Aqualife Purified Water Refilling Station

A Feasibility Study Presented to the Faculty of Business Management

In Partial Fulfillment of the Requirement for Feasibility Study

Of Business Management

Presented By;

Garyldine Nery

2015
[Type text]

Legal Page

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of
_______________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader, may cause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

ACKNOWLEDGEMENT

[Type text]
[Type text]

The researchers would like to thank first and foremost the Lord God Almighty for His never

ending grace; Our teachers for giving us the knowledge and advice to finish this project with ease and

also to our loving parents who are always there for financial support and they were the ones who

showered us with encouragement in order for us to really do our best on this project. Without these

people, this project wouldn’t be successful or possible. That’s why the researchers would like to say,

“Thank you and May God Almighty bless us all”.

4.0 Executive Summary

Aqualife Purified Water Refilling Station provides the service of ion exchange portable tanks.

This is the process of purifying water for industrial purposes. Water Refilling Station will take

[Type text]
[Type text]

advantage of an unsatisfied market need for segregated resin regeneration on a portable basis. The

company will primarily focus its marketing strategies on offering segregated regeneration services to

the untapped market of customers who require high-quality regeneration for their deionized (DI)

water treatment facilities. The facility that Purified Water Refilling Station will utilize is located in

Subic, Zambales and is already in limited production. Full production will begin at the end of

September, with sales growing gradually to near capacity by the end of the first year, with very

healthy gross sales in the first year, and increasing in the second and third years.

4.1 Objectives

The primary objectives are:

[Type text]
[Type text]

1. To segment the market for portable regeneration service by stressing Aqualife Purified Water

Refilling Station's capability at providing segregated regeneration. The goal is to reach monthly sales

of 1,710 cu ft of segregated resin by the end of the first year.

2. To build up a dealership network of 15 knowledgeable and efficient water service companies

who will represent in areas outside direct sales from the factory and other place in the city.

3. To set up a bulk regeneration facility with a capacity of 40 cu ft daily, and sell its full capacity in

the large general portable exchange service market through its own sales force, and through a

dealership network.

4.2 Mission

Aqualife Purified Water Refilling Station's mission is to segment the market for pure water by

providing niche products to specialized industry sectors who are otherwise not properly serviced by

large pure water suppliers. Segregating a customer's Purified Water Refilling Station resin and

regenerating it on a portable tank basis to hospital dialysis units is an excellent example of such a niche

product that stresses quality and service to users who are prepared to pay a premium price.

[Type text]
 [Type text]

Chart: Highlights

4.3 Keys to Success

Purified Water Refilling Station's primary keys to success are:

1. Good quality control in the factory. Customers for high purity water business have a very low

tolerance threshold for flaws.

2. Fast response. In the case of most of Aqualife Purified Water Refilling's customers, the cost of

the water is not a major element in their over-all costs, but a very expensive shut-down could result due

to poor or slow servicing.

3. High-profile allegiances. Key to over-all company success is connected closely with success in

achieving the goal of developing a dealership network of service-oriented water companies.

[Type text]
[Type text]

TABLE OF CONTENTS

Page

Chapter I: Introduction/Background of the Study -------------- 9

i. Rationale of the Study ------------------------------------- 9

ii. Historical Background of the Company-----------------11

iii. Statement of the Problem -------------------------------------- 12

iv. Statement of Objectives -------------------------------------- 13

v. Mission -------------------------------------- 13

vi. Operational Definition of Terms ------------------------------ 14

Chapter II: The Company Study -------------------------------------- 16

i. Name of the Company -------------------------------------- 16

ii. Nature of Business -------------------------------------- 16

iii. Location of Business -------------------------------------- 17

iv. Target Markets -------------------------------------- 18

v. The Stockholders -------------------------------------- 19

vi. Permits and Licenses to Operate ------------------------------ 20

Page

[Type text]
[Type text]

