Internship Report

on
User Acquisition through Digital Marketing
In
ConnectOSH

Prepared for:
Akshay Jhinga
Founder

Prepared by:
Vinay Kumar (1911293)
MBA 2019-21
IIM Udaipur

Submitted on:

19th June, 2020

1
 LETTER OF TRANSMITTAL

19th June, 2020

Akshay Jhinga
Founder
ConnectOSH

Subject: Submission of Internship report

Dear Sir,

I am presenting you with this report on “User acquisition through Digital Marketing”. This report
has been prepared with the intent of completing the requirement of the internship stage in the MBA
program.

I would like to express my gratitude towards my supervisor and all the people who helped me
gather all the necessary information which was vital for this report. I hope the report will uphold
the standards of a well organized and informed report and properly convey the project of digital
marketing based on my work and internship experience at ConnectOSH.

I would like to request you to accept my report for further evaluation.

Sincerely,

Vinay Kumar

ID – 1911293

MBA 2019-21

IIM Udaipur

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 Acknowledgement

This report has reached its completion due to the joint effort made by many individuals. As such, I
have to express my gratitude to everyone involved.

First of all I would like to thank my mentor, Mr. Akshay Jhinga for the moral support from the
onset and throughout and providing me with the necessary guidance and information needed to
complete this report.

I am also very thankful to ConnectOSH for letting me do my internship at their organization. The
learning and hands on experience I gained during my time there has allowed me to have newer and
more refined perspectives about the knowledge I had received in my courses at IIM Udaipur.

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 Executive Summary

The following internship report is a reflection of my work at ConnectOSH and my work of user
acqusition through digital marketing industry.

My internship had started on the 18th April and ended on 19th Friday 2020. During these two
months, I was rather treated as a full-time employee at my workplace and gathered experience that
helped me grasp a idea on how digital marketing works.

The report initially contains a brief introduction of ConnectOSH and some of the services it
provides. Afterwards, the project description and key aspects of the project. The User acquisition
through Digital Marketing is then thoroughly discussed from the Digital Marketing strategy, Key
performance indicator, matrices used in this project. Also, the dominating factor in the growth of
new registrations through ICPA programme. The report has been integrated with a lot of data and
images that proposed the favourable target audience. Some recommendations have been provided
as well at the end.

The report has been made in a very short time and some of the data provided on the report may not
be accurate by the time it is evaluated as we know digital analytics literally change every day. In
spite of all that, I believe this report has enough reasons to appreciate the effectiveness of digital
marketing in ConnectOSH.

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iv
 Table of Contents
Title Page No.

Chapter 1: The organization 7

1.1 About ConnectOSH 7

1.2 Vision 7

1.3 Services Offered 7

1.4 Community Partners 9

Chapter 2: Project 10

2.1 Job Title: Internship 10

2.2 Project Title 10

Chapter 3: User Acquisition through Digital Marketing 11

3.1 Digital Marketing Strategy 11

3.2 Target audience segmentation 12

3.3 KPI for tracking marketing campaign 13

3.4 Mapping of KPIs with user acquisition funnel 14

3.5 About ICPA certification program 15

3.6 Database Creation 16

3.7 A/B strategies 19

3.8 Mail campaign through Mail chimp 20

3.9 Mail campaign through YAMM 21

Chapter 4: Collaborative work 25

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4.1 Campaign of Interviews of Industry leader program 25

4.2 ICPA promotion by Interns 26

Chapter 5: ICPA certificates generated 29

5.1 ICPA certificate report 30

5.2 Learning outcomes 31

Chapter 6: Recommendation 32

Chapter 7: Conclusion 33

Appendix 34

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 Chapter 1: The organization

1.1 About ConnectOSH:

ConnectOSH is the first online Socio-Technological platform for Occupational Safety, Health,
Environment & Fire professionals. This young and dynamic startup is led by an IIM Udaipur Alumni,
with a network of over 15000+ qualified professionals on our digital platform. In the past, we have made
products to satisfy their needs by connecting with the right people, resources, information, education and
training.

ConnectOSH is a platform to enhance meaningful connect with OSH&E community from different
sectors like Manufacturing, Construction, Petro-chemical, Mining, Agriculture, Docks, Ports &
Martime, Transportation & Logistics, MSME and different specialties like Occupational Health
Experts, Occupational Safety Experts, Environment Experts, Fire Safety Experts, Legal Experts,
Consultants, Trainers, Competent Persons, Government Officials and many more.

