Client Brief
Client Brief
Client Brief
Different Briefs
Contractual Brief
Negotiated Brief
Formal Briefs
Advantages:
- One a formal brief has been documented, you are unable to make
any changes or corrections. This could be an advantage as you don't
have to worry about ideas and suggestions being constantly added to
what would have been the final product. This could also be
considered a disadvantage.
Disadvantages:
- Once a formal brief has been documented, you are unable to make
any changes or corrections. This could be a disadvantage as since the
product cannot be changed in any way, if the client wanted to add
extra funding or resources to the product, this would not be possible.
Informal Briefs
Advantages:
Disadvantages:
- The project is way more likely to end up failing as either side could
just loose interest and motivation, on top of this, an informal brief
could be something as simple as a short video for a friend or family,
making each person take the project a lot less serious.
Commission
Tender
A tender is when a client advertises to the public that they would like
to make a particular form of media product. After this, most
manufacturing companies will produce a proposal document that
they will usually then pitch to the customer after observing it. A
number of different proposals from different firms will most likely
exist, so the consumer will select the best proposal to meet their
needs. The customer would then accept a company job offer and
recruit them to build their product. The key benefit of tender styled
briefs is that the consumer has an opportunity to look at several
different proposals and can make the right choice. The downside is
that the customer could actually turn down each company's offer
and they would have lost a lot of time and worked for nothing to
show for it.
Competition
Competition briefs are very different than any other briefs, since
anyone who is qualified to compete in the competition is available.
These types of briefs typically set rules and guidelines covering the
appropriate budget, structure, style and duration, so that all the
contestants are equal. If a piece of media has been submitted to a
competition, whoever hosted the competition will be judged and
assessed as to its suitability. A competition is somewhat similar to a
tender, in the sense that the same elements apply. Elements such as
the reality that many individuals will participate and compete and
the fact that only one winner is possible. The key difference is that
you present an idea for a media product with a tender and you have
to have your media product already produced with a competition to
apply it. The benefits of entering a contest are that there is typically
a cash prize and, depending on what the contest was, you would
most likely get some publicity. However, the drawbacks are that you
have to devote a lot of time and work with no guarantee of success
to compete.
Co-operative
Reading a Brief
Negotiating a Brief
There are several legal concerns that may impact the product
presented by the brief. The copyright law that could be broken if the
work of someone else was used without permission is one example.
This might happen if, for instance, you used any photos, text or
information that did not belong to you. A product sold to the
customer containing any copyrighted work that has not been
credited or registered would break the law and the customer may
also end up being sued. The customer can then sue the production
company for supplying them with a finished product that violates
copyright.
Opportunities