Public Relations Nursing Education
Public Relations Nursing Education
Public Relations Nursing Education
BEGUMPET
HYDEABAD-16
SUBMITTED TO
SUBMITTED BY
Ms.K.D.Sharon
VJM
CON
SUBMITTED
ON
1/6/1
9
HYDEABAD-16
NAME OF THE STUDENT: : N. RAJESHWARI
: WELFARE, SERVICES,
LIBRARY
FACILITIE
S
UNIT: : XVI
TIME: :2HOURS
DATE: :5/7/19
DURATION :3HOURS
BSC NURSING
COURSE
GENERAL OBJECTIVES:
At the end of the seminar the students will be able to gain knowledge and development of
skills about
the public relation, performance appraisal, welfare services, library services, hostel facility and
develop
a positive attitude towards the use of public relations and performance appraisal, welfare
services, library
services, hostel
facility.
SPECIFIC
OBJECTIVES
• define welfare
services
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SUBJECT: NURSING
EDUCATION
UNIT:1
4
TOPIC: PUBLIC
RELATIONS
SN NO CONTENT PAGE
N
O
25.
1. NURSING
2. TION NEED
3. S
4. RELATION
5. METHODS
6. N
7. UBLIC
8. NCE
9. S
10. MANCE
11.
12. U
13. E OF
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NS
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S
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PUBLIC RELATION, PERFORMANCE APPRAISAL, WELFARE SERVICES,
INTRODUCTION
Public relation is an essential and integrated component of public policy or service. The
professional
public relation activity well ensures the benefit to the citizens, for whom the policies or
services are
meant for. An effective public relation can create and build up the image of an
individual or an
organization or a nation. At the time of adverse publicity or when the organization is under
crisis an
effective public relation can remove the “misunderstanding “and can create mutual
understanding
“Public relation is knowing what the public expects and explaining how administration is
meeting this
"Public relation in Government is the composite of all the primary and secondary contacts
between the
bureaucracy and citizens and all the interactions of influences and attitudes
established in these
manageme
nt
cannot ignore the views of employees. and the community in making policy decisions. It
has been
estimated that eighty per cent of the problems confronting management have public
relations
• implications. Management has to foresee the impact of policy decisions on the opinion
of the
public
.
• There are normally four distinct reasons for ever increasing necessity of public
relations:
• Increased governmental
activities.
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• Increased educational standards resulting in rise in
expectations.
Progress in communication
techniques.
• Well-executed public relations will increase visibility for the hospital. employees,
programs
and
services.
• Position the hospital as a health care leader and authority within the community or
region.
• Expand awareness of the hospital's entire range of programs and
services.
• Support efforts to raise funds for new programs and services or assist with the passage
of levies
and
bonds
• Act as a foundation when negative news about the hospital occurs. Boost
employee morale. FUNCTIONS OF PUBLIC RELATION
• Public Relation is establishing the relationship among the two groups (organization and
public).
• It analyses the public perception & attitude, identifies the organization policy with
public
interest and then executes the programs for communication with the
public.
• Steps taken to ensure that said. policies. procedures and actions are in the public
Interest and
Socially
responsible.
• Development of rapport good will understanding and acceptance as the chief end result
sought
by public relations
activities.
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FORMS OF PUBLIC RELATION
Public relation is a general term that may include many other “relations" with different
audiences,
motivating staff. Some tactics used for employee relations may include new employee
education,
employee award programs and recognitions, new-hire press releases and newsletters to
name a few. COMMUNITY RELATIONS:
It is the function of actively planning and participating with and within a community for the
benefit of
the community and the hospital. Tactics within this category include community events,
volunteer
It is a function of relating to government officials and agencies about issues that impact the
hospital and
its audiences: Hill climb events in Olympia, letter writing campaigns, and op-ed
placements in the
It is often considered synonymous with public relations. is the function of working with the
media to
communicate news. Media relations can be active = seeking positive publicity for a
newsworthy topic
at the hospital = or reactive responding to a news inquiry about a positive or negative story of
interest to
• Every hospital should have a current public relations plan that outlines goals and
desired
• periodic planning and updating is critical. The plan and its updates will not only help
guide
employees responsible for public relations work, but will result in an effective
tool to
communicate with the board and other staff. Following are the key elements of an
effective
PR
plan:
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GOAL
S
Public relations goals help direct the strategies and tactics in future public relations
endeavors. The
goals should clearly support hospital mission statement. While a mission statement may
include what
the hospital wants to accomplish, a public relations goal should be focused on what
you want the
• Ivy River Hospital, with its friendly. helpful physicians and nurses, is the most
dependable
• Objectives help determine specific outcomes from your public relations efforts.
