Business Plan Burger
Business Plan Burger
Business Plan Burger
Business Description
Bundesal is a food service located at the University of the East Manila 3rd Floor EV
Room SFC Building, Recto Street Sampaloc Manila City. It is equally owned and
managed by its partners Mikell James Galido, Patricia Anne Nicole Maderazo, Regine
Manahan, Raymond Joseph Samonte, Sean Tabor, Jun Jun Tan, Dianne Ternida and
Mission
highest and superior quality of breads that meets the complete satisfaction of every
Vision
1|Page
Goals
1. To offer our community breads that that are satisfying, great tasting, and worth every
cent.
2. To be a living testimony that every hard work and integrity leads to success.
C. Nature of Business
Bundesal is a food service business that allows you to individualize your burger
beyond our standard offerings. Choose to add any or all of the individual selections
items to your Custom Built Burger to create a unique “Have it your way” experience that
you call your own. The options include buns or pandesal followed by choosing from
more than three main fillings and sauces and deciding whether to go for additional egg
or cheese. Main fillings may include burger patties, bacon, ham or spam. Customer may
also choose among the vegetables they would like to put in such as lettuce, cabbage,
tomato or cucumber and sauce such as mayonnaise, custard or ketchup. Everything will
does not offer sandwiches that are already made, but the company decided to let their
potential customers to make their own sandwiches. For the concept of “choosing your
2|Page
own” sandwich to start, the customers should have to choose between Bun and
Pandesal as their bread. Making their sandwiches means that they have the freedom to
choose anything they like among the fillings. The main fillings are Burger Patty, Bacon,
Ham, and Spam. The vegetables are Lettuce, Tomato, Cabbage, and Cucumber.
Lastly, there is also Egg and Cheese for customers who want additional fillings.
The company’s target market, for their short term, is the students and the faculty
members. For its long term, it will also compromise the target market from the short
term but the company plans to also introduce the product to different workers. The
product the company offers will attract the market that are on the go or simply wants a
meal or snack that will satisfy them. The company wants to introduce to the market new
RESEARCH DESIGN
The methods that the researchers used to collect data for the research were as
follows. At the beginning of the process, brainstorming among the researchers was
conducted to come with our final product- Bundesal. After deciding on our product, a list
of survey questionnaire was prepared. The survey was created using suitable questions
modified from related research and individual questions form by the proponent.
3|Page
Participants were given time to respond and answer the survey form as free samples
were distributed. Each respondent receives the same set of questions phrased in
exactly the same way to yield more accurate and comparable data.
RESPONDENT’S PROFILE
The respondents of this study were students from the different departments
inside the University of the East. Fifty percent were male and 50% were female. Most of
them were from the college of Business Administration with majors in marketing,
management, accounting and finance. While a few came from the College of Arts and
This study was conducted inside of the University of the East Manila
Survey Form
4|Page
University of the East
College of Business Administration
Manila
Dear Respondent,
The Researchers
I. Personal Information
SURVEY QUESTIONNAIRE
II. Direction: After tasting the product, kindly answer the following questions.
5|Page
1. Do you like the taste of the product Bundesal?
______Yes ______No
______Yes ______No
______Bun ______Pandesal
4. These are the list of the fillings we offer. Kindly check your most preferred
one.
Main Filling:
______Bacon ______Spam
Vegetable:
______Lettuce ______Cabbage
______Tomato ______Cucumber
6|Page
______None
Extras:
6. Would you like to have add-ons on your Bundesal?If yes, please proceed
______Yes ______No
7. How many fillings do you want to add?Please refer to #9 for the list of the
Main Filling:
______One ______Two
______Three ______All
Vegetable:
______One ______Two
______Three ______All
______None
7|Page
Extra:
8. What are those fillings that you want to add?Your answer in #7 SHOULD
correspond here.
Main Filling:
_______Bacon ______Spam
Vegetable:
______Lettuce ______Cabbage
______Tomato ______Cucumber
Extra:
______Egg ______Cheese
each?
Main Filling:
For Bacon:
For Ham:
For Spam:
Vegetable:
For Lettuce:
For Cabbage:
For Tomato:
For Cucumber:
Extra:
For Egg:
10. How often would you most likely buy the product?
III. Kindly rate the aspects of the product by putting a checkmark at the
appropriate column.
fillings
Choices of drink
Serving
Packaging
Taste: _________________________________________________
10 | P a g e
Options: _______________________________________________
Others: ________________________________________________
Personal Information
Table 1
Respondents’ gender
Table 1 shows that out of 100 respondents there were 50% males and 50%
11 | P a g e
females.
Table 2
Respondents’ Age
Table 2 shows the age of the respondents. It shows that 28% are 19 years old,
24% are 20 years old, 16% are 21 years old, 14% are 17 years old, 9% are 18 years
old, 4% are 16 years old, 3% are 22 years old, and 2% are 23 years old.
Table 3
Respondents’ College
Table 3 shows that 60% are from the College of Business Administration, 19%
are from the College of Dentistry, 8% are from the College of Arts and Sciences, 6% are
from the College of Engineering, 4% are from the College of Computer Science &
Studies, and 3% are from the College of Education.
Table 4
Table 4.1
College of Business
Frequency Percentage
Administration
Accountancy 2 2%
Accounting Tech. 3 3%
Marketing 7 7%
Management 24 24%
Financial Management 24 24%
Total 60 60%
Table 4.1 shows that from the College of Business Administration, the courses
included here have a percentage of 24% each majoring in Management and Financial
Management, 7% from Marketing, 3% from Accounting Technology, and 2% from
Accountancy.
13 | P a g e
Table 4.2
Table 4.2 shows that from the College of Arts and Science, the courses included
here have a percentage of 4% majoring in Psychology, 2% in Legal Management, 1%
for both Library Science and Tourism.
Table 4.3
Table 4.3 shows that from the College of Education, the courses included here
have a percentage of 2% from MAPEH, 1% from Biology.
