REPUBLIC OF THE PHILIPPIINES

NORTHERN NEGROS STATE COLLEGE OF SCIENCE AND TECHNOLOGY

OLD SAGAY, SAGAY CITY, NEGROS OCCIDENTAL
ISO 9001:2015 (034)722-4169/www.nonescost.edu.com
Certified

MODULE IN PURPOSIVE COMMUNICATION

1st Semester, AY 2020-2021

Prepared by:

Prof. Sherill A. Batilo, LPT, MATEFL

Instr. Quen Ann P. Berina, LPT, MAEM

Prof. Arlen D. Esmena, LPT,MAEM

Instr. Rv M. Santillan, LPT, MAED

Instr. Myra T. Vallente, LPT, MAED

STRICTLY FOR CLASS USE ONLY

LESSON 3: COMMUNCIATION AND TECHNOLOGY

LEARNING OUTCOMES:

1. Identify the various communication models and their uses to express communication
intent.

2. Identify the types of communication according to purpose and style.

3. Demonstrate knowledge of appropriate use of social media.

4. Articulate a stance on the advantages and disadvantages of social media through a

mini-debate.

5. Distinguish the concept of virtual interaction to Face to Face conversation.

6. Explain the role of social media and businesses.

7. Elucidate the effects of unethical practices in using technology.

8. Show appreciation on the impact of communication on society and the world.

9. Examine the challenges of the responsible use of social media.

10. Create a social media post for a cause using videos/ audios or text based.

11. Deliver a message for a variety of audience using the most appropriate mode.

MOTIVATION

What are the advantages and disadvantages of communicating through

Facebook Messenger?

PRESENTATION

In lessons 1 and 2 you learned about communication types. In this topic you will
learn about communication mode. Thus, it is important for you to know how
communication types and modes complement each other to achieve good
communication.

TEACHING POINTS

Communication Modes
 Communication mode refers to the channel through which one expresses his/her
communicative intent. It is the medium through which one conveys his/her thoughts.
Views or feelings can be communicated through face-to face interaction, video, or audio.
The mode may also be text- based.

Face-to-face interaction is the most common mode. It is an informal or casual

conversation between two or more people. People engage in social conversations to
establish relationships or maintain them. It is one way of gaining new acquaintances or
friends. How to speak, what o speak, when to speak and to whom one is speaking are
all important considerations in building relationships.

Another mode of communication is video. Web cameras are used so that two or
more people who cannot interact face-to-face can communicate. If there are no technical
glitches encountered, this could be a very effective mode of communication especially
for people separated by distance. For instance, you may engage in a conversation via
Skype or FB Messenger with your loved ones especially during significant meaningful or
memorable occasions. You are able to hear clearly the voice and see up close the face
of your beloved. Other electronic applications that allow video calls are Viber, WhatsApp,
Apple Face Time, Zoom, among others. This is convenient to use by people who want to
reach out to each other despite of distance. This mode of communication is apparently a
part of New Normal today due pandemic. Classes, businesses and other transactions
make use of these apps because of the health crisis that everyone is facing.

The third mode of communication is audio. Audio means transmitted sound.

Thus, in this mode of communication, only the voice of the speaker is heard. Ordinarily,
someone’s voice is heard through the telephone or an answering machine when the
other party is not able to answer a call. In Skype, when a person cannot be contacted
online, a voice message or voice mail can be sent.

The audio communication mode is quite different accents. For instance, in

relation to World Englishes paradigm, other speakers of English apart from those who
speak it as a native language may find it peculiar listening to the accent of Filipinos.
Some Filipinos are not able to distinguish the sound of /I/ and /i/ in English words as in
the examples sin and seen.

The fourth and last mode is text-based communication such as e-mail, facsimile,
text messaging and instant messaging. Social networking sites such as Facebook,
Twitter, Instagram likewise offer text-based interaction. While text-based communication
mode does not originally provide video and audio benefits, it has a wider reach can
disseminate information to a bigger audience quickly.

The last three modes are all virtual in nature. Those who are engaged in
communication are all able to hear and /or see each other in real time simulating the
actual physical setting.

Communication in Social Media

 There are various modes through which we communicate with each other. In the
past, these modes took the form of handwritten messages, typewritten messages, short
telegrams, computer- encoded texts as well as landline telephone conversations, and
audio/video recorded messages.

Today with the rapid rise and spread of internet connectivity, the old forms of
communication have given way to new forms that make communication easier and
faster. Read the following news report about the use of social media in the Philippines.