Objectives
• Build the reputation of the hospital in the next three to four years as a
cornerstone of the
• Patients: They purchase health care services and generate revenue for the
hospital.
• Physicians: They use hospital facilities and generate revenue for the hospital. They
control
• Media: They write both positive and negative stories about the hospital. its staff and
services.
They have considerable influence and access to all of the hospital s target
audiences.
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• Other audiences to consider may include employees, board members, community
leaders, local
• It is easy for busy hospital professionals to think about tactics first, but it is critical to
have a
solid strategy in place. Only pursue the tactics that will help achieve the goals. Here
are so “best
provided at the hospital for promotional use only. It may be provided to media for
background, but
• Direct mail to help create awareness for programs or services with target audiences.
Message is
controlle
d.
• Direct mail packages Good for inclusion in new neighbor welcome packages or
community
coupon envelopes. Consider including brochures or inserts. Costs are typically part of an
advertising
• Specialty mailings Good for awareness efforts, such as a child safety campaign
sponsored by
the hospital. Mailing may include a magnet with safety tips and local emergency
contact
information. DISTRIBUTION
METHODS
How you distribute materials is often as important as what the organization send. It is a
good idea to
• Mail Good to use when timing is less sensitive (one to three days). Good for
newsletter
mailings. new neighbor welcome packets, media kits, and other materials that are difficult
to fax or
• Fax Good for timely communication (faster than mail). Good for press releases.
event
reminders, and some forms of newsletters (such as weekly news notices). Less
effective for
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• E-mail Good for timely and direct communication with an individual. Good for press
releases,
media reminders, media personnel questions, and pitch letters. Access to email and
electronic
• face to face meetings best way to make a personal connection it allows for
derailed
tolerance empathy
etc.
• Phone conference call Allows for personal contact when face-to-face is not possible.
Good for
different locations
(cities/states).
• Web site Web pages allow interested parties to pull information thereby
facilitating
distribution. Directing people to a web site may be done through mailings. publicity or
other notices
hospital. Good way to establish and maintain community support for the hospital and
services.
televisio
n.
• Press kit to provide extensive information about a topic. It may precede an event
or new
program
launch
• Press conference to disseminate time sensitive and critical news to multiple media
contacts at
• Special event -To make a personal connection with target audiences in a positive
environment.
It is good way to recognize people for good work or launch new programs of
facilities.
• Video To communicate messages with emotion through visuals. It is good for town
meetings,
• Web site provide 24-hour access to information about the hospital. It may include
health
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BUDGET
S
Public relations budgets may come in a variety of ways; it may be pre-determined and
passed down
from the overall hospital budget. 'It may include general guidelines but is open to the tactics
decided
upon. It may be nonexistent, in which case the tactics will need to rely on investments in
staff time,
instead of materials. All of these factors will determine where budgeting fits into the overall
public
relations planning. Regardless of where budgeting fits into the plan, consider the
following:
• Nothing is free Consider all of the direct and indirect costs. Even a press release, one of
the least
expensive tactics, has a price tag, the time spent writing and editing the release, the paper
it is printed
Opportunity costs and don t just consider the time investments for the PR staff.