Table 4.4
14 | P a g e
Science &Studies
Information Technology 3 3%
Computer Science 1 1%
Total 4 4%
Table 4.4 shows that from the College of Computer Science and Studies, the
courses included here have a percentage of 3% from Information Technology and 1%
from Computer Science.
Table 4.5
Table 4.5 shows that from the College of Engineering, the courses included here
have a percentage of 4% from Civil Engineering, 1% from both Electrical and
Mechanical Engineering.
Table4.6
Table 4.6 shows that there are 19% of the total respondents are from the College
of Dentistry.
15 | P a g e
Table 5
Table 5 shows that there are 43% are on their third year, 30% on their fourth
year, 21% are on their second year, and 6% are on their first year.
Survey
Table 6
16 | P a g e
Respondents who like the taste of the Product
Table 7
Table 8
Table 8 shows that 56% preferred Pandesal and 44% preferred Bun.
17 | P a g e
Table 9
Table 9.1
Table 9.1 shows that 51% preferred Burger Patty, 23% for the Bacon, 17% for
the Spam, and 19% for the Ham.
Table 9.2
Table 9.2 shows that 58% preferred Lettuce, 16% for Cabbage, 15% for the
Tomato, and 4% for the Cucumber. The remaining 7% doesn’t like vegetables on their
Bundesal.
18 | P a g e
Table 9.3
Table 9.3 shows that 57% preferred Egg while 42% preferred Cheese for their
additional. The remaining 1% doesn’t like the additional.
Table 10
Table 10 shows that 55% will avail two fillings for their Bundesal, 32% for one
filling, and 13% for three fillings.
Table 11
19 | P a g e
Respondents who like add-ons
Table 11 shows that 86% like to have additional fillings while 14% doesn’t like to
put the additional much because they are more contented.
Table 12
Table 12.1
Table 12.1 shows that 37% are willing to add one main filling then 30% are
willing to add two main fillings, 12% for three main fillings, and 7% are willing to add all
the main fillings.
Table 12.2
20 | P a g e
One 40 40%
Two 20 20%
Three 16 16%
All 6 6%
None 4 4%
Total 86 86%
Table 12.2 shows that 40% are willing to add one vegetable then 20% are willing
to add two vegetables, 16% for three vegetables, 6% are willing to add all the
vegetables, and 4% doesn’t like to add.
Table 12.3
Table 12.3 shows that 53% are willing to add either the Cheese or Egg then 28%
for two, and 5% doesn’t like to add any.
Table 13
Table 13.1
21 | P a g e
Main Filling Frequency
Burger Patty 41
Bacon 46
Ham 39
Spam 31
Total 157
Table 13.1 shows that 46 of them prefer to add Bacon then 41 for Burger Patty,
39 for Ham, and 31 for Spam.
Table 13.2
Vegetables Frequency
Lettuce 44
Tomato 41
Cabbage 29
Cucumber 35
Total 149
Table 13.2 shows that 44 of them prefer add Lettuce then 41 for Tomato, 35 for
Cucumber, and 29 for the Cabbage.
Table 13.3
22 | P a g e
Extra Frequency
Egg 55
Cheese 49
Total 104
Table 13.3 shows that 55 are willing to add Egg, and 49 for Cheese.
Table 14
Table 14.1
Main Filling
Burger Patty Frequency Percentage
P10.00 71 71%
P12.00 23 23%
P14.00 6 6%
Total 100 100%
Table 14.1 shows that 71% are willing to pay P10.00 for the additional Burger
Patty, 23% are willing to pay for P12, and 6% for P14.
Table 14.2
Main Filling
Bacon Frequency Percentage
23 | P a g e
P10.00 69 69%
P12.00 20 20%
P14.00 11 11%
Total 100 100%
Table 14.2 shows that 69% are willing to pay P10 for the bacon, 20% are willing
Table 14.3
Main Filling
Ham Frequency Percentage
P10.00 76 76%
P12.00 19 19%
P14.00 5 5%
Total 100 100%
Table 14.3 shows that 76%are willing to pay P10 for the ham, 19% are willing to
pay for P12, and 5% for P14.
Table 14.4
Main Filling
Spam Frequency Percentage
P10.00 69 69%
P12.00 21 21%
P14.00 10 10%
Total 100 100%
24 | P a g e
Table 14.4 shows that 69% are willing to pay p10 for the spam, 21% are willing to
pay for P12, and 10% for P14.
Table 14.5
Vegetable
Lettuce Frequency Percentage
P4.00 71 71%
P5.00 28 28%
P6.00 1 1%
Total 100 100%
Table 14.5 shows that 71% are willing to pay P4 for the lettuce, 28% are willing
to pay for P5, and 1% for P6.
Table 14.6
Vegetable
Cabbage Frequency Percentage
P4.00 70 70%
P5.00 29 29%
P6.00 1 1%
Total 100 100%
Table 14.6 shows that 70% are willing to pay P4 for the cabbage, 29% are willing
to pay P5, and 1% for P6.
Table 14.7
25 | P a g e
Vegetable
Tomato Frequency Percentage
P4.00 74 74%
P5.00 24 24%
P6.00 2 2%
Total 100 100%
Table 14.7 shows that 74% are willing to pay for P4, 24% are willing to pay for
P5, and 2% for P6.
Table14.8
Vegetable
Cucumber Frequency Percentage
P4.00 73 73%
P5.00 24 24%
P6.00 3 3%
Total 100 100%
Table 14.8 shows that 73% are willing to pay for P4 for the cucumber, 24% are
willing to pay for P5, and 3% for P6.
Table 14.9
Extra
Egg Frequency Percentage
P5.00 79 79%
P6.00 17 17%
P7.00 4 4%
Total 100 100%
26 | P a g e
Table 14.9 shows that 79% are willing to pay for P5 for the Egg, 17% are to pay
for P6, and 4% for P7.
