Business Intelligence - Paper

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Assignment 1: Business Intelligence - CVS health

Read the following articles (and others) on BI.


 CCS Technology (April 2018) Real-world examples of business intelligence Retrieved
from https://www.ccstechnologygroup.com/real-world-examples-of-business-
intelligence/ (Links to an external site.)
 Colin White (2005) The (Links to an external site.)  role of Business Intelligence in
Knowledge Management    (Links to an external site.)  (Links to an external
site.)Retrieved from http://www.b-eye-network.com/view/720 (Links to an external
site.)
 Damian Wolf (NA) What is the connection between Business Intelligence and
Knowledge Management Retrieved
from https://www.alleywatch.com/2015/12/connection-business-intelligence-
knowledge-management/ (Links to an external site.)
 InsideBigData (Jan. 2018) How Netflix uses big data to drive success Retrived
from   https://www.predictiveanalyticsworld.com/patimes/how-netflix-uses-big-
data-to-drive-success/9693/
I have attached the articles in a separate file just in case you can’t access. Thanks. The
articles are very easy to find in the internet.
My paper will be for CVS health. (Consumer Value Store) , so please relate the
whole paper with this company following the instructions and after reading the
articles please.

 Detail the value add of Business Intelligence to the company you have


selected for the Integrated Paper (this will help you work towards your paper)
 Could there be any possible negative impacts of business intelligence on
decision making processes? 
 Explain the three forms of data-mining analysis and explain how your
company can use it to gain BI? (Refer to LO 8.2)
 Give examples of how the company can use tactical, operational, and
strategic BI? (Use the Figure B10.1 and chart this – don’t just copy and paste but
use appropriate words and concepts that apply to your specific case).  I need
to see either a table or flow chart format - as in the chapter
 What types of ethical and security issues could a company face while using BI
tools and data? List these in bullets to bring out the clarity and explain briefly

Please make sure (while I ask questions – to guide you) your work in an essay format
NOT Q&A.  You could use topic titles like Introduction, Negative Impacts, Data Mining
etc.
Your answers should be precise, detailed and clear.  I will be looking for your
understanding of the material in terms of content, clarity and focus.
Use Paragraphs, bullets, charts etc. to present your work professionally.  I have very
low tolerance for spelling and grammatical errors (easily corrected in a word document)
Cite all sources.  Remember that I need to see BOTH in text and end citations in APA format. 
Turnitin will show complete match of all material.
3-5 pages excluding Cover Page and Citations Page

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