PINOY TOP SOCIAL MEDIA ACCORDING TO STUDY

By Miguel R. Camus (2017)

(1) Filipinos spend more time on social media sites than anyone else in the world, going
online roughly four hours and 17 minutes a day, according to a report released on
Tuesday.

(2) Filipinos spend most of their online time on sites such as Facebook, Snapchat and
Twitter, said the report, called Digital in 2007, and prepared by social media platform
Hootsuite and United Kingdom-based consultancy We Are Social Ltd

US AMONG BOTTOM HALF

(3) Brazilians and Argentinians followed closely behind, spending three hours and 32
minutes on social media, respectively, the report said.

(4) The United States, where many of these social media players were founded, is
among the bottom half, with Americans spending an average of just two hours and six
seconds per day. The least active were the Japanese, who log on an average of just 40
minutes daily.

(5) “It’s probably due to the same cultural dynamics that made us the text messaging
capital in the world,” said Ramon Isberto, spokesperson of telecoms giant PLDT and
Smart, referring to mobile phone text messaging in the past decade that is now giving
way to internet- based applications.

(6) “ Filipinos like to keep in touch,” Isberto said.

SLOWEST IN ASIA-PACIFIC
(7) The Philippines’ social media usage was in stark contrast to its internet speed. Fixed-
broadband speed here is among the slowest in Asia-Pacific, while mobile connections
are among the fastest, according to the most recent Akami report.

(8) There appeared to be a relationship between poor fixed-broadband speed and time
spent on social media.

(9) The Philippines, Brazil and Argentina have an average fixed-line broadband speed of
4.2 megabits per second (mbps), 5.5 mbps and 5 mbps respectively.

(10) The fastest was South Korea, with 26.3 mbps, and its citizens just spend about 1
hour and 11minutes a day on social media.

INTERNET USE ON THE RISE

(11) According to the report, the Philippines’ internet and social media users grew by
over 25precent, up 13 million and 12 million over last year, respectively.

(12) Mobile was also a fast- growing platform, accounting for 38 percent of all Web traffic
in the country, up almost a third over 2016.

(13) The Philippines, so far, had a social media penetration rate of 58 percent, higher
than the average of 47 percent in Southeast Asia.

(14) Around the world, internet users grew 10 percent, or an additional 354 million
people, while active social media users jumped 21 percent, or an additional 482 million.

(15) Global active netizens using mobile phones and other devices surged 30 percent, or
another 581 million people.

DIGITAL CONNECTIVITY

(16) The total internet penetration rate stood at 50 percent, or 3.77 billion people, the
report showed.

(17) Half of the world’s population is now online, which is a testament to the speed which
digital connectivity is helping to improve people’s lives,” said Simon Kemp, a consultant
at We Are Social.

(18) The increase in internet users in developing economies is particularly encouraging,

Kemp added.

(19) The report complies data from the world’s largest studies on line behavior,
conducted by organizations including Global WebIndex, GSMA Intelligence, Statista,
and Akamai in a “comprehensive state” of social media reference.
 (20) The 2016 report has been downloaded 70,000 times and read 2.5 million times and
read 2.5 million times on SlideShare so far.

ETHICAL PRACTICES IN TECHNOLOGY

Ethical practices in technology are necessary especially that the use technology in
communication is currently part of new normal. What are these ethical practices that should be
observed?

Learning Activity 3.1

Name at least five (5) ethical practices you know. Briefly explain each one.

_________________________________________________________________

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Learning Activity 3.2

Complete the diagram below (you may use separate sheet of paper)

FORMS OF DESCRIPTION PRIMARY ADVANTAGE DISADVANTAGE

COMMUNICATION USE

TELEGRAM

HANDWRITTEN
LETTERS OR
MESSAGES
 TYPEWRITTEN
LETTERS OR
MESSAGES

E-MAIL
MESSAGES

TEXT
MESSAGES

FACEBOOK
POSTS

TWEETS

INSTAGRAM
POSTS

Learning Activity 3.3

Do a research on the appropriate and ethical use of social media.

Cite your sources and be able to write a short summary of your research.

ASSESSMENT

Prelim Examination

Be able to accomplish the following tasks:

1. Discuss the advantages and disadvantages of the different communication types in

various communication settings.
2. Using the Venn diagram , differentiate formal communication from informal
communication.
3. Create a social media post for a cause using videos/ audios or text based.

4. Deliver a message for a variety of audience using the most appropriate mode.