Table 14.10
Extra
Cheese Frequency Percentage
P5.00 83 83%
P6.00 12 12%
P7.00 5 5%
Total 100 100%
Table shows that 83% are willing to pay for P5 for the cheese, 12% are willing to
pay P6, and 5% for P7.
Table 15
27 | P a g e
Total 100 100%
Table 15 shows that 49% are willing to buy twice a week, 25% are willing to buy
daily, 20% for once a week, and 6% for once a month.
Table 16
Table 16 shows that 87% rated very good for the taste of the main filling and
13% for the good.
Table 16a
28 | P a g e
Needs improvement 0 0%
Total 100 100
Table 16a shows that 81% rated very good for the choices of other fillings and
19% for good.
Table16b
Table 16b shows that 74% rated very good for the choices of drinks then 24% for
good, and 2% for need improvement.
Table 16c
Table 16c shows that 80% rated very good for the serving and 20% for good.
Table 16d
29 | P a g e
Packaging Frequency Percentage
Very Good 78 78%
Good 21 21%
Needs improvement 1 1%
Total 100 100
Table 16d shows that 78% rated very good for the packaging, 21% rated good, and
1% for the need improvement.
MARKETING PLAN
30 | P a g e
IV. Marketing Plan
A. Assumptions
Short Term:
The company will increase the selling price of the product depending
upon the variety of filling.
The company should be able to distinguish its product and services
from the rest of the competing products on the basis of quality and
affordable price.
Long Term:
The Company shall add more products aside from selling buns or
pandesal if the marketers think that the consumers want something
new.
The company shall expand the business depending on the sales and
performance of the business.
The company shall add more fillings if customer suggest something
new.
The company will improve the system of its operation, its production,
31 | P a g e
and adapt the changing business environment.
The company’s quota per filling will be tripled of the short term sales.
The selling price will increase by 50% of the original selling pricing.
B. Product Description:
Bundesal is a snack or merienda that is composed of different variety of sauce
and filling that are desired by the taste of the public. This can be prepared as a pizza
style, flying saucer and ordinary sandwich. The customers can choose on their main
filling, Burger Patty, Ham, Spam, and Bacon. There are also Lettuce, Cabbage,
Tomato, Cucumber. For the additional Egg and Cheese.
C. Market Description
The target markets are the students of different colleges of the university like the
College of Business Administration, College of Arts and Sciences, College of Computer
Studies and Systems, College of Education, College of Engineering. They are the 1st
year to 5th year students. The Faculty members, employees and Outsiders and will be
our secondary target.
Short Term
Demographic
Age 16-23 years old and above
Gender Male and Female
Geographic Location
University of the East
CBA, CAS, CCSS, CEC, College of Education
32 | P a g e
Long Term
Demographic
- Male and Female
- Age ( No Age Limit)
Geographic
- Victory Mall Monumento
D. Competition Analysis
Direct competitors of the Bundesal House Company are other EV mini-
companies that are also engaged in selling food products, like the snack time or the
merienda time. Other competitors of the company are the canteens located inside the
campus. Indirect competitors of the company would be the different food establishments
that are also engaged in selling foods outside the University.
Internal Competitors
External Competitors
33 | P a g e
Store Product Price Location
E. Marketing Strategies
34 | P a g e
A. Basic Ingredient/Components: (Please refer to the table) (Please refer to the
table)
B. + Filling or Add-on: (Please refer to the table) (Please refer to the
table)
C. + Drinks: P2.00 P5.00
D. + Indirect Materials: P3.50 P0.855
E. + Direct Labor: P0.24 P3.00
F. + Factory Overhead: P0.06 P1.25
G. Total Cost
H. Mark-up:
Selling Price
Direct Labor
2 3 15 60
Total 6 30 120
36 | P a g e
Cabbage P0.77 12
Tomato P0.58 12
Cucumber P0.58 4
.None P0.00 6
Direct Labor
E3.Company Logo
37 | P a g e
E4.Branding
Bundesal will be the brand name of our company. We are offering buns
and pandesal with different varieties, such as the main filling like burger patties, ham,
E5.Tagline
“You choose it, we make it”
E6.Packaging
The House of Buns and Pandesal will use Sandwich Paper Bag as the packaging
E7. Placement
Short Term
38 | P a g e
The store will be located at 3 rd floor SFC building of the University of the East,
Manila,College of Business Administration at Claro M. Recto Avenue.The setup of
production will be place as where we prepare our product.The reason for choosing
the site is because it is convenient for all the student to buy the product. The
production staff will go around the University campus to offer our product
Long Term
Geographic
39 | P a g e
The Store will be located at Victory Mall Monumento. This place is knownas a
Bus Terminal and Tiangge. The reason for choosing this site is because it is
convenient for customers who are on the go.
E6. Promotion
E6a.Advertisement
Short Term
The Company will use tarpaulin as a form of advertisement to attract
customers passing through the hallway.
40 | P a g e
Php. 350.00
Long Term
For the long term Promotion, The Company will use Posters, Newspapers,
Flyers as an advertisement to catch the attention of the customers.
If the customers will be buying two main filling the third main filling is free.
The company will use personal or direct selling and accept delivery as form
delivery.
