Airline

Set Your
Customer Sales & Service
Business Free
with our solutions portfolio
 Compelling Reasons To Choose
Sabre Airline Solutions As Your
Business Partner
A trusting relationship — developed through our deep
Complete Solutions understanding of customer needs and the airline

Partner industry, our continual investment, innovation and

financial strength — providing you with freedom and
assurance to transform your business.

End-to-end, cohesive software solutions that span

The Broadest your entire organization, including commercial
Portfolio planning, customer sales and service, and
enterprise operations.

High-performance Software as a Service — and robust

Future-Ready capabilities — power your airline with flexibility,
Technology reliability, scalability and seamless integration today,
tomorrow and well into the future.

Unmatched Airline Our experts around the world — with a passion for the
industry — help you identify problem areas and determine
Expertise the best solutions to generate optimum results.

Collaborate and innovate with more than 380 airline

The Largest Airline and airport customers — of all sizes and business
Community models — to leverage an unmatched wealth of
knowledge for your business.

Client services professionals take a holistic view

World-Class Delivery of your airline to deliver solutions on time and in
And Customer Care budget while providing around-the-clock, award-
winning, global customer care 365 days a year.

Value from fast solution adoption and

Improve Total Cost unrivaled capabilities helps dramatically
Of Ownership lower your costs, grow your revenue and
enhance your customers’ experience.
Freedom Is
Having Choices
Need technology that grows
when you do? That seamlessly
integrates with everything else?
Or that doesn’t lock you into
a certain platform or way of
doing business?

As the industry’s largest Software

as a Service portfolio provider,
Sabre Airline Solutions® gives
you future-ready technology
so you have the freedom to
operate as you want.

Learn more about how our

technology, broad solutions
and expertise can help
set your business free.
Complete Solutions Partner
As a complete solutions partner, we can offer you the right solution no matter your airline’s size,
complexity, region or business model.

Airlines, airports and aviation organizations partner with us to create a more successful business.
Sometimes we help enhance how they sell travel or build new revenue streams. Other times, we
help them streamline operations into an integrated, well-oiled machine. Whatever your vision of
success, we can help you with solutions for the key business challenges you face daily.

Sabre Airline Solutions is a part of Sabre Holdings®, the world leader in the travel marketplace.
This combined power brings several advantages to serve you better:

• Industry leader in all major travel channels — we can create global reach and partnering
opportunities better than any other company,

• Innovative, industry-leading solutions — our community is the largest; we collaborate to

innovate, know the industry and bring you those insights to you,

• 1,400 professionals dedicated to the airline business — we are close to our customers in how
we deliver and support, offering expertise when you need it.

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 Broadest Solutions Portfolio
More than 300 airlines around the globe rely on us to help increase revenues, decrease costs
and improve customer service. They choose us because we offer the world’s broadest portfolio
giving them more choices and the greatest flexibility.

Through our unique expertise and leading technology, we help power your business
performance by helping you excel in four key areas:

• Creating a compelling product that appeals to your targeted customers,

• Reaching those customers where they shop for air travel,

• Caring for your customers at every touchpoint,

• Operating efficiently to provide the product the customer expects.

By excelling in these areas, you have a tremendous advantage over your competitors. Through
better marketing and selling, you increase your revenue. By operating efficiently, you reduce
costs. And by effectively serving your customers, you improve the customer experience to build
loyalty and repeat business.

— Reliable Performance
Our airline shopping services process
more than 11 million transactions daily.

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How Our Portfolio Works For You

It helps you better, market, sell, serve and operate from

planning to execution.

M S S O
Market Sell Serve Operate
Offer the best Sell, upsell and Enhance the Manage daily
schedule, price cross-sell more customer operations to
and service to through all of experience efficiently fly
generate the your preferred throughout the your schedule
most revenue channels travel lifecycle

It helps you increase airline revenue, decrease costs

and enhance the customer experience.

personalized
communication

Relevant
Offers Revenue
Flexible Network E-Commerce
Schedules

On-Time
Arrival Maintenance Reservations

what your how we enable

customer wants your airline Departure
Self-Service Choice Flight
Control

Hassle-Free Convenient
Shopping & Airport Cargo
Travel
Positive Booking
Customer Crew
Experience

customer & market

intelligence

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 M
Market Your Airline
In a highly competitive industry, attracting and
retaining customers becomes more challenging.
An airline’s superior schedule, price and
inventory availability form the foundation of its
brand, a powerful lure that is the most important
asset. By properly marketing your brand, your
airline can fill its aircraft with the right mix of
customers who pay the right price for the desired
level of service.