1.2 Vision

Build OSHE&F proficiency, seek solutions & grow faster.

1.3 Services Offered

OSHE&F News:

Access to latest happenings and information about accidents, best practices, technological advancements
& innovation through credible sources in different sectors, viz. construction, manufacturing, mining,
petrochemical, ports & docks, MSME etc.

Discussion Platform:

Real time and dynamic Socio-Technical platform for seeking opinion / advice from leaders and experts
in your sector and speciality pertaining to OSHE&F Areas like legislation, rules and regulations, finding
solutions to the problems etc.

OSHE&F Library:

ConnectOSH provides Occupational Safety, Health, Environment & Fire (OSHE&F) literature pertaining
to different Laws, Rules & Regulations, Statutes, BIS standards, Guidelines, OSH Books, Periodicals,
Directories and Research findings.

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OSHE&F Happenings:

Information about forthcoming conference, workshops, awards, Newsletter, Calendar and product
exhibitions.

Job Opportunities:

First of its kind OSHE&F job portal for the professionals which is a spam free one click job portal helping
employers as well as prospective job seekers.

Tenders & Procurements:

Up to date information about the tenders pertaining to PPEs supplies, safety audits, testing, inspection,
certification and different studies.

Education & Training:

ConnectOSH provides most accurate and updated information about various courses, curriculum run by
various institutions.

Public Domain:

The Public domain is a resource for all ConnectOSH users to submit and download material created by
the community.

OSHE&F Solutions:

Connectosh is a one stop solution provider platform for all kinds of your OSH Needs like Consultants,
Trainers, Auditors, PPEs etc.

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1.4 Community Partners

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 Chapter 2: Project

2.1 Job Title: Internship

2.2 Project Title:

Devise and implementation of user acquisition strategy across difference channels to create leads,
drive installs & user acquisition to achieve growth of 10000 new users

Project Description:
The acquisition of high-value users and setting up a long-term strategy for user acquisition and
retention is very critical as it enables organisation to grow and sustain. The project intern is
expected to develop a user acquisition strategic roadmap covering all key users across sectors by
incorporating all tools of growth marketing & performance marketing (online & offline) that are
relevant and are to be monitored by management for growth hacking and executed the same to
acquire 10000 new valued users as a deliverable

The key aspect of the project :

● Research on best acquisition strategies (online & offline) for industrial users of different
department including (Safety, health, environment, Fire, Quality & Security) for a socio-technical
networking platform for workplace safety & health
● Create a comprehensive user acquisition road map (online & offline) for different type of
industrial users and industries including freelancers & consultants
● Identify and prioritize direct & indirect industrial user’s acquisition’s comprehensive tools for
growth & performance marketing in line with the mapped user acquisition roadmap
● Devise innovative marketing tactics including viral social media, influencer marketing, referral
program, strategic collaboration with relevant community & associations for user acquisition etc.
● Adherence to the financial budget and generating maximum ROI
● Execution of the above strategy to achieve the target of acquiring 10000 new valued users by
proper engagement and on ground strong implementation
● Softer aspects : Collaboration, Innovativeness, Commitment

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Chapter 3: User acquisition through Digital Marketing

3.1 Digital Marketing Strategy:

This startegy includes setting marketing objectives based on the analysis of market information and target
audiences, selecting digital marketing channels and platforms, determining channel-specific delivery
tactics, and defining macro marketing KPIs to measure the performance of the digital marketing strategy.

This strategy includes setting marketing objectives based on the analysis of market information and target
audiences, selecting digital marketing channels and platforms, determining channel-specific delivery
tactics and different content for different target audience.

Target Audience:
•Common people
•Administrative people ( IAS, Directors, Ministers etc.)
•Community (Safety, Health, Medical services)
•Alumni
•Online News Media
•Famous Youtubers
•Social activist
•NGOs

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Channels Used:

• Youtube
• Facebook
• Instagram
• Linkedin
• Email
• SMS/ Whatsapp
• Twitter
• Writers blog
• Online media pages

These audience were targeted with different channels through different content like mail content, images,
memes, videos, blog. Some of these are mentioned in the appendix 1.1

3.2 Target audience segmentation:

Segmentation is done on the basis of industry wise. All industries in India are considered for this analysis.
This segmentation is divided into three parts Primary Targeted industry, Secondary Targeted industry and
Tertiary Targeted industry.

Primary Targeted industry: In this segment all industries are considered which company can easily target.
ConnectOSH has already products available to cater the needs of those industry.

