Vietnam retail store (modern trade) trend 2020

Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
 Overview
Vietnam’s retail store landscape has changed
drastically. Although there are more modern trade
stores, we see the turmoil as some increased
their store numbers while others face
restructurings. This report illustrate the number of
stores counted from the information at each
website.

The store counting is as of March, 2020.

• The store numbers in the report are based on the desktop research.
• Some new stores are added in 2020. In those cases, we did not include
those stores in 2018/ 2019/2020 comparison.
• 2018 data is as of April, 2019 data is as of April
• The numbers can be affected by the COVID-19 pademic
Retail news in 2019 - 2020
 Store expansion of Mobile World group
The Gioi Di Dong, Dien may Xanh, Bach hoa Xanh, all under Mobile World
Investment Joint stock comany has expanded its stores nation-wide

The Gioi Di Dong Dien may Xanh Bach hoa Xanh

1929
1026 1214

798

512
1817

2019 2020 2019 2020 2019 2020

* 2019 data was collected in April 2019

2019-2020: New launches / expansions

Uniqlo opened its first store in GG25, Korean CVS chain, has
Vietnam in 2019. Now Japanese started its franchisees. They aim
retail giant has the shops both in at opening 2500 stores
HCM and Hanoi nationwide in 10 years.
2019-2020: Restructuring / Exit

Vingroup announced the reorganization plan that Vietnam restaurant chain Mon
include Vingroup and VinEco to be taken over by Hue, along with sister chains
Masan group. Masan will close 100-300 such as Pho Ong Hung and 99
Vinmart+ while opening 10-30 new Vinmart. houses of Pho, has closed down

It also announced the shutdown of VinPro, their

electronic chain business.
Modern trade store trend (2020, March)
 Supermarket
Number of supermarket has decreased by 12% because Vinmart have closed
some stores

Name HCM HN Others Total

336 AEON Citimart 18 2 4 24

292 296 BigC 9 6 20 35

CoopMart 44 6 78 128
173
143 156 Emart 1 0 0 1
FiviMart 0 0 0 0
Lanchi Mart 0 12 13 25
63 73 49
Mega Market 3 3 13 19

86 90 91 Sakuko 3 15 15 33
Satra Mart 1 0 0 1
2018 2019 2020 VinMart 16 20 28 64
HCM HN Others Total Total 95 64 171 330

*The above graph figure does not include: Sakuko (added 2019), Satra (added in 2020)
 Convenient store / Mini super
Number of convenient storre has increased by 60% because the increase of
Vinmart+ in sub-areas

Name HCM HN Others Total

3972 7 Eleven 33 0 0 33
Bach Hoa Xanh 463 0 751 1214
1549 B's Mart 109 0 0 109
2495 Cheers 39 0 3 42
432 Circle K 212 154 26 392
1700 877
Family Mart 126 0 21 147
133 620
467 GS25 54 0 0 54
Mini Stop 139 0 2 141
1443 1546
1100 Satrafoods 183 0 0 183
Vinmart+ 652 723 1495 2870
2018 2019 2020
Zakkamart 38 0 5 43
HCM HN Others Total
Total 2048 877 2303 5228

*The above graph figure does not include: Bach Hoa Xanh (added this in 2019), Cheers (added 2020)
Department store
Number of department store has increased by 11% compared with 2018

Name HCM HN Others Total

107
96 Vincom 13 10 54 77

AEON Mall 2 2 1 5
78
65 Crescent Mall 1 0 0 1
55
Diamond 1 0 0 1
41
LotteMart 4 3 8 15

11 14 16 Parkson 2 0 2 4

Robins 1 1 0 2
26 27 26
Takashimaya 1 0 0 1

2018 2019 2020 VivoCity 1 0 0 1

HCM HN Others Total Total 26 16 65 107
Mini store
Mini store has increased slightly between 2018 and 2020

