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    Case: DRW Technologies Situation Analysis

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    mehul17
    Ed Claiborne, the new VP of procurement at DRW Technologies, wants to ensure a new purchasing policy he introduced is clearly communicated and understood by procurement managers at the company's 21 manufacturing plants. He sent an email about the policy but received no response, leaving him unsure if it was received or understood. To address this, he will conduct individual video conferences with each plant procurement manager to explain the policy in detail. This will be followed up with an email reiterating the policy and contact information for any feedback. The combined approach of the video conferences and follow up email aims to effectively communicate the policy and ensure it is properly implemented.

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    Case: DRW Technologies Situation Analysis

    Uploaded by

    mehul17
    258 views2 pages
    Ed Claiborne, the new VP of procurement at DRW Technologies, wants to ensure a new purchasing policy he introduced is clearly communicated and understood by procurement managers at the company's 21 manufacturing plants. He sent an email about the policy but received no response, leaving him unsure if it was received or understood. To address this, he will conduct individual video conferences with each plant procurement manager to explain the policy in detail. This will be followed up with an email reiterating the policy and contact information for any feedback. The combined approach of the video conferences and follow up email aims to effectively communicate the policy and ensure it is properly implemented.

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    Ed Claiborne, the new VP of procurement at DRW Technologies, wants to ensure a new purchasing policy he introduced is clearly communicated and understood by procurement managers at the company's 21 manufacturing plants. He sent an email about the policy but received no response, leaving him unsure if it was received or understood. To address this, he will conduct individual video conferences with each plant procurement manager to explain the policy in detail. This will be followed up with an email reiterating the policy and contact information for any feedback. The combined approach of the video conferences and follow up email aims to effectively communicate the policy and ensure it is properly implemented.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    258 views2 pages

    Case: DRW Technologies Situation Analysis

    Uploaded by

    mehul17
    Ed Claiborne, the new VP of procurement at DRW Technologies, wants to ensure a new purchasing policy he introduced is clearly communicated and understood by procurement managers at the company's 21 manufacturing plants. He sent an email about the policy but received no response, leaving him unsure if it was received or understood. To address this, he will conduct individual video conferences with each plant procurement manager to explain the policy in detail. This will be followed up with an email reiterating the policy and contact information for any feedback. The combined approach of the video conferences and follow up email aims to effectively communicate the policy and ensure it is properly implemented.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Case: DRW Technologies

    Situation Analysis
    DRW technologies is a defence and aerospace company with 21 manufacturing plants in the
    United States (US). In the past three years, several plants of the company have missed their
    targets because the company had to absorb the cost under fixed price contracts. Amidst all
    these circumstances, the CEO of the company hires Mr. Ed Claiborne as first corporate Vice-
    President procurement. The news of his arrival was communicated to the corporate executives
    and the plant managers through email and company newsletter. The CEO instructed Claiborne
    that his primary goal should be to minimize costs increase profits. Mr. Claiborne decided to
    put the new purchasing policy and it required instructions being sent to the procurement
    managers of the selected plants. Following this, without interacting with the managers, he
    sends a message via email to the procurement managers of all the plants and the message is
    met with unexpected results. To his dismay, procurement managers didn’t reply to his email
    and was in dilemma to how to counter this problem.

    Problem Statement
    Ed Claiborne isn’t sure if his message was received clearly and if the plant procurement
    managers understood the importance of it. What should he do to ensure the policy is clearly
    communicated, understood and followed?
    Objectives
    To ensure the policy is well communicated and understood.
    To make sure the policy is followed.
    To receive feedback from the Plant Procurement Managers on the policy.
    Criteria
    Is the policy well communicated? Have the plant procurement managers taken the policy with
    good spirit and understand its importance?
    Alternatives Generated
    1. Go to each and every DRW plant procurement managers and tell about the new
    purchase policy.
    2. Send a follow up email seeking reply from the procurement managers
    regarding the implementation of the new purchase policy.
    3. Set up a video conference with the procurement managers and tell them about the new
    purchase policy.
    4. A more experienced person in the company should be given the temporary charge as the
    Vice President, Procurement and Mr. Claiborne should work under him for a sometime.
    Alternative Selected and Course of Action
    The best alternative would be a combination of alternatives 2 and 3. It will ensure effective
    communication between Mr. Ed Claiborne and the procurement managers and will also help
    in implementing the new purchase policy soon. The CEO should draft a follow up mail to
    the procurement managers regarding the new purchase policy and also arrange a video
    conference to get a better picture about Ed’s idea.

    Alternative Selected
    Conduct a one-on-one video conference with every Plant Procurement Manager and follow it
    up with a detailed email explaining the detailed procedure and the channel through which
    they can personally contact you for feedback.

    Made By- Mehul Chauhan P40085

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