Secondary Targeted industry: In this segment all industries are considered which company can be target
for their support activities. For this segment, ConnectOSH will be a suitable platform if the presence of
Primary Targeted industry is on ConnectOSH.

Tertiary Targeted industry: At present ConnectOSH don’t have products to cater the needs of them. But
they can target them in the upcoming future. For example, They can make hygiene index and related
consulting and auditing services for hospitality industry.

All Industries are segmented below in Primary, Secondary and Tertiary targeted industry:-

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3.3 Key performance indicator for tracking marketing campaign (KPI)

These were the KPIs for tracking the user acqusition

CAC can be calculated by simply dividing all the costs spent on acquiring more customers
(marketing expenses) by the number of customers acquired in the period the money was spent.

Cost Per Acquisition, or "CPA," is a marketing metric that measures the aggregate cost to acquire one
paying customer on a campaign or channel level.

Email open rate is the percentage of the total number of subscribers who opened an email campaign

Click-through rate is the ratio of users who click on a specific link to the number of total users who view
a page, email, or advertisement
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Conversion rate is the number of people taking this action as a percentage of the number of impressions.
So far as my internship was concerned. Our action is to do the registration on the app and complete the
ICPA certification.

3.4 Mapping of KPIs with user acquisition funnel

See: This stage is comprised of the largest, qualified, addressable audience.

Think: This stage is the part of the audience that is actually thinking or considering a particular
thing.

Interest & Action: This stage is made up of that subset of the audience that is looking for or
interested.

Conversion: Person has either done the registration or completed the certification. For
influencers, we consider conversion when they share ICPA program with their network.

Mapping of KPIs with user acquisition funnel is described below:-

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3.5 About ICPA certification program

India Community Protection Ambassador (ICPA) Skill Development Program is India’s first Learning
based Social Platform to fight Corona Virus (COVID-19). It focuses on breaking the chain of Covid-19
infection through tangible precautionary actions covering the transmission of infection & chain of
infectious diseases. To stop the Covid-19 pandemic, collective empowerment and participation in
breaking the chain of infection through preventive actions is the key.

ICPA Skill Development Program, which is completely free of cost, caters the rapid training on key
aspects of Covid-19 infection & protection to empower individual in their community based advocacy in
preventing & control the spread of infection. It compliments them in their community based advocacy.

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ICPA program has been developed under the guidance of Dr. Narender Kumar Rojha (MBBS, MD, AFIH
& DHM), Dr Uttpal Kumar Singh (MBBS, MD, AFIH), Dr Avneesh Singh (Director General & Chief
Inspector Dock Safety (Rtd.), DGFASLI, Min. of Labour & Employment, Govt. of India), Mr Akshay
Jhinga (Founder, ConnectOSH, PGDM (IIM Udaipur), B. Tech., PDIS (RLI, Min. of Labour &
Employment, Govt. of India).

ICPA program has 20 key elements covering various topics including spread of covid-19 and respiratory
infection, element of the chain of infection transmission, how to break the chain of active transmission,
and Personal Protective Equipment (PPEs) for COVID-19 followed by Pledge & Certification.

3.6 Database Creation:

Database creation for primary, secondary and tertiary targeted industry has been done by the help of tools
Clearbit, email exporter, hunter, scrapp.

Clearbit, hunter and scrapp are useful for extracting mails and phone numbers from linkedin. There are
certain limitation for free usage. But these can be solved by making id from different gmail ids. Please
don’t spend money to buy their paid services because ROI would be very low.

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Some of the times customized google search will pay off too. It is not the best strategy but it works really
well.

Important information like Job profile, mobile no., email, company name, name should be there at least.
Sample of my database below:

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Finally, Check the validity of email address through email verifier. There are many sites available are free
online. This step should be done to decrease the bounce rate of mail and avoiding your email getting
spammed by google. This is the most easiest and crucial step in data collection process.

Total database of 6071 has been collected through the above tools in 2 months duration. Below is the snap
short of it.