170 Name HCM HN Others Total

163
153 Daiso 5 1 0 6

67 Hachi Hachi 5 0 0 5
56
47
Ilahui 6 1 27 34
Komonoya 6 3 1 10
33 31 32 Minigood 15 0 0 15
Miniso 15 16 16 47
Moji 5 6 0 11
73 76 71
Mumuso 12 5 20 37
Usupso 1 0 0 1
2018 2019 2020 Yoyoso 1 0 3 4
HCM HN Others Total Total 71 32 67 170
Drug store
Number of drug store has increased by 38% thanks to Pharmacity and Long
Chau

Name HCM HN Others Total

679
An Khang Pharmacy 20 0 0 20

173 ECO pharma 10 0 0 10

492
43 Guardian 74 19 7 100
108
340 26 Long Chau 51 3 35 89
68
13 Medicare 24 4 57 85
463
358 Phano Pharmacy 41 0 21 62
259
Pharmacity 224 16 53 293

2018 2019 2020 SK Pharmacy 12 0 0 12

HCM HN Others Total Total 463 43 173 679

Electric chain
Number of electric chain has increased by 11% thanks to the increase of Dien
may xanh and The gioi di dong

Name HCM HN Others Total

3141
2841 Cho Lon 19 0 52 71
2627
Dien may xanh 116 83 827 1026

Nguyen Kim 19 9 42 70
2467
2207 Pico 0 13 15 28
2043

The gioi di dong 265 138 1526 1929

Thien Hoa 12 0 5 17
238 263 243
371 431 Tran Anh 0 0 0 0
346
2018 2019 2020 VinPro 0 0 0 0

HCM HN Others Total Total 431 243 2467 3141

 Fashion apparel chain (1)
Number of fashion apparel chain decreased slightly

1513 1505 Name HCM HN Others Total

An Phuoc 51 22 74 147
1354 Biti's 33 18 144 195
Blue exchange 49 17 259 325
Canifa 11 32 81 124
902 904 Converse 21 15 32 68
789 Couple TX 20 4 25 49
Elise 19 19 68 106
G2000 13 8 5 26
H&M 4 4 1 9
205 214 208 HNOSS 19 0 6 25
Hoang Phuc 19 15 23 57
IVY Moda 8 23 46 77
360 397 393
Juno 35 9 43 87
K&K Fashion 10 0 3 13
2018 2019 2020 Kelly Bui 3 6 1 10
Lacoste 7 5 0 12
HCM HN Others Total
Levi's 14 9 10 33

* The above graph figure excludes Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019), Uniqlo (added in 2020)
 Fashion apparel chain (2)
Number of fashion apparel chain decreased slightly

1513 1505 Name HCM HN Others Total

Lime Orange 12 0 9 21
1354 Mango 6 7 1 14
MARC 14 1 8 23
NEM 12 19 56 87
902 904 Ninomaxx 18 4 44 66
789
Old Navy 2 1 0 3
PT2000 11 3 7 21
Puma 3 0 0 3
214 208 Sea Collection 6 0 1 7
205
Uniqlo 1 1 0 2
Vascara 39 0 49 88
360 397 393 Viet Tien 81 60 326 467
Vina Giày 13 3 8 24
2018 2019 2020 Yame 15 0 21 36
Zara 1 1 0 2
HCM HN Others Total
Total 570 306 1351 2227

* The above graph figure excludes Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019), Uniqlo (added in 2020)
 Coffee chain store
Number of coffee chain store has increased by 17% thanks to the increase in
HCM City and sub-areas

Name HCM HN Others Total

884 Aha coffee 2 62 12 76
Cong Caphe 18 32 13 63
758 Cheese Coffee 10 0 0 10
268
Effoc 13 0 4 17
159
Highland 120 14 177 311
508 120 Passio 65 0 4 69
159
Phuc Long 45 6 9 60
94
Starbucks 35 21 7 63
116 The Coffee Bean and Tea Leaf 9 1 0 10
496 The Coffee Factory 14 0 0 14
440
298 The Coffee House 87 31 34 152
Thuc Coffee 9 0 0 9
Trung Nguyen 66 11 16 93
2018 2019 2020 Urban Station Coffee 24 4 4 32
Wayne's Coffee 10 4 0 14
HCM HN Others Total
Total 527 186 280 993