F. Sales Projection
No. of Overall
No. of unit Total
Months No. of Units Quantity of Selling
produced Sales per
weeks Produced Units per Price
per Day Month
per Week Month
June 22 2 110 220 30.00 6,600
July 22 4 110 440 30.00 13,200
August 22 4 110 440 30.00 13,200
September 22 4 110 440 30.00 13,200
October 22 2 110 220; 30.00 6,600
TOTAL 110 16 550 1760 150.00 P52,800
42 | P a g e
No. of Overall
No. of unit Total
Months No. of Units Quantity of Selling
produced Sales per
weeks Produced Units per Price
per Day Month
per Week Month
June 5 2 25 50 40.00 2000
July 5 4 25 100 40.00 4000
August 5 4 25 100 40.00 4000
September 5 4 25 100 40.00 4000
October 5 2 25 50 40.00 2000
TOTAL 25 16 125 400 200.00 P16,000
No. of Overall
No. of unit Total
Months No. of Units Quantity of Selling
produced Sales per
weeks Produced Units per Price
per Day Month
per Week Month
November 39 2 273 546 30.00 16,380.00
December 39 4 273 1,092 30.00 32,760.00
January 39 4 273 1,092 30.00 32,760.00
February 39 4 273 1,092 30.00 32,760.00
March 39 4 273 1,092 30.00 32,760.00
April 39 4 273 1,092 30.00 32,760.00
May 39 4 273 1,092 30.00 32,760.00
June 39 4 273 1,092 30.00 32,760.00
July 39 4 273 1,092 30.00 32,760.00
43 | P a g e
August 39 4 273 1,092 30.00 32,760.00
September 39 4 273 1,092 30.00 32,760.00
October 39 4 273 1,092 30.00 32,760.00
TOTAL 468 46 3,276 12,558 360.00 P376,740.00
No. of Overall
No. o46f unit Total
Months No. of Units Quantity of Selling
produced Sales per
weeks Produced Units per Price
per Day Month
per Week Month
November 66 2 462 924 45.00 41,580.00
December 66 4 462 1848 45.00 83,160.00
January 66 4 462 1848 45.00 83,160.00
February 66 4 462 1848 45.00 83,160.00
March 66 4 462 1848 45.00 83,160.00
April 66 4 462 1848 45.00 83,160.00
May 66 4 462 1848 45.00 83,160.00
June 66 4 462 1848 45.00 83,160.00
July 66 4 462 1848 45.00 83,160.00
August 66 4 462 1848 45.00 83,160.00
September 66 4 462 1848 45.00 83,160.00
October 66 4 462 1848 45.00 83,160.00
TOTAL 792 46 5,544 21,252 540.00 P956,340.00
44 | P a g e
Long-term Operation (Nov. 2014- Dec. 2015)
(Bun or Pandesal with 3 main fillings)
No. of Overall
No. of unit Total
Months No. of Units Quantity of Selling
produced Sales per
weeks Produced Units per Price
per Day Month
per Week Month
November 15 2 105 210 60.00 12,600.00
December 15 4 105 420 60.00 25,200.00
January 15 4 105 420 60.00 25,200.00
February 15 4 105 420 60.00 25,200.00
March 15 4 105 420 60.00 25,200.00
April 15 4 105 420 60.00 25,200.00
May 15 4 105 420 60.00 25,200.00
June 15 4 105 420 60.00 25,200.00
July 15 4 105 420 60.00 25,200.00
August 15 4 105 420 60.00 25,200.00
September 15 4 105 420 60.00 25,200.00
October 15 4 105 420 60.00 25,200.00
TOTAL 180 46 1,260 4,830 720.00 P289,800.00
G. Future Plan
1. The company will branch out in different locations specifically in urban areas.
45 | P a g e
2. The company will add more varieties in our product.
3. The company location will be move for more customer serving capacity.
46 | P a g e
TECHNICAL PLAN
V. Technical Plan
A. Assumptions
Short term
47 | P a g e
1. The Bundesal Company will produce 40 servings per day which consist of 22
pieces of Pandesal and 18 pieces of Buns.
2. The Company will operate for three (3) hours a day, and five (5) times a week.
(Monday-Friday)
3. The Company will have different add-ons to be placed in the sandwich such as
egg and cheese.
4. All products should be sold at the end of the day.
5. For every main filling that will be added in your “make your own burger “will cost
P 10.00 and another P 5.00 for every vegetable and extra.
Long term
B. Process/Operations Design
48 | P a g e
designed as a make your own sandwich that will offer upon their choice. We will be
located at the EV Café at the third floor of the SFC Bldg., UE Manila. Take outs and
delivery orders will be implemented and the payment will be cash based.
B3. Technology
The Bundesal house will use some of equipment to conduct the operation like
flying saucer pan, oven toaster and microwave. The said equipment will be bought by
the company.
a. Machines/Equipment/Appliances
49 | P a g e
Flying Makes hot toasted pies
1 Php 300.00
Saucer and sandwiches
A small
Oven
appliance designed 1 Php 700.00
Toaster
to toast multiple types
of bread products.
A stove that
Electric
converts electrical 2 Php1,400.00
Stove
energy into heat to Cook
AndBake.
Total Php2,400.00
50 | P a g e
materials
including
foods, drugs,
plaster and
paints
A container
made of
Food Plastic
plastic that is 5 pcs Php 40.00
Storage
used to
contain foods
A detergent
Dishwashing used to assist
1 bottle Php 56.00
Liquid in
dishwashing
Used for
Tongs gripping and 2pcs. Php 35.00
lifting tools
A tool or
cleaning aid
Sponge consisting of 1 pc. Php 18.00
porous
material
A lightweight
Kitchen
paper or, light 4 roll Php 100.00
Towel
crêpe paper
Use to
Sauce Container 3 pc. Php 75.00
contain sauce
51 | P a g e
Sandwich bag
will used to
Sandwich Bag 100pcs. Php 21.00
contain
sandwiches
Frying Pan is
a flat-
bottomed pan
used for
Frying Pan 2pcs. Php 400.00
frying,
searing, and
browning
foods
Total Php 878.00
c. Office Supplies
A method for
recording the
Time Card 8 pcs Php 8.00
amount of a
worker's time
spent on each job
It is designed to
Plastic
contain a flat 2pcs Php 16.00
Envelope
object
52 | P a g e
Total Php55.25
d. Other Supplies
Quantit
Items Description Cost
y
A small, often
elasticised, fine net
Hair net 3 pcs. Php30.00
worn over long hair to
hold it in place
An outer protective
garment that covers
Apron 4 pcs. Php200.00
primarily the front of
the body
Total Php230.00
C. Time and Motion Study and Capacity Assessment
Preheat the
frying pan, when
Bacon 9 servings 5 mins.
it is hot enough
fry the bacon.
