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    Activity: Jollibee Foods Corporation (JFC)

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    Palileo Kids
    Jollibee Foods Corporation (JFC) is a large, Philippines-based fast food chain founded in 1975. It now has over 600 stores worldwide serving Filipino-inspired dishes like burgers and spaghetti. In 2018, JFC achieved total sales of $3.3 billion, a 15.2% increase from the previous year. The company focuses on low prices through efficient processes and keeping prices close to competitors. It also prioritizes good employee compensation and training, extensive market research, and high-quality equipment. JFC collects customer data and handles orders/warehousing to ensure smooth operations. It assigns experts to handle customer service and complaints.

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    Activity: Jollibee Foods Corporation (JFC)

    Uploaded by

    Palileo Kids
    331 views2 pages
    Jollibee Foods Corporation (JFC) is a large, Philippines-based fast food chain founded in 1975. It now has over 600 stores worldwide serving Filipino-inspired dishes like burgers and spaghetti. In 2018, JFC achieved total sales of $3.3 billion, a 15.2% increase from the previous year. The company focuses on low prices through efficient processes and keeping prices close to competitors. It also prioritizes good employee compensation and training, extensive market research, and high-quality equipment. JFC collects customer data and handles orders/warehousing to ensure smooth operations. It assigns experts to handle customer service and complaints.

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    business law

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    06_Activity_1(7)

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    Jollibee Foods Corporation (JFC) is a large, Philippines-based fast food chain founded in 1975. It now has over 600 stores worldwide serving Filipino-inspired dishes like burgers and spaghetti. In 2018, JFC achieved total sales of $3.3 billion, a 15.2% increase from the previous year. The company focuses on low prices through efficient processes and keeping prices close to competitors. It also prioritizes good employee compensation and training, extensive market research, and high-quality equipment. JFC collects customer data and handles orders/warehousing to ensure smooth operations. It assigns experts to handle customer service and complaints.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    331 views2 pages

    Activity: Jollibee Foods Corporation (JFC)

    Uploaded by

    Palileo Kids
    Jollibee Foods Corporation (JFC) is a large, Philippines-based fast food chain founded in 1975. It now has over 600 stores worldwide serving Filipino-inspired dishes like burgers and spaghetti. In 2018, JFC achieved total sales of $3.3 billion, a 15.2% increase from the previous year. The company focuses on low prices through efficient processes and keeping prices close to competitors. It also prioritizes good employee compensation and training, extensive market research, and high-quality equipment. JFC collects customer data and handles orders/warehousing to ensure smooth operations. It assigns experts to handle customer service and complaints.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    BM1807

    Names ________________________________________ Section ______________Date____________

    ACTIVITY
    Jollibee Foods Corporation (JFC)
    Jollibee Foods Corporation (JFC), widely known as Jollibee, is a fast-food restaurant chain based in the
    Philippines. It was founded by Tony Tan Caktiong, a Filipino Chinese in 1975. It is an American-style fast-
    food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken, and some local
    Filipino dishes. Currently, it is the biggest fast-food chain in the country; it also has major locations in the
    United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai, and Brunei. As of December 2007,
    Jollibee has become one of the biggest fast-food chains in the world with more than 600 stores worldwide.
    An article by Doris Dumlao-Abadilla, published on the website of Philippine Daily Inquirer, confirmed that
    JFC had accumulated total sales of P171.77 billion in 2018, which reflects a 15.2% increase in sales
    compared to the figures from the previous year.

    The success of the company is strongly attributed to their process efficiency resulting in low-priced and
    low margin approach in catering to the taste of the mass market. In addition, the company ensures that
    they maintain a close difference in product prices relevant to their competitors. The company also
    practices planning and investor relations, including a rewarding compensation system for its employees
    and unbiased recruitment and training procedures. Aside from that, the company is engaged in product
    and process design through extensive market research. JFC also maintains high-quality machines and
    equipment required in its daily operations. The company maintains data collection services and material
    storage to ensure a smooth flow of its operations. The customer service of the company works hand-in-
    hand with the branch operations to efficiently execute order processing and warehousing. In addition, the
    customer service representatives of JFC prepare a daily report of customer transactions for the company
    to keep track of its customer behavior. This initiative is in line with the company goal to widen the scope
    of its promotion and advertising through the help of the company designated sales force. In order to
    ensure proper customer care, the company also assigns subject matter experts to handle transactions
    related to customer support and complaint resolution.

    Answer the following items: (3 items x 10 points)


    1. Identify the business model/s present in the given case study.

    2. Apply value chain analysis to assess the activities of JFC using the facts on the given case study.

    Primary Activities
    Inbound Operations Outbound Marketing and Service
    Logistics logistics Sales

    Support Activities
    Firm
    infrastructure
    Human Resource
    Management

    06 Activity 1 *Property of STI


    Page 1 of 2
    BM1807

    Names ________________________________________ Section ______________Date____________

    Technology
    Development
    Procurement

    3. Identify the type of strategy being employed by JFC in order to attain competitive advantage,
    based on the facts of the given case.

    Rubric for grading:


    CRITERIA PERFORMANCE INDICATORS POINTS
    Content Provided pieces of evidence, supporting
    8
    details, and factual scenarios
    Grammar Used correct grammar, punctuation,
    1
    spelling, and capitalization
    Organization Expressed the points in clear and logical
    1
    of ideas arrangement of ideas in the paragraph
    TOTAL 10

    References:
    Blue Ocean University. (n.d.). Jollibee Foods Corporation Porter value chain analysis. Retrieved on April
    29, 2019, from http://blueoceanuniversity.com/frontpage/portervaluechain/10981-caktiong-
    values.

    Dumlao-Abadilla, D. (2018). Jollibee posts 15% growth in net income. Inquirer.net. Retrieved on May 22,
    2019, from https://business.inquirer.net/246002/jollibee-posts-15-growth-net-income.

    Marked by Teachers. (n.d.). Case study of the Jollibee Foods Corporation. Retrieved on April 29, 2019, from
    http://www.markedbyteachers.com/as-and-a-level/business-studies/case-study-of-the-jollibee-
    foods-corporation.html

    06 Activity 1 *Property of STI


    Page 2 of 2

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