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3.7 A/B strategies

These are some of the hit and trail strategies have been executed which were significantly effective:-

• Mails sent to Arogya, Gov. information ministry, Health ministry, covid-19india.org, state
government websites, pagalguy, InsideIIM

• Targeted Linkedin groups of HR

• Sent mails to groups mails of colleges, students

• Successfully 2.5k emails to inbox

• Created data base of Medical association, Health institute, Doctors Association, Nurse
Association, Students Nurse Association and mails sent

• Sent mails to groups mails of colleges, students

• Successfully 20k emails to inbox

• Created data base of : Retail Pharma, Agencies pharma, Health Care companies, Auto Industry,
Cement Industry, Construction Industry, HR professionals and Mails sent to them

• Successfully 70k emails to inbox through Mailchimp

• Assisted to draft communication message/plan for getting facebook likes and safety professional

• Hiring of Interns

• Delegation and review of task to interns

• Review of task to Campus ambassadors

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3.8 Mail campaign through Mail Chimp

64k people have been sent ICPA mails. Content of that mail has been attached in appendix. These bulk
mails sent to bulk database of the organization. The database is not very reliable.

Email open rate was 8% which was good and total certificates generated were 326. Positive thing about
this mail campaign is that all the mail got into the inbox of targeted audience. This happen because we
sent 7000 mail batches in duration gap of 1 hour. Otherwise it would end into promotions. We have found
out this from our previous mail campaign. 8000 mails are the borderline actually. So, for the safe side
7000 is good. But the negative of this campaign was that despite the fact that all mails sent into the inbox
google spammed the domain. This happen because when these mails land into the people inbox they
reported our mail id. So we immediately halted this bulk mail process.

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3.9 Mail campaign through YAMM

YAMM is one of the best free tool to send personalized mails. Sending personalised mails is much better
than generalized ones. Its impact is much more than any other generalized ones. Maximum limit of
sending this mail is 400 mails per day. Its paid version gives 1500 mails per day but its not worth it buy
because google limit of sending per day limit is 500 mails per day. For G-suit account its is 1500 mails
per day. So in that case we buy but still paid charge are pretty much high.

These were promotional mails send to influencers. Mails our target was that they will share our ICPA free
program with their networks through their channels. Response of youtubers and online news media were
good. They have contacted us atleast. But Ministers and doctors & Medical association they did not
respond. This may be due to their busy shedule in Covid-19.

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As from the commom people targeted audience, Safety people and HR professionals responded well.
They resemble them selves from this industry. So their responses were good. Because of this, we started
collection contacts of HR professionals seperately and started mailing them.

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Primary Targeted Industry: Auto industry, Healthcare Industry were the top responders.

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Secondary Targeted Industry: Clothing and Bio technology industry were the top responders.

Tertiary Targeted Industry: FMCG industry were the top responders.

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Chapter 4: Collaborative Work

4.1 Campaign of Interviews of Industry leader expert

One of my colleague working on this specially. I also promoted these interviews to database created. Their
click response were 5% clicks rate. Our main objective was to made the audience sign up on app. So they
can read the full article as well as get the news related to it on app.

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4.2 ICPA promotion by interns

Four Interns were hired from undergrad colleges. They have given target of 4000 ICPA certification from
promotions. They used their social media channels and use different content for target different set of
users.

Mainly three type of ways to target audience:

1) Personal contacts: Very easy to influence them and keep track of their certification progress
2) Indirect contacts: These are friends of friends who can be from different colleges. Influencing
them is not so easy but can be done. Keeping their progress is a difficult task.
3) Unknown people: Influencing can only be done through your content relevant to them. Target as
many groups and people so generating geneificant number. Keep experiment new new things what
works or not.

List of our hit and trail strategies which worked. Also, we kept upgrading startegies week by week. These
are mentioned below:-

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27
These were the progress report of my four interns. Channel wise numbers are given too. Facebook
is the place where they generated their certificates mostly.

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Chapter 5: ICPA certificates generated

5.1 ICPA certificate report

6631 ICPA certificates has been generated in the span of two months. Some of the major tasks which
were effective in gaining these numbers were mentioned below. Some of these activities are working in
parallel. So, it is very difficult to tell exact contribution of each activity. But I tried to give you the best
approximation available here. Saturation of channels as well as due to TRI regulations numbers decreased
in the month of June.

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5.2 Learning Outcomes

1) Tools I learned - Mail Chimp, Mail merge, Email exporter, Leopathu, Bitly, Clearbit,
Skrapp

2) Guide, Review and delegation of task to interns

3) Team Management, Conducting Interviews and Induction

4) Communication, execution and creativity is the key

5) Using different tools on excel

6) Data Cleaning of 50k unstructured data list

7) Organizing your work and put a timeline make your work easier

One para from my text book I want to mention which I learned in my internship too :

Marketing are in a dynamic situation where it has to deal with new media channels. On the other hand
marketing strategies are changing its communication and becoming multidirectional and consumer
oriented, day by day. “If you make customers unhappy in the physical world, they might each tell 6
friends. If you make customers unhappy on the internet, they can each tell 6000 friends

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 Chapter 6: Recommendation

Favourable Target audience – These are some of the favourable targeted audience whom gave
us the good response. I conclude this from my digital marketing campaigns. There may be
limitations attached to it. So targeting these audience would give the maximum results.

