 7 days, remember to ask yourself, “How am I
feeling right now?” If the answer is bad, it means your thoughts are bad. If you feel great, it means
the same goes for your thoughts. If you are feeling bad, or aren’t feeling any certain way in
particular, it means you’re thinking of things that aren’t serving you! Here, ask yourself the above
question so you can recognize the state you’re in NOW, then think of something that has made
you feel VERY happy, and notice the difference in the way you feel, and even how you’re using
your body!
Sometimes, it’s very difficult to change a negative thought, to a positive one. I have found a
process that works very well for me, called ‘Reframing.’ Simply swap the negative thought to the
exact opposite, making it positive. As an example, if it is raining and lightning outside, rather than
think, “Now I won’t be able to go take that walk in the park, like I planned,” you can instead
think, “It’s a shame I won’t be able to take that walk, but now this is the perfect opportunity for
me to get started on that book I’ve been meaning to write. Today would be the perfect day to
start!” Even ask yourself the question, “What is great about this situation?” or “What does this
mean?” Reframe bad, or negative thoughts to the positive equivalent by reframing it to have a
different meaning that serves you!
It is perfectly OK to feel bad now and then. You just don’t want to STAY there too long, or it
can affect your entire day, week, month, or even YEARS of your life! Give yourself 90 seconds to
change and reframe your thoughts. Finding the good in each experience isn’t simply ‘positive
thinking,’ it will interrupt your pattern of thinking and will allow you to make more constructive
decisions.
Your Challenge: Write down each emotion that you’ve felt in the past week, good, or bad!
Then, add to your list of emotions, to create more emotional options in your life. Over the next 7
days (and even after that!), periodically ask yourself ‘How am I feeling right now?,’ and if it is a
bad, or indifferent feeling, reframe your thoughts and experience to something more self-serving.
Give yourself 90 seconds to make the change. At first, you may take longer than 90 seconds. You
may even take 90 minutes! But you will notice you get better and better with time. Now go for it
and watch the difference in how you feel throughout your day-to-day life!
CHAPTER 2 :
Physical Mastery
“It is health that is real wealth and not pieces of gold and
silver.”
– Mahatma Gandhi
MASTERY OF YOUR physical body comes down to two core elements: the foods that you eat and
exercising your body. What you eat and how you take care of your body will drastically determine
every other area of your life. As an example, if you’re extremely overweight, then your emotional
state will suffer. If you are obese and you have debilitating habits with your health, such as
smoking cigarettes, drinking alcohol, or taking drugs, then that will impact every other area of
your life as well. Health is the keystone habit to ultimate success and is the number one priority
on our list because it impacts every other area of self-mastery.
I grew up being heavily overweight. I overate, I drank a ton of milk and energy drinks, and
looking back it is easy to connect the dots. But when I was younger, going through elementary
and middle school and half of my high school career, I always just thought that that was ‘how I
was.’ I thought I was big boned. Whenever I went out anywhere and someone commented about
my weight, my parents would just say, “Oh, he’s big boned. It’s just the way it is.” I would hear
them say that and I would believe it. It was the perfect excuse! Because of this, it took a while
before I ever tried to change it.
Things changed in my junior year of high school when I looked at myself in the mirror and
thought, “I need to change something. I don’t have a girlfriend, I’m not happy with my life the
way it is right now, and all I do is sit down and play video games and eat junk food. I’m ready and
committed to make a change.” I biked every single day with my friends around town, I began
eating cleaner, and taking in the right amounts of the right foods. Within six months to a year, I
had lost about 60 pounds, and got down to a healthy weight. The first step? Developing the belief
it was possible for me to be healthy and thin.
Out of high school, I moved into a sales job where I primarily sat behind a desk for most of the
day and I began, once again, eating copious amounts of unhealthy foods and gained the weight
back I had lost years before: Slowly but surely, the false beliefs crept back in. “This is just the way
that I am. There’s no way for me to change this... This is always going to be a never-ending battle
for me... I’m not destined to be in shape...” There’s a day where all of this changed for me. A
mentor came into my life, who was very health conscious. He introduced me to his workout
routine, and a healthy way of life. I began working out with them 3 days a week, while also
adopting a new habit of ‘Intermittent Fasting.’ I won’t discuss ALL of the benefits of ‘IF,’
considering you can search them on your own, and find a TON of interesting research. I will
simply tell you the premise and the result. This, along with exercise, was the technique that tipped
the scale for my physical health and made everything possible.
Intermittent Fasting, in simple terms, means adhering to a specific ‘eating window,’ generally 8
hours, where all food is eaten during that time. Simple, right? Here are some details for those
itching to know what this is: Whenever we eat, the body releases insulin to help cells convert
sugars (in particular, glucose) from food into energy. If the glucose isn’t used immediately, insulin
helps makes sure the excess is stored in fat cells. When we go without food for extended periods
of time (around 16 hours), insulin is not released. The body then turns to breaking down fat cells
for energy, leading to weight loss.
Over a century of Intermittent Fasting research has shown that ‘IF’ can lead to weight loss,
stabilized blood sugar, reduced inflammation, improvements in memory and stress resistance,
slowed aging, longer lifespan, and blood-sugar stabilization; ALL extremely promising health
benefits, for a simple change in lifestyle. So, how does all of this work, anyhow? And how can you
begin?
The general idea of Intermittent Fasting is that it gives your body adequate time to digest your
food. If you eat breakfast, lunch, and dinner, your body never has the proper time it needs to
digest. As a result, it is always digesting. What is the #1 drain of energy on your body? Digestion!
By giving your body time to digest and absorb the food you’re eating during the fasting period
(usually 16 hours), you have more energy, along with the many benefits I mentioned above.
I recommend beginning with an 8-hour eating window; any time between 1 PM, and 9 PM.
You can adjust to whatever 8-hour period of time during your day is convenient for you. This is
typically a question for those who work overnights, or other odd hours of the day. Obviously, this
may not be possible for you every day, but you’ll want to make it work whenever possible. Even if
you follow this 75% of the time, you will see considerable benefits. You’ll eat your first meal at
around 1 PM, and since you didn’t eat breakfast and are only enjoying 2 meals each day, it can be
a BIG meal! Then, you’ll enjoy your second meal towards the end of your 8-hour eating window
for dinner. Eating clean, healthy foods is still important, of course. And you can snack in the
middle of your 2 meals during the day to maintain your energy. You will find that during the first
few weeks of practicing Intermittent Fasting, you’ll become hungry in the morning, typically
during the time you would normally eat your breakfast, and around noontime. You will find this
feeling dissipates, and is replaced with a feeling of great, clean energy. You will love the way it
makes you feel!
To curb your appetite during the 16-hour fasting period, I recommend drinking coffee.
