Junior counsel Muhammad Ariff Azam from MAQA Associates & Co. represents the appellant in a reclaiming motion. He lists the key facts of the case: (1) Appellant Durian Sdn Bhd started selling durian products in 2015 with their popular Inside Durian product; (2) In 2019, Respondent De Durian Sdn Bhd launched a similar vanilla durian cake called Dalam Durian with similar packaging; (3) Sales of Inside Durian dropped 30% as Dalam Durian entered the market. The appellant claims Dalam Durian damaged their reputation and seeks restrictions on Dalam Durian's packaging and advertising, but the High Court ruled in favor of the respondent. The junior counsel
Junior counsel Muhammad Ariff Azam from MAQA Associates & Co. represents the appellant in a reclaiming motion. He lists the key facts of the case: (1) Appellant Durian Sdn Bhd started selling durian products in 2015 with their popular Inside Durian product; (2) In 2019, Respondent De Durian Sdn Bhd launched a similar vanilla durian cake called Dalam Durian with similar packaging; (3) Sales of Inside Durian dropped 30% as Dalam Durian entered the market. The appellant claims Dalam Durian damaged their reputation and seeks restrictions on Dalam Durian's packaging and advertising, but the High Court ruled in favor of the respondent. The junior counsel
Junior counsel Muhammad Ariff Azam from MAQA Associates & Co. represents the appellant in a reclaiming motion. He lists the key facts of the case: (1) Appellant Durian Sdn Bhd started selling durian products in 2015 with their popular Inside Durian product; (2) In 2019, Respondent De Durian Sdn Bhd launched a similar vanilla durian cake called Dalam Durian with similar packaging; (3) Sales of Inside Durian dropped 30% as Dalam Durian entered the market. The appellant claims Dalam Durian damaged their reputation and seeks restrictions on Dalam Durian's packaging and advertising, but the High Court ruled in favor of the respondent. The junior counsel
Junior counsel Muhammad Ariff Azam from MAQA Associates & Co. represents the appellant in a reclaiming motion. He lists the key facts of the case: (1) Appellant Durian Sdn Bhd started selling durian products in 2015 with their popular Inside Durian product; (2) In 2019, Respondent De Durian Sdn Bhd launched a similar vanilla durian cake called Dalam Durian with similar packaging; (3) Sales of Inside Durian dropped 30% as Dalam Durian entered the market. The appellant claims Dalam Durian damaged their reputation and seeks restrictions on Dalam Durian's packaging and advertising, but the High Court ruled in favor of the respondent. The junior counsel
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JUNIOR COUNSEL
Yang Arif, my name is Muhammad Ariff Azam from MAQA
Associates & Co. and I appear as junior counsel for the appellant.
First of all, Is Yang Arif sufficiently familiar with the facts of the present reclaiming motion?
Before we start with submission, I’m going to list down the material of facts.
1. In 2015, the appellants company Durian Sdn Bhd started
their business of selling durian-based products with its most famous product, Inside Durian. 2. In 2019, the respondent’s company De Durian Sdn Bhd started to produce and market vanilla durian cake called Dalam Durian which has a different colour and a different slogan but similar packaging to Durian Sdn Bhd. 3. Since Dalam Durian has penetrated the market, the sales of Inside Durian have dropped as much as 30% a year. 4. After an investigation, it was found that the drop of quality usually reported by the people is actually meant to the Dalam Durian product instead of Inside Durian. 5. Durian Sdn Bhd was dissatisfied and claimed that de Durian has caused damage to their reputatuion and seek to restrict Dalam Durian’s packaging and advertising. 6. In the High Court, the judge held in favour of the defendant, de Durian Sdn Bhd. Yang Arif, my submission for today is Whether or not the damages for the appellant are appraisable or not.