Chapter III: The Company Organization and Human Resource Management

i. The Company Organizational Chart - --------------------21

ii. The Human Resource Requirements of the Company ------- 22

iii. The Management Information System Office And Organizational Chart------- 23

iv. Job Description and Job Specification ---------------------- 24

v. Salary, Benefits, and Incentives ---------------------- 29

Chapter IV: The Financial Requirements - --------------------- 30

i. The Capitalization Aspects ------------------------------ 30

ii. The Company Budget ------------------------------ 31

iii. Estimate of Income and Expenditures for

One Year and Three Years ------------------------------ 32

Chapter V: The Marketing Mix ------------------------------------ 36

A. Nature of the Product

i. Variety ------------------------------------ 36

ii. Design ------------------------------------ 37

iii. Quality & Features ------------------------------------ 38

vi. Brand Name ----------------------------------- 39

[Type text]
[Type text]

B. Price and Pricing Scheme of the Product

i. Price ----------------------------------- 40

ii. Pricing Strategies ------------------------------------ 40

iii. Price List and Brochures - --------------------------- 41

iv. Payments Scheme and Terms --------------------41

C. Place

i. Location ------------------------------------ 42

ii. Channels of Distribution ----------------------------43

iii. Coverage ------------------------------------ 44

iv. Transportation ------------------------------------ 45

Page

D. Promotion

i. Advertising ------------------------------------ 46

ii. Sales Strategies ------------------------------------ 47

iii. Sales Promotions ------------------------------------ 47

Bibliography --------------------------------------------------- 48

Curriculum Vitae --------------------------------------------------- 49

[Type text]
[Type text]

LIST OF TABLES

Page

Table 3.1 : Salary, Benefits and Incentives -------------------- 29

Table 4.1 : The Capitalization Aspects -------------------- 30

Table 4.2 : The Company Budget -------------------- 31

Table 4.3 : Expenses -------------------- 34

LIST OF FIGURES

Page

Fig. 2.1 : Location of the Business -------------------------------- 17

Fig. 2.2 : Stockholders Shares of Stocks Chart -------------------------------- 19

Fig. 2.3 : Permits and Licenses to Operate -------------------------------- 20

Fig.3.1 : Company Organizational Chart -------------------------------- 21

Fig. 3.2 : The Management Information System Office -------------------- 23

Fig. 4.1 : Gross Sales for One Year up to Three Years ----------------------- 33

Fig. 4.2 : Gross Sales and Gross Expenses for Three Years --------------- 35

Fig. 4.3 : Profits for Three Years -------------------------------- 35

[Type text]
[Type text]

Fig. 5.1 : Design of the Product -------------------------------- 37

Fig. 5.2 : Brand Name -------------------------------- 39

Fig. 5.3 : Price List and Brochure -------------------------------- 41

Fig. 5.4 : Place/Location of the Business -------------------------------- 42

Fig. 5.5 : Coverage -------------------------------- 44

Fig. 5.6 : Transportation -------------------------------- 45

Chapter I

[Type text]
[Type text]

Introduction / Background of the Study

i. Rationale

According to the World Health Organization (WHO), about 3.4 million people die annually from

water-related diseases. About a million Filipinos get sick with water-borne diseases yearly. And these are

diarrhea cases alone. They don’t include other water-borne disease like amoebiasis, cryptosporidiosis

and cholera. These problems are accredited to the poor water system in the Philippines. Even in the

capital Zambales, only about three fourths of the population receives piped water from the municipal

authority. Outside Zambales far fewer people have access to clean water distribution. In both locations,

these families must find alternate water sources if they are to avoid cholera epidemics and other health

problems spawned by the foul, contaminated water available in their neighborhoods. In the provinces,

the scenario is worse. Some people rely on wells or even on rivers for their supply of water for their

daily consumption. Amidst this uncertainty, a solution has appeared in the thousands of water refilling

stations that now dot the Philippine landscape. These shops began as privately-run community sources,

where consumers would bring containers and fill them for a per-gallon fee that is a small fraction of

commercially bottled water’s cost. Demand is high that most stores now offer home delivery for regular

customers. Most shops produce between 3,000 and 12,000 liters of water per day. Typically, the supply

comes from the pipes of municipal concessionaires. Entrepreneurs invest in treatment equipment and

further purify their product before sale. Nowadays, bottled water has established a major foothold in the

Philippines. With such an intense competition, how do businesses cope up with the pressure? This is

what the researches of this study would like to unveil. In the course of this study, the researches aim to

discover and compare marketing strategies employed by these water refilling stations. And this study

also tackles the safeties of processes used by water refilling stations in the Philippines, specifically on

[Type text]
[Type text]

the Zambales, on the purified water it sells to its customers. The study focuses on the processes the

water refilling stations implements to purify the water from its concessionaires not in the working place

of water refilling stations. The group chose to research on this topic since nowadays, as the demand for

cleaner water becomes higher, the price of household water purifiers and bottled water has become

prohibitive. Water refilling stations managed by private entrepreneurs offer a cheaper and more

convenient solution to the public’s drinking water needs than bottled water or the use of household

filters. The demand at the water refilling stations - water stores that sell purified water is now increasing.