Understand… it MUST be black coffee! Cream or sugar will break your fast, as will any food
over 80-100 calories (with fruit as the one exception, which we will cover a bit later). Don’t enjoy
black coffee? Try it. You’ll grow to the taste and enjoy it. Although, if that still isn’t a good answer,
I recommend sparling water! It will make you feel full and is also enjoyable to drink!
Already a fan of Intermittent Fasting, or looking for the next level of health? For those looking
to maximize their grasp on their physical body, and take it to the next level, let me introduce you
to Natural Hygiene. You’re probably asking yourself, “What the heck is Natural Hygiene?”
Natural Hygiene advocates a philosophy of ‘healthy living’ that was developed in the 19th century.
Natural Hygiene is essentially nourishing your body with the nutrients and foods it naturally
requires. This means catering to the natural digestion cycles of your body. It doesn’t mean
eliminating all of the foods you eat but teaches the importance of eating the right foods at the
right time and respecting your body’s natural eating cycles. It involves utilizing the power that fruit
can have in your life and taking care of your body physically with regular exercise. Sound like a
lot? It isn’t once you learn the principles and live them. And it can have a profound positive
impact on your life, and the way you feel.
“The human body is the best picture of the human soul.”
– Tony Robbins
Before we can make a change and take action in any area of our life, we must start with our
mind. We must begin with our false beliefs behind what we are trying to accomplish. The first
belief to acquire is that diets do not work. You might go on a diet like Atkins or maybe even a
ketogenic diet, one of the fad diets that’s all the rage right now. There are exceptions to the rule;
people who have successfully turned these diets into a lifestyle. In this book, I am speaking of the
99% who diet, lose weight, and within a short while gain it all back. I’m sure many can relate to
this; I know I can! The real change comes when you make conscious eating and regular exercise a
lifestyle.
Natural Hygiene is a way you live your life. There are some beliefs we must acquire that will
help guide our decisions. A belief that may empower you is that food is a gift and must nourish
our body. What impact can this belief have on our life? It will surely impact what we reach for at
the buffet! Remember, we talked about this while we dove into emotional mastery. Your thoughts
lead to the meaning you assign to something. That meaning leads to an action, and that action
leads to a result.
If you believe that food is a gift to nourish your body, you will make very different choices in
restaurants, while grocery shopping, and at home when it’s time for lunch or dinner. Much
different decisions than if you had beliefs that were disempowering.
Natural Hygiene is broken down into six key principles. The first of these principles is we must
respect our bodies’ natural eating cycles. Our body throughout the day has three cycles it
alternates between, that naturally fall between specific times (depending on your body’s natural
‘clock’).
The first of three eating cycles is known as Appropriation and occurs from noon to 8 PM.
Appropriation is when we’re taking in and eating food. This is our eight-hour eating window,
meaning 16 hours of our day, including the time we sleep, we’re not eating any foods. The second
cycle is the absorption or Assimilation phase, and this occurs between 8 PM and 4 AM. This is
when your body is absorbing the nutrients from the food you’ve eaten throughout the day and is
using it to nourish and replenish your body. The third, and final phase is the Elimination cycle,
and occurs from 4 AM to noon.
The elimination cycle is quite possibly the most important one of the three because during this
cycle, several key processes are taking place. During this time, including the time that you’re
sleeping, your body is eliminating the toxins from your body you accumulated from the foods you
ate during the day. Once your body absorbs what it requires, it eliminates and expels the toxins
and wastes that your body doesn’t need. Your body eliminates these toxins and wastes through
your sweat, your breath, when you use the bathroom, etc., and it continues eliminating them until
noon, when your body then switches back to the appropriation phase.
You’re probably wondering, “If my body is eliminating food until noon, what happens when I
eat breakfast?” This is the common misconception. So many people believe that breakfast is the
most important meal of the entire day. But let’s look at what happens when you eat breakfast.
Many people wake up and immediately eat a big breakfast or even just some oatmeal to start their
day because that’s where they believe all of their energy comes from. In reality, by eating that
breakfast while your elimination phase is in play, you immediately stop that phase and you rush
your body into entering the appropriation phase. You’ve shorted your body two, three, or even
four hours of elimination and because of this, your body stores those wastes and toxins, which
turn into fat stores. This is how you gain weight rapidly. Our body needs ample time to eliminate
these toxins!
Understanding these three natural phases our body cycles between can be a game changer for
your fitness and health! If we respect our body’s natural cycles, then we can take control of our
physical life and take advantage of the abundance of energy we now possess. Digestion is the
number one source of energy in your body. Over everything else, digestion requires the most
energy. Natural Hygiene is a way for you to have energy throughout the entire day without getting
to noon and being tired, without getting to 5 PM and lounging on the couch because you’re so
tired from the day’s events. You’re not tired because of the day’s events, you’re tired because of
how you ate during the day, which then takes a toll on your emotional well-being. If you apply
nothing from this book, but this one principle, your life will be forever improved.
The second key principle of Natural Hygiene is eating a lot high water content foods. High
water content foods consist mainly of vegetables and fruits. Eat as many vegetables as you want
throughout your day; they can only help you in your pursuit of an energetic life. With fruits, there
are certain rules in play to reap the most benefit for your body. Eating fruits the correct way can
have a massive positive impact on your life, but we’ll talk about that a bit later. Vegetables are the
one thing where you can truly enjoy as much as you want. Whenever possible, choose raw
vegetables, as they have maintained most, if not all of their nutrients. Cooked vegetables are still
great!
The third key principle in Natural Hygiene is proper food combining. This is the second
main principle for living a life full of energy. The main rule when it comes to properly combining
our food is never mix starches with your proteins. What exactly does that mean? Well, let’s look at
most of the popular meals served in restaurants or at home. When you go to a steak house, what
are the sides that most people order? They order the steak, and then add on an order of mashed
potatoes and sometimes will even add a second side of French fries (I know this, because this was
me!!) Now, what are those two things? Well, the steak is a protein and the potato, because it’s
cooked, is a starch. You are mixing starches and proteins and you are breaking the second key
principle of Natural Hygiene.
Now, let’s look at some other popular meals. Chicken and rice: a protein and a starch. How
about cereal? A protein and a starch. One of my favorite meals used to be a big burrito bowl at
Moe’s. What does that consist of? That consists of chicken… cheese… rice (a LOT of rice!) …
grilled vegetables, guacamole… essentially everything under the sun that is condensed and
pushed into this small little bowl, which is a complete breaking of the rules of proper food
combination. Now, you might be asking yourself, “So, what’s the big deal? Why can’t I combine a
starch with a protein?” Well, let’s look at how digestion takes place in the body.