Influencer: Youtuber, Online News Media

Common People: Safety Professionals, HR Professionals

Primary Targeted Industry: Auto industry, Healthcare Industry

Secondary Targeted Industry: Clothing and Bio technology industry

Tertiary Targeted Industry: FMCG industry

Emphasis on Video Content – ConnectOSH needs to work for increasing the number of video
content on their digital marketing platforms. Currently, the scenario is dominated by image and
text content even though video content ensures more engagement from the consumer’s end.

Digital presence on all platforms – In today’s world, ConnectOSH tend to focus on facebook and
Linkedin page is enough to create a digital presence. However, they are not the only digital
platform out there. Website content, YouTube channels, Twitter and Instagram etc are all needed
to make an overall impression on the consumer’s mind. Basically it’s a consumer driven industry,
the industry moves where the consumers moves. One of its negative is that promotion on these
platforms will require a good budget. But they have to keep balance in between so that creative
ideas are not hampered due to budget restrictions

As per from my interview with customers. I have found that our customers are using Youtube for
getting awareness but they are not authentic and specific to a industry. So this can be a potential
for attracting users on connectOSH.

Promoting Digital Marketeers – Digital Marketing can only grow as the people involved in it allow
it to be. Interns ICPA promotions and Campus ambassador programs were the giving the overall
moderate results. So, ConnectOSH should hire the career prospect that is associated with the
industry and encourage fresh engineering graduates and management graduates to work with them.

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 Chapter 6: Conclusion

In order to complete my MBA, an internship period of minimum two months at an organization is

required by the curriculum, and as such, under the supervision of ConnectOSH and direction from
Mr. Akshay Jhinga. I have prepared my internship report. The introduction of the report is mainly
a brief of ConnectOSH and some of the service it provides. In this report I mainly discussed the
digital marketing user acquisition practises used by providing data.

The greatest things that was learned doing internship is how to accomplish the task by doing it in
team, how to make best use of internet, how to use different tools to gain efficiency. The exposure
to the practical environment has increased experience and confidence to deal with various
organizational communications with the customer.

To conclude, in today’s modern age No longer do people only sit infront of the television after a
day’s of hard work. As people are always on the move, smartphones have now become the media
to witness all the day’s happening activities as content include podcasts, news and YouTube.

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 Appendix

1.1 Mail Template for ICPA

India's First Community Protection Ambassador (ICPA) Program

Greetings!

<<Name>>

<<Profile>>

<<Company>>

With the current outbreak of Coronavirus (2019-nCoV), life of hundreds of thousands

of people are getting affected. It’s very critical to make yourself aware to act decisively
to contain the growth of this pandemic.

ConnectOSH has come up with a free Skill Development Program powered by

ConnectOSH, CIPL Foundation and OSH Academy to spread awareness about
COVID-19.

India Community Protection Ambassador Program (ICPA)

Some of the features of this program are:

• Certificate of Completion of India Community Protection Ambassador

• Train yourself by going through curated preventive actions of COVID-19

• Become an India Community Protection Ambassador after successfully

completion of the course

• Estimated Duration of Course: 15 Minutes

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 Join the ICPA Program

We also urge you to share this with your friends & family in order to help us curb the
spread of this disease.

If you have any queries for us, reach out to us by simply replying to this mail.

Regards,
- Team ConnectOSH
[email protected]

1.2 Another mail template for ICPA:

Respected Sir/Ma'am,

I am Vinay Kumar (PGDM, IIMU 2019-21) and a proud India Community Protection Ambassador.

I am glad to tell you that ConnectOSH has recently launched India's first India Community
Protection Ambassador (ICPA) Skill Development Program designed by aggregating information
from credible sources and weaving it into a short and simple online module laced with easy-to-
understand texts, engaging images and bite-sized videos to fight Corona Virus (COVID-19). It is
a free program and digitally gamified version of a medical advisory with a series of brief quizzes to
hold people’s attention. It culminates in participants earning a completion certificate giving them a
sense of involvement in this fight. It focuses on breaking the chain of Covid-19

34
infection through tangible precautionary actions covering the transmission of infection & chain of
infectious diseases.

