12

MEDIA & INFORMATION

LITERACY
Quarter 1 – Module 5

SDO Taguig City and Pateros

Introductory Message
For the facilitator:

This module was collaboratively designed, developed and evaluated by the

Development and Quality Assurance Teams of SDO TAPAT to assist you in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer Let’s Try before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
 Let’s Learn
At the end of this topic the learner should be able to:
1. compare potential sources of media and information; and
2. interview an elder in the community regarding indigenous media and
information resource.

Week MEDIA AND INFORMATION

5 SOURCES: INDIGENOUS
SOURCES
Filipinos are known to be highly attached to many superstitious beliefs that
are passed on by generation to generation that until now we, or maybe some,
believe. Despite the inevitable modernization that we have, it is undeniable that
many of us still practice these beliefs from pre-colonial era.
Superstitious beliefs are part of our culture and define what kind of people
are we. The origins cannot be tracked down that easy because it is complicated or
we just believe them because there’s nothing to lose. Anything that cannot be
explained by science can be [otherwise] potentially justified by them.

Let’s Try
PRE ASSESSMENT

Activity 1
Interview your parents or elders at home!

1. What are the common superstitious beliefs your family still practice? Write at least (10) ten.
2. Do you believe them?
3. What is your stand as a “gen z” towards these beliefs?
 Let’s Recall

What superstitious belief do you know whenever you see the following pictures?

_______________________________________________________________

_______________________________________________________________

_________________________________________________________

________________________________________________________

Let’s Explore

Activity 2
Let’s Play Crossword! What are the terms familiar to you when you use a
library?
 Let’s Elaborate
You may scan the QR code for the video discussion!

Indigenous Sources of Information

The Exclusive Society!

Source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.britishcouncil.ph%2Fprogrammes%2Fsociety%2Fmagazine
%2Fempowering-indigenous-
people&psig=AOvVaw06v_dY4zLW0rX1WK6IsWMs&ust=1603421143952000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKDs4b6Xx-
wCFQAAAAAdAAAAABAI
 It is important to note that this lesson will not entirely focus on superstitious
beliefs. Thus, these are just small components of what the topic is all about. As
mentioned, indigenous information can justify why these beliefs surfaced in the first
place. According to the United Nations Educational, Scientific and Cultural
Organization (UNESCO), indigenous knowledge includes local knowledge shared
within a society and culture. Meaning, this kind of knowledge is not universal. For
example, rituals done by some tribes in honoring their "exclusive" gods are not known
by others, hence, the ritual becomes a unique knowledge to them.

INDIGENOUS KNOWLEDGE

UNESCO also emphasized that this kind of knowledge is the basis for
agriculture, food preparation, health care, education, conservation, and the wide range
of other activities. Meaning, it is acknowledged that indigenous knowledge is crucial
in sustaining the condition of different societies and cultures. In fact, with all the 110
indigenous groups in the Philippines, it is not surprising to know how several practices
are integrated in various cultures.