Administrative
oversight and involvement, interview source preparation and even Volunteer efforts all play
into the
opportunity costs of public relations. When planning and prioritizing projects, consider all
necessary
staff time and what else they would be doing with their time if not promoting the
hospital.
estimate. Printing shops with more capacity at certain times may discount
their rates
options. For example, tw0acollor brochures are far less expensive than their
four-color
counterparts. Specialty work, such as die cuts for holding business cards or layered
stair-steps for
handouts, are nice features, but may carry a hefty price tag. Designers and printers
can be allies
relations budget for unexpected activities. There may be some great opportunities to
do events,
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GENERAL:
High quality patient care by the hospital is the theme of any public relation programme No
amount of
smile, cheers and propaganda will compensate for bad administration and poor professional
care in the
hospital. PHYSICALL
FACILITIES:
Well planned hospital with sufficient waiting area for the patient and its relation in the
hospital,
optimum floor space for each department of t e hospital, logical layout of the department
and work
areas, provision of adequate facilities like toilets, public utility services like canteen,
drinking water
In a hospital the staffs consists of variety individuals drawn from different status of the
society with
different levels of education and background. imbibing a team spirit in all these groups of
people for
the patient care will lead to a general satisfaction foe the patient in the
hospitals NAME LABELS AND UNIFORM:
All functionaries should wear uniforms and name labels this creates initial good impression
on patients
and reflects good administration. It also infuses among the employees a pride and _Sense
of belonging
to the institutions. These also help In identifying the staff by name and their status.
These are
IMPORTANCE OF COLOUR:
colour affects many of our moods and emotions. Proper choice of color can transform
depressing and
is one area where colour can be used with measured success not only in appearance
but for the
psychological uplifting which it brings to
patients. O
PERATING FACILITY:
The operating efficiency in an organization like, hospital is the outcome of its soundness of
objectives,
policies, procedures, programs and standing orders. The clear-cut policy and procedure in
writing and
their periodic promulgation to the staff specially, clear order regarding organizational
structure,
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THE SPECIALITY CLINICS:
The speciality clinics if located proximally are one of the concentrated areas of the OPD
services. It
will facilitate mutual interaction of the functionaries and effective protocol among the
various
specialities and will in turn save great deal of effort for the patient to move around for
multiple
The waiting time in the OPD is invariably the sore point of public grievances.
Introduction of
appointment system, Staggering of OPD timings for the registration, punctual attendance by
doctors are
some of the remedies which Can be introduced to reduce waiting time and have
Successfully been
implemented in many
hospitals. DELAY IN
ADMISSION:
Anxiety and distress is the result of delays in admission due to long waiting list. In allotting
priorities
for admission, hospitals consider the physical state of the patients but forget the social
background and
as a ‘result, social emergencies have to wait. Adequate facilities in efficient Use of Present
resources
patients are generally vulnerable to anxiety and fear on arrival. in the ward. The
reception they get
PRIVACY
It is normally observed that majority of the patients are dis satisfied with the type of privacy
provided
in the ward Provision of screens around each bed would afford greater privacy. To have the
privacy and
at the same time proving the advantage of companionship of other patients in the ward would
go a long
Good food, well prepared and attractively served to patients. makes a very favorable
impression.
CLEANLINESS
:
Cleanliness is much a desired thing in a hospital. It not only enhances the image of the
hospital but also
helps in controlling hospital infection. Frequent cleaning and liberal use of detergents and
deodorants
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eliminates the stink which is most
dissatisfying.
to recover. Information in this respect will always be associated with fear, anxiety and thus,
will help in
building patient’s confidence. A doctor or a nurse should be available in the ward during
visiting hours
Relatives and friends come rushing to the hospital the moment they learn about the illness of
their near
and dear one. This is to show their loyalty, affection and strength of ties. It also satisfies
emotional
needs of the patient. The relatives etc. are allowed to visit their patients for a short while.