53 | P a g e
equally by 14.
Next preheat the
frying pan when
it is hot enough
put oil, then fry
the spam.
Preheat the
frying pan when
Ham it is hot enough 4 servings 5 mins.
put oil, then fry
the ham.
Preheat the
frying pan when
Burger
it is hot enough 20 servings 5 mins.
Patties
put oil, then fry
the patties.
Pill the
Cucumber cucumber them 2 servings 3 mins.
slice it
Wash the
Lettuce lettuce then 23 servings 2 mins
slice it.
54 | P a g e
Slice the
Cabbage cabbage then 6 servings 2 mins.
wash it.
Since the Bundesal House company serves what the customer wants in their
Bundesal, this assumes that the customer ordered a combination of “Pandesal, Ham,
Spam, additional Vegetable of Lettuce, Additional Egg”. The “cheese, 1 choice of
vegetable and the sauce” is automatically added to the order.
Pick up a
Pandesal pandesal/bun the 10 sec.
slice it
55 | P a g e
Fry the egg and put
Egg 2 mins.
in the pandesal/bun.
56 | P a g e
Put two slice of
Lettuce lettuce in the 5 sec.
sandwich.
57 | P a g e
Oven
Heat it. 2mins.
Toaster
Total 6 mins.
D. Production Schedule
Time Duration
Preparation of materials
1:00 – 1:30 pm 30 minutes
and ingredients
Short Term
58 | P a g e
Production No. of
Daily Weekly Monthly Maximum
Hours Workers in
Units Units Units capacity
(Monday-Friday) Production
The company will prepare all the ingredients thirty (30) minutes before its
operation and selling schedule, and the operation and selling will start at one thirty
(1:30) in the afternoon and it will last up to three thirty (3:30). The remaining thirty (30)
minutes will be the cleaning and closing time. The production and selling schedule have
one hundred and twenty (120) minutes, which the company`s going to maximize to be
able to produce forty (40) units daily, and two hundred (200) units weekly. The monthly
maximum capacity of the company will produce 800 pieces.
Long Term
60 | P a g e
Total Cost per Day Php 801.30
61 | P a g e
E2. Direct Labor
Short Term
Long term
Short Term
Marketing Head 4 20 80
Technical Head 4 20 80
Production Head 4 20 80
Cashier/Treasurer 3 15 60
Total 20 Php 100 Php 400
Long Term
62 | P a g e
General Manager 200.00 1,400.00 5,600.00
Short Term
= 0.63 x 10%
Long Term
63 | P a g e
TOTAL Php 20,000
= 8.33 x 10%
Short-Term
4 Main Filling
Bread 4.38
4 Main Filling 28.12
Sauce 0.5
Drink 2
Indirect Materials 0.57
Direct Labor 0.24
Factory Overhead 0.06
Total Cost 35.87
Selling Price 50
Mark-up 14.13 39%
Break-Even Formula:
Fixed Cost
= 500
50 – 35.57
64 | P a g e
= 35
BREAK-EVEN POINT = 35
The break-even point is 35. The company should produce and sell more than or equal
Long-Term
4 Main Fillings
Bread 4.38
4 Main Filling 28.12
Sauce 0.5
Drink 5
Indirect Materials 0.855
Direct Labor 2.25
Indirect Labor 0.75
Factory Overhead 0.83
Total Cost 42.685
Selling Price 75
Mark-up 32.315 43.09%
Break-Even Formula:
Fixed Cost
= 20, 003
75 – 38.86
= 553.47
65 | P a g e
The break-even point is 520. The company should produce and sell more than or equal
G. Future Plans
The Bundesal house company might consider changing the location of the stall in
Victory Mall in Monumento where there are fewer competitors. The company might use
66 | P a g e
ORGANIZATION-
MANAGEMENT
PLAN
Long Term
The company will expand the business by offering it as a franchise.
The company will lead all the same-level competitors and be the
leading burger company in the country.
The company will hire more employees for the expansion of the
business.
70 | P a g e
AGE: 21
BIRTHDAY: April 25, 1993
ADDRESS: 306 Mayon St., Quezon City
COURSE : Bachelor of Science in Business Administration
MAJOR: Marketing Management
CONTACT NO.: 09332239872
EMAIL ADDRESS:[email protected]
POSITION: Marketing Head
1. Organizational Structure
General Manager
71 | P a g e
Production Staff Financial Staff Marketing Staff
Production Staff
2. Human Resource Plan
a. General Manager
Long Term
Should be a
graduate of any
business related
courses.
Should have an
experience in
managing an
organization.
Must be good in
interacting and
negotiating with
other clients.
b. Managers
74 | P a g e
the company.
c. Staffs
75 | P a g e
communicating skill.
Long Term
Must be a graduate
of degree in
marketing or any
business related
course.
Must be good in
negotiating with other
clients and
customers.
Production 2 Responsible in buying Short Term
Staff the raw materials. Must be enrolled in
Responsible in any business related
assisting the course.
production manager. Must be patient in
Responsible in doing the product.
producing the Must be creative.
products. Long Term
Must be a graduate
in any business
related courses.
Must have an
experience in
working in this kind of
company.
Financial Staff 1 Responsible in Short Term
assisting the financial Must be a student
manager. specializing in
Responsible in Financial
budgeting. Management.
Responsible in Must be honest in
costing the product. handling the money.
Must be good in
financing the
business.
Long Term
Must be a graduate
in Financial
Management.
Must be good in
doing the monthly
76 | P a g e
financial report.
3. Compensation Plan
No. of
Position Daily Rate Weekly Rate Monthly Rate
Personnel
(Weekly rate x
(Daily rate x 5
4 weeks per
working days)
month)
General
1 P 5.00 P 25.00 P 100.00
Manager
Marketing
1 4.00 20.00 80.00
Head
Production
1 4.00 20.00 80.00
Head
Marketing
1 3.00 15.00 60.00
Staff
Production
2 6.00 30.00 120.00
Staff
Financial Staff 1 3.00 15.00 60.00
Total 8 P 29.00 P 145.00 P 580.00
D. General Policies
E. Implementation Plan
Gantt Chart
79 | P a g e
Long term (Nov. 2014- October 2015)
2014 2015
Activity
Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct.
