Magic Quadrant For Data Center Backup and Recovery Solutions
Magic Quadrant For Data Center Backup and Recovery Solutions
Magic Quadrant For Data Center Backup and Recovery Solutions
The move toward public cloud, heightened concerns over ransomware, and
complexities associated with backup and data management are forcing I&O
leaders to rearchitect their backup infrastructure and explore alternative solutions.
This research provides analyses of backup and recovery vendors.
Market Definition/Description
Data center backup and recovery solutions are designed to capture a point-in-time
copy (backup) of an enterprise workload and write the data out to a secondary
storage device for the purpose of recovering this data in the future.
Assign backup and retention policies that align with the organization’s
recovery objectives.
Magic Quadrant
Figure 1. Magic Quadrant for Data Center Backup and Recovery Solutions
Source: Gartner (July 2020)
Acronis
Acronis is a Visionary in this Magic Quadrant; in the last iteration of this research, it
was a Niche Player. Its Cyber Backup platform focuses on providing an integrated
data protection and security solution that covers on-premises, cloud and edge
environments. Its operations are geographically diversified, and a majority of its
clients tend to be in the midmarket segment. In 2019, Acronis announced a
disaster-recovery-as-a-service offering as a part of the Acronis Cyber Cloud for
Enterprise portfolio. It further improved the Cyber Backup platform by introducing
new security capabilities and enhancing its virtual machine (VM) backup
capabilities.
Strengths
Cautions
Actifio
Actifio is a Visionary in this Magic Quadrant; in the last iteration of this research, it
was a Visionary. Its product, Actifio Sky, is mainly focused on providing data
protection and copy data management capabilities for virtual machines and large
databases, both on-premises and in a wide variety of public clouds. Its operations
are mainly focused in the North American market, and its clients tend to be in the
large enterprise segment. In 2019, Actifio announced the CDX backup appliance, a
two-node high availability (HA) appliance based on Virtual Data Pipeline (VDP)
software designed for smaller backup environments. In December 2019, it
announced Actifio 10c, a major software update that introduced several key
features, notably the “mount and migrate” feature for efficient database and VM
recovery, automated disaster recovery (DR) orchestration and cloud VM snapshot
management.
Strengths
Low cloud backup/recovery costs — The ability to directly mount data from
object storage without rehydrating to block storage, efficient storage tiering and a
multitude of other features ensure lower operational costs, recovery point objective
(RPO) and recovery time objective (RTO) for “backup to cloud” and “backup in
cloud” use cases.
Cautions
Limited presence outside North America — Actifio has limited direct and
indirect presence outside North America, relying on a relatively small network of
partners alongside OEM relationships with Dell and IBM. This impedes overall
customer experience during the presales cycle and results in suboptimal account
management in these regions.
High acquisition and maintenance costs — The list price for software
licenses and annual maintenance is higher than most vendors evaluated in this
research.
No tape support — Lack of native integration with tape libraries and drives
limits adoption in environments where users rely on tape as the primary media for
short-term operational recovery or long-term backup retention.
Arcserve
Arcserve is a Niche Player in this Magic Quadrant; in the last iteration of this
research, it was a Niche Player. Arcserve’s backup portfolio includes: Arcserve
Unified Data Protection (UDP); Arcserve Backup for tape support; Arcserve
Appliances Secured by Sophos; Arcserve Cloud Direct; and Arcserve UDP Cloud
Hybrid Secured by Sophos for cloud-based backup, off-site retention and DR. It
also includes Arcserve Cloud Backup for Office 365 Secured by Sophos for cloud-
to-cloud protection of Microsoft Office 365 email, files and SharePoint sites.
Arcserve’s operations are geographically diversified and most of its clients are in
the midmarket and enterprise segments. In the past year, Arcserve introduced
Arcserve UDP 7.0, which provides support for Nutanix AHV and Microsoft
OneDrive. It also continued to enhance its backup as a service (BaaS) offerings —
Arcserve Cloud Direct and UDP Cloud Hybrid Secured by Sophos.
Strengths
Cautions
Tape support — Arcserve customers that require tape support must
separately install Arcserve Backup alongside Arcserve UDP.
Service and support — Gartner’s Peer Insights survey and client inquiries
indicate that the overall quality of support needs to be improved.