When you eat a protein, it slowly moves to your stomach and when it’s there, your body
releases acid to break down that protein. After about four hours, you’ve passed that protein
through your stomach, and now the energy you were using for digestion has now moved back to
other areas of your body where it’s more important for you (your muscles, brain, etc.). When you
eat a starch, the starch passes through your body, and when it gets to your stomach, your body
releases an alkaline acid to break down the starch. About three hours later, the starch is no
longer in your stomach, allowing your energy to then be used for other tasks.
Okay, so what happens if you combine a protein and a starch? Why shouldn’t we eat both at
the same time? If you eat your steak and potatoes, it will travel through your tract, get to your
stomach and now your body is releasing an acid to break down the protein, and it’s releasing an
alkaline acid to break down the starch. When these two acids are combined, they neutralize each
other, and because of this, nothing gets broken down in your stomach. This is why people have
stomach pains. This is why so many people have to get some Pepto-Bismol after a big meal to
calm their stomach. It’s not because of what they ate, it’s because of how they combined their
foods.
While that food is just sitting in our stomach, it is rotting and putrefying inside of our body,
and all of our energy is being used to aid in digestion to get this food out of there so that energy
can be used in other places. For a good eight hours or more, all of your energy is now focused on
the digestion of that rotting food. Am I painting a good picture?
Vegetables are the one thing you can eat at any time because vegetables can be broken down
in an alkaline environment or a normal acid environment. It can be broken down with anything.
Now, I’m not asking you to reinvent your life and to completely change your eating habits, but I
think what you’ll find is once you follow these principles and make conscious decisions with food,
you will never want to go back. This is what will happen, and how it began for me:
At noon, you’ll have your first meal. That meal will be a well-combined meal. You might have
some chicken and vegetables or maybe a salad with some steak or you might have some pasta with
sauce and vegetables. You could also enjoy some pasta with sauce and bread; you can eat those
two things together because they’re both starches. There’s no protein in that equation. You’re
going to have a great meal and you’re going to feel great after you eat that meal. You’ll then wait
at least 3 hours for that food to leave your stomach. Now it’s later in the day, and you want to
have a big dinner, so you have a nice big piece of steak or some chicken and you have some
vegetables with it. You also have a salad and you put some dressing on the salad. You can still
enjoy incredible meals while properly combining your foods; Natural Hygiene is gaining in
popularity, and you will find many cookbooks online that cater to this lifestyle.
I’m not asking you to completely give up how you eat right now. If you simply applied one or
two of these principles; whether it be waiting until noon for your first meal, or enjoying at least
one properly combined meal, you would see positive results within a few weeks. You don’t need to
immediately change the way you’ve been eating your entire life. This is something you can wean
yourself into. You could do two or three days a week where you eat well-combined meals, which
will cause you to feel better and give you more energy. What will happen, I think you will find, is
you’ll begin eating combined meals whenever possible, because of the way it makes you feel.
You’ll begin living this lifestyle and you won’t want to eat a starch with a protein because you
won’t want to sacrifice that energy.
Maybe you’ll simply eat a well-combined lunch and you’ll save your big meal with your family
until dinner. It’s not always possible to adhere to these eating principles. But in today’s world,
with the number of options we have in grocery stores and restaurants catering to all types of
eating habits, you’ll find this is possible usually. There’s always something they can substitute out
for you in order for you to follow this lifestyle. Proper food combining saves you energy and
allows you to use that energy to feel great throughout the entire day, and in the process, you’ll
begin to naturally lose weight. You’ll lose a lot of weight. You’ll get down to your perfect weight.
You’ll have clearer skin. Your hair will be more vibrant. Your nails will be stronger and more
vibrant as well. This changes every aspect of our life because this is how we as human beings were
meant to eat.
What I would recommend is to stick with starches and as many vegetables as you can
throughout the day and save meat and protein for your dinner. Now, I am personally not a vegan
or vegetarian. I’m not suggesting that you give up meats. I enjoy a nice steak, but I also respect
those people who have eliminated meat from their lifestyle. I save meat and proteins for the end
of my day because it is a lot more difficult for your body to break down proteins and dairy
products. Because of this, it is going to consume much more energy from you in the middle of
your day if you eat proteins for lunch.
What works well for me and other people who follow these principles is eating a lunch full of
vegetables, salad, pasta, bread, maybe even some avocado toast, and save the big meal with the
meats for the end of your day where you won’t need the energy after your meal. In the middle of
our day is when we need the most energy that our body offers to achieve extraordinary results.
Principle number four of Natural Hygiene is the proper consumption of fruits. I want you to
think of fruit as a magical food, for many reasons: fruits are high in water content, and also have
all of the nutrients and sustenance that our body needs. The beautiful thing about fruit is we can
eat it during our elimination cycle. Now, you might be saying, “But I thought you told us that we
can’t eat during the elimination cycle because it stops our body from releasing the toxins and the
waste from our body,” and you are correct, and I’m glad you are following along!
The difference with fruit, however, is it doesn’t stop or interrupt the elimination cycle because
fruit digests differently than normal foods. Normal foods go from your mouth to your stomach
and begin digesting there. Fruits pass directly through your stomach. Imagine it passing straight
through, like a tunnel), and are digested and absorbed in your intestines. Because fruit doesn’t get
digested the same way that normal food does, it digests and gets absorbed much faster than
normal food would. To give you an example, mango or melon only takes about 15 minutes to
digest, while a longer digesting fruit would be a banana, which takes about 45 minutes. Since fruit
doesn’t digest in your stomach, it never interrupts your elimination cycle!
I recommend eating fruits from the time you wake up until noon because they’ll help to
provide the energy you need at the beginning of the day, especially once you eliminate breakfast
from your routine. How much fruit can you eat, you ask? As much as you need, you’ll know when
you’ve had enough. Some mornings, it’s just juice. Other days, I’ll have my juice, grapes, a peach,
and a banana. It all depends on the day and how you feel. This will give your body and mind a
natural kick-start to accomplish whatever it is you are doing throughout the day. You can eat fruits
like normal, or you can throw them in a blender along with some veggies for a healthy smoothie.
There are so many ways for you to make this work in your life.
Some people hear this principle about fruit and how important it is for your body, and they
revert back to an old belief, which is to ‘be careful about eating too many fruits because all of the
natural sugar is bad for your body!’ They are half correct when saying this. The only time fruit is
not good for your body is when you eat it along with other foods, and there’s a great reason for
this:
You never want to mix fruits with any other kind of food, whether it be proteins, starches,
beans, nuts, seeds, or anything else you can think of. Fruit must be eaten by itself because of what
I mentioned earlier; fruit passes right through your stomach and gets absorbed in your intestines.