Sabre AirVision Marketing & Planning

The Sabre® AirVision™ Marketing & Planning
solution helps you achieve your profit potential,
build your brand and establish the foundation for
exceptional airline performance.

Our market tools within our Sabre AirVision

suite help you profitably attract more customers.
Integrated commercial planning includes real-
time revenue management, inventory controls
and fare class management.

This integration has become a vital aspect of

“ ”
successful airlines’ marketing strategy and
represents a key aspect of profitability. Of course,
marketing begins with designing a desirable
schedule and includes other aspects such
as fares management, revenue integrity and
revenue accounting.

Pricing Onboard
Schedule & & Revenue Cargo Provisioning
“With a large-scale expansion ahead of us, it is Planning Management Management & Catering
critical for us to support it with the right systems
and processes. Sabre has demonstrated to us
that its network planning solutions will help us
maximize our resources and allow us to make
smart decisions with regards to our fleet and slot
resources.”

— Chen Xin
Executive Vice Chairman, Commercial Committee
China Eastern

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 S
Sell Your Products
You’ve set your schedule, price and availability. Now
it’s a matter of selling your products and services.
Customers now have more options than ever when
traveling. The key is to have your products and
services available in the right channels when that
customer is ready to buy. And the channels can
change depending on the type of trip.

Today, that customer might be shopping on your

website for a quick weekend getaway or booking
with one of your reservations agents. Tomorrow, the
same customer might book a business trip through
a corporate booking tool.

SabreSonic Customer Sales & Service

The SabreSonic® Customer Sales & Service solution
provides all the essentials of a passenger service
system, plus dynamic and configurable new
capabilities. You’ll find powerful direct distribution,
sales and fulfillment, merchandising, e-commerce,
reservations, inventory and the world’s most
popular departure control, all designed to enhance
the overall customer experience. It is a fully
functional, end-to-end solution that complies with

“ ”
all regulations and mandates. With its combined
capabilities, it equals the industry’s only true
customer sales and service solution.

This comprehensive system has allowed our

customers to realize increased revenue through
merchandising, codeshare agreements and alliance
partners, plus cost savings of up to 40 percent
from better managed inventory and schedules, and
“Cambodia Angkor Air is anxious to become a shopping and reservations capabilities.
full service carrier and to expand its international
services as soon as possible. Judging from
Vietnam Airlines’ positive experience implementing Customer Reservations,
Acquisition Shopping Inventory Check-In Revenue
the Sabre® system, we are confident the SabreSonic & Retention & Pricing & Ticketing & Airport Recognition
CSS solution will similarly drive our plans forward
quickly and successfully.”

— Trinh Ngoc Thanh

CEO, Cambodia Angkor Air

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 S
Serve Your Customers
Your customers have bought your product and
service. Now you need to deliver the superior
customer experience they expect. Nothing
ensures customer loyalty more than a great
experience.

Airlines can differentiate themselves by

consistently meeting — or exceeding —
customers’ expectations. Customers today
demand self-service tools so they can check
themselves in online or at an airport kiosk. And
busy travelers appreciate the ability to check in,
get a boarding pass or receive notification of gate
or time changes on their mobile phones.

SabreSonic Customer Sales and Service

By focusing on your customers at each point of
sale and service, the SabreSonic CSS solution
enables you to have a deeper understanding of
their preferences, habits and previous experience
with your airline. With this information available
at every touchpoint, you can better differentiate
your service, make targeted offers and better

“ ”
serve your most important customers.

Customer Reservations,
Acquisition Shopping Inventory Check-In Revenue
& Retention & Pricing & Ticketing & Airport Recognition

“We are encouraged by the strengthening revenue

environment as we continue to develop additional
revenue streams with Sabre, our new customer
service and reservations system. With some of
our biggest challenges behind us — including
the closure of JFK Airport’s principal runway and
the implementation of Sabre — we are optimistic
about the rest of the year.”