Cohesity
Cohesity is a Leader in this Magic Quadrant; in the last iteration of this research, it
was a Visionary. Cohesity’s backup product portfolio mainly consists of
DataProtect, which is part of the Cohesity DataPlatform, a scale-out software-
defined platform that consolidates application and backup management. Cohesity’s
operations are mainly focused in North America and Western Europe, and its
clients tend to be in the upper midmarket and enterprise segments. In the past
year, Cohesity announced support for Oracle RAC, SAP HANA, AIX and Active
Directory backup, thus narrowing the overall capability gap in protecting traditional
workloads. It also continued to innovate and deliver capabilities in emerging areas
such as data management and data protection for edge and public cloud
environments. In May 2019, it acquired Imanis Data, which helped further expand
its capabilities to include NoSQL data protection.
Strengths
Cautions
Commvault
Commvault is a Leader in this Magic Quadrant; in the last iteration of this research,
it was a Leader. Its backup/recovery portfolio mainly comprises Commvault
Complete Backup & Recovery and Commvault HyperScale; the latter is also sold in
an appliance form factor. Commvault’s operations are geographically diversified
and its clients tend to be in the large enterprise segment. As a part of its expansion
strategy, in October 2019 it announced Commvault Metallic, a backup-as-a-service
offering targeted at the midmarket segment. In September 2019, Commvault
acquired Hedvig, a software-defined storage vendor that addresses multiple
primary and secondary storage requirements. During the past year, Commvault
introduced several new capabilities that addressed data protection requirements in
hybrid cloud, public cloud IaaS and PaaS environments.
Strengths
Broad ecosystem support — Commvault supports the broadest range of
applications, databases, public cloud environments, OSs and hypervisors, NAS
systems, and primary storage arrays of all the vendors evaluated in this research.
Cautions
Dell Technologies
Dell Technologies is a Leader in this Magic Quadrant; in the last iteration of this
research, it was a Leader. Its backup and recovery software portfolio mainly
consist of the Data Protection Suite, comprising Avamar, NetWorker and
PowerProtect Data Manager, which was delivered in July 2019. Its appliances
portfolio comprises Integrated Data Protection Appliances, PowerProtect DD
Series Appliances and newly announced PowerProtect X Series Appliances. Dell
Technologies’ operations are geographically diversified, and its clients span the
midmarket and enterprise segments of the market. In the past year, it released two
new updates for NetWorker and Avamar that included enhancements to the GUI,
deeper integration with VMware and three new updates for PowerProtect Data
Manager, demonstrating investment across all three backup and recovery software
products.
Strengths
Global presence — Dell Technologies has a strong direct and indirect sales
and support presence via a large network of channel partners in both mature and
emerging markets.
Cautions
IBM
IBM is a Leader in this Magic Quadrant; in the last iteration of this research, it was
a Leader. Its Spectrum Protect portfolio consists of Spectrum Protect, Spectrum
Protect Plus and Spectrum Copy Data Management that together address data
protection and reuse requirements for a broad range of applications. IBM’s
operations are geographically diversified, and its clients tend to be in the large
enterprise segment of the market. In the past year, it introduced several key
features in Spectrum Protect Plus — support for Microsoft Exchange Online and
OneDrive, MongoDB, and VMware Cloud on AWS, and support for containers.
Strengths
Global presence — IBM has a strong direct and indirect presence via a
large network of channel partners in both mature and emerging markets.
Cautions
Integration with public cloud snapshots — Spectrum Protect Suite does not
integrate with public cloud snapshot APIs provided by Amazon Elastic Compute
Cloud (Amazon EC2), Microsoft Azure VMs or Google Compute Engine (GCE).
Rubrik
Rubrik is a Leader in this Magic Quadrant; in the last iteration of this research, it
was a Visionary. Rubrik’s product portfolio mainly consists of Rubrik Cloud Data
Management (RCDM), its core backup platform; Polaris, a SaaS-based platform
that provides centralized visibility and management and leverages metadata to
provide ransomware remediation and data classification; and Mosaic for protection
of NoSQL workloads. Rubrik’s operations are geographically diverse, and its
clients are mainly in the large enterprise segment of the market. In 2019, it further
augmented Polaris’ capabilities to support public cloud IaaS and SaaS data
protection requirements. It released two major updates to RCDM — 5.1 and 5.1.1
— that introduced native continuous data protection capabilities for VMware and
improved data tiering to Azure, among others. It also introduced Polaris Sonar, a
SaaS-based application for data discovery, classification and reporting.