If you eat fruit with other foods, because the food is sitting in your stomach digesting, when you
eat the fruit, it lands on top of that food. It’s now unable to get to your intestines to be absorbed.
Because of this, the fruit turns to acid, and it’s absorbed as fat by your body. This is why eating
fruit with foods can be destructive to your body because the fruit isn’t serving its intended use,
and you are no longer reaping its benefits. Think of all the times you’ve seen fruit served with
other food; fruit with parfaits and fruits on your desserts are the most common I see. If you’re
between your lunch and your dinner and have given the food you’ve eaten the time it needs to
leave your stomach (3 hours for starches, four for proteins), then you can enjoy fruit to hold you
over until your dinner. I recommend waiting 45 minutes after enjoying fruit to eat other foods, to
give it time to pass through your stomach.
If you don’t give it the three hours it requires or four hours for proteins, then that fruit will pile
on top of that food in your stomach and will immediately turn to acid. Fruits can be such a
beautiful thing for your body. Just think about one of the strongest animals on earth, the
silverback gorilla. The gorilla doesn’t eat meat. The gorilla only eats fruits and vegetables, and it’s
one of the strongest animals alive.
Jesse Itzler, entrepreneur, author, and former rapper, calls this principle ‘fruit till noon.’ I’ll eat
fruits from when I wake up all the way till noon. Every single morning when I wake up, I squeeze
some freshly squeezed orange juice and slowly drink it. Never drink pasteurized fruit juice because
the heat that the juice endures through pasteurization will turn that juice immediately into acid.
When you’re drinking orange juice from the store, you’re essentially drinking acid. When
you’re drinking apple juice, you’re drinking acid. If you’re going to drink juice, be sure that you are
squeezing it freshly yourself. When you’re drinking it, allow the juice to sit in your mouth, and let
it mix with your saliva before swallowing.
Always drink juice slower. But because it is juice, it will actually digest much quicker than if
you actually ate the fruit’s physical form. If you practiced nothing in this Natural Hygiene
program, except for the practice of fruit until noon, along with respecting your body’s natural
eating cycles, you will see a dramatic difference in your life with the way you feel and the
abundance of energy you have within a week or two.
Now, it’s important to know that when we’re switching over to the Natural Hygiene lifestyle,
your body is going to go through a ‘detox period.’ Most of us have been eating the same way for
our entire life. We have all of these toxins and wastes built up inside of our bodies, that when we
make this change over to Natural Hygiene and give our body the nourishment it requires, we will
feel different.
Over time, we will feel great, but your body will not know how to handle these changes at first,
and it will want to remove all the wastes that it’s built up over the course of time. Understand that
it may be tough at first. You might get a slight headache throughout the day because of your body
releasing these toxins. If it advances into a strong headache, be sure to consult with your doctor.
Understand this is a very rare occurrence. This will probably not happen to you, but I just
want to make it known because it could. Don’t stop. Continue following this process. Continue
adhering to your body’s cycles. Continue properly combining your food. Continue eating fruit
until noon. After a week or two, you’ll feel better than ever and full of energy.
We’ve talked about your body’s natural eating cycles. We talked about eating mostly high
water-content foods, properly combining our food to aid in digestion, and the magical properties
and effects of fruit. As a result, we’re full of energy throughout the day. The one thing I must be
sure to mention is the importance of exercise in this lifestyle. We must strengthen our body
physically through exercise. Eating consciously is amazing because that is how we properly fuel
up, but we still must move our body.
We still must go outside and go for a walk or a jog or sweat somehow throughout our day. I’m
not even saying you need to completely go from not working out at all to working out every single
day. I’m saying respect yourself and respect your body enough to go to the gym or get some
physical exercise at least three times a week, because for someone who does nothing right now,
this will be a drastic enough difference to make you see massive changes immediately, which will
drive you to want to continue this practice, as you notice how it transforms your life.
Some people might say, “I have no time to work out. I have no time to follow this lifestyle.”
We all have the same 24 hours. You, me, Bill Gates, Mark Zuckerberg… ALL these busy titans of
industry have the same 24 hours. If you don’t feel you have the time right now because you might
work 12-hour shifts, or have young children, or you work overnights, understand that you can
make the time; if you’re committed. Remember the first step to changing anything: developing an
empowering belief.
It’s time to adopt the belief that we can do this. That we do have the time. It’s time to develop
the belief that we are worth it, that we are worth the time and the energy that we put into our self
and put into our body because that is how we create results in every single area of our life. It all
starts with our bodies, minds, and well-being.
If you don’t think you have the time right now, my recommendation is wake up an hour
earlier. Stay up at night an hour later. Do what you need to do to have 45 minutes to an hour for
yourself at least three days a week to give your body the proper attention it needs for you to live a
long, energy-rich life. For those who want to delve deeper into the principles of Natural Hygiene,
pick up the book Fit for Life, written by the late Harvey Diamond and his wife, Marilyn Diamond.
It explains these principles expertly and is where I was originally introduced to this style of living.
“Treat your body like the sacred temple that is; Love it and
cherish it, because it’s the only one you’ve got!”
– Brandon Eastman
Your 7-Day Challenge to Physical Mastery!
I want you to see these principles at work in your own life, so you may witness the difference in
how they will make you feel. But, let’s start with baby steps! In these next 7 days, your Challenge
is to eliminate your breakfast (if you normally ate breakfast) and replace it with fruit until noon.
The beautiful thing is this alone will make a big difference in the way you feel, and your energy
levels throughout the day! Don’t even worry about proper food combining at this point, simply
focus on the first step: Fruit ‘till noon!
Head to the grocery store, pick up your favorite fruit choices (mine are berries, bananas, and
seasonal fruits such as passionfruit, cherries, and peaches). Space out the time you eat your fruit,
that way it will keep you content until you eat your first meal after noon. I recommend eating the
heavier fruits, like bananas, after the others, as they take longer to digest. Eat the watery fruits like
berries and melon first, if possible! Or, start your day with a glass of freshly squeezed orange juice!
I’ve found juicing 4 oranges right in the morning allows me to wake up fully and gives me a fun
start to my day. It’s also a great opportunity to listen to a good audiobook, in the process!
After 7 days, when you have started your days off with ONLY fruit, take the next step and
introduce combined meals into your lifestyle! I am ecstatic for you to feel the positive impact these
principles and habits will create in your life.
Your Challenge: Eat only fruit ‘till noon for the next 7 Days!
CHAPTER 3 :
Financial Mastery
“Work hard at your job and you can make a living. Work
hard on yourself and you can make a fortune.”
– Jim Rohn
HOW COULD WE talk about obtaining extraordinary results in life, and NOT talk about money?