The quality of purified water conforms to the national standards for drinking water and is even better

than the quality of water produce by traditional water supply systems in terms of removed impurities.

ii. Historical Background of the Company

One of the fast expanding businesses in many cities nationwide is the water refilling station. It's

mushrooming on every street corner, because a lot of people in urban areas prefer to get their drinking

water from these water stations, it's simply clean and safe to drink. Over the years, as the demand for

cleaner water becomes higher, the price of household water purifiers and bottled water has become

prohibitive. Water refilling stations managed by private entrepreneurs offer a cheaper and more

convenient solution to the public's drinking water needs than bottled water or the use of household

filters. Aqualife Purified Water Refilling Station had just been established last August 2013 and

inaugurated its normal operation last December of the same year. This business is owned and personally

managed by the Garyldine Nery. It was located at Subic, Zambales. The vicinity is surrounded by

residential and commercial areas. The store is air conditioned to maintain cleanliness and so with the

[Type text]
[Type text]

personnel. It also provides parking space for those who are picking up bulk orders. The location of the

store is very accessible to the neighbor. The refilling operations start at 7:00 AM and ends at 5:00 PM.

iii. Statement of the Problem

Here are some questions which aim to support the topic:

1. Where to get the capital for the business?

2. Where to find the location to set-up business?

3. Where to get the permits for the business?

4. Where to get the materials and equipments? And the cost of it?

5. What are the different marketing strategies used for the promotion of the business?

6. What are the qualifications for human resourcing?

iv. Statement of Objectives

The objectives of Aqualife Purified Water Refilling Station are outlined below:

 To create a service-based company whose primary goal is to exceed customers' expectations.

[Type text]
[Type text]

 The utilization of The Water Station products by at least 10% of the local population.

 To increase the number of sellers by 20% each year.

 To develop a sustainable home-based business, surviving off of its own cash flow.

v. Mission

The Aqualife Purified Water Refilling Station's mission is to provide customers with the finest

quality purified water. We exist to attract and maintain customers. When we adhere to this maxim,

everything else will fall in to place. Our services will exceed the expectations of our customers.

vi. Operational Definition of Terms

Water refill station business - refers to the selling for profit either wholesale or retail of water

placed in refillable water containers or in customer’s containers in refilling stations.

Water Supply System - infrastructure for the collection, transmission, treatment, storage, and

distribution of water for homes, commercial establishments, industry and irrigation, as

well as for such public needs as firefighting and street flushing. Of all municipal services,

[Type text]
[Type text]

provision of potable water is perhaps the most vital. People depend on water for drinking,

cooking, washing, carrying away wastes, and other domestic needs. Water supply system

must also meet requirements for public, commercial, and industrial activities.

Water quality - refers to chemical, physical, biological, and radiological characteristics of

water. It is a measure of the condition of water relative to the requirements of one or more

biotic species and or to any human need or purpose.

Water purification - is the process of removing undesirable chemicals, biological contaminants,

suspended solids and gases from contaminated water.

Bottled water - refers to water that is intended for human consumption and that is sealed in

bottles or other containers with no added ingredients except that it may optionally contain

safe and suitable anti-microbial agents and may optionally contain minerals such as, but

not limited to fluorides, chlorides, carbonates and sulfates, including flavoring within

limitations established by the bottler's country.

Deep well - is an excavation or structure created in the ground by digging, driving, boring, or

drilling to access groundwater in underground aquifers.

Chapter II

The Company Study

i. Name of the Company

The name of the company is derived from the first letter of the Greek alphabet –

Aqua(Αα) – which means “First” or “beginning”. The water refilling station has been named

“Aqualife Purified Water Refilling Station”.

