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    Financial Position (FS) (1 Till 7) Stability Position (SP) (-1 Till - 7)

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    Umar
    The document analyzes the financial position, competitive position, stability position, and industry position of Engro Fertilizers. It assigns ratings between 1-7 or -1- -7 for various factors. The financial position average was 23, stability position average was -19, competitive position average was -12, and industry position average was 19. Based on where the averages plot on the graph, it indicates Engro Fertilizers should pursue a strategy of growth and building through actions like market penetration, market development, and product development.

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    Financial Position (FS) (1 Till 7) Stability Position (SP) (-1 Till - 7)

    Uploaded by

    Umar
    21 views7 pages
    The document analyzes the financial position, competitive position, stability position, and industry position of Engro Fertilizers. It assigns ratings between 1-7 or -1- -7 for various factors. The financial position average was 23, stability position average was -19, competitive position average was -12, and industry position average was 19. Based on where the averages plot on the graph, it indicates Engro Fertilizers should pursue a strategy of growth and building through actions like market penetration, market development, and product development.

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    The document analyzes the financial position, competitive position, stability position, and industry position of Engro Fertilizers. It assigns ratings between 1-7 or -1- -7 for various factors. The financial position average was 23, stability position average was -19, competitive position average was -12, and industry position average was 19. Based on where the averages plot on the graph, it indicates Engro Fertilizers should pursue a strategy of growth and building through actions like market penetration, market development, and product development.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    21 views7 pages

    Financial Position (FS) (1 Till 7) Stability Position (SP) (-1 Till - 7)

    Uploaded by

    Umar
    The document analyzes the financial position, competitive position, stability position, and industry position of Engro Fertilizers. It assigns ratings between 1-7 or -1- -7 for various factors. The financial position average was 23, stability position average was -19, competitive position average was -12, and industry position average was 19. Based on where the averages plot on the graph, it indicates Engro Fertilizers should pursue a strategy of growth and building through actions like market penetration, market development, and product development.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 7

    SPACE FOR Engro

    Fertilizers
    Financial Position (FS) (1 Stability Position (SP)
    till 7) Rating (-1 till -7) Rating
    Leverage (debt to equity) Price elasticity of
    6 demand -5
    Liquidity (current ratio) Competitive pressure
    5 -4
    Return on assets Barriers to entry into
    3 market -3
    Earnings per share Seasonality
    4 -4
    Net income Technological changes
    5 -3
    Financial Strength Average Stability Position
    23
    Average -19

    Competitive Position (CP) Industry Position (IP)


    (-1 till -7) (1 till 7) Rating
    Diversified Industry regulation
    -4 6
    Control over suppliers and Profit potential
    distributors -2 5
    Market Share Ease of entry into
    -2 market 2
    Technological know-how Growth potential
    -4 6
    Competitive Position Industry Position
    Average -12 Average 19

    FP
    Average 4.6
    Y AXIS 0.8
    SP
    Average -3.8
    CP
    Average -3
    X AXIS 1.75

    IP Average 4.75
    KEY

    1 Worst

    4 Average

    7 Best

    -1 Best

    -4 Average
    -7 Worst
    Conservative

    MKT PENETRATION
    MKT DEVELOPMENT
    PROD DEVELOPMENT
    REL DIVERSIFICATION

    CP
    -2 -1.75 1.5 -1.25 -1 -0.75 -0.5 -0.25

    Defensive

    RETRENCH
    DIVEST
    LIQUIDATION

    Y AXIS 0.8
    X AXIS 1.75
    FP
    2 Aggressive

    BK, FWD, HORZ INTEGRATION


    1.5 MKT PENETRATION
    MKT DEVELOPMENT
    PROD DEVELOPMENT
    1 DIVERSIFICATION
    (1.75,0.8)

    0.5

    0.25 0.5 0.75 1 1.25 1.5 1.75 2

    -0.5

    Competitive
    -1
    BK, FWD, HORZ INTEGRATION
    MKT PENETRATION
    -1.5 MKT DEVELOPMENT
    PROD DEVELOPMENT

    -2 SP
    IP
    INTERNAL FACTOR SCORE
    4 3 2 1

    I II III
    EXTERNAL FATOR SCORE

    IV V VI
    2

    VII VIII IX

    Backward,Forward horizontal
    integration, Market
    I, II, IV GROW AND BUILD penetration, Market IFE
    development,Product
    Development

    III, V, VII HOLD AND MAINTAIN Market Penetration, EFE


    Product Development

    VI, VIII, IXX HARVEST OR DIVEST Retrenchment,


    Divestiture
    2.72

    2.16

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