Vietnam Retail Store (Modern Trade) Trend 2020 Asia Plus Inc
Vietnam Retail Store (Modern Trade) Trend 2020 Asia Plus Inc
Vietnam Retail Store (Modern Trade) Trend 2020 Asia Plus Inc
Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Overview
Vietnam’s retail store landscape has changed
drastically. Although there are more modern trade
stores, we see the turmoil as some increased
their store numbers while others face
restructurings. This report illustrate the number of
stores counted from the information at each
website.
• The store numbers in the report are based on the desktop research.
• Some new stores are added in 2020. In those cases, we did not include
those stores in 2018/ 2019/2020 comparison.
• 2018 data is as of April, 2019 data is as of April
• The numbers can be affected by the COVID-19 pademic
Retail news in 2019 - 2020
Store expansion of Mobile World group
The Gioi Di Dong, Dien may Xanh, Bach hoa Xanh, all under Mobile World
Investment Joint stock comany has expanded its stores nation-wide
798
512
1817
Uniqlo opened its first store in GG25, Korean CVS chain, has
Vietnam in 2019. Now Japanese started its franchisees. They aim
retail giant has the shops both in at opening 2500 stores
HCM and Hanoi nationwide in 10 years.
2019-2020: Restructuring / Exit
Vingroup announced the reorganization plan that Vietnam restaurant chain Mon
include Vingroup and VinEco to be taken over by Hue, along with sister chains
Masan group. Masan will close 100-300 such as Pho Ong Hung and 99
Vinmart+ while opening 10-30 new Vinmart. houses of Pho, has closed down
86 90 91 Sakuko 3 15 15 33
Satra Mart 1 0 0 1
2018 2019 2020 VinMart 16 20 28 64
HCM HN Others Total Total 95 64 171 330
*The above graph figure does not include: Sakuko (added 2019), Satra (added in 2020)
Convenient store / Mini super
Number of convenient storre has increased by 60% because the increase of
Vinmart+ in sub-areas
*The above graph figure does not include: Bach Hoa Xanh (added this in 2019), Cheers (added 2020)
Department store
Number of department store has increased by 11% compared with 2018
AEON Mall 2 2 1 5
78
65 Crescent Mall 1 0 0 1
55
Diamond 1 0 0 1
41
LotteMart 4 3 8 15
11 14 16 Parkson 2 0 2 4
Robins 1 1 0 2
26 27 26
Takashimaya 1 0 0 1
67 Hachi Hachi 5 0 0 5
56
47
Ilahui 6 1 27 34
Komonoya 6 3 1 10
33 31 32 Minigood 15 0 0 15
Miniso 15 16 16 47
Moji 5 6 0 11
73 76 71
Mumuso 12 5 20 37
Usupso 1 0 0 1
2018 2019 2020 Yoyoso 1 0 3 4
HCM HN Others Total Total 71 32 67 170
Drug store
Number of drug store has increased by 38% thanks to Pharmacity and Long
Chau
Nguyen Kim 19 9 42 70
2467
2207 Pico 0 13 15 28
2043
Thien Hoa 12 0 5 17
238 263 243
371 431 Tran Anh 0 0 0 0
346
2018 2019 2020 VinPro 0 0 0 0
* The above graph figure excludes Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019), Uniqlo (added in 2020)
Fashion apparel chain (2)
Number of fashion apparel chain decreased slightly
* The above graph figure excludes Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019), Uniqlo (added in 2020)
Coffee chain store
Number of coffee chain store has increased by 17% thanks to the increase in
HCM City and sub-areas
*The above graph figure excludes Thuc Coffee, Aha Coffee, Wayne’s Coffee (added in 2019), Cheese Coffee (added in 2020)
Milk tea chain store (1)
Number of milk tea chain store has decreased in key cities but increased in
sub-areas
Comebuy 7 0 1 8
259
226
189 Gong Cha 25 4 19 48
Heekaa 3 4 4 11
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Sharetea (added 2019), Tiger Sugar (added 2020)
Milk tea chain store (2)
Number of milk tea chain store has decreased in key cities but increased in
sub-areas
73 R&B Tea 12 0 4 16
81
63 Royal Tea Viet Nam 11 9 10 30
55 Sharetea 4 5 4 13
Ten Ren 0 0 0 0
259
226 Tiger Sugar 15 15 4 34
189
The Alley 25 14 4 43
Toocha 11 0 4 15
2018 2019 2020 Uncle Tea 10 0 3 13
HCM HN Others Total Total 273 83 137 493
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Sharetea (added 2019), Tiger Sugar (added 2020)
Food chain store (1)
Number of food chain store has decreased by 16% in comparison with 2018
because Mon Hue and Pho Hung shut down
31 32 MMA - Gym 5 0 1 6
25
Olympia Viet Nam 0 12 3 15
2018 2019 2020 Vshape Gym 2 0 0 2
HCM HN Others Total Total 52 47 18 117
*The above graph figure excludes City Gym, Body fit, Gym Newlife, MMA – Gym, Vshape Gym (added in 2019)
Movie theatres
Number of movie theatres has increased 14% thanks to the increase in sub-
areas
43 47 50 Lotte Cinema 11 6 32 49
Platinum Cineplex 0 1 1 2
2018 2019 2020
HCM HN Others Total Total 50 37 95 182
22% 19%
18%
44% 47%
14%
56% 18%
7%
6%
3% 3%
1% 1%
0% 3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
Our quality score by SSI
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
97% 91%
LOI (Lenght of Interview) 10 minutes
THE RESULTS
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality assurance process
Questionnaire Take out users Take out speed Manual check by Re-assortment of
based on the with irrelevant users the experienced panelist priorities
exact profile replies researchers
• We count the • Based on the
• Refined and very • Remove Fake average median • Our experienced survey results, bad
derailed database questions hit time and take out researchers will users are screened
panel users those who are check the out while prioritizing
• Remove less than that relevance as well those who return s
Contradicted as open good feedbacks.
answer users comments
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answer users
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