Jeannette Cansing Serrano, former

Chairperson of the National Commission on
Indigenous peoples, discussed the different kinds
of indigenous or traditional kinds of knowledge in
the country (2006). It can be concluded that these
traditions are indeed the sources of information to
apply different indigenous beliefs and customs all
over the country.
These are the following:
1. Traditional Medicines and Health Care. When it
comes to health care, it is undeniable to say that
these indigenous people resort to different kinds of
rituals, depending on the case. For example, the
ethnic group Tingguian practices dawak, or the ritual
intended for couples to bear child/children. Another
ritual practiced by the said tribe is called ud-udong,
which is to free a sick person from spirits that inhabit
his or her body. Meanwhile, the Dumagat group
believes in putting ashes on the umbilical cord of a
new born, to help assist the healing process. There
are other practices that are commonly known, and
 despite the constant reminder of medical practitioners who are scientifically
driven, some people are still inclined to it.
2. Traditional Agriculture. The
Philippines is known as an
agricultural country because of
the massive production of
different agricultural products like
rice, corn, sweet potato, and
others. Rice, being a highly
consumed product, is often given
importance by a lot of ethnic
groups. In fact, even if modern
technology has offered new and innovative methods of farming, these
ethnic groups still adhere to their traditional practices. These people still
practice their means of selecting seeds, sowing, harvesting, and preserving.
It is important to note as well that their practices are inclined to their
harmonious relationship with supernatural forces.
3. Traditional Cultural Expressions. Cultural expressions are ways of
indigenous people in practicing different activities that reflect their
traditions. These are:
a. Music and dances. Music and
dances of different ethnic
groups are mainly used rituals
for feast, harvest festivities, and
other religious and social
ceremonies or activities. The
use of traditional instruments
like gongs, kudyapi (stringed
instrument), and others are also practiced.
b. Literature. Ethnic groups are highly rich in literature. There are
several variations like legends of their own origin, riddles, proverbs,
chants/songs, and poetry. In fact, there are a lot of known epics like
Hudhud of the Ifugao in the north and the Guman and Darangen of
the Subanen in the south. These forms of literature reflect their
customs, beliefs, and
traditions in general.
c. Weaving. It is said that
weaving is the most visual
representation of cultures
and traditions of different
 ethnic groups. This includes indigenous weaving textile, mat, basket,
rattan furniture, architecture, and wood sculpture. These indigenous
groups express their pride because of this practice, as it transcends
from their cultural representations up to their innermost feelings and
principles.
4. Related Genetic Resources. Since the Philippines is rich in natural
resources, it is normal that the country can actually offer not just a number
of agricultural products, but different variations for each product. For
example, rice has many variations that can be found in the country.
Likewise, several kinds of medical herbs are also present. These, of course,
are grown and cultivated by the primitive indigenous people.
Clearly, there is a rich
background of indigenous
knowledge in the country.
These serve as sources of
information for a lot of
people apart from other
kinds that people know
today. Also, it is
important to remember
that even if not everyone
follows such kind of
information, the law still
ensures that these kinds of
information are
safeguarded, by Republic
Act No. 8371, "an act to
recognize, protect, and
promote the rights of
indigenous cultural
communities/ indigenous
peop.es, creating a
national commission on
indigenous peoples,
establishing
implementing
mechanisms,
appropriating funds
therefor, and for
other purposes."
 In the end, no matter how primitive this kind of information is, it is still
given much importance because of its relevance on how people perceive
information nowadays, and how it highly reflects and preserves the culture
known to the Filipino people.

Let’s Dig in

Activity 4: Google It!

Answer the following questions!
1. Give 10 indigenous groups in the Philippines.
2. Cite any cultural/agricultural/medicinal contribution
each indigenous group give!

Indigenous Groups Contribution/s

 Let’s Remember

Answer the following questions!

What is What are the Why is this kind How does

indigenous common kinds of of knowledge Republic Act No.
information? indigenous important to 8371 protect this
knowledge? people? indigenous
information?
 Let’s Apply

Interview your parents or elders about any folklore they know (Any story that they
know like multo, aswang, barang…). Write the story in the box. You
 Let’s Evaluate

Multiple Choice Test. Encircle the letter of the best answer given in each item.

1. This kind of knowledge is local which is shared within a society and culture.
a. indigenous b. library c. Internet d. other

2. Indigenous knowledge includes the following except:

a. agriculture b food preparation C. money d. education

3. The Philippines has indigenous groups.

 a. 109 b. 110 c. 111 d. 112

4. it is e ritual that is practiced to free a sick person from spirits that inhabit his or her
body.
a. COWOK b. pasyon c.ud-udong d. ambahan

5. It is the agricultural product that is given more importance over the others.
a. corn b. sweet potato c. rice d. carrot

6. It is an example of an Ifugao epic.

a.Lam-ang b. Hudhud C. Sulayman d. Tanaga

7. is the most visual representation of cultures and traditions of different ethnic groups.
a. weaving b. literature C. music and dances d. agriculture

8. Republic Act No. _____”an act to recognize, protect, and promote the rights of
indigenous cultural communities/indigenous peoples, creating a national commission on
indigenous peoples, establishing implementing mechanisms, appropriating funds therefor,
and for other purposes."
a. 8317 b. 8137 c. 8713 d. 8371
9. Libraries are capable of storing of the past that may be shared with future generations.
a. world maps b. archival files c. data d. personal records
10. Some people prefer this kind of printed source because of its enticing graphics, which
are applicable to
visual learners.
a. textbooks b. journals c. web pages d. magazines