Strengths
Scalability — RCDM is based on a proprietary file system that can scale the
appliance both in performance and capacity. Rubrik has reported that it has
multiple customers that protect more than a petabyte of backup data in a single
cluster.
Weak Active Directory support — RCDM does not support granular recovery
of Active Directory objects. Backup/recovery of the Azure Active Directory
environment is not supported.
Unitrends is a Niche Player in this Magic Quadrant; in the last iteration of this
research, it was a Niche Player. Its data center backup portfolio consists of the
Unitrends Backup Software, Recovery Series Backup Appliance, and Spanning
Backup for Office 365. Its operations are geographically diverse, and its customers
tend to be in the midmarket segment. In March 2019, it introduced the Recovery
Series MAX Appliance, offered in six configurations that address various
requirements of small and midsize business (SMB) and midmarket customers. It
also introduced Helix in early 2020, a SaaS-based management platform that
centrally manages software updates for backup appliances and monitors backup
failures in Windows environments.
Strengths
Cautions
Public cloud IaaS support — Unitrends’ backup instance does not integrate
with native snapshot capabilities provided by AWS and Azure. Backing up from on-
premises to public cloud storage is supported for AWS, Google and Rackspace
Technology, but backup copies to Azure require a Unitrends virtual appliance to be
installed in the cloud environment, increasing operational costs.
Veeam
Veeam is a Leader in this Magic Quadrant; in the last iteration of this research, it
was a Leader. Veeam leads with the Veeam Availability Suite, which comprises
Veeam Backup & Replication and Veeam ONE for backup monitoring and
analytics. Veeam Backup for Microsoft Office 365, Veeam Backup for AWS and
Veeam Availability Orchestrator are add-on products to this suite. Veeam’s
operations are geographically diversified, and its clients tend to be in the
midmarket and enterprise segments. In March 2020, Insight Partners acquired
Veeam; this move is expected to fuel Veeam’s growth in the U.S. market. In 2019,
Veeam made incremental improvements to its cloud tiering, ransomware and NAS
capabilities. After the sale of N2WS, Veeam announced the internally developed
Veeam Backup for AWS in December 2019 to offset the capability gap. It also
announced Nutanix Mine with Veeam, a backup solution based on Nutanix
hyperconverged systems.
Strengths
Cautions
Veritas Technologies
Veritas is a Leader in this year’s Magic Quadrant; in the last iteration of this
research, it was a Leader. Its backup product portfolio mainly consists of the
NetBackup software, NetBackup Appliances, NetBackup CloudPoint, Flex
Appliance and Backup Exec. Veritas’ operations are geographically diversified, and
its clients tend to be mainly in the large enterprise segment, with some presence in
the midmarket. In 2019, it announced NetBackup 8.2, which included support for
Kernel-based Virtual Machine (KVM) and OpenStack backup. It also announced
the Flex 5150 Hardware Appliance designed for remote office/branch office
(ROBO) and branch office use cases. Veritas also released three updates to its
Backup Exec product line, which included enhancements to ransomware detection
and remediation capabilities, tiering to public cloud and improved support for
VMware and Hyper-V environments. In March 2019, Veritas acquired APTARE,
which specializes in monitoring and analytics for VMs, storage and backup
environments.
Strengths
Global presence — Veritas has a strong direct and indirect presence via a
large network of channel partners in both mature and emerging markets.
Cautions
We review and adjust our inclusion criteria for Magic Quadrants as markets
change. As a result of these adjustments, the mix of vendors in any Magic
Quadrant may change over time. A vendor’s appearance in a Magic Quadrant one
year and not the next does not necessarily indicate that we have changed our
opinion of that vendor. It may be a reflection of a change in the market and,
therefore, changed evaluation criteria, or of a change of focus by that vendor.
Added
None
Dropped
Micro Focus
To qualify for inclusion, vendors need to meet the following criteria at the
commencement of initial research and survey process (5 March 2020):
1. The vendor must meet at least one of the following revenue criteria.
Revenue must be derived solely from its backup and recovery product portfolio.
