Scribd Logo
Upload

Welcome to Scribd!

  • 115 views

    Course Workbook: With Gretta Van Riel, Rob Ward, Chase Dimond Richard Li, Nick Shackelford

    Uploaded by

    straywolf0
    This document provides guidance on setting up an abandoned checkout email marketing campaign. It explains that an abandoned checkout flow targets customers who add a product to their cart but don't complete the purchase. The flow is important because it focuses on customers with the highest purchase intent. The document outlines how to create automated emails that are triggered when a checkout is abandoned, dynamically include product details, offer related products and time-sensitive discounts, and provide options to complete the purchase over a 3-day period with 2-4 emails. Case studies show abandoned checkout flows can drive significant revenue increases. Tools and examples for creating effective abandoned checkout email sequences are also referenced.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Course Workbook: With Gretta Van Riel, Rob Ward, Chase Dimond Richard Li, Nick Shackelford

    Uploaded by

    straywolf0
    115 views5 pages
    This document provides guidance on setting up an abandoned checkout email marketing campaign. It explains that an abandoned checkout flow targets customers who add a product to their cart but don't complete the purchase. The flow is important because it focuses on customers with the highest purchase intent. The document outlines how to create automated emails that are triggered when a checkout is abandoned, dynamically include product details, offer related products and time-sensitive discounts, and provide options to complete the purchase over a 3-day period with 2-4 emails. Case studies show abandoned checkout flows can drive significant revenue increases. Tools and examples for creating effective abandoned checkout email sequences are also referenced.

    Original Description:

    Original Title

    Chase Lesson 5

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides guidance on setting up an abandoned checkout email marketing campaign. It explains that an abandoned checkout flow targets customers who add a product to their cart but don't complete the purchase. The flow is important because it focuses on customers with the highest purchase intent. The document outlines how to create automated emails that are triggered when a checkout is abandoned, dynamically include product details, offer related products and time-sensitive discounts, and provide options to complete the purchase over a 3-day period with 2-4 emails. Case studies show abandoned checkout flows can drive significant revenue increases. Tools and examples for creating effective abandoned checkout email sequences are also referenced.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    115 views5 pages

    Course Workbook: With Gretta Van Riel, Rob Ward, Chase Dimond Richard Li, Nick Shackelford

    Uploaded by

    straywolf0
    This document provides guidance on setting up an abandoned checkout email marketing campaign. It explains that an abandoned checkout flow targets customers who add a product to their cart but don't complete the purchase. The flow is important because it focuses on customers with the highest purchase intent. The document outlines how to create automated emails that are triggered when a checkout is abandoned, dynamically include product details, offer related products and time-sensitive discounts, and provide options to complete the purchase over a 3-day period with 2-4 emails. Case studies show abandoned checkout flows can drive significant revenue increases. Tools and examples for creating effective abandoned checkout email sequences are also referenced.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5
    At a glance
    Powered by AI
    The key takeaways are that abandoned checkout flows are the most important type of abandonment emails to prioritize as they target customers with the highest intent to purchase. They should include dynamically linked products, related products, checkout options, and time-sensitive discount codes. Statistics show they can account for $60 million in revenue over 3 months and drive 3x more revenue than other automated email flows.

    The recommended components of an abandoned checkout email are to dynamically link the product the customer was viewing, include related products, add an option for the customer to check out, and implement a time-sensitive discount code.

    Statistics provided about the effectiveness of abandoned checkout flows include that Klaviyo analyzed over 3,000 stores and found abandoned checkout flows alone accounted for $60 million in revenue over a 3 month period. Overall, this flow drives 3x more revenue than other automated flows.

    COURSE WORKBOOK

    with Gretta Van Riel, Rob Ward, Chase Dimond


    Richard Li, Nick Shackelford
    ACTION ITEMS
    MODULE: In this lesson, I’ll teach you how to create an
    Abandoned Checkout flow. This is a series of emails
    ADVANCED EMAIL targeting shoppers who add a product to cart and
    begin checkout, but don’t complete the purchase.

    MARKETING FOR
    ❏❏ Set up your Abandoned Checkout emails.
    This flow is the most important out of the three types ❏❏ If you’ve already done so, use the tips in this lesson

    ECOMMERCE of abandonment emails because it involves shoppers to improve your conversions.


    with the most intent to buy and therefore should be
    prioritized.

    LESSON: Conversion: 33%

    ABANDONED CHECKOUT How-To:


    • Create “Checkout Started” trigger
    • Dynamically link the product your customer was
    looking at
    “It looks like you left something behind…”
    • Include related products
    • Add in option to check out
    • Implement time sensitive discount code

    Case Study: A Klaviyo report analyzed over 3,000


    stores and noticed that Abandoned Checkout flows
    alone accounted for $60 million dollars in revenue
    over a 3 month period. Overall, this flow drive 3x
    more revenue than other automated flows.

    # of Emails: 2-4 emails over a 3 day period.

    A/B Tests:
    • Preheader text
    • Subject lines
    • Discount offers (percentage and dollar-based,
    free shipping)
    • CTA (working, button colors)
    • Images
    • Send time
    • Layout
    • Time delay

    COURSE WORKBOOK
    The Abandoned Checkout Series
    Draft and implement your Abandoned Checkout Flow. Don’t forget to decide on the time
    intervals between each email.

    Abandoned Checkout Email 1 Abandoned Checkout Email 2

    Subject: Subject:

    Time interval: Time interval:

    COURSE WORKBOOK
    Abandoned Checkout Email 3 Abandoned Checkout Email 4

    Subject: Subject:

    Time interval: Time interval:

    COURSE WORKBOOK
    Notes:

    TOOLS & RESOURCES


    • Abandoned Checkout Example -
    Swimwear Client (Foundr)
    • Abandoned Checkout Flow Example
    (Foundr)

    COURSE WORKBOOK

    You might also like