TCS Case Analysis
TCS Case Analysis
TCS Case Analysis
Hardware, Software
Global IT Support and Installation, Technical
Service Product Support Maintenance Support, and Repairs
Consulting, Development
Long-term support and Integration, IT
Professional contracts, per-incident Management and
Service fee-based arrangements Process Management
Core IT Services
Technology services
Testing/assurance
Business intelligence/ knowledge
management
Enterprise solutions
5 Growth Engines of TCS
IT Infrastructure Services
Platform-based Business Process
Outsourcing:
Engineering and Industrial Services
Global Consulting
Asset Based Offerings
3) Turn Exhibit 14's costs (the full table) into cost as % of total yearly revenues
SG&A
Employee Cost 8,483 9% 12,339 9% 18,859 11%
Bad Debts & Provisions for
415 0% 405 0% 254 0%
Doubtful Debts
Depreciation 466 0% 879 1% 1,384 1%
Rent 1,289 1% 1,074 1% 1,820 1%
Travel 916 1% 1,904 1% 2,565 1%
Communication 636 1% 877 1% 1,062 1%
Recruitment and Training 412 0% 785 1% 1,319 1%
Professional Fees 1,283 1% 1,164 1% 1,420 1%
Other Costs 3,903 4% 5,186 4% 6,647 4%
Research and
325 0% 415 0% 433 0%
Development
Total 18,127 18% 25,028 19% 35,762 21%
5) After carefully reading the section entitled "The 'Experience Certainty' strategy", do
you think TCS did the right thing by launching an "Experience Certainty" marketing
campaign? What would you like to know to strengthen your conclusions?