[Type text]
[Type text]

ii. Nature of Business

Our business proposal is setting up a water refilling station whereby the station will

cater the reproduction of water through selling large and small amounts of volume. The

station will provide a combination of 4 varieties of water with excellence in water processing

– includes filtration and necessary processes - value pricing, and atmosphere.

iii. Location of Business

The water refilling station is situated in Subic, Zambales.

In Subic, there are few water refilling stations thus giving us competitive advantage as

there is no other water refilling stations catering the 4 varieties of water which will be

[Type text]
[Type text]

discussed in Chapter 5.

[Type text]
[Type text]

(Fig. 2.1)

iv. Target Markets

Our target customers are everyone in the society. Nevertheless despite the fact that

there are also water refilling stations nearby, the researchers intend to target majority of the

people as the water offered will be well purified and it will cater 4 varieties of water which

will indeed cater people’s needs such as to what type of water they prefer to drink.

[Type text]
[Type text]

In addition, the water refilling station – Aqulife Purified Water Refilling Station – will

be targeting personal contacts as the prospective customers. This is an ideal market segment

because a positive relationship already exists with the personal contacts, making the water

refilling station’s job of selling the products significantly easier.

If this segment will continue to progress, the number of customer count in the

refilling station would progress largely. For example, the refilling station originally or has 5

customers in their first day, if those customers will be satisfied with the service and the

product, they will spread the news about the firm. Let’s just say “the power of

communication”. If they communicate with a large clique of people, that clique will then be

curious and would try the refilling station, if they will also be satisfied, the same procedure

would then occur. This is being practical.

v. The Stockholders

Stocks Share Percentage

Garyldine Nery 50%

Gary Nery 25%

Geraldine Nery 25%

[Type text]
[Type text]

Stockholders Share of Stocks Chart

Ms. Sanchez
Ms. Enderez
Ms. Matidios

(Fig. 2.2)

vi. Permits and Licenses to Operate

DTI

Business Permit from the Mayor

Barangay Permit

Sanitary Permits from Municipality or DOH

[Type text]
M [Type text]
G

(Fig.2.3)

Chapter III

The Company Organization and

Human Resource Management

i. The Company Organizational Chart

[Type text]
[Type text]

Front Liner

Person # 1

(Fig. 3.1)

ii. The Human Resource Requirements of the Company

 Manager (Garyldine Nery)

- Overseas store operations at least 4 hours a day

 Bookkeeper / Accountant (Darlene Nery)

- Makes financial statement of business operations

 Administrative Assistant (Lindsey Therese Nery)

- Logs and handles cash sales and purchases and monitors the business

 Technical Assistant (Irish Capul)

- Maintains and runs the machine

 Front Liner (Person # 1)

[Type text]
[Type text]

- Accepts and refills containers of customers

 Delivery Man (Person # 2)

- Transport refilled containers to customer’s home

iii. The Management Information System Office and Organizational Chart

Manager

Bookkeeper Administrativ
e Assistant

Delivery Man Technical

Assistant

[Type text]
M [Type text]
G

(Fig. 3.2)

The company’s information system includes the Delivery Man and the Technical Assistant since

the Delivery Man informs the Administrative Assistant how many customers and who to deliver while

the Technical Assistant informs the Administrative Assistant what particular occurrence or damage may

happen to the equipments. The Administrative Assistant can directly inform the Manager about the

information gathered between the Delivery Man and the Technical Assistant. Since the Administrative

Assistant also has the responsibility to handle cash from sales, she can also directly inform the

Bookkeeper about the cash whereabouts and the Bookkeeper can make a summary of cash flows,

expenses, sales and etc. which will then be passed to the manager.

 Maintains staff by  Approximately 4-6 years of

recruiting, selecting,
iv. Job Description sales experience in the
orienting, andand Job Specification
training
employees. marketing industry.

 Accomplishes staff  Experience with a company

results by communicating job
expectations. in a related company sector.