Money is an area of life most people become uncomfortable talking about. Why is that? Because
they’re broke! Think back to your childhood; in high school, or even college, how often was
money and finances the topic of discussion? My guess is… never! In school, I was taught how to
write a check once and how to deduct it from my checkbook: that’s it. I believe that our teachers
and parents did the best they could with the resources they had, and I doubt they were ever
taught about money either! Because of our lack of financial education, it’s up to us to educate
ourselves on money to create a compelling financial future for ourselves and our family. Money
isn’t everything, but it can sure seem that way when you don’t have a lot of it! If you’ve never hit
rock bottom before, let me assure you: money is the one thing that’s on your mind!
So, what can we do to set ourselves up for success financially? What does financial success look
like to you? For some, it’s simply having a roof over their head, and food on the table. For others,
it’s a beachfront mansion, luxurious world travel, and a yacht. Financial Freedom is different for
everyone, and there is no right or wrong way! To me, Financial Freedom is maintaining your
desired lifestyle without needing to work. It is working because you want to, not because you
need to! In this section on financial mastery, we’re not only going to talk about how to have a
comfortable retirement and nest egg, but also how to live the quality of life you desire and deserve
today. Live on your terms, while locking in your future quality of life as well! Setting up an income
for life without ever working again: true Financial Freedom! Before that, however, we will touch
on how to eliminate any debts we have, which will allow us to then focus solely on creating
wealth.
Before we can focus on eliminating debt and accumulating wealth in our freedom fund…
what must happen first? That’s right, our belief systems around money! Just as we must create
empowering beliefs in the other areas of our life, we must do the same with our finances. We must
adopt what I like to call, the money mindset.
When I was in high school, my one goal was to graduate, become a lawyer, and make $60K a
year. I believed that if I made that kind of money, life would be good! I would be able to do the
things I wanted to do while having a respectable career. Once I graduated, I took online classes
for political science and applied for a job at Walmart selling electronics and cell phones. This
went well for me, until I realized that it was hard living on $9.90/hr. I wanted more. I applied for
a sales job at a company named Cellular Sales, a premium retailer for Verizon Wireless, and
continued my career there. This was a massive turning point in my life. I became a top performer,
ending at #3 in sales in New York State, earning the exact $60K that I had wanted in my first
year, which was my goal out of high school! I thought to myself, why am I subjecting myself to
hundreds of thousands of dollars in college debt, to earn the same I am earning now in this sales
job? And with a LOT less stress! It was a no brainer: I decided to focus solely on my sales career,
and my results soared. In my second year, I earned $90,000. In my 3rd year, I passed the 6-figure
mark. Selling cell phones! As I’m sure you can imagine, I was ecstatic; a now 20-year old kid
making over $100K each year! Life is good, right? Not quite. I hadn’t yet learned the lesson of ‘it’s
not about how much you earn, it’s about how much you keep!’ Excited with my rapid success, and
sure that I could keep up this high level of sales, I began buying everything that I ever wanted:
new guitars (Gibson, at that!), a BMW, a car for my girlfriend (now, my wife), brand new gaming
computers, overseas trips, etc. Do you see where I’m going with this? By the time my 4th year
rolled around, I was over $25,000 in debt, not including my car. My credit cards we maxed out. I
had been under the illusion I was loaded, when in reality, I was way over my head.
I remember the day I came home, and my wife Bri was sitting on the couch, just staring at me.
Before she even said ‘hi,’ she asked me “Brandon, how much do you have on your TD Bank
credit card right now?” You know that feeling when your heart drops and the blood rushes from
your face? Yep, that was me. She found out. And the crazy thing was… I didn’t even know how
much I racked up on that card. I looked at her and said, “I don’t know, like $3000?” She looked
at me and said “No, over $10,000.” She then asked me how much I had on my other credit cards:
easy answer, ALL maxed out! I was in deep, and at the time, I had no idea how I’d come back
from this. When you’re deep in the hole financially, it can look and feel like you’re stuck
indefinitely. Even if your financial situation is rougher than mine was at this time, please
understand that you CAN make a comeback: it comes down to how committed you are to make a
change. How bad do you want it? In this situation, I didn’t have a choice. I had bills to pay, and
big dreams. I HAD to change. I started with Dave Ramsey’s book Total Money Makeover and began
my financial transformation.
First, I had to adopt empowering beliefs. I read the book The Secret, which had an entire
chapter on manifesting money into your life. The concepts sounded cheesy at the time, but boy
did it work! Never address yourself as ‘poor.’ You’re not poor. You’re simply broke. There is a
BIG difference. If you want to see poor, head to a 3rd world country and walk outside the airport.
You’ll find it within 100 feet of the door. Adopt the belief that while things may be tough right
now, they’re going to get better. At this point, assess where you are now, and where you want to
be. What are the things you want to do in this life that being broke just won’t allow for? Where do
you want to go? What do you want to experience? What kind of home do you want to live in?
Constantly think of all of the things you want, not the things you don’t want. You get what you
think about most of the time. Thinking of debt and the lack of money will bring more debt into
your life. It’s called the Law of Attraction. We talked about this during emotional mastery; you are
a magnet and will attract whatever thoughts and energy you send out to the world. Once you
adopt beliefs that serve you, it’s time to break the chains that hold us back. It’s time to eliminate
our debts!
Your first step is to create your emergency fund of $1000. Whatever you must do to
accumulate this money, it is imperative to your success. This is your rainy-day fund. This is where
you’ll turn to if your engine breaks down, or your pet gets sick, or some misfortune falls on you.
This is the store of money you have to fall back on while you throw all remaining funds at
eliminating your debts. Keep it in a fireproof safe under your bed, or a separate bank account.
Wherever you can put it without touching it or dipping into it unless it’s an emergency! I know
some might already be thinking “There’s no way I’ll be able to put aside $1000, I can barely pay
my bills and buy food!” I promise you; you can find a way. Remember, how bad do you want it?
You cannot live an extraordinary life when you are held down by the burdens of debt. Go
through your closet of old clothes you never wear anymore, put them on your local social media
garage sale site. Pick up a few more hours each week at work. Do some yardwork in the
neighborhood. There is no shame in hard work. Sell the electronics and items around your house
you no longer use. Go on the ‘Free’ section on Craigslist, pick up a bunch of stuff, and turn
around and resell it. Am I opening up your eyes to the number of options that you have in today’s
world to make money fast? You’ll want to complete this first step and accumulate your $1000
emergency fund in a month or less. Which leads us to Step 2:
It’s time to eliminate our crippling debts, piece by piece. What is crippling debt? Debt with a
high interest rate. These can be things like credit cards, financed electronics, some car loans, and
anything that has over a 6% interest rate. You want to pay these off immediately, because you are
paying a LOT of money each money to interest alone. This holds people back from Financial
Freedom. Your home mortgage and student loans are usually below 6% interest. However, if they
fall into the 6% or more bucket, consider them crippling, and plan on paying them off ASAP with
this process. Whether you’re $10,000 in debt, or $200,000, there is a simple process to help you
with this task; it is called the Snowball Method. Have you ever built a snowman? If so, you know
the process: start with a small snowball and continue to roll it until you have a much bigger one,
which then becomes the base of the snowman. You then work on the middle, and then the head.
