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    Target Market Segmentation Research Paper

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    Salina Nakarmi
    The Gap Inc. operates Gap, Old Navy, and Banana Republic stores selling casual apparel. The Gap targets 17-25 year olds, including single and married young adults and minorities. Their customers are middle to upper-class, urban/suburban residents who are students, recent graduates, or young working couples. Banana Republic also targets 15-45 year olds, including teenagers, singles, and career-oriented couples from middle to upper-class, urban/suburban areas.

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    Target Market Segmentation Research Paper

    Uploaded by

    Salina Nakarmi
    2K views2 pages
    The Gap Inc. operates Gap, Old Navy, and Banana Republic stores selling casual apparel. The Gap targets 17-25 year olds, including single and married young adults and minorities. Their customers are middle to upper-class, urban/suburban residents who are students, recent graduates, or young working couples. Banana Republic also targets 15-45 year olds, including teenagers, singles, and career-oriented couples from middle to upper-class, urban/suburban areas.

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    The Gap Inc. operates Gap, Old Navy, and Banana Republic stores selling casual apparel. The Gap targets 17-25 year olds, including single and married young adults and minorities. Their customers are middle to upper-class, urban/suburban residents who are students, recent graduates, or young working couples. Banana Republic also targets 15-45 year olds, including teenagers, singles, and career-oriented couples from middle to upper-class, urban/suburban areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Target Market Segmentation Research Paper

    Uploaded by

    Salina Nakarmi
    The Gap Inc. operates Gap, Old Navy, and Banana Republic stores selling casual apparel. The Gap targets 17-25 year olds, including single and married young adults and minorities. Their customers are middle to upper-class, urban/suburban residents who are students, recent graduates, or young working couples. Banana Republic also targets 15-45 year olds, including teenagers, singles, and career-oriented couples from middle to upper-class, urban/suburban areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Target Market Segmentation Research

    Paper-Gap Inc.
    Introduction

    The Gap Inc. is a global specialty retailer that operates stores


    selling casual apparel and accessories for men, women, and
    children (Yahoo Market Guide, 2001). Under the Gap, are the
    Old Navy and Banana Republic brands (Yahoo Market Guide,
    2001).

    Demographic/Psychographic/Geographic Segmentation

    Gap

    The Gap’s target age segment is males and females ranging


    from seventeen to twenty-five years old (Cosmopolitan, 2000,
    p. 2). The typical family life cycle for a Gap customer
    comprises of single teenagers and young adults to young
    married couples (Cosmopolitan, 2000, p.2). The races Gap
    targets consist of many minorities such as Hispanics, Asians,
    and African-Americans in addition to Caucasians
    (Cosmopolitan, 2001, p. 57). The income segment is middle to
    upper-class individuals who reside in urban or suburban areas
    in developed countries such as the U.S. and Japan (PRIZM
    Cluster, 2001). Common occupations of Gap customers
    include: high school and college
    students, entry-level college graduates, and young working,
    married couples. Gap customers tend to be energetic,
    work/career oriented, and active people who have significant
    time to shop (Cosmopolitan, 2001, p.57). In addition, their
    customers have a sense of style sophistication in their
    wardrobe, and are confident individuals who feel they are
    buying the best product available.

    Banana Republic
    The target age segment for Banana Republic ranges from ages
    fifteen to forty-five (GQ, 2000, p.3). The family life cycle
    consists of teenagers, single women and men, and career-
    oriented married couples (GQ, 2000, p.3). Banana Republic
    targets the same races as its parent company. The races
    include both minorities and Caucasians. The income segment
    includes middle to upper-class individuals who reside near
    urban or suburban areas in developed countries. Common
    Occupations for Banana Republic customers include: high
    school/college students, entry-level college graduates, and
    men and women working...

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