MAR KEVIN P.

ABAPO BSMT-3 ENTREPRENEURSHIP 100 TTH-(12:00-1:30)

(PROJECT IN SEMI-FINAL)

PURIFIED WATER

STATION

BUSINESS PLAN
𝚰. INTRODUCTION

Water is a fundamental need of life!  It is something we all cannot do without. The need for clean and
drinkable water will continue to exist as long as human exist. Water is one of the commodities in our world
that doesn’t have any substitute. If you want to take a bath; you use water. The essence of going into any
form of business should be basically to fill in a need or solve a problem. Therefore, going into the water
refill business would surely help you solve the challenges people who don’t have access to clean and
drinkable water go through and you will be hugely rewarded for it. A water refill station must enforce strict
hygiene standards and the environment must be clean at all times if they want to continue to be in
business. A breech of these measures might result in the Public Health
The water station will offer a safe, clean and purified water within a reasonable price. The water station is
using the one of the advance technology in water purification with a 28 stages filtering process.
The purified water station is open from 8 AM to 6 PM every day except Sunday.
Location:
The purified water station is located Brgy. Tunghaan, Minglanilla Cebu

Products
The product offered by purified water refilling station is purified, clean & safe water. It was load in different
type & sizes of plastic bottles to meet the needed of the consumers.

Pet Bottles 5 Gallons Slim type -PHP 20.00

350 ml - PHP 4.50
500 ml - PHP 7.75

5 Gallons Round Type - PHP 20.00

𝚰𝚰. MARKETING PLAN

Water refilling stations managed by private entrepreneurs offer a cheaper and more convenient solution to
the public’s drinking water needs than bottled water or the use of household filters. The demand at the
water refilling stations - water stores that sell purified water is now increasing. The quality of purified water
conforms to the national standards for drinking water and is even better than the quality of water produce
by traditional water supply systems in terms of removed impurities.

SWOT analysis

STRENGTH
 Excellent Advertising - Proper market strategy can make difference with your competitors.
 Excellent distribution & availability at retails, groceries, restaurants, hotels & etc.
 Cost advantages - A low cost leader can undercut rivals on price
 Supply chain –To obtain the right number of resources from suppliers and delivery the right
product to customers in a timely manner
WEAKNESS
 Weak Management – This will not help you eliminate potential risk.
 Cost Structure – High cost of product will be an advantages of competitors.
OPPORTUNITY
 New technology - To better meet customer’s needs with new and improved products and
services. Technology also builds competitive barriers against other water station.
 New products – Produced different sizes of gallons that competitors don’t have.
 New markets - To expand and let the company reached the customer.
THREATS
 Bigger Player – The Bigger player has a fund and can give more promotions that will take your
customer away from you.
 Intense competition – This can lower the profit, competitors can entice consumers away with
superior products.
 Change in taste - knowing which goods and services consumers want.
 Seasonal market

MARKETING STRATEGY
Water refill stations don’t usually appear on TV and on print ads. This means that they are often spread by
word of mouth. To spread word about your outlet, offer fliers in crowded areas in your neighborhood like
markets and churches. If more people know about your outlet, then there’s a greater chance to get more
clients.
Type of strategies
 Provide purified water station tarpaulin to commercial tricycle in the area to promote the water
station.
 Surprise sales promotion
 Networking – Refer a friend Promo and get a 2 bottle free refill.
 Distributing flyers at market area.
 Marketing friends and relatives.

PRODUCT STRATEGY
 The customer can order different sizes of bottles
 We refill different sizes of bottles.
 We clean the bottles before refilling

Pricing Strategies
The table below shows the compared the prices Purified Water Refilling Station from other water station.

Product Purified Water Station Water Station 1 Water Station 2

Pet Bottle (350 ml) PHP 4.50 PHP 5.00 PHP 5.00
Pet Bottle (500 ml) PHP 7.75 PHP 8.00 PHP 7.75
5 Gallons (round) PHP 20.00 PHP 20.00 PHP 25.00
5 Gallons (Slim) PHP 20.00 PHP 20.00 PHP 25.00
Delivery Free Free Free

DISTRIBUTION STRATEGY
. Normally, advance ordering will be the best way to deliver the product on time. However, there are some
circumstances that product are in need with a short notice. In this situation, we are committed to provide customers
need on time. It will take an hour to deliver the product on your locations. The station will provide additional multicab
aside from the 2 tricycle that we are using. We have also outsource to more commercial tricycle to be used if the
demand is high. We want to maintain and show our commitment in quality services.