 Establishes strategic goals  Extensive experience of

by gathering pertinent
developing, maintaining and
business, financial, service,
and operations information.
Job Description delivering on marketing
Job Specification
 Accomplishes financial strategies to meet company
objectives by forecasting objectives.
requirements.
 A strong understanding of
 Maintains quality service
by enforcing quality and customer and market
customer service standards. dynamics and requirements.
 Maintains professional
and technical knowledge by  If applicable, a willingness to
reviewing professional travel and work in a global
publications; establishing team of professionals.
personal networks;
benchmarking state-of-the-art  A proven ability to oversee
[Type text]
practices; participating in
professional societies. all marketing, advertising and
promotional staff and
 Contributes to team effort
[Type text]

 Trained in QuickBooks
 Maintaining the financial accounting package
records of the company using  Relevant Bookkeeping
bookkeeping software and
online spreadsheets Bookkeeper Experience
 Knowledge of Microsoft
 Maintaining records of Office & Internet
subsidiaries  QuickBooks Accounts
experience
 Preparing and processing  Excellent interpersonal skills
payroll/s
Job Description (e.g.;Job
communication,
Specificationself-
awareness, building trust,
 Reconciling all accounts
questioning & listening,
periodically
influencing, assertiveness,
 Preparing monthly, problem solving, decision
quarterly, half-yearly, and making)
yearly financial statements  Numerate & Literate
 Excellent organizational
 Calculating taxes, skills
collecting bad debts, paying  Able to prioritize
creditors, and analyzing  Able to work to deadlines
financial statements
 Able to work on own
 Producing accounting initiative
reports and income and  Discreet
 Flexible
[Typeexpenditure
text] statements
 Self Motivated
 Processing sales invoices,  Pro-active Team Worker
receipts and returns
[Type text]

 Maintains workflow by
studying methods;  Basic reading, writing, and
implementing cost reductions; arithmetic skills required.
and developing reporting
procedures.  Knowledge of Microsoft
Office and telephone
 Creates and revises
protocol.
systems and procedures by
analyzing operating practices,  Excellent communication
recordkeeping system.
skills both written and oral.
 Ensures operation of
equipment by completing  Ability to use initiative to
preventive maintenance organize and prioritize work
requirements; calling for and meet deadlines.
repairs.
 Ability to work as part of a
 Maintains supplies
team and use own initiative
inventory by checking stock
where applicable.
to determine inventory level.
Job Description Job Specification
 Maintains professional  Ability to operate data
and technical knowledge by management and filing
attending educational systems, and interpret and
workshops; reviewing analyze data.
professional publications;
establishing personal  Ability to initiate and prepare
networks; participating in routine correspondence,
professional societies. reports and memos.
[Type
 text]
Contributes to team effort
 Reception skills including
by accomplishing related
effective answering of
results as needed.
telephone and face to face
[Type text]

 Ensure legal compliance of  Excellent interpersonal skills

OEA packaging, both to provide quality customer
suitability for purpose and service to both internal and
external customers.
disposal.
 Ability to interact with
 Strive to minimize
different levels of personnel.
environmental impact of
packaging, operations, and  Strong organizational and
waste management. time management skills.

 CarryJob
outDescription
environmental and  Additional experience may
Job Specification
personnel swabbing and ATP be substituted for lack of
evaluation of hygiene formal degree.
systems.
 Has at least vocational 2 year
diploma.
 Evaluating and trialing new
machinery for water  Has a good personality.
processing and improving
production processes.  Has a good communication
towards people.
[Type text]
 A person who can work
under pressure.  Knows how to deal with
customers.
[Type text]

Job Description Job Specification

 Knows how to drive a 10-  At least high school

wheeler truck or less. graduate
 Knows how to operate water  Hardworking
station equipments.  Has good personality
 Has valid license  Who can work under
pressure
 Contributes to team effort by  Self Motivated
accomplishing related results  Pro-active Team Worker
as needed.