After an hour or so, you have a full-sized snowman! Removing debt works the same way. Your
task is to write down each crippling debt you have to your name, in a journal or on a piece of
paper. Somewhere you’ll be able to keep track of your progress. Then, to begin your ‘snowman,’
you are going to start attacking the smallest debt first.
As an example, my smallest crippling debt was a Chase credit card with $2,000 on it. My goal
was to pay this one off first, regardless of the interest amounts of each debt. There are 2 reasons
for this: the first reason is psychological. We, as humans, have a spiritual need for progress.
When we eliminate a debt, it makes us feel great. This dopamine rush we get from paying off a
debt compels us to continue and do the same with the others. I’m not one to go against our
psychology; embrace it and use it to your advantage! The second reason we pay off our smallest
debt first is because once it’s eliminated, we can then take the amount we were placing on the
first debt and add that to the amount we throw at the next! As an example, I was putting $300 on
my Chase card each month to pay it off. Once it was paid off, I took the $300 I was placing
towards that Chase card and added it to the minimum payment I was placing towards the next
debt! Over time, you’ll slowly but surely eliminate each debt, systematically. For some, this will
take a year. For some, 5 years. Regardless of your past, and how long it will take you to eliminate
these debts, it is our duty to do so. As Grant Cardone says, success is your duty!
Phew! You did it! Now, it is time for the next step: Place 6 months of living expenses aside into
a separate account. Living expenses are your utilities, food, mortgage, car payment, cell phone bill,
and other necessary bills you pay each month. Sexy? Not really. Necessary? Hell yes! This is your
new emergency fund. What happens if you got laid off from your job? What about a health-
related problem or scare? I don’t say these things to scare you. I say them to help you realize that
life happens, and we must have an emergency fund to fall back on if an unexpected situation
occurs. Plus, now you have no crippling debts, and the money you were putting towards those
each month can now go directly to this fund! BOOM! Once you have done this, it is time to
establish our Freedom Fund, and create our compelling financial future.
Investing for Freedom
Understand where your money goes! For the next 7 days, your Challenge is to write down in a
notebook or journal every purchase that you make. Buy a coffee in the morning? Write it down.
Open up a new gym membership? Write it down! Buy a pack of gum? Yep, write that down too!
This shows us exactly how we spend, how often, and where our money goes. Having an app on
your phone to track this won’t cut it. I challenge you to actually write it down!
This Challenge will show you just how much money you actually have and spend that could
instead go towards your Emergency Fund of $1000, any debts you have, and your Freedom Fund!
Remember, it’s not how much money you make, it’s how much of it you actually keep! This will
strengthen your conscious awareness of your spending habits and allow you to make smarter
choices with where your money goes. You know all that bottled water you buy? Imagine saving
the $7 you normally spend on that pack of water, buy a thermos or aluminum bottle instead, and
invest in an inexpensive water purifier? How much money would that alone give you at the end of
the year? Plus, the plastic you won’t be using and adding to the already FULL landfills, and
oceans? The amount, compounded over 20-30 years, would be astronomical! It’s about the small
wins. Because the small wins added up over the course of years could change your life.
Your Challenge: Write down all the purchases you make, in a journal or notebook where you
can review them at the end of the 7 days!
CHAPTER 4 :
Relationship Mastery
STRONG RELATIONSHIPS ARE the juice of life. When you master your emotions, finances, and
physical health, it makes it that much easier to have meaningful relationships. We also attract a
different crowd once we have personal power in each of those key areas. We ARE the average of
the 3 people we spend the most time around. What does your main peer group look like? How is
their health? Their financial situation? Chances are, yours look pretty similar. Be around those
who charge your battery, not drain it! Be around those people where, when you leave their
presence, you feel you are a better person. And YOU should be that person for others, as well!
Are you in an intimate relationship? Maybe you have a husband or wife? On a scale of 1-10, how
happy are you in this relationship? It is important to assess where we stand now, especially in our
relationships, that way we know how we can improve them. We will be discussing ways to extract
the MOST out of each relationship by working on ourselves first!
For fostering positive, lasting, and empowering relationships, it boils down to one thing; the
quality of your communication! The quality of your communication heavily determines the
quality of your life! Powerful stuff, right? Communication is the successful conveying or sharing of
ideas and feelings. Our words, body language, and tonality all convey information when used in a
particular manner. Without going too deep into the psychology behind communication, I want to
touch on how we can use effective communication to positively transform our lives, and usually,
immediately!
Let’s start with the basics…
We communicate for 3 reasons:
You could spend days researching the role that nonverbal cues and behavior play in our day to
day life, but this book is designed to simply give you a taste at how communication effects our
lives, and how to take control of its power to serve you, and others!
Now, let’s look at a few things involved in verbal communication:
Choice of words
Volume of speaking
Tonality
Pace, or rhythm
Accent, or lack of
So, how can you tell if the individual you are communicating with is stressed? Well, look at the
many options above! How is their breathing? Is it shallow? Deep breaths? What about their
posture, are they standing straight or are they hunched over, looking sort of defeated, or down on
themselves?
When they speak, are they talking in quick bursts, or with a low tonality, when they would
normally act the opposite? It is critical to pay attention to these small details, as they will help you
determine how to interact and socialize with this person, and best connect with them. Now, there
is a difference if someone is upset, or if they are upset with YOU! There, it’s important to
understand that all upsets or frustrations result from the meaning we associate to expectations
not being met.
What does it take for you to feel happy? It may be a few specific things that trigger that
emotion in you. However, it’s not those same things that always trigger that same emotion in
others! We all have different rules. As an example, some may have the rule that men must open
the door for women and allow them to enter the building first. If you’re interacting with someone
with this particular rule and you don’t hold the door, that person may feel upset or frustrated.
This leaves you wondering what has them in a bad mood: it’s simple, you both have a different set
of rules! Rather than expect the most out of others, or hold them at our same standard of living,
I’d recommend adopting this simple, yet effective rule for life: Trade your expectations for
appreciation!
“Wise men speak because they have something to say; Fools
because they have to say something.”
