Formulating Research Titles
Formulating Research Titles
Introduction
The title is a part of a research report, dissertation or thesis that is read the most, and it is usually
read first therefore great care must be taken when formulating a title. The title summarizes the
main idea or ideas of your study. A good title contains the fewest possible words that adequately
describe the contents and/or purpose of your research paper. The School of Education at the
University of Zambia recommends that the title should not be more than twenty (20) words,
other institutions recommend even less words,
The sacred Heart University Library explain that effect titles in academic research papers have
the following characteristics:
The Subtitle
Subtitles are quite common in social science research papers. Examples of why you may
include a subtitle:
1. Explains or provides additional context, e.g., "Linguistic Ethnography and the Study of
Welfare Institutions as a Flow of Social Practices: The Case of Residential Child Care
Institutions as Paradoxical Institutions."
2. Adds substance to a literary, provocative, or imaginative title, e.g., "Listen to What I
Say, Not How I Vote: Congressional Support for the President in Washington and at
Home."
3. Qualifies the geographic scope of the research, e.g., "The Geopolitics of the Eastern
Border of the European Union: The Case of Romania-Moldova-Ukraine."
4. Qualifies the temporal scope of the research, e.g., "A Comparison of the Progressive
Era and the Depression Years: Societal Influences on Predictions of the Future of the
Library, 1895-1940."
5. Focuses on investigating the ideas, theories, or work of a particular individual, e.g.,
"A Deliberative Conception of Politics: How Francesco Saverio Merlino Related
Anarchy and Democracy."
If the title is too long, this usually indicates there are too many unnecessary words. Avoid
language, such as, "A Study to Investigate the...," or "An Examination of the...." These
phrases are obvious and generally superfluous unless they are necessary to covey the
scope, intent, or type of a study.
On the other hand, a title which is too short often uses words which are too broad and,
thus, does not tell the reader what is being studied. For example, a paper with the title,
"African Politics" is so non-specific the title could be the title of a book and so
ambiguous that it could refer to anything associated with politics in Africa. A good title
should provide information about the focus and/or scope of your research study.
In academic writing, catchy phrases or non-specific language may be used, but only if it's
within the context of the study [e.g., "Fair and Impartial Jury--Catch as Catch Can"].
However, in most cases, you should avoid including words or phrases that do not help the
reader understand the purpose of your paper.
Academic writing is a serious and deliberate endeavor. Avoid using humorous or clever
journalistic styles of phrasing when creating the title to your paper. Journalistic headlines
often use emotional adjectives [e.g., incredible, amazing, effortless] to highlight a
problem experienced by the reader or use "trigger words" or interrogative words like
how, what, when, or why to persuade people to read the article or click on a link. These
approaches are viewed as counter-productive in academic writing. A reader does not need
clever or humorous titles to catch their attention because the act of reading is assumed to
be deliberate based on a desire to learn and improve understanding of the research
problem. In addition, a humorous title can merely detract from the seriousness and
authority of your research.
Unlike everywhere else in a college-level social sciences research paper [except when
using direct quotes in the text], titles do not have to adhere to rigid grammatical or
stylistic standards. For example, it could be appropriate to begin a title with a
coordinating conjunction [i.e., and, but, or, nor, for, so, yet] if it makes sense to do so and
does not detract from the purpose of the study [e.g., "Yet Another Look at Mutual Fund
Tournaments"] or beginning the title with an inflected form of a verb such as those
ending in -ing [e.g., "Assessing the Political Landscape: Structure, Cognition, and Power
in Organizations"].
Hartley James. “To Attract or to Inform: What are Titles for?” Journal of Technical Writing and
Communication 35 (2005): 203-213; Jaakkola, Maarit. “Journalistic Writing and Style.” In
Oxford Research Encyclopedia of Communication. Jon F. Nussbaum, editor. (New York: Oxford
University Press, 2018): https://oxfordre.com/communication.