Parle Presented By:bhavesh Gupta: History & Overview
Parle Presented By:bhavesh Gupta: History & Overview
Parle Presented By:bhavesh Gupta: History & Overview
separate companies, owned by the different factions of the original Chauhan family, with
a majority of it owned parleagroproducts:
Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G,
Melody, Mango Bite, Poppins, Kismi toffee bar, Monaco and KrackJack)
Parle Agro (1960s), led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner
of the brands such as Frooti and Appy)
Parle Bisleri (1970s), led by Ramesh Chauhan
Brands:
Biscuits
Csr:
SaraswatiVandana:
Every year a grand programme is organized by Parle in Kolkata tofelicitate the winn
ers. Here eminent personalities from the field ofliterature, education, art, films, m
edia and politics grace theoccasion. Performances by popular artistes make it tore
member for every invitee present there. The awards and adulationmakes it unforget
table for the winners.
SWOT analysis:
Strengths in the SWOT analysis of ParleG
Largest sold biscuit in the largest market– India is the largest market for
biscuits across the world and has a major market share of the biscuits
segment. So within India, Parle G has the highest market share.
Start a premium range – Parle G can start a premium range or a mid tier
separate range to have an even better market share
Use distribution for more mass products– Parle G can use its distribution
potential for other products which also attract the customers.
THREAT OF SUBSTITUTES
Substitute has lower performance
A lower performance product means a customer is less likely to switch
from Parle-G to another product or service. …