Front Liner

Person # 1
[Type text]
[Type text]

Job Description Job Specification

 A person who can be all  At least high school

around in a water refilling graduate.
station business (except  Hardworking
manager, bookkeeper and  Has good personality
administrative assistant)  Who can work under
 A person who at least knows pressure
howBenefits
v. Salary, to operate
andwater
Incentives  Self Motivated
processing equipment.  Pro-active Team Worker
 Efficient at work
 Contributes to team effort  Knows how to deal
by accomplishing related
with customers.
results as needed.
Salary Benefits Incentives

 SSS  Service

Technical  Phil Health Incentive Leave

Assistant P250.00/day  Meal and Rests

 Pag - ibig Fund
Period
 13th Month Pay
 Holiday/
 Overtime Pay and
Christmas
Holiday/Rest Day
Front P200.00/day Bonus
Pay
Liner
 Mid-Year
 Night Shift

[Type text]
[Type text]

Differential Bonus

Delivery P200.00/day  Cost of Living

Man Allowances

 Paid Holiday

and Vacation

Leaves
Total P16,9000.00/month

(Table 3.1)

Chapter IV

The Financial Requirements

i. The Capitalization Aspects

[Type text]
[Type text]

CAPITAL INVESTMENT
1. Water Refilling Machine P 250,000.00
2. Renovation or New Store at least 75,000.00

20sqm. size
3. Delivery vehicle 150,000.00
a) For house delivery
b) Small Tank Truck
4. Business permit & other legal docs 10,000.00
5. Initial Supplies / Miscellaneous 31,750.00
a) 150 Bottles slim – 18,750.00
b) 50 Bottles round – 7,500.00
c) heat gun – 2,500.00
d) Stickers – 3,000.00
6. Others 8,250.00
Total P 525,000.00

(Table 4.1)

ii. The Company Budget

The company – Alpha Purified Water Refilling Station – has an initial budget of P700, 000.00

(Seven Hundred Thousand Pesos Only).

The table below shows the money allocation for each area concerned.

[Type text]
[Type text]

MONEY ALLOCATION

1. Water Refilling Machine P 300,000.00

2. Renovation or New Store at least 20sqm. 80,000.00

Size
3. Delivery vehicle 200,000.00

4. Business permit & other legal docs 10,000.00

(DTI, Mayor’s permit, Water testing,

etc.)
5. Initial Supplies / Miscellaneous 50,000.00
a) 150 Bottles slim – 20,000.00
b) 50 Bottles round – 10,000.00
c) heat gun – 10,000.00
d) Stickers – 10,000.00
6. Others 30,000.00

Total P 670,000.00

(Table 4.2)

iii. Estimate of Income and Expenditures for One year and Three Years

SALES:

A. ) First Year of Service

a. First 2 Months [January(27 days) – February(24 days)]
60 containers / day x P 15.00 selling price x 51 days
= P 45,900.00
Remaining Months (March – December) 262 days
120 containers / day x P 15.00 selling price x 262 days
= P 471,600.00

GROSS SALES = P 517,500.00

[Type text]
[Type text]

B. ) Second Year of Service

b. (January – December) 313 working days
150 containers / day x P 15.00 selling price x 313 days

GROSS SALES = P 704,250.00

C. ) Third Year of Service

c. (January – December) 300 working days
125 containers / day x P 15.00 selling price x 310 days

GROSS SALES = P 581,250.00

[Type text]
[Type text]

Gross Sales for One Year up to Three Years

First Year of Service

Second Year of Service
Third Year of Service

(Fig. 4.1)

[Type text]
[Type text]

EXPENSES:

First Second Year Third

Year Year

1. Manpower / Salaries P 203,450 P 203,450 P 195,000

Technical Assistant
– P250/day
Front Liner
– P200/day
Deliver Man
– P200/day

2. Electric Bill 18,000 30,000 24,000

3. Phone Bill 6,000 7,200 4,800

4. Transportation / Gas 18,000 12,000 12,500

Allowance

5. Consumables and Others 12,000 12,000 12,000

GROSS EXPENSES P 257,450 P 264,650 P 248,300

(Table 4.3)

[Type text]
[Type text]

Gross Sales and Gross Expenses for

Three Years
8

6
Gross Sales
5 Gross Expenses
4

0
First Year Second Year Third Year

(Fig. 4.2)

Note: Numbers in the left are in hundred thousand.