TARGET MARKET
Our target customers are everyone in the area of operation. Nevertheless despite the fact that there is also
purified water refilling stations nearby, we intend to target majority of the people as the water offered will be
well purified water for drinking.

𝚰𝚰𝚰. PRODUCTION PLAN

𝚰V. ORGANIZATIONAL PLAN
 BUSINESS
OWNER

MANAGER

ADMINISTRATIVE
BOOKEEPER
ASSITANT

TECHNICAL DELIVERY
ASSISTANT FRONLINER
MAN

V. FINANCIAL PLAN
SOURCE OF FUNDS
Purified water Station has an initial budget of PHP 600,000 from the owners own money.

APPLICATION FUND
The Table below shows the money allocation for each area concerned.

Description Amount
Water refilling Machine P300,000
Renovation P70,000
Delivery vehicle (2 tricycle with Side cart) P120,000
Business Permit & other Legal Documents P15,000

INCOME PROJECTION (Profit & loss Statement)

Month 1 – Dec 2020

Gross Sales – PHP 55,897

Total Income – PHP 55,897

Expense

Labor: PHP 23,000

Rental: PHP 7,000
Electricity: PHP 8,000
Fuel: PHP 2,200
Other Misc.: PHP 7,000
Total Expense: PHP 47,200

Net Income before Tax: PHP 8,697

Income Tax (5%): PHP 434.85

Net Income for December 2020: PHP 8,262.15

The Table below shows the money allocation for each area concerned.

Description Amount
Water refilling Machine P300,000
Renovation P70,000
Delivery vehicle (2 tricycle with Side cart) P120,000
Business Permit & other Legal Documents P15,000
Initial Supplies P41,100
1.150 bottle Slim – P16,800
2.150 Bottles round – P16,800
3.100 Pet Bottles (350 & 500 ml) - -P2,500
4.Heat gun – P2,000
5.Stickers – P3,000

Other miscellaneous P15,000

Total P561,110

V𝚰. EXECUTIVE SUMMARY

The demand at the water refilling stations water stores that sell purified water is now increasing. The quality
of purified water conforms to the national standards for drinking water and is even better than the quality of
water produced by traditional water supply systems in terms of removed impurities.

OBJECTIVES

* Coordinate efforts to maintain adequate water quality so that groundwater is safe for drinking and other
beneficial uses.
*Develop public awareness so that individuals and stakeholder organizations support our efforts and
understand their role in contributing to the mission.
*Advance scientific understanding of water resources to support efficient management of water resources.
*Promote efficient use of the water resources through regional conservation programs.
*To build up a dealership and efficient water service companies who will represent water station industries
in areas outside direct sales from the factory.

MISSION

To make sure that people in our community drink a clean and clear drinking water. To give an affordable
well maintained clean water that will make sure the customer's safety and satisfaction, we use Filtration
Purification Machine equipment to cater your Drinking Water Needs.

KEY TO SUCCESS

1. Good quality control in the factory . Customers for high purity water business have a very low
tolerance threshold for flaws.
2. Fast response. In the case of most purified water station’s customers, the cost of the water is not a
major element in their over-all costs, but a very expensive shut-down could result due to poor or
slow servicing.
3. High-profile allegiances. Key to over-all company success is connected closely with success in
achieving the goal of developing a dealership network of service-oriented water station.

V𝚰𝚰. APPENDICES/DOCUMENTATION
List of Clients

LIST OF CUSTOMERS
NAME ADDRESS LOCATION
JAYLORD ACM/Ph9 MINGLANILLA
JOVERT B9 L11 ACM Ph9 MINGLANILLA
KEVIN ACM/Ph9 MINGLANILLA
MAX B3 L14 ph4 ACM MINGLANILLA
SHAINA B9 L14 Ph1 ACM MINGLANILLA
JOHN ACM MINGLANILLA
EDEL B40 L1 Ph4 ACM MINGLANILLA
HELEN L5 B42 PH4 ACM MINGLANILLA
ARNOLD B21 L23 ACM Ph3 MINGLANILLA
WILMA ACM MINGLANILLA
ARIEL ACM MINGLANILLA
MARILYN ACM MINGLANILLA