*The above graph figure excludes Thuc Coffee, Aha Coffee, Wayne’s Coffee (added in 2019), Cheese Coffee (added in 2020)
 Milk tea chain store (1)
Number of milk tea chain store has decreased in key cities but increased in
sub-areas

413 Name HCM HN Others Total

397
Bobapop 66 16 62 144
65
325 124
Cha Go 1 10 12 23
81 73
63 Chamichi 6 0 3 9

55 Coco fresh tea & juice 0 3 0 3

Comebuy 7 0 1 8
259
226
189 Gong Cha 25 4 19 48

Heekaa 3 4 4 11

2018 2019 2020 Hoa Huong Duong 10 0 0 10

HCM HN Others Total Hot & Cold 29 0 1 30

*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Sharetea (added 2019), Tiger Sugar (added 2020)
 Milk tea chain store (2)
Number of milk tea chain store has decreased in key cities but increased in
sub-areas

Name HCM HN Others Total

413
397 Koi Thé 23 3 2 28
65 Lavida 15 0 0 15
325 124

73 R&B Tea 12 0 4 16
81
63 Royal Tea Viet Nam 11 9 10 30
55 Sharetea 4 5 4 13
Ten Ren 0 0 0 0
259
226 Tiger Sugar 15 15 4 34
189
The Alley 25 14 4 43
Toocha 11 0 4 15
2018 2019 2020 Uncle Tea 10 0 3 13
HCM HN Others Total Total 273 83 137 493

*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Sharetea (added 2019), Tiger Sugar (added 2020)
 Food chain store (1)
Number of food chain store has decreased by 16% in comparison with 2018
because Mon Hue and Pho Hung shut down

Name HCM HN Others Total

37 street 2 1 0 3
1007 Al Fresco’s 10 15 7 32
857 Ashima 5 5 0 10
849
332 Ba Con Cuu 1 0 0 1
BukBuk 1 5 3 9
268 306 Burger King 6 3 0 9
222 Capricciosa 1 3 0 4
189 Cowboy Jack's 2 7 2 11
173
Daruma 0 5 0 5
Dolpansam 2 1 1 4
400 453 Domino's Pizza 27 7 0 34
370
GogiHouse 36 28 49 113
Hokkaido Baked Cheese Tart 9 5 2 16
2018 2019 2020 Hotpot Story 21 11 9 41
Hutong 7 8 8 23
HCM HN Others Total Isushi 3 5 0 8
*The above graph figure does not include: Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah,
Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019), Al Fresco’s, Pizza4P’s,
Pizza Inn, The Pizza Company (added in 2020)
 Food chain store (2)
Number of food chain store has decreased by 16% in comparison with 2018
because Mon Hue and Pho Hung shut down

Name HCM HN Others Total

Jolibee 17 5 93 115
1007 KFC 45 24 25 94
Khao Lao 8 10 1 19
857 849 Kichi-Kichi 36 13 37 86
332
King BBQ 38 24 37 99
268 306 Kpub 5 4 3 12
Lotteria 62 38 51 151
222
Manwah 8 6 13 27
189
173 Marukame Udon 7 0 1 8
Mcdonald 18 5 0 23
Mon Hue 0 0 0 0
400 453
370 Osaka Ohsho 4 0 0 4
Papaxốt 9 0 0 9
Pizza4P’s 10 7 3 20
2018 2019 2020 Pizza Inn 8 0 0 8
Pho 24 21 1 1 13
HCM HN Others Total
Pho Hung 0 0 0 0
*The above graph figure does not include: Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah,
Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019), Al Fresco’s, Pizza4P’s,
Pizza Inn, The Pizza Company (added in 2020)
 Food chain store (3)
Number of food chain store has decreased by 16% in comparison with 2018
because Mon Hue and Pho Hung shut down