Profits for Three Years

1st Year (P260,050.00)

2nd Year (P439,600.00)
3rd Year (P332,950.00)

[Type text]
[Type text]

(Fig. 4.3)

Chapter V

The Marketing Mix

A. Nature of the Product

i. Variety
Aqualife Purified Water Refilling Station caters 4 products. These are the following:
 Mineral Water
 Purified Water
 Alkaline Water
 Pi Water

In addition, each of this type of water has different characteristics. Yes, water has also

characteristics. It is said that our immune system works accordingly to what type of water we will

intake. The Alpha Purified Water Refilling Station caters all this 4 products to ensure that they will

provide whatever type of water their customers would prefer. Also, this will give them the advantage in

terms of competition because 1 of this product – which is the “Pi Water” – is not available in its nearby

competitors.

ii. Design

[Type text]
[Type text]

(Fig. 5.1)

The

design of this

product is

actually

based on its

container

since water

(liquid) has

only one face and has an indefinite shape.

Aqualife Purified Water Refilling Station accepts all kinds of containers such as those commonly

used water containers, small / large water bottles and etc. As for the pricing, Aqualife Purified Water

Refilling Station priced the product according to its volume.

(For more details, please refer to our Pricing Scheme on page 40).

iii. Quality & Features

Mineral Water

- Is water from a mineral spring that contains various minerals, such

as salts and sulfur compounds. Mineral water may be effervescent (i.e.,

"sparkling") due to contained gases.

Purified Water

[Type text]
[Type text]

- Is water that is mechanically filtered or processed to be cleaned for

consumption. Distilled water and deionized (DI) water have been the most

common forms of purified water, but water can also be purified by other

processes including reverse osmosis, carbon filtration, microfiltration, ultra

filtration, ultraviolet oxidation, or electro dialysis.

Alkaline Water

- Alkaline water, also known as ionized water, is a beverage that is neither acidic

nor neutral on the pH scale, having a level above 7.

Pi Water

- Is the water that is very similar to your body water (Living Energy). Living

energy means “the energy to live.” Pi Water has the same function (energy) that

your body water has.

iv. Brand Name

Fig. 5.2)

[Type text]
[Type text]

APWRS stands for Alpha Purified Water Refilling Station. The logo represents water and nature.

Water is a basic necessity for life. Without water, we humans will never survive the ever

changing occurrences of life.

B. Price and Pricing Scheme of the Product

i. Price

Here is the list of products with prices of Alpha Purified Water Refilling Station:

 Mineral Water - P 10.00

 Purified Water - P 15.00
 Alkaline Water - P 20.00
 Pi Water - P 150.00 – P 200.00
Pi Water has the highest price since Pi Water is a type of water which is through thorough

experimentation to satisfy customers.

(For details about Pi Water, please refer to page 38)

ii. Price Strategies

As for the pricing strategies, like any other firm, Aqualife Purified Water Refilling Station,

gathered information through surveying 100 people from the area where the firm will be located at. The

survey was about the type of water people in the area most likely used in drinking, nearby refilling

stations, and the pricing scheme of the nearby refilling stations. Based from the survey, the researchers

concluded prices that are not that high so that it can compete with the nearby stations. In addition, the

survey also included comments and suggestions so that the outcome of the refilling station will attract

more customers and that it can reassure the owners that the customers are satisfied with their service.

[Type text]
[Type text]

iii. Price List and Brochure

Aqualife Purified Water Refilling Station

Olangapo City, Subic, Zambales
Email Address: [email protected]

We cater 4 types of water which will

definitely quench your thirsts.

 Mineral Water - P 10.00

 Purified Water - P 15.00
(Fig.5.3)
 Alkaline Water - P 20.00
 Pi Water - P 150.00 – P 200.00

Come and be part of our customers and enjoy a

refreshing treat for a new lifestyle.

Visit us at Olongapo City, Subic, Zambales or contact us at

[email protected].
iv. Payments Scheme and Terms

Aqualife Purified Water Refilling Station accepts payments through BDO, BPI or check,

applicable only if the customer orders in bulk such as our sister companies. As for the walk-in

customers, APWRS strongly implements “Pay as you Order Policy”. As for our sister company, the

stockholders of APWRS and the stockholders of the other party, agreed to have a 5 year contract in the

water distribution scheme.

C. Place

[Type text]
[Type text]

i. Location The water refilling station is situated in Olongapo City, Subic, Zambales.