The visiting
hour policy should be more liberal for the visitors to the serious patients and relatives
coming from
distant places. Too rigid visiting policy makes the public critical of the
hospital. COMPLAINTS AND SUGGESTIONS:
• The best way to deal with complaints is to do everything possible to avoid getting
them by
anticipating the problems. In spite of the best intentions of everyone and as it happens
everywhere
• else, sometimes things go wrong. Any complaint and suggestions should receive
prompt
attention and wherever possible remedial actions be taken. Equally important Is that
whatever
necessary to provide within the hospital or its premises a place to which dead body can
be moved
quietly so that other patients do not get Upset. Disposal of dead has a great bearing
on public
relations of the hospital. This is a sensitive area for the relatives and friends. Even
unintentional
neglect or
delay
• may carry unpleasant Impression about the hospital almost care ls needed by all
members of the
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NEED FOR PUBLIC RELETION IN THE COMMUNITY
The main goal is to raise the standard of care to the
highest level
two-way
communication.
• To provide the community with the concept of what a hospital and a health
center are.
• To ensure financial
support.
• To interpret the expectation of the community. their opinion and impression of the
hospital to
the top-level
management.
• In large hospitals relationships can become very impersonal. Project a good image
of the
• Public relationship is all about relationships efforts. commitment and activities, which
go into
building. The right sort of relationships where there is good public relations. the hospital
and health
care are functioning at its best and contribute maximum to which it serves.
METHODS OF MAINTAINING PUBLIC RELATION IN THE COMMUNITY
There are mainly two
methods:
• Operative
methods
• Communicative methods
OPERATIVE METHODS:
These methods are essentially connected with every aspect of community operation
including those
are carried out by such workmen as health personnel, office personnel, enquiry, media
personnel
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Adequate physical facility with good functional lay out waiting room with benches or
chairs water
refreshment facility in the out patient
department
• To make other: happy one must be happy himself, Good morale of workers not only
increase
deficiency, but workers with high morale Interact in e positive manner with one
another and
• Operating efficiency with effective coordination among all clinical departments and
other
health center to convey Its message to the public. Some of these are also
intermixed in a way
with intra-mutual functions at the hospital or health centers and the operative
methods may be
• Making the available appropriate information to the patients. their relatives and
visitors.
• Prompt reply to
questions.
• Hospital tours can be conducted by the school teachers. students. housewives and
members at
• Holding an annual hospital day or open day house where public can be shown every
aspect of
• Good judgement. creativity end then critical ability. Imagination and appreciate
others.
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• Willingness to work long and in constraint
atmosphere.
• Number of complain
received.
• Donations.
PUBLIC IMAGE:
The followings are the steps followed in public relation campaign in an educational
institution.
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• The change in the existing
policy
Public Relations activity starts identifying the message to be disseminated and prioritized
ASCERTAINING THE EXISTING KNOWLEDGE LEVEL OR UNDERSTANDING
it is essential to know whether the image is positive Neutral or negative in terms of the assessment
or in terms
to evaluate and the top management approval is required for example communication objective
instead of using
of term increasing awareness level about the scheme it should be specific by 2005 in the number
of families
After choosing the objective, the content of the message needs to be developed. While developing the
massage we
Should keep in mind the media in which we are going to use for disseminating that massage. TV/Visual
media may
Be effective for showing the demonstrating awareness training media may be effective whether
the recipient
In case. the interaction of the target group reveals the message did not reach as expected the
modification in
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TYPES OF PUBLIC RELATION
Advertisin
g:
• Direct mail
• E-mail
messages
• Magazines
• Newsletters
• Newspaper (major)
• Publicity is the spreading of information to gain Pubic awareness for a product, person.
service,
or position. Propaganda, in its most basic sense, presents information primarily to influence an
audience and
to inform and influence. It is practiced through a variety of instruments and methods ranging from
personal
Effective public relations require a knowledge, based on analysis and understanding, of all the
factors that
influence public attitudes toward the organization. While a specific public relations project or
campaign may
commercialization of
publicity. ANNUAL
REPORTS:
They are ripe with information if they include an overview of your year's activities. accomplishments,
challenges
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and financial
status.