Name HCM HN Others Total

Pizza Hut 40 25 29 94
1007 Popeyes 21 5 0 26
857 849 Seoul Garden 5 3 0 8
332 Shogun 0 1 1 2
268 Sumo BBQ 12 10 4 26
306
Sushi bar 3 0 2 5
222 Sushi Hokkaido Sachi 5 0 0 5
189 Sushi Kei 8 6 1 15
173
Tasaki BBQ 7 2 0 9
Texas chicken 21 1 4 26
400 453 Thai Express 8 11 2 21
370
The Pizza Company 25 2 8 35
Tokyo Deli 15 5 0 20
2018 2019 2020 Vuvuzela 0 6 6 12
HCM HN Others Total Yaki - Chang dung nuong 5 0 0 5
Total 604 323 403 1330
*The above graph figure does not include: Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah,
Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019), Al Fresco’s, Pizza4P’s,
Pizza Inn, The Pizza Company (added in 2020)
 Fitness gym
The number of fitness gym in 2020 is the same as 2019

Name HCM HN Others Total

Body fit 4 0 0 4
96 96
California fitness 18 11 6 35
15 17
79 City Gym 7 0 0 7
14
Curves 7 14 5 26
50 47 Elite fitness 2 10 3 15
40 Fit24 (Fit for life) 5 0 0 5
Gym Newlife 2 0 0 2

31 32 MMA - Gym 5 0 1 6
25
Olympia Viet Nam 0 12 3 15
2018 2019 2020 Vshape Gym 2 0 0 2
HCM HN Others Total Total 52 47 18 117

*The above graph figure excludes City Gym, Body fit, Gym Newlife, MMA – Gym, Vshape Gym (added in 2019)
 Movie theatres
Number of movie theatres has increased 14% thanks to the increase in sub-
areas

169 Name HCM HN Others Total

148 Beta Cineplex 0 3 10 13

120 85 BHD Star Cineplex 6 3 1 10

71
CGV Cinemas 22 22 40 84
56
Cinestar 2 0 4 6
30 34
21
Galaxy Cinema 9 2 7 18

43 47 50 Lotte Cinema 11 6 32 49

Platinum Cineplex 0 1 1 2
2018 2019 2020
HCM HN Others Total Total 50 37 95 182

*The above graph figure excludes Beta Cineplex (added in 2019)

Q&Me – About Online Market Research Services
Our research
Enhanced solutions
Service 3: Business survey
Provide the research services driven by the technogies
Admin platform Plan, Manage and Analyze data

Consumer research app Traditional market research

Collect surveys from online consumers Effective retail audit or data collection
 Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members
Age Gender City
31%

22% 19%
18%
44% 47%
14%
56% 18%

7%
6%
3% 3%
1% 1%
0% 3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
 Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
Our quality score by SSI
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
97% 91%
LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

FACT CONSISTENCY SCORE THOUGHT
CONSISTENCY SCORE

THE RESULTS

89% 97% Overal score 93.5%

Average score 73%

in the industry
STRAIGHT-LINER/ FLAT- SPEEDERS SCORE
LINER SCORE

(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
 Our quality assurance process

Questionnaire Take out users Take out speed Manual check by Re-assortment of
based on the with irrelevant users the experienced panelist priorities
exact profile replies researchers
• We count the • Based on the
• Refined and very • Remove Fake average median • Our experienced survey results, bad
derailed database questions hit time and take out researchers will users are screened
panel users those who are check the out while prioritizing
• Remove less than that relevance as well those who return s
Contradicted as open good feedbacks.
answer users comments
• Take out straight
answer users
Contact Us

URL: http://www.qandme.net
Contact: [email protected]

Q&Me is operated by Asia Plus Inc.

Asia Plus Inc.

Floor 6, Phuong Long Building, 506 Nguyen Dinh Chieu Street, Ward 4,
District 3, HCM City, Vietnam
Tel. +84 2839 100 043