Restricted: Polytechnics Ministry of Education Malaysia Department of Commerce
Restricted: Polytechnics Ministry of Education Malaysia Department of Commerce
Restricted: Polytechnics Ministry of Education Malaysia Department of Commerce
POLYTECHNICS
MINISTRY OF EDUCATION MALAYSIA
DEPARTMENT OF COMMERCE
CREDIT(S) : 2
SYNOPSIS
3. present business plan creatively prepared using knowledge gained via group.(A2,
PLO7)
SST RTA
5
5.0 OVERVIEW OF MARKETING (02 : 01)
Definition marketing and marketing mix. It also discusses
microenvironment and macro environment of target market and
market identification, practice of selling product and services.