— Plato
We can’t expect everyone to live and act as we do. Instead, what if we simply appreciate their
differences, and strive to understand them better? I once heard the saying, ‘If you don’t
particularly like someone, seek to learn more about them.’ I’ve found this works wonders 99% of
the time. To change our life and the quality of our communication, we must change some of the
belief systems that create upset in our life and adopt some that positively serve us. Let’s look at
some core beliefs on human behavior and communication:
3. People do the best they can with the resources they have.
This comes from the principle that there are no un-resourceful people, there are only un-
resourceful states. If someone’s behavior or actions seem different than who they normally
are in character, help them to change their state! Have compassion towards them. To do
this, while they are in the middle of what they’re doing, break their pattern! Help them
change their focus to something else, by completely confusing them, or making them laugh.
Change the subject entirely, to where it’s so odd that it makes them stop for a second and
think. This can immediately change someone’s state, which will allow them to access one
more serving to them.
Understand also, that if you treat someone well, even if they treat you lousy, they WILL
remember it! While it may seem difficult at the moment, remember that you always can treat
someone with respect, kindness, and understanding. Even if it means ignoring an individual’s
negative comment towards you and waiting for their storm to pass. Or… break their pattern!
Meeting a cry for help with another cry for help never works. Meet their cry for help with a
loving response, and watch the tides turn right in front of you!
With our friends, I think you’d agree when I say we hold them at a higher standard than
others. If they don’t do exactly what you’d expect them to do, or what you think is the right
thing to do, we immediately take a judgmental stance and seek to correct them. Especially if
they pick a fight with us… we think, “They should know how to treat me well!” Judge people
by their long-term standards, because moment to moment people can easily get off-track.
The benefit of the doubt can go a long way!
4. The meaning of any communication is the response you get.
If you are in an interaction or conversation, and you don’t get the desired outcome or
meaning you were looking for, change your approach! Simply try something else. No great
and successful individual achieved what they wanted at the first try. They tried over and
over again. Sometimes 100s of times until they got what they were looking for. The same
goes with sales and any kind of communication.
Too often, if others don’t respond the way we expect them to, we get mad at them for not
getting or understanding what we’re communicating. It all starts with us!
5. No matter how thin you slice it, there are always two sides.
Seek to understand both individuals’ viewpoints. Remember, we do the best we can with
the resources we have direct access to. The other person is acting that way or saying what
they’re saying for a reason. Understand where they’re coming from, connect with them, and
adopt a solution and outcome-oriented mindset.
6. In any communication, all human responses are a loving response or a cry for
help!
Most people respond to a cry for help with another cry for help. As you can imagine, or even
have experienced, this leads to a long game of back and forth yelling, blaming, and complaining.
What does that do for you, other than give you a headache? It certainly won’t help you or them
come to a solution!
All communication either builds or destroys. We are always either growing or dying;
climbing or sliding. When in a volatile or tense situation, ask yourself “Is this communication
going to build my relationship or destroy it?” It’s important to never find yourself in this place! But
how can we do that?
You decide never to participate in this negative communication! Decision comes from
the Latin word ‘incise,’ meaning ‘to cut off from.’ Cut off from any communication that
won’t help you build the relationship you want! Negative forms of communication can be
gossip, complaining, blaming, etc.
The alternative is to build a bridge, an emotional connection with the other individual, a
way to ‘bridge’ through any problem between you and the other person.
Remember, once you decide to have a relationship with anyone long term, you never again
question their intent. If you’re ever off-track, clear the path to the ‘bridge’ and you can connect
with them once again. Questioning someone’s intent collapses the bridge. Questioning creates
doubt in the relationship. This is why we see many relationships collapse; they consist of a lack of
trust, doubt, and destructive questioning. It’s important to decide to trust this person! Ask yourself,
“What is the beauty I see in this person? What are the gifts I see in them?” Ask better questions,
get a better answer!
This is how you build the bridge and create a healthy, long-term relationship with another
human being. Tell them exactly what you want to be for them! They will reciprocate.
“The single biggest problem in communication is the
illusion that it has taken place.”
– George Bernard Shaw
Your 7-Day Challenge to Relationship Mastery!
The only reason we communicate is to FEEL GOOD, and to make the other person FEEL
GOOD! Because of this, over the 7 next days (and more!), I challenge you to set an Outcome to
every conversation or interaction you have with another human being. Know what you want to
achieve before you talk or communicate with them. Know what you may be able to add to
THEM. Our ultimate goal is for people to leave our presence feeling GREAT about the
exchange. This causes people to want to be around us and will help us to add value to more
people’s lives.
Your Challenge: Set an Outcome before you engage in any communication; whether it’s 1
on 1 or speaking to a group of individuals. Even to the extent of visualizing what the individuals
face will look like once they walk away. Communicate with one goal in mind: make other people
feel good! You will be amazed at the riches and satisfaction this brings into your own life.
CHAPTER 5 :
Spiritual Mastery
THERE IS AN attitude I adopted years ago, that changed my life for the better and allowed for an
avalanche of success to come my way. That is an attitude of gratitude. I believe when you’re
grateful for everything that you have, materials, experiences, relationships, etc., you allow for
more of those amazingly good things to come to you. It is a simple formula. There is so much we
could talk about in the spiritual section of this book, but I wanted to leave it to the one thing that
has made the biggest difference for me, and I will show you exactly how to incorporate gratitude
into your life, to help your happiness and fulfillment explode, and fast! Once you can appreciate
something about anything or anyone, your experience of life will dramatically improve. Once you
can be grateful for the small things in life, you will be even happier when the big successes come
your way. And most important, the secret with gratitude, is this: When you’re grateful, it is
impossible to feel angry, or fearful, or anxious, or depressed. Try it! Simply think of something
you’re extremely grateful for, maybe it’s a person in your life, or your family, or the riches you
have, or your health… it can be anything you want it to be! When you have that thought in your
mind, try to feel sad, or angry. Difficult, isn’t it?
Your mind can only focus on one thing at a time, and when focusing on what it is happy
about, it isn’t searching for everything that ticks you off or things that make you sad or afraid. It’s a
neat way of thinking you have access to whenever you wish! It is especially useful in tense or
difficult situations.
Gratitude as an attitude is also a muscle we must train just like we exercise our body at the
gym. The more we use it, the stronger the muscle becomes and the faster access we will have to it
when we need it the most. So, how can we strengthen this muscle? Let’s pause for a quick
exercise. Write down, in a journal or on a notepad, 10 things in your life that you’re incredibly
grateful for. They could be things as simple as the fact that you may have 2 arms and 2 legs. Or
that you have eyes that allow you to read this book. Or you can be grateful for your ears which
allow you to hear the sounds of the soothing rain or the voices of those you love. You could be
grateful that your heart beats on its own without your help. 115,000 times per day to be exact.
You had no part in it! That’s something to be grateful for, right?