This revenue should not include revenue generated from implementation
services and managed services:
2. The vendor’s qualifying backup and recovery solution(s) must be sold and
marketed primarily to upper-end midmarket and large enterprise organizations.
Gartner defines the upper-end midmarket as being 500 to 999 employees, and
the large enterprise as being 1,000 employees or greater.
4. The vendor must have at least one backup and recovery solution
commercially available for use by enterprises for three calendar years prior to 5
March 2020, i.e., it must have been commercially available at least as early as
March 2017.
5. New products or updates to existing products that were released in the past
12 months must be generally available on or before 5 March 2020 in order to be
considered for evaluation.
6. The vendor should serve an installed base of at least 350 customers within
the market. In addition, at least 250 of the 350 customers must have deployed
the backup solution for a minimum of 100 physical servers or 100 virtual servers
in a single deployment site. This excludes endpoint backups.
7. The vendor must actively sell and support its backup and recovery products
under its own brand name in at least two of the following major regions — North
America, Europe or Asia/Pacific. At least 20% of total revenue and existing
customer count must originate from outside of its major region.
8. The vendor’s solution must support backup and granular restores of data in
both physical and virtualized deployments. It must support at least the following
environments:
o Hypervisor: VMware and Hyper-V via integration with backup
frameworks provided by these hypervisors.
Exclusion Criteria
Vendors were excluded from this Magic Quadrant if any of the following criteria
applied:
1. Vendors offering products or solutions that are sourced entirely from a third-
party ISV.
2. Products that serve only as a target or destination for backup but do not
actually perform the backup and restore management function. Examples
include purpose-built deduplication appliances, storage area network (SAN),
NAS or object storage.
3. Vendors that back up directly to the public cloud without storing a local copy
on-premises.
4. Vendors whose main source of product revenue (more than 75% of total
revenue) is from data center hosters and managed service providers.
10. Products that serve primarily for managing snapshot and replication
capabilities of storage arrays.
11. Products that are positioned mainly for copy data management.
12. Products that are mainly true continuous data protection solutions.
Honorable Mentions
Clumio
Clumio was not included in this year’s Magic Quadrant evaluation as it did not meet
the revenue inclusion criteria.
Druva
Druva was not included in this year’s Magic Quadrant evaluation as it did not meet
the criteria for minimum number of enterprise backup customers that deployed the
solution at the scale described in the inclusion criteria.
HYCU
HYCU was not included in this year’s Magic Quadrant as it did not meet the
revenue inclusion criteria.
Zerto
Zerto was not included in this year’s Magic Quadrant as it did not meet the revenue
inclusion criteria.
Evaluation Criteria
Ability to Execute
Gartner analysts evaluate vendors on the quality and efficacy of the processes,
systems, methods or procedures that enable IT provider performance to be
competitive, efficient and effective, and to positively impact revenue, retention and
reputation within Gartner’s view of the market.
Product/Service: This criterion refers to core goods and services that compete in
and or serve the defined market. This includes current product and service
capabilities, quality, feature sets, skills, etc. This can be offered natively or through
OEM agreements/partnerships as defined in the market definition and detailed in
the subcriteria.
Severity 1 and Severity 2 bugs reported from field in the past 12 months (as
determined by the authors from customer inquiries, publicly available information
and vendor responses).
Presence and account wallet share in very large enterprises (more than
10,000 employees/more than $10 billion revenue).
Discounts and other strategies used to steer the deal in your favor.
Account management.
Track record of on-time delivery of roadmap during the past two years.
Marketing Execution: This refers to the clarity, quality, creativity and efficacy of
programs designed to deliver the organization’s message in order to influence the
market, promote the brand, increase awareness of products and establish a
positive identification in the minds of customers. This “mind share” can be driven
by a combination of publicity, promotional activity, thought leadership, social
media, referrals and sales activities.
Number of events run jointly with technology partners and their outcome.
Digital marketing campaigns run throughout the year and their outcome.
Vendors will be assessed mainly on the following factors. Data will be sourced from
Gartner client inquiries, Gartner peer review feedback, publicly available resources
and vendor customer reference survey:
Tools used to proactively identify issues with the customer deployment and
remediate or notify the customer.