Accumulation of
capital
Opening the
company's
bank account
Registration at
DTI
Identification of
location
Preparing the
location
Continuation of
operation
Promotion of
product
Purchase of
perishable daily
Purchase of
non-perishable
weekly
Operations
(Production and
selling)
Financial report
monthly
Accumulation of
capital
Opening the
company's bank
account
Registration at
DTI
Identification of
location
Preparing the
location
Continuation of
operation
Promotion of
product
Purchase of
perishable daily
Purchase of non-
perishable
weekly
Hiring and
Training
of new
employees
Operations
(Production and
selling)
Financial report
monthly
81 | P a g e
2016 2017
Activity
Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct.
Accumulation of
capital
Opening the
company's bank
account
Registration at
DTI
Identification of
location
Preparing the
location
Continuation of
operation
Promotion of
product
Purchase of
perishable daily
Purchase of non-
perishable
weekly
Hiring and
Training
of new
employees
Operations
(Production and
selling)
Financial report
monthly
F. Future Plans
5. Establish a branch outside the campus to sustain the life of the business.
83 | P a g e
FINANCIAL PLAN
A. Assumptions:
Short-term
1. The company’s fiscal year starts June of the current year and ends May 2017,
however short-term operation of the company will run from June-October
84 | P a g e
2015.
2. The Bundesal House Company has a total capital contribution amounting
P12,000.00. Each member will contribute P1,500.00. The enterprise will be
using the EV room for the first 4 months of the short-term operation. And has
a petty cash of P234.02.
3. All products will be sold only on cash basis.
4. The partners will share net profit and losses equally.
5. Salaries in the form of allowances will be paid at the end of the month.
6. The adjusted capital balance of each partner at the end of the short-term
operation is P1,993.26.
7. The company will not have a Current Ratio since it has no liability.
8. The break-even point per unit of the company is 35. The company should
produce and sell more than or equal to 36 servings of bundesal daily in order
to gain profit in the business.
Long-term
2016-2017 41% based on the sales and the Net profit margin is 1% of 2014-
85 | P a g e
10. The break-even point is 553. The company should produce and sell more
than or equal to 520 servings of bundesal monthly in order to gain profit in the
business.
11. The return on Asset and Return on Equity 63% of 2014-2015 , 41% of 2015-
2017 5%.
14. The initial investment can be recovered in short term 0n 304 days or in 10
months. For the long term 8 months and 23 days for the long term (266.4
days).
The proposed project will have an estimated cost of Eleven thousand seven
hundred sixty five and ninety eight centavos (P11,765.98).
86 | P a g e
Fixed Capital
Equipment (Schedule A) 2,400.00
Variable Capital
Cash
Requirement for 5 days:
Production Cost (Schedule B) 9,397.60
Depreciation - 66.67
Rent (Schedule C) 500.00
Salaries (Schedule D) 580.00
10,410.93
x 5/20 days 2,602.73
Bank Deposit 5,000.00
Total Working Capital 7,602.73
Pre-Operating Expenses:
Permits 250.00
Marketing/Promotion 350.00
Tools and Materials (Schedule E) 878.00
Supplies (Schedule F) 285.25 1,763.25
Total Variable Capital 9,365.98
Projected Capital Requirement 11,765.98
C. Financing Plan
Funding for the proposed project will be coming from the investment of the
following partners:
*The excess amount of the Initial Capital Contribution over the computed Total
Investment Requirement amounting P234.02 shall be used as a petty cash and/or
change fund.
Income Statement
ASSETS
Current Assets
Cash on Hand and in Bank 13,879.46
Non-Current Assets
Equipment 2,400.00
Less: Accumulated Depreciation 333.35 2,066.65
Total Assets 15,946.11
Income Statement
91 | P a g e
2014-2015 2015-2016 2016-2017
92 | P a g e
As of Fiscal Year 2015-2017
F. Statement of Liquidation
Assuming that the partners would discontinue the operations of the company after
October 2014, the liquidation process would appear as follows:
93 | P a g e
Balances before Liquidation 13,879.46 2,066.65 -
1) sale of non-cash assets 1,600.00 (2,066.65) -
Balances after sale 15,479.46 -
2) payment of liabilities - -
Balances after payment 15,479.46
3) payment to partners (15,479.46)
CAPITAL BALANCES
Partner 1 Partner 2 Partner 3 Partner 4 Partner 5 Partner 6 Partner 7 Partner 8
- - - - - - - -
(1) Bundesal House Company has earned net income after tax from June to October
2014 and the Partners' capital balances are adjusted as follows:
12,00
Initial Capital
0.00
3
Net Income after tax - June to October 2014
,946
15,94
Total
6.11
Divided by number of Partners 8
1,99
Adjusted Capital per Partner
3.26
94 | P a g e
(2) All the non-cash assets could be sold for 75% of its book value and the loss is
equally distributed to all the partners.
G. Ratio Analysis
Return on Asset:
95 | P a g e
Divided by Total Assets 37,327.05 63,358.33 130,029.43
Return on Equity
Return on Sales
Return on Sales 2% 2% 5%
Current Ratio
The Bundesal House Company will not have a Current Ratio since the company
has no liabilities.
96 | P a g e
Payback Period
Short Term
Monthly Cash
Returns
June (1,256.85)
July 1,616.16
August 1,616.16
September 1,616.16
October 354.48
Total 3,946.11
= 3946.11
=789.22
Initial Capital
= 12,000.00
789.22
= 15.20 x 20 days
Long Term
Total (34,860.44)/12
97 | P a g e
(2905.04)
Interpretation:
Based on the foregoing financial ratios, the project proposal is financially viable.