Let’s Extend

LET’S CREATE IN MEDIA

Select a medium (cartoon, powerpoint animation, e-book, diorama, capcut,
photoessay, etc.) where you can creatively tell the story you wrote in the interview
in Let’s Apply!
 Criteria
Rubric:

Needs
Fair Strong Excellent
Criteria Improvement
2 3 4
1

The use of
The use of The use of
The use of graphic arts
graphic arts to graphic arts to
graphic arts to to present
present the present the
Appropriateness present the the story is
story is story is
story is poorly acceptably
satisfactorily suitable and
executed. suitable.
acceptable. on purpose.

There is no hint It is not very It is new but It is new and

Originality
of originality. new. less creative. novel.

The
The student It is cohesive
It is cohesive discussion is
did not create but not
Creativity but not cohesive and
a detailed or comprehensive
detailed. comprehensiv
comprehensive. .
e or detailed.
It is
submitted It is complete
It is but seems to It lacks few and
Completeness
unfinished. be slightly components. satisfying.
incomplete.

References:

Hidalgo, LC. & Mopera, MA. (2015). Mediatrends: importance of new media technology to modern
filipinas. Don Bosco Press, Manila. Pp 60-74

Cantor, O.L. (2017). Media and Information Literacy. Vibal Group Inc. pp52-63

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.britishcouncil.ph%2Fprogrammes
%2Fsociety%2Fmagazine%2Fempowering-indigenous-
people&psig=AOvVaw06v_dY4zLW0rX1WK6IsWMs&ust=1603421143952000&sou
rce=images&cd=vfe&ved=0CAIQjRxqFwoTCKDs4b6Xx-wCFQAAAAAdAAAAABAI
https://www.google.com/url?sa=i&url=https%3A%2F%2Ftwitter.com%2FCCCPHL
%2Fstatus%2F938715790764793856&psig=AOvVaw0m1-
e1E17WsOKHGmacqwWc&ust=1603865066848000&source=images&cd=vfe&v
ed=0CAIQjRxqFwoTCPDlmo-N1OwCFQAAAAAdAAAAABAD
https://www.google.com/url?sa=i&url=https%3A%2F%2Fpress.up.edu.ph%2Fproject
%2Ftraditional-medicine-in-the-colonial-philippines-
2%2F&psig=AOvVaw0H39o4OBcU5VH0BdXDS_0a&ust=1603865127620000&
source=images&cd=vfe&ved=0CAIQjRxqFwoTCOjxrK2N1OwCFQAAAAAdA
AAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.esquiremag.ph%2Fculture
%2Farts-and-entertainment%2Fwhere-is-carrot-man-now-a00293-
20200523&psig=AOvVaw2FGYbWSANgObrvsQwNJosE&ust=16038651722570
00&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKCY6cGN1OwCFQAAA
AAdAAAAABAD

https://www.google.com/url?sa=i&url=https%3A%2F%2Fipkitten.blogspot.com
%2F2018%2F01%2Fprotection-of-traditional-knowledge-
and.html&psig=AOvVaw1NcVT-
DcCZNLafDmLZPhta&ust=1603865207169000&source=images&cd=vfe&ved=0C
AIQjRxqFwoTCLjpudWN1OwCFQAAAAAdAAAAABAD

Development Team of the Module

Writer: Dr. Ronald F. Cagampan

Editor:

Language Evaluator: Dr. Ronald F. Cagampan

Reviewer:

Dr. Noemi O. Bayle – Principal IV

Dr. Angela K. Alaman - Head Teacher IV

Illustrator: Arcee Mondragon

Layout Artist: Arcee Mondragon

Management Team: DR. MARGARITO B. MATERUM, SDS

DR. GEORGE P. TIZON, SGOD CHIEF

DR. ELERY G. QUINTIA, CID CHIEF

DR. VIRGINIA L. EBOÑA