You could be grateful for the roads you have the convenience to drive on each day or the train
that transports you from one place to another with rapid speed. It wasn’t long ago when we
traveled by horse & buggy or even by foot! Now we have machines and methods of travel that
allow us to do more of what we want in life, and faster. You can be grateful for the sun, since if it
wasn’t there, we would cease to exist! Be grateful for the moon that gives us light during the
nighttime and also allows our days to be longer due to its gravitational pull. The point I’m trying
to make is there are SO many things for us to be grateful for and the more we practice using this
attitude, the more powerful it will become!
Imagine starting your day out each morning by thinking of the things you can be grateful for.
What if you took it to the next level and actually wrote them down and as you read them back to
yourself, you really felt what they mean to you. Your days would never be the same. By priming
yourself in the morning with thoughts of things that you’re grateful for, you are opening yourself
up to more incredible experiences you can write down the next day! It trains your brain to be on
the lookout for things that make it happy. I challenge you, starting tomorrow morning, to wake up
30 minutes early, sit down wherever you’re comfortable (anywhere except your bed!), and write
down 10 things you are grateful for in your life. There is a specific way of doing this that I
recommend, write down each thought like the ones below:
“I am so happy and grateful for my job/career, because it allows me to strengthen
my ___ and ___ skills, and allows me to pay the bills, feed my family, and invest
towards my Freedom Fund.”
“I am so happy and grateful for my perfect health, because it keeps me alive!”
“I am so happy and grateful for the sun, because without it, I would cease to
exist!”
You can even write down things you’re grateful for that haven’t even happened yet! As an
example, if your goal weight is 160 pounds, you can write,
“I am so happy and grateful that I am at my perfect weight of 160 pounds and feel
incredible!”
We have the power to trick our brain by telling it we already have the things we want. By
doing this, we are training our mind to look for and find people, solutions, and situations that will
bring us closer to our goal every day. By doing this, you are activating a tiny part of your brain
known as your ‘Reticular Activating System’ which serves as ‘the attention center of our
brain’ and is what allows us to focus on what is important. By telling yourself repeatedly what you
want and what you’re grateful for, you train your Reticular Activating System to search for more
things like it, amplifying the effect, feeling, and result you’re looking for!
I also challenge you to pick 10 things to write down each day! If you want to repeat something
that really means a lot to you, feel free to do so! This is YOUR life. Whenever I’m feeling stuck in
thinking of new things to write down, I ask myself out loud, “What am I truly grateful for?”
Remember, one beautiful thing about our brain is it HAS to give us an answer to a question!
Simply repeat that question repeatedly until you get an answer. Once you begin writing down
your Gratitude List each morning, it will become easier and easier to think of things you’re
grateful for… there are SO many! This has become one of the more enlightening and enjoyable
parts of my entire day. It sets the tone for the rest of your day and also gives you a sense of control
from the very beginning. Your day generally continues as it started. How will YOU start yours?
“An extraordinary life can be summed up as living with an
attitude of gratitude.”
– Brandon Eastman
Your Spiritual 7-Day Challenge
Tomorrow morning write down 10 things you are absolutely and utterly grateful for. For those
who have little time in the morning as it is, wake up 30 minutes earlier! If you’re having trouble
finding things to write down… look around you! Be grateful for the covers that keep you warm at
night, for the partner who co-inhabits the same home and shares their life with you, be grateful
for your eyes, ears, arms, legs, your heart that beats automatically, roads that allow you to travel
anywhere you’d like, books you can enjoy that you didn’t even have to write! The list goes on, and
on, and on. Remember to pick 10 new things to be grateful for each day (It IS okay to repeat ones
that are very important to you!) Watch the difference in how you feel each day after beginning
this exercise. You will look at the world, and everyone in it, in a completely different light.
Your Challenge – For the next 7 days (or more!), write down 10 things each morning you are
grateful for. It could be anything. Choose different things to write down each day. Repeating
things here and there is okay, especially if the content is important to you.
Conclusion
TAK ING THE ABOVE actions in these 5 areas of Self Mastery completely transformed my life; I
went from having constant negative thoughts and a feeling of ‘no control’ to shifting them to
thoughts that served me. I went from being extremely overweight and unhappy with the way I
looked, to living in the body I wanted, along with the vitality and all-day energy that came with it.
I went from being broke, living paycheck to paycheck, to building up my emergency fund, and
contributing each month to my Freedom Fund for the future. I went from waking up in the
morning feeling lethargic and having the attitude of ‘time to get through another day,’ to waking
up, reflecting on everything I’m grateful for, and entering each day with a burning passion and
desire to use it to bring me closer to my goals and dreams.
Was this an overnight transition? Absolutely not. I took 5 years to go from where I was to
where I am now. It took years to research the different areas of life, to read the books, to find the
mentors who could help me, and to implement the teachings. That’s what this book is for: To cut
down the time it will take you to achieve the same or greater result I did. Learn from my mistakes
and experiences, that way you can accelerate the process to your own extraordinary life! I hope
that these teachings and principles help you to make a measurable positive difference in your life;
in one, or all of the 5 areas of Self Mastery.
One important piece to remember, no matter where you are in your life situation is to be
happy now. So many people wait to feel happy until after they’ve achieved their goal. But what
generally happens once they achieve it? They immediately set a new goal. Or worse yet, they fail
to set a new one, and self-sabotage themselves to the same point they were at before they began. I
challenge you to feel happy NOW where you’re at in your life. You may be saying “Easy for you to
say, Brandon, I can hardly pay the rent! I have such a long way to go to be where I want to be!”
And to those who say that, I understand. I’ve been there, too! But what made everything easier
for me, was accepting my situation for what it was and loving each day of my journey to get to
where I wanted to go. The thing is, if you don’t choose to be happy now, when will you give
yourself that luxury? You will always move on to the next goal or next big thing and never give
yourself the chance to be happy with your results. Be happy now, because if not now, then when?
Use the strategies we talked about in Spiritual Mastery, Emotional Mastery, and Relationship
Mastery to make this possible.
Revisit this book, or a specific section whenever you need a pick-me-up or a boost in the right
direction. Please reach out to me for additional insight or simply to tell me how these principles
have helped you in your life. That’s what it is all about for me.
I wish you the best life possible; I wish you the Extraordinary Life you deserve. And no matter
how extraordinary your life becomes, remember, you can always Be Better!
About the Author
BR ANDON EASTMAN IS a Peak Performance Coach known for helping individuals positively
transform their body, emotions, finances, and relationships. He has one mission: To serve others
in helping them take control of their mind and body, to obtain the ‘edge’ they’re seeking!
Brandon works with business owners, individuals, and teams to help guide them towards peak
performance, and results.
Continue your journey to self-mastery and take advantage of weekly updates, and video
trainings at www.bebetterindustries.com