(1) Gross Profit Margin for the year 2014-2015 is 37%, for 2015-2016 is 37%, for
2016-2017 41% based on the sales and the Net profit margin is 1% of 2014-
2015 and 2% of 2015-2016 and 4% of 2016-2017.
(2) The return on Asset and Return on Equity 63% of 2014-2015 , 41% of 2015-
2016 and 51% of 2016-2017
(3) There is no current ratio since the company has no liabilities.
(4) For the Return on Sales in 2014-2015 there are 2%, in 2015-2016 2% 2016-
2017 5%.
(5) The initial investment can be recovered in short term in 304 days. For the long
term 8 months and 23 days for the long term (266.4 days).
Short term
Break-Even Formula:
Fixed Cost
98 | P a g e
= 500
50 – 35.57
= 35
BREAK-EVEN POINT = 35
The break-even point is 35. The company should produce and sell more than or equal
Long Term
Break-Even Formula:
Fixed Cost
= 20, 003
75 – 38.86
= 553.47
The break-even point is 520. The company should produce and sell more than
or equal to 520 servings of bundesal monthly in order to gain profit in the business.
99 | P a g e
I. Financial Analysis
39,405.5
Average ACR 0
Interpretation:
Since the company assumes a cost of capital of not less than 20%, the calculated
Net Present Value is P70,093.95 which is a good indication of a worthwhile investment.
100 | P a g e
Investment Requirement - 12,000.00
ACR Year 1 24,247.63
ACR Year 2 26,831.32
ACR Year 3 + working capital 74,740.28
Interpretation
Generally, if the IRR is greater than the cost of the capital, it is advisable to go ahead
with the investment. Since the IRR of 228.08% is very much greater than 20%, it would
be wise to invest in this project.
Item 1
1 Main Filling
Ingredients Price Unit Cost
Bread 4.00 4.00
Basic Ingredient 175.95 7.33
Ketchup 155.00 0.25
Mayonnaise 378.00 0.25
Drinks 2.00
Indirect Materials 3.50
Direct Labor 0.24
Factory Overhead 0.06
Total Cost 17.63
Item 2
2 Main Filling
Ingredients Price Unit Cost
Bread 4.00 4.00
Basic Ingredient 175.95 7.33
Additional Filling 175.95 7.33
Ketchup 155.00 0.25
Mayonnaise 378.00 0.25
Drinks 2.00
Indirect Materials 3.50
Direct Labor 0.24
Factory Overhead 0.06
Total Cost 24.96
Units Produced
For July to September 2014 @22 Units
Per Day 22 549.12
Per Week 110 2,745.60
Per Month 440 10,982.40
Item 3
102 | P a g e
3 Main Filling
Ingredients Price Unit Cost
Bread 4.00 4.00
Basic Ingredient 175.95 7.33
Additional Filling 175.95 7.33
Additional Filling 175.95 7.33
Ketchup 155.00 0.25
Mayonnaise 378.00 0.25
Drinks 2.00
Indirect Materials 3.50
Direct Labor 0.24
Factory Overhead 0.06
Total Cost 32.29
Units Produced
For July to September 2014 @5 Units
Per Day 5 161.45
Per Week 25 807.25
Perr Month 100 3,229.00
Cost Of Goods
Sold
Septembe
June
r
Item 1 2,291.90 Item 1 4,583.80
Item 2 5,491.20 Item 2 10,982.40
Item 3 1,614.50 Item 3 3,229.00
9,397.60 18,795.20
July October
103 | P a g e
Item 1 4,583.80 Item 1 2,291.90
Item 2 10,982.40 Item 2 5,491.20
Item 3 3,229.00 Item 3 1,614.50
18,795.20 9,397.60
August
Item 1 4,583.80
Item 2 10,982.40
Item 3 3,229.00
18,795.20
Item 1
1 Main Filling
Ingredients Price Unit Cost
Bread 4.00 4.00
Basic Ingredient 175.95 7.33
Ketchup 155.00 0.25
Mayonnaise 378.00 0.25
Drinks 5.00
Indirect Materials 0.855
Direct Labor 2.25
Factory Overhead 0.83
Total Cost 20.765
Units Produced
For November 2014 @39 Units
Per Day 39 809.84
Per Week 273 5,668.85
Per Month 546 11,337.69
Units Produced
For December 2014 - October 2015 @39 Units
Per Day 39 809.84
104 | P a g e
Per Week 273 5,668.85
Per Month 1092 22,675.38
Item 2
2 Main Filling
Ingredients Price Unit Cost
Bread 4.00 4.00
Basic Ingredient 175.95 7.33
Additional Filling 175.95 7.33
Ketchup 155.00 0.25
Mayonnaise 378.00 0.25
Drinks 5.00
Indirect Materials 0.855
Direct Labor 2.25
Factory Overhead 0.83
Total Cost 28.095
Units Produced
For November 2014 @66Units
Per Day 66 1,854.27
Per Week 462 12,979.89
Per Month 924 25,959.78
Units Produced
For December 2014 to October 2015 @66 Units
Per Day 66 1,854.27
Per Week 462 12,979.89
Per Month 1848 51,919.56
Item 3
3 Main Filling
Ingredients Price Unit Cost
Bread 4.00 4.00
Basic Ingredient 175.95 7.33
105 | P a g e
Additional Filling 175.95 7.33
Additional Filling 175.95 7.33
Ketchup 155.00 0.25
Mayonnaise 378.00 0.25
Drinks 5.00
Indirect Materials 0.855
Direct Labor 2.25
Factory Overhead 0.83
Total Cost 35.425
Units Produced
For November 2014 @15 Units
Per Day 15 531.38
Per Week 105 3,719.63
Per Month 210 7,439.25
Units Produced
For December 2014 to October 2015 @15 Units
Per Day 15 531.38
Per Week 105 3,719.63
Per Month 420 14,878.50
COGS: November
Item 1 11,337.69
Item 2 25,959.78
Item 3 7,439.25
Total 44,736.72
106 | P a g e
K. Sales Schedule (short term)
Item 1 17.63
Mark-up 13.44% 2.37
Selling Price 20.00
Item 2 24.96
Mark-up 20.19% 5.04