In Gordon Road, there are few water refilling stations thus giving us competitive advantage as

there is no other water refilling stations catering the 4 varieties of water which is stated in Chapte

r 5 (Nature of Product . i)

[Type text]
[Type text]

(Fig. 5.4)

ii. Channels of Distribution

Our sister companies do communicate with us for water distribution. Aqualife Purified Water

Refilling Station acts as their distributor. Our sister companies also distributes water on their selective

area of coverage,
In result, our sales increase by 30% every year. The minimum distribution of water in volume to

our sister companies is approximately 1,000 Liters per month. Due to personal contacts, Aqualife

Purified Water Refilling Station gradually increases number of sister companies.

[Type text]
[Type text]

iii. Coverage

This is another map site of the water refilling location. As you can see, there is a circle in the

middle of the figure. The circle represents our coverage for water distribution. This includes the, Super

Metro, Myshing- Hair and Nail Studio, Espejo Supermarket, Rizal National High School and other

houses located inside the distribution area. Unfortunately, Aqulife Purified Water Refilling Station does

not cater water distribution (for delivery of per gallon) outside the distribution area. The firm only

delivers water outside the distribution area if the order is in bulk (1000 L – 3000 L).

[Type text]
[Type text]

(Figure 5.5)

iv. Transportation

Old
Bridge

To Mercado To Pusok / Mepz

1

Gaisan
o
Mactan

Petro
n
To MECO To MBEAB
Gate

To Tamiya /
Mepz 2

(Fig. 5.6)

The figure above is a sketch of the location of the firm; this is for the walk-in customers. As for

the home deliveries, the firm owns a small delivery truck that can hold up to 20 containers of water. As

for the sister companies, the firm owns a small tank truck that can also hold 1000 L – 3800 L.

D. Promotion

[Type text]
[Type text]

i. Advertising

As for the advertising of the firm, Aqulife Purified Water Refilling Station focuses on personal

contacts. The people nearby the location of the firm will technically talk about the new company

established. Through personal communication, the number of customers will increase annually. But

APWRS doesn’t completely depend on personal contacts only. Somehow, the stockholders of the firm

came up with an advertising strategy.

Since water refilling stations don’t usually have discounts, the company owners come up with

the “Buy 10 + 1” water discount. To ensure that the customers bought water that day or so, the

customers will be given a card. Every time they buy water, the boxes inside the card will be marked or

signed by the front liner or the technical assistant depends on which of the two of them is available.

When all of the 10 boxes are fully signed, it is the customer’s choice whether to claim his/her free 1

container of water. After claiming the free item, the box intended for the free item will be marked so that

the customer will not use it for another free item. This advertising strategy is only applicable on special

occasions declared by the firm.

Another idea of advertising is through display advertising, specifically through brochures.

ii. Sales Strategy

[Type text]
[Type text]

The sales strategy is to concentrate on the segment of the sales advertising, most easily captured

by the following sales feature: increase of sales and customers annually. In addition, the fastest way to

reach the sales goal for the first several years is by actively working to develop a dealership network

specifically, sister companies.

Having a large number of sister companies mean increase of sales. At this point, the goal of the

firm is to have a large number of sister companies for function.

iii. Sales Promotions

In order to promote sales is through strategic alliance. The relationship between water service

companies (sister companies) and water distributors (APWRS is one) could be called a strategic

alliance. These water service companies have an extensive customer base. Most of the customers have

needs such as well purified water and some may ask for varied water types however, many water

distributors’ customers have needs as well. At present, these water service companies must direct their

own needs to the water distributors in order for them to cater their customer’s needs. Forming a

relationship between water service companies and water distributors would quickly result in substantial

sales increases for the water distributors and would result in increased prestige and profits for the water

service companies.

[Type text]
[Type text]

BIBLIOGRAPHY

Online Sources:

 http://www.businessfeasiblity.com/water_purification_business_plan/strategy_and_implementati

on_summary_fc.php

 http://en.wikipedia.org/wiki/Alkali

 http://www.pi-water.com/new/en_water_DrPi_WhatIsPi.html

 http://en.wikipedia.org/wiki/Purified_water

 http://en.wikipedia.org/wiki/Mineral_water

 http://bizfil.com/starting-a-water-refilling-station-business/

 http://www.ehow.com/info_8164329_equipment-used-water-refilling-stations.html

[Type text]