ICPA program has been developed under the guidance of Dr Avneesh Singh (Director General & Chief
Inspector Dock Safety (Rtd.), DGFASLI, Min. of Labour & Employment, Govt. of India), Dr. Narender
Kumar Rojha (MBBS, MD, AFIH & DHM), Dr Uttpal Kumar Singh (MBBS, MD, AFIH), and other
competent people.

Here are a few steps to follow:

• Join ICPA Certification Program Click here https://www.connectosh.com/covid19/

• Complete the Course and get Certificate of Completion

• Share it on your LinkedIn group/ other Social networks

• Tag others to take the challenge

I request you to go through the above link to start the program and share the following message
with current batches and alumni networks.

Message:

"Hey! I am now an #INDIACommunityprotection Ambassador. It's my responsibility to protect myself,

my family, and my community from Coronavirus (COVID-19). I tag you to take the
challenge. www.ConnectOSH.com/covid19/"

With your help, we’re one step closer to breaking the chain of infection through preventive actions! We
look forward to a positive response for this noble cause.

Please find the attached file and video for further information. And please feel free to contact me for any
clarifications regarding the program.

PS. To stop the Covid-19 pandemic, collective empowerment and participation in breaking the chain of
infection through preventive actions is the key.

Thanks & Regards,

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Vinay Kumar

"United we stand, divided we fall".

Videos:

Youtube Link: https://youtu.be/T9LB2jq_8Yo

Link2 : https://youtu.be/YwpxGngCNj0

1.3 Messages on different channel:

Channel Target Audience Message

People who shared
the certificate on Congratulation & Thanks for sharing your Cerftificate. But Please also share
Linkedin but not https://connectosh.page.link/covid19 on your Linkedin post. So your
Linkedin connectosh link connections can also participate in this programme.
Congratulation on the completion of your Certification. Please share this
message along with your certificate on your Linkedin. So your connections can
also participate in this program. "Hey! I am now an
#INDIACommunityprotection Ambassador. It's my responsibility to protect
People who did not myself, my family, and my community from Coronavirus (COVID-19). I
shared the certificate challenge you (tag at least 5 family/friends) to take the course.
Linkedin on Linkedin www.ConnectOSH.com/covid19/"
Hey! Join in India’s first “India Community Protection Ambassador (ICPA) Skill
Development Program”.

Click at “https://connectosh.page.link/covid19" and get Certificate of

Completion.

Challenge atleast 5 (tag family/friends) to take the course.

And don’t forget to share your certificate along with following message to your
LinkedIN

Hey! I am now an #INDIACommunityprotection Ambassador. It's my

People who are in responsibility to protect myself, my family, and my community from Coronavirus
our connection for (COVID-19). I challenge you (tag atleast 5 family/friends) to take the course.
Linkedin DM https://connectosh.page.link/covid19"
Groups with the We are running a social program to break the chain of infection. Covid ICPA
thousands or lakhs Program is the simplified learning platform that engaged the people with a
of people. Message sharing certificate. We would like to join your group to save the life of your
for joining us in people and their family. Thank You. Together we can reach our community’s
Linkedin those group goals of saving lives
Groups with the We are running a social program to break the chain of infection. Covid ICPA
thousands or lakhs Program is the simplified learning platform that engaged the people with a
of people. Message sharing certificate. We would like to join your group to save the life of your
for joining us in people and their family. Thank You. Together we can reach our community’s
Facebook those group goals of saving lives

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 In these difficult times of COVID-19. We need your small support to share our
social program in your Linkedin.
Covid ICPA Program is a simplified learning platform which engaged the
people with a sharing certificate. Together we can reach our community’s goals
of saving lives.

Thank you in advance for sharing the below content on your Linkedin.

"Hey! Join in India’s first “India Community Protection Ambassador (ICPA) Skill
Development Program”.
Click at “https://connectosh.page.link/covid19" and get Certificate of
Completion.
And don’t forget to share your certificate along with the following message to
your LinkedIn
Hey! I am now an #INDIACommunityprotection Ambassador. It's my
responsibility to protect myself, my family, and my community from Coronavirus
DM to the influential (COVID-19). I challenge you (tag at least 5 family/friends) to take the course.
Linkedin people https://connectosh.page.link/covid19"

1.4 Post on Linkedin:

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38