— Ed Barnes
Chief Financial Officer, JetBlue

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Unique Expertise —
Forty percent of all flights, or 880
million people who traveled by air,
are managed by Sabre AirCentre
O
Enterprise Operations.

Operate Efficiently
You’ve done all your planning, the customers
have bought their travel and now everything
comes down to the day of operations. This is
when all the planning and preparation come
together for an on-time departure. The aircraft
are maintained, the crews are assigned and
checked in, the airport personnel are in place.
Of course, one little ripple in the flow of
operations can have a tremendous downline
impact. Maintaining efficient operations clearly
is good business — each minute of delay can
cost US$70. But it also plays a role in customer
satisfaction by ensuring customers get to their
destination on time.

Sabre AirCentre Enterprise Operations

Sabre® AirCentre™ Enterprise Operations is the
end-to-end, integrated, next generation solution
for airline operations.

This solution delivers powerful capabilities

spanning flight operations, crew management,
airport operations and maintenance planning.
These capabilities enable you to deliver your
promise to your customers at the lowest
operating cost while effectively managing
change.

“ ”
Flight Crew Airport Maintenance
Operations Management Operations Planning

“We are excited to now have a fully integrated

flight operations solution that increases
productivity and provides significant savings
to our operations.”

— Captain Laurence Gatt

Chief Officer, Flight Operations & Engineering
Air Malta

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 Future-Ready Technology
Available through the industry’s largest Software as a Service (SaaS) platform, our unique
solutions and technology free you to focus on your core mission while we handle the IT
infrastructure. And with our unparalleled technology platform, you can use real-time data
throughout your operation to ensure everyone has the same information exactly when it’s
needed to make the best possible decisions. Our SaaS solutions integrate well with each
other or with your airline’s applications, so you can execute your technology the best way for
your business.

Your technology shouldn’t be a constraint. With our service-oriented architecture and

Sabre ® ASx sm Airline Services Exchange platform, you have the flexibility to adapt your
business to meet changing requirements and more efficiently incorporate new technology.

Consistent Innovation
• We provide your airline with powerful applications, SaaS delivery and high-performance
environments. All this gives you the most robust, integrated platform available.

Data Distribution
• Our platform enables you to distribute data across your enterprise. With our natural-
language rules engine, you can create business rules to help you use data in the same
manner regardless of how your customers interact with you.

Data Availability
• Data needs to be available throughout your airline so you can action it consistently. With our
portfolio of solutions, real-time customer data is available at all points of sale and service.

Customer Solutions
• We offer you the industry’s leading customer experience solutions, including the simplest
and most intuitive graphical user interfaces. And if you need it, leverage our developer
toolkit to build your own GUIs for your unique needs.

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Our Infrastructure Is Tested, Mature And In Production

Task-Oriented
User Experience

Third-Party
Applications

In-House
Applications

Scheduling In-flight
Operations Customer data
Check-in/airport Revenue management
Reservations Loyalty management

With the Sabre ASxsm Airline Service Exchange service, you will get real-time transactions, a
natural-language rules engine, local or regional deployment and real customer value.

Technology Execution —
US$100 billion in airline inventory is
managed by Sabre Airline Solutions systems.

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 Unmatched Airline Expertise
As the world’s leading provider of high-performance solutions for airlines and airports, we help
companies generate more revenue by optimizing 14 key airline areas. More than 300 leading
air carriers and over 100 airports use our solutions to better market their offering, sell their
service, serve their customers and operate efficiently. We also distribute software solutions
and consulting services to customers spanning six continents, powering the progress of a key
segment of the world’s largest industry — travel and tourism.

We have a passion for the airline industry — and it shows. Our consultative professionals come
from around the world with one goal in mind — to help you achieve your success. Using best-
practice techniques designed to address organizational challenges, our consultants provide
results-oriented solutions ranging from carefully crafted strategic alternatives to improving
commercial or operational results. And through our innovation and unique expertise, we help
power an airline’s business performance no matter the airline size, region or business model.
That’s why airlines and airports partner with us to create a more successful business.

