Lesson 11: Challenges of Pluralism and Fundamentalism
Lesson 11: Challenges of Pluralism and Fundamentalism
Lesson 11: Challenges of Pluralism and Fundamentalism
CHALLENGES OF
PLURALISM AND
FUNDAMENTALISM
Let’s Warm-up
Engagement Survey Questions for Millennial Generation
See Activity:
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jakWYFXVL0skbGtlcOp7KL3VHqR0fDLvST7tUNklGVEkyUUYx
T0FRWVE3SVBRNVdSQTI5TS4u
WHAT IS PLURALISM?
Pluralism is a model of democracy
that encourages various groups to
present their ideas and opinions. In
doing so, no one group dictates
how things should work. The
different groups having varied
beliefs coexist while retaining their
distinct identities.
WHAT IS PLURALISM?
Pluralism is not diversity alone,
but the energetic engagement
with diversity.
development
WOMEN
The increasing role of women in the workforce due
to better education and social equality. The
increasing number of millennial women who do not
know how to cook nor cook as well as their moms.
Women have become more liberal when it comes
to their sexual and relationship behaviors (including
promiscuity).
CULTURAL TRENDS CHANGING
HOW FILIPINOS BEHAVE
COMMUNICATION
The emergence of cheap smartphones. People relying more and more on free texting
via apps such as Line and Messenger. The reemergence of voice calls, thanks to
features from apps like WhatsApp and Viber. The continuing shift of advertising from
traditional to digital. Owning multiple mobile phones. We have become more accepting
of foreign cultures (American music, Korean pop and television shows, Indian yoga,
Chinese feng shui, Japanese anime). The swelling number of netizens and their
reliance on online tools to keep in touch. Opinions are shaped not just by watchdogs,
but also by strangers in social media. The openness to talk to strangers and fellow
customers. The emerging consciousness of people to self-organize and help others in
times of natural disasters.
CULTURAL TRENDS CHANGING
HOW FILIPINOS BEHAVE
TECHNOLOGY
The increasing reliance on tech-based solutions to manage personal life
and work. The rise of omnichannel. More online activists are creating
noise. The rise of virtual reality and augmented reality.
SHOPPING
The increasing influence of online celebrities like bloggers. The middle and
upper class condemning non-environment friendly products and practices.
“Tingi” (small portions), sachets, “lista” (credit) and “four-gives” installment
style of payment will always be popular. Value brands and private labels
are becoming patronized. These include SM Bonus, National Book Store’s
Best Buy, HBC’s personal care products. The openness to try new brands,
including generic drugs or alternative health remedies. The continued
growth of microfinancing options.
CULTURAL TRENDS CHANGING
HOW FILIPINOS BEHAVE
CHANNEL
Relying more on deliveries (for food, medicine, car batteries, LPG, etc).
The increasing preference for smaller store formats. Convenience stores
as go-to for fast food. The growing popularity of multilevel marketing.
LIFESTYLE
The demanding lifestyle of the working class leading to stress and lack of
sleep. The growing consciousness for planning discretionary time. The
desire to buy new gadgets and spend on travel. The frequent visit to
malls as instant escape. The increasing dominance of point-of-purchase
activities (packaging, display, sampling, etc). Expansive food knowledge,
instead of owning expensive cars, as a sign of sophistication. The use of
visual communication like emojis and memes.
CULTURAL TRENDS CHANGING
HOW FILIPINOS BEHAVE
BUYING PREFERENCES
Shifting priorities—from ownership to access (like car sharing). Knowing
the importance of skin care, not just owning good cosmetics.