Overt Implied Messages in Media Ads

Teacher: Nicole La Rosa Feedback Providers:
Topic: Overt and Implied Messages in Media Advertisements

Grade: 2 Subject: Literacy (Media Literacy) Time: 40 minutes
OBJECTIVES
Ontario Curricular Expectations
Overall Expectations
1. demonstrate an understanding of a variety of media texts;
2. identify some media forms and explain how the conventions and techniques associated with them are used to
create meaning;
Specific Expectations
1.2. Identify overt and implied messages in simple media texts
Lesson Objectives:
The students will define what overt and implied messages are in media advertisements.
They will then apply their learning to media ad examples provided to the class (either individually or in small
groups).
Social Objectives:
The students will practice active listening to the teacher and other students sharing.
They will practice respect when others are sharing their thoughts.
MENTAL SET Estimated time: 5-8minutes
“Show, Don’t Tell” Anchor Chart

- Create a chart with two sides, on one side (the show side) the teacher will write prompts such as
(my stomach was growling, my body was shivering, my smile was so big, she was as fast as a
shooting start) and on the other side (don’t tell), the students can talk about what those things
could mean (I was hungry, I was cold, I was happy, she ran etc.)
- This chart will introduce the topic to the students to be able to see how sometimes the author
means something but isn’t exactly saying it, but rather implying it.
The chart below is the example I used virtually when teaching my micro-teaching lesson – the
website I used was jamboard.google.com where I was able to complete the chart with my peers on
zoom (share screen)
STATED OBJECTIVES AND PURPOSE: Estimated time 2 minutes
Today we will be:
1. Talk about obvious messages (overt) in a media ad, and not-obvious (implied) messages
2. We will be able to determine what the creators of the ads are telling us and not telling us.
3. The purpose is to understand that some messages are obvious, and others need to be thought about
a little more.
INPUT/ MODELLING/ DEMONSTRATION: Estimated Time 10-12 minutes
First, define the two terms to keep on the board for use throughout the lesson
Overt (obvious messages) – Something we are directly told.
Implied (not obvious messages) – Something that is present, but we need to infer it.
Play a few commercial advertisements on YouTube

Video 1 - https://www.youtube.com/watch?v=-AbmERB8vVY&list=PLz3ouqi8ol48638rFsyOEtdCsXhPKHOMf
Ask the students… write these on the board for reference again.
What is overt? (brush your teeth 3 times a day)
What is implied? (if you want to be like these children, you must brush with colgate 3 times a day)
Video 2 - https://www.youtube.com/watch?v=U_X9E6NFAB8
Overt? Great athletes wear these shoes
Implied? If you want to be like these athletes, you need to buy these shoes
Video 3 - https://www.youtube.com/watch?v=RE78LWDi-_c
Overt? The car is reliable and will last a long time
Implied? Buying this car will allow you to travel anywhere you want to go (freedom aspect)
i.) PRACTICE Estimated time: 10-15 minutes Materials:
Projector
(display
In small groups of 2-3 people – the students will get 4-5 ads (link below) where images)
they will determine and write down what the overt and implied messages of the ad Paper and
is. pencil
* Think, pair, share – Here, the students will be able to have thinking time, pick a Worksheet
partner and share their ideas with one another to come up with some implied and (with the
overt messages pictures on
them)
(the advertisements are below)
Tactics:
Examples:
Think, Pair,
Share
4 Corners
Round Robin
3-Step
Interview
Inside/Outside
Circles
Paraphrase
Passport
Placemat
Other
Once complete, the students will have the option to share a few of their findings (time
permitting).
CHECKS FOR UNDERSTANDING: Throughout
Throughout, the teacher will check for understanding if the students are answering questions and
asking questions about the advertisements.
The teacher will also walk around the classroom during the practice time – if the students are
engaging in appropriate discussion or not.
CLOSURE: 5-10 minutes

“Ticket out the door” – the students individually will choose one advertisement and they will tell you one thing
that was implied and one thing that was not as obvious (it can be something they wrote or something else
they want to contribute. This will be a way for the teacher to determine if this lesson was effective and the
students understand overt and implied messages.

Overt Implied Messages in Media Ads

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Teacher: Nicole La Rosa Feedback Providers:

Topic: Overt and Implied Messages in Media Advertisements

MENTAL SET Estimated time: 5-8minutes

“Show, Don’t Tell” Anchor Chart

Play a few commercial advertisements on YouTube

CLOSURE: 5-10 minutes

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