Business Higher Listening Sample Paper 2 - Full
Business Higher Listening Sample Paper 2 - Full
Business Higher Listening Sample Paper 2 - Full
Listening
SAMPLE TEST 2
INSTRUCTIONS TO CANDIDATES
Do not open this question paper until you are told to do so.
Write your name, centre number and candidate number on your answer sheet if they are
not already there.
Listen to the instructions for each part of the paper carefully.
Answer all the questions.
While you are listening, write your answers on the question paper.
You will have 10 minutes at the end of the test to copy your answers onto the separate answer
sheet. Use a pencil.
At the end of the test, hand in both this question paper and your answer sheet.
500/2704/9
Copyright © UCLES 2018 Cambridge English Level 2 Certificate in ESOL International (Business English)
PART ONE
Questions 1 – 12
• You will hear a business lecturer talking to a group of students about a marketing technique called
‘closed-loop marketing’.
• For questions 1 – 12, complete the notes using up to three words or a number.
• You will hear the recording twice.
CLOSED-LOOP MARKETING
The money allocated to (2) ……………………. may be the main difference between competitors.
Consumers receive a wide range of marketing (3) ……………………. which they are paying less
and less attention to.
Companies are unable to make good use of all the (6) ……………………. they have.
Closed-loop marketing:
• enabled Global Beach to identify which (9) ……………………. had the greatest effect on
consumers
• gave Jaguar a much higher (10) ……………………. when contacting potential customers
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PART TWO
Questions 13 – 22
• You will hear five people talking about change and growth in the companies where they work.
TASK ONE – CHANGE UNDER CONSIDERATION TASK TWO – OBSTACLES TO FUTURE GROWTH
• For questions 13 – 17, choose from the list A – H the change that each • For questions 18 – 22, choose from the list A – H the obstacle to future
person mentions is currently under consideration. growth each person identifies.
While you listen you must complete both tasks. You will hear the recording twice.
(13) Speaker 1: ………. improvement of performance appraisal (18) Speaker 1: ………. lack of qualifications among staff
B B
process
(14) Speaker 2: ………. (19) Speaker 2: ………. C too much separation between
C establishment of new section departments
(15) Speaker 3: ………. D implementation of automated costings (20) Speaker 3: ………. D inefficiency of delivery contractors
(16) Speaker 4: ………. E creation of an additional layer of (21) Speaker 4: ………. E ineffectiveness of recruitment strategy
management
F low motivation among management
(17) Speaker 5: ………. F extension of internet access (22) Speaker 5: ……….
G poor quality of some components
G adoption of new system for handling data
H reluctance to reduce the number of senior
H revision of budget for business travel staff
Turn over ►
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PART THREE
Questions 23 – 30
• You will hear part of a conversation between two colleagues, Kelly and Daniel, who work in the marketing
department of a company. They are talking about product packaging.
• For each question 23 – 30 choose the answer A, B or C which best fits according to what you hear.
• You will hear the recording twice.
24 According to Daniel, the main challenge of designing packaging for their new range is
26 Daniel feels that packaging is the most powerful marketing tool because it can
27 Kelly thinks the Australian company Smile used foil pouches for its children's drinks as a way to
28 Daniel suggests that Smile is doing well now because its new packaging
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29 Kelly believes the redesign of the Smile brand is particularly clever because
You now have 10 minutes to transfer your answers to your answer sheet.
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