Enlarge Table
Sales Strategy: A sound strategy for selling uses the appropriate networks
including: direct and indirect sales, marketing, service and communication. This
includes partners that extend the scope and depth of market reach, expertise,
technologies, services and their customer base.
The ability to introduce new features to the core product, avoiding disparate
point-based solutions.
Build versus buy strategy, and the ability to integrate products from
acquisitions into the core product portfolio.
Business Model: This criterion refers to the design, logic and execution of the
organization’s business proposition to achieve continued success.
Strategies used to sustain business growth in the long term despite external
factors such as price fluctuations, technology obsolescence and new competition.
Innovation in sales and business models that helps increase revenue and
retain customers.
Innovation in postsales support that helped reduce issue resolution time and
increase overall customer satisfaction.
Innovation High
Leaders
Challengers
Challengers can execute today, but they have a more limited vision than Leaders,
or they have yet to fully produce or market their vision. They have capable
products and can perform well for many enterprises. These vendors have the
financial and market resources and the capabilities to potentially become Leaders.
Yet, the important question is whether they understand the market trends and
market requirements to succeed tomorrow, and whether they can sustain their
momentum by executing at a high level over time. A Challenger may have a robust
backup portfolio but has not yet been able to fully leverage its opportunities or does
not have the same ability as Leaders to influence end-user expectations and/or be
considered for substantially more or broader deployments. These vendors may not
devote enough development resources to delivering products with broad industry
appeal and differentiated features in a timely manner, or effectively market their
capabilities and/or fully exploit enough field resources to result in a greater market
presence.
Visionaries
Niche Players
It is important to note that Gartner does not recommend eliminating Niche Players
from customer evaluations. Niche Players are specifically and consciously focused
on a subsegment of the overall market, or they offer relatively broad capabilities
without very-large-enterprise scale, or the overall success of competitors in other
quadrants. In several cases, Niche Players are very strong in the upper-midsize-
enterprise segment, and they also opportunistically sell to large enterprises, but
with offerings and overall services that, at present, are not as complete as other
vendors focused on the large-enterprise market. Niche Players may focus on
specific geographies, vertical markets, or a focused backup deployment or use-
case service; or they may simply have modest horizons and/or lower overall
capabilities compared with competitors. Other Niche Player vendors are too new to
the market or have fallen behind, and, although worth watching, have yet to fully
develop complete functionality, or to consistently demonstrate an expansive vision
or the Ability to Execute.
Context
I&O leaders tasked with backup operations must redesign the backup
infrastructure to include the following aspects of technology, operations and
consumption:
Select vendors that support tiering of backup copies to the public cloud to
save on-premises storage costs. Choose solutions that support recovery of backup
copies in the public cloud to address test/development or disaster recovery use
cases.
Market Overview
The data center backup and recovery market underwent significant transformation
in the past two years. Backup vendors evaluated in this Magic Quadrant mainly
focused on the following areas:
Support for public cloud IaaS and PaaS backup: During the evaluation
period, leading on-premises backup vendors increased their investment toward
building capabilities to protect cloud-native workloads, particularly virtual machines
and applications hosted in AWS, Microsoft Azure and Google Cloud Platform.
While some vendors integrated the backup software with the native snapshot
capabilities offered by these cloud providers, most vendors continue to reuse their
existing backup software “as is” in the cloud to provide agent-based backup of the
applications hosted in the cloud.
Some backup vendors are also supporting backup of DBaaS products such as
Amazon RDS, Amazon Aurora and Microsoft Azure SQL.
Support for SaaS-based applications: In the past two years, I&O leaders
have begun to include SaaS applications such as Microsoft Office 365, Google G
Suite and Salesforce as a part of their backup strategy. Most vendors evaluated in
this research have started delivering Office 365 backup via partners or developing
these capabilities in-house. Protecting G Suite and Salesforce remains largely a
work in progress.
Evidence
Ability to Execute
Product/Service: Core goods and services offered by the vendor for the defined
market. This includes current product/service capabilities, quality, feature sets,
skills and so on, whether offered natively or through OEM agreements/partnerships
as defined in the market definition and detailed in the subcriteria.
Completeness of Vision
Sales Strategy: The strategy for selling products that uses the appropriate network
of direct and indirect sales, marketing, service, and communication affiliates that
extend the scope and depth of market reach, skills, expertise, technologies,
services and the customer base.