— We Provide Scale
In the time it takes to blink an eye
(50 milliseconds), our systems
process 1,500 transactions.

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The Largest Airline Community
It’s not just our solutions that make us exceptional. Our community is the industry’s largest
offering both online and offline opportunities to interact with our experts as well as industry
peers. Through our community, you can learn from the experience of other airlines and collaborate
to set the agenda for future solution enhancements.

The community provides you with a voice and enables a spirit of partnership that drives
collaboration, knowledge and shared insight. Our community provides opportunities for
engagement at every level of the organization from front-line analyst to C-level executive.

Sabre ® Community
Portal Hub

Airline Executive
Advisory Board

Conferences

Product Planning
And Usability
Studies
Sabre ®
Community
Portal

Implementation Your airline

Feedback
And Training

380+ Airlines Collaborating Customer

Councils

Customer Care

Sabre Airline University

www.SabreAirlineSolutions.com Ascend Magazine

Our community is the voice of the customer driving collaboration, knowledge and
shared insight. Multiple online and offline channels provide interaction at all levels
for 380+ airline industry companies.

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 World-Class Delivery And Customer Care
We believe the relationship begins, not ends, when you select us as your partner. Once you’ve
selected one of our solutions, we have a unique delivery methodology that is unmatched in the
industry. With our experience in large-scale system cutovers, you can rest assured we will deliver
your solutions on time and within budget with the least possible disruption to your operation.

By taking a 360-degree view of our customers, we provide world-class delivery and customer
care with pre-delivery consulting, expert implementation and training and responsive steady-
state support. Through our consulting services, we help train your staff and align your business
with industry best practices. Additionally, we perform regular diagnostic health checks to ensure
that you have fully adopted the solutions and business processes we helped you put in place.
And we work upfront with you to identify value measurements that validate a faster return on
investment and lower total cost of ownership.

Project Interactive Solution Project Customer Care

Initiation Pilot Adoption Transition
Customer community
Global service centers
Customer support

Lifecycle Practices
Airline business consulting Knowledge transfer
Project and program management Quality assurance

And after delivery, we provide complete 24/7, world-class delivery and customer care. Our global
customer support facilities are available for you when you need them. And we also provide self-
help tools online through our one-of-a-kind customer portal.

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Improve Total Cost Of Ownership
Sabre Airline Solutions has developed a formalized delivery approach emphasizing value,
adoption and consistency that helps ensure our customers derive maximum business benefit
from their purchases.

You can leverage the full breadth of our portfolio for all your airline application needs, or we
can work with your existing systems. Our solutions work seamlessly together and drive unique
functionality.

Additionally, our customers benefit from lower total cost of ownership from our advanced
Software as a Service business model. As a result, they can focus on flying while we manage
IT operations.

We know that a successful implementation from fast adoption equals a successful investment.
We’re committed to driving measurable value for our customers.

“ ”
“Sabre Airline Solutions offers a best-in-platform
environment and the flexible solutions needed to
help Saudia deliver on its integrated commercial
and airline operations vision.”

— Mohammed Abaki
Vice President, Information Technology
Saudia Arabian Airlines

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As Your Business Partner,
We’re Ready To Power
Your Progress Today
When you count on someone to help you achieve
success, you must feel confident that they will be
there for you in both good times and bad.

Such a key relationship demands more than a

technology vendor; it requires a true partner,
like Sabre Airline Solutions, who can assist in
multiple facets of your business. We welcome the
opportunity to earn your trust and to help power
your progress, now and in the future.
 Sabre Airline Solutions, the Sabre Airline Solutions logo, SabreSonic, Sabre AirVision, Sabre AirCentre and Sabre Holdings are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the
property of their respective owners. © 2011 Sabre Inc. All rights reserved.

Visit our Web site at Please contact our nearest Europe, Middle East, Africa
www.sabreairlinesolutions.com regional office for more Tel: +44 208 538 8539
information: E-mail: emea.contact@sabre.com
Worldwide Headquarters
Sabre Airline Solutions Asia / Pacific The Americas
3150 Sabre Drive Tel: +65 6215 9500 Tel: +1 682 605 6750
Southlake, Texas 76092 USA E-mail: contact.apac@sabre.com E-mail: contact.americas@sabre.com

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