Selling Price 30.00
107 | P a g e
Estimated Sales Revenue
For the month of June and October 2014
@22 units per day
Per Day 22 660.00
Per Week 110 3,300.00
Per Month 220 6,600.00
Item 3 32.29
Mark-up 23.88% 7.71
Selling Price 40.00
108 | P a g e
@5 units per day
Per Day 5 200.00
Per Week 25 1,000.00
Per Month 100 4,000.00
TOTAL SALES
Item 1 Item 1 5,200.00
2,600.00
Item 2 Item 2 13,200.00
6,600.00
Item 3 Item 3 4,000.00
2,000.00
June Sept 22,400.00
11,200.00
Item 1
5,200.00
Item 2
13,200.00
Item 3
4,000.00
August
22,400.00
109 | P a g e
Sales Schedule (long term)
Item 1 20.77
Mark-up 44.47% 9.24
Selling Price 30.00
110 | P a g e
September 1092 32,760.00
October 1092 32,760.00
Total Sales 12558 376,740.00
Item 2 28.10
Mark-up 60.17% 16.91
Selling Price 45.00
Item 3 35.43
111 | P a g e
Mark-up 69.37% 24.58
Selling Price 60.00
Schedule
Equipment
A
Description Unit Cost Quantity Total Cost
300.0
Flying Saucer Pan 300.00 1
0
700.0
Oven Toaster 700.00 1
0
1,400.0
Electric Stove 700.00 2
0
2,400.0
Total Amount
0
Schedule
Production Costs Jun-Oct 2014
B
Item 1
2,291.90
Item 2
5,491.20
Item 3
1,614.50
9,397.6
Total
0
37,590.4
0
113 | P a g e
Schedule
C
Rent 500.00
Schedule
Salaries Per Day Per Week Per Month
D
General Manager 5.00 25.00 100.00
Marketing Head 4.00 20.00 80.00
Production Head 4.00 20.00 80.00
Financial Head 4.00 20.00 80.00
Marketing Staff 3.00 15.00 60.00
Financial Staff 3.00 15.00 60.00
Production Staff (2) 6.00 30.00 120.00
Total Amount 29.00 145.00 580.00
Salaries (Long
Per Day Per Week Per Month
term)
200.0 1,400.0 5,600.0
General Manager
0 0 0
150.0 1,050.0 4,200.0
Marketing Head
0 0 0
150.0 1,050.0 4,200.0
Financial Head
0 0 0
100.0 700.0 2,800.0
Marketing Staff
0 0 0
100.0 700.0 2,800.0
Financial Staff
0 0 0
300.0 2,100.0 8,400.0
Production Staff (3)
0 0 0
1,000.0 7,000.0 28,000.0
Total Amount
0 0 0
Tools and
Schedule Unit Cost Quantity Total Cost
Materials
E
Disposable Cups 0.36 50 pcs. 18.00
Bread Knife 32.5 2 pcs. 65.00
Spatula 16.67 3 pcs. 50.00
114 | P a g e
Food Plastic
8.00 5 pcs. 40.00
Storage
Dishwashing Liquid 56.00 1 bottle 56.00
Tongs 17.50 2 pcs. 35.00
Sponge 18.00 1 pc. 18.00
Kitchen Towel 25.00 4 rolls 100.00
Sauce Container 25.00 3 pcs. 75.00
Sandwich Bag 0.21 100 pcs. 21.00
Frying Pan 200.00 2 pcs. 400.00
Total Amount 878.00
Schedule
Supplies Total Cost
F
Office Supplies 55.25
Other Supplies 230.00
Total Amount 285.25
Equipment
Descrition Unit Cost Quantity Total Cost
Flying Saucer Pan 300.00 1 300.00
Oven Toaster 700.00 1 700.00
Electrical Stove 700.00 2 1,400.00
Total 2,400.00
115 | P a g e
Frying Pan 200.00 2 pcs. 400.00
Total Amount 878.00
Office Supplies
Description Unit Cost Quantity Total Cost
Time Card 1.00 8 pcs. 8.00
Plastice Envelope 8.00 2 pcs. 16.00
Ballpen 5.00 2 pcs. 10.00
Scissors 21.25 1 pc. 21.25
Total Amount 55.25
Other Supplies
Description Unit Cost Quantity Total Cost
Hair Net 10.00 3 pcs. 30.00
Apron 50.00 4 pcs. 200.00
Total Amount 230.00
116 | P a g e
SOCIO ECONOMIC
117 | P a g e
PLAN
Bundesal House Company will bring satisfaction by giving excellent food service
to customers who want to have their burgers done in their own preference of fillings.
The company will offer two choices of bread and variety of fillings from the simplest type
of burger to the special one which contains complete set of fillings. This new concept of
delivering food service will surely attract the business market particularly the students
and faculty members who want to customize the kind of burger they like.
Bundesal House Company will benefit its owners and staff by the income being
earned in doing the business that could help them satisfy their living needs and provide
food service that will satisfy the customers. The company will ensure that the products
being served are made clean, and safe for the costumers to consume. The firm
promises to offer the product in reasonable price by choosing suppliers who can reduce
118 | P a g e
the cost in producing the burgers. In that way, the customers will feel happy and
satisfied in availing the product.
The proposed business will benefit the economy through providing employment.
This will give the hired employees and their families their source of income for their
living needs. That consumers income will help keep the economy stimulated. This
business will support local workers as well as professionals and alleviate the need for
local employment. It will also promote the creativity of the individuals, concerned in this
project.
The owners of the business will pay taxes to the government as mandated by the
law. It will serve as a help to the government in making projects for the betterment of the
country.
119 | P a g e
APPENDICES
120 | P a g e
121 | P a g e