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    International Marketing Performance Review Report Task IV Student Name: Student ID: Course ID: Date

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    salman sheikh
    Seed Heritage faced challenges after expanding into the Indian textile market. Local competition was tough due to the quality and unique designs of Indian fabric. Seed Heritage considered lowering prices, which could drop revenue, to overcome incentives that benefited local players. Cost reduction through outsourcing labor and using a local logistics firm were recommended to address falling short of sales targets. An analysis of marketing, sales, and distribution was advised to identify issues and make necessary changes, such as promoting lower prices through sales and discounts, to capture more market share against increased local production and presence.

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    International Marketing Performance Review Report Task IV Student Name: Student ID: Course ID: Date

    Uploaded by

    salman sheikh
    18 views3 pages
    Seed Heritage faced challenges after expanding into the Indian textile market. Local competition was tough due to the quality and unique designs of Indian fabric. Seed Heritage considered lowering prices, which could drop revenue, to overcome incentives that benefited local players. Cost reduction through outsourcing labor and using a local logistics firm were recommended to address falling short of sales targets. An analysis of marketing, sales, and distribution was advised to identify issues and make necessary changes, such as promoting lower prices through sales and discounts, to capture more market share against increased local production and presence.

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    Task IV

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    Seed Heritage faced challenges after expanding into the Indian textile market. Local competition was tough due to the quality and unique designs of Indian fabric. Seed Heritage considered lowering prices, which could drop revenue, to overcome incentives that benefited local players. Cost reduction through outsourcing labor and using a local logistics firm were recommended to address falling short of sales targets. An analysis of marketing, sales, and distribution was advised to identify issues and make necessary changes, such as promoting lower prices through sales and discounts, to capture more market share against increased local production and presence.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views3 pages

    International Marketing Performance Review Report Task IV Student Name: Student ID: Course ID: Date

    Uploaded by

    salman sheikh
    Seed Heritage faced challenges after expanding into the Indian textile market. Local competition was tough due to the quality and unique designs of Indian fabric. Seed Heritage considered lowering prices, which could drop revenue, to overcome incentives that benefited local players. Cost reduction through outsourcing labor and using a local logistics firm were recommended to address falling short of sales targets. An analysis of marketing, sales, and distribution was advised to identify issues and make necessary changes, such as promoting lower prices through sales and discounts, to capture more market share against increased local production and presence.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    International Marketing Performance Review Report

    Task IV

    Student Name:
    Student ID:
    Course ID:
    Date
    The following report presents the performance of Seed Heritage after six months following their
    expansion in India. Being one of the biggest textile players globally, Indian fabric is popular for
    its quality and unique designs and thus local competition is always a tough challenge for any
    external competitor. Based on the performance analysis, we have analyzed a few major issues
    which will be addressed in this report along with suitable recommendations to overcome them.

    The new incentive policy introduced by the government comes as an advantage to the local
    players while Seed heritage faces a difficult task to overcome since now it is considering
    lowering their prices thus anticipating a drop in their revenue. Since company’s survival in initial
    years is down to its profitability, the company has to look into ways of reducing its cost so that
    despite a price reduction, the company is able to survive. Cost reduction can be done via
    outsourcing labour task in Indian market since they offer lower wages expense.

    Collaboration with any external organization to handle logistics in such a large market with
    informal logistics and greater presence of middlemen is a risky task. Therefore, it is suggested
    that a local logistics firm is deployed to have lower costs, better understanding of local logistics
    procedures and efficient transport network.

    Falling short of the sales target can be due to multiple reason. Ineffective marketing strategy,
    improper execution of strategy, problems with the sales team or the distributors can be among
    possible reasons for this issue. A feasibility report shall be prepared to evaluate strategic
    objectives and KPI’s for each aspect to identify the cause of concern and make necessary
    changes.

    Increase in brand awareness is a sign of effective marketing strategy. However, this only shows
    that our marketing approach is effective however there might be something lacking on the sales
    and distribution side. Thus, the feasibility analysis will also include assessment of all three
    dimensions equally and leave no stone unturned. Incentive policy for local players will mean
    increased production and market presence for them. Seed Heritage can overcome this by
    lowering their prices. For this a suitable change in marketing objective would be to promote
    lower price offers such as sales and discounts to attract more customers. Since this will be a
    potential opportunity to exploit, the company should direct its advertising campaigns and
    activities towards this aspect to portray a different picture to consumers. The sales and promotion
    strategies will also be aligned with this objective and aggressive marketing approach will be
    developed to capture market share more effectively.

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