Collaboration or strategic restructuring: If you're organization is undertaking these activities, celebrate “it
publicly. PRESENTATIONS:
Find ways to give even short presentations, for example, at local seminars, conventions,
seminars, etc. It's
amazing that one can send out 500 brochures and be lucky to get 5 people who respond. Yet,
you can give
a presentation to 30 people and 15 of them will be very interested in staying in touch with
you. QUALITIES OF A PUBLIC RELATION OFFICER IN THE
EDUCATIONAL
INSTITUTION:
• Abundant common
sense.
• Innovative in ideas.
• Media Specialization,
• Editorial expertise.
• Insight in research
ROIE OF DEAN
deans are expected support and promote the highest quality educational programs research public
service and
economic development activities of their respective colleges and schools. Each dean must be
an effective
advocate for his/her college, both within the University and externally Deans have ultimate
accountability
for their colleges sound management of resources: fiscal. facilities, and human. They are
responsible for
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collegiate planning, including alignment of plans for educational, research and other activities in their
colleges.
FACULTY:
The academic dean is responsible for the hiring of most department chairs and faculty selection.
She often acts
as a bridge between the academic and bureaucratic sides of education. often the dean will delegate
responsibility
to trusted department heads but still oversee all the activity within each
department.
FINANCE:
The academic dean may also be responsible for fundraising and financial decisions made in regard to
the school.
Because of the complexities of the financial responsibilities of the dean, the job strongly resembles
that of the
The academic clean is responsible for overseeing course scheduling and the introduction of new
courses into the
curriculum of the school. She also plays an integral role in maintaining good relationship with
alumni and the
general public and garnering financial support for the institution. An academic dean must have
excellent social
skills, as he is called upon to interact with the public as a representative of the college or
university.
The academic dean may also be responsible for much of the decision making in regards to campus
upkeep and
the regular care of campus grounds. He delegates the responsibility for care and upkeep of the
grounds, but
makes the financial decisions regarding upkeep and general funding allotted to the physical
appeal of the
university or
college.
FACULTY COMMUNICATION:
Because all faculty report directly to the academic dean. she is often looked to for problem-solving
and conflict
resolution; For this reason, he must have an active interest in and knowledge of the academic
side of this
jurisdiction. as well as a basic understanding of all areas of education. She must likewise be
persuasive, an
effectual listener. and collaborative. The. authority of the academic dean I5 consistently being
challenged. And
FEE
ACCOUNTS:
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• monitor the fee dues of students and educate parents in cleaning the same within
the time stipulated PUBLIC RELATION WITH PARENTS
• Make efforts to identify merit students at the earliest and extend academic support to
them.
• Take a feedback from Students on the performance of the staff attached to the campuses in
your zone
• Ask parents of exceptional students for feedback on the performance of respective campuses in
academic
And administrative
areas.
impro
vement SICK
ROOM:
• A student in good health can perform up to potential, whereas a student who is ill cannot.
Besides, the
this reason that every campus has a Doctor attending to sick students with special rooms to
keep them
• Ensure that hygiene and sanitation is maintained in the sick room so that the recovery is
faster.
• Keep in touch with the Campus Doctor in order to take precautionary measures against common
ailments
• Ascertain that the parents of students who are Sick are informed about the health
status of their wards. PERFORMANCE APPRAISAL
INTRODUCTION
Performance appraisal is a method processing information needed to improve performance and
accomplishments.
of acquiring and processing information needed to improve the individual’s performance and
accomplishments
CRITERIA OF PERFORMANCE APPRAISAL
| There are 7 criteria for assessing performance
appraisal
QUALITY: the degree to which the process or result of carrying out an activity
approach
QUANTITY: the amount produced, expressed in monetary terms, number of units, or number, of
completed
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activity
cycles.
COST EFFECTIVENESS: the degree to which the use of the organization’s resources (e.g. Human.
monetary,
NEED FOR SUPERVISION: the degree to which a job performer can carry out a job function Without
supervisory
assistanc
e.
INTERPERSONAL IMPACT: the degree which a performer promotes feeling of self-esteem, good
will and
The above criteria relate to past performance and behavior of an employee. There is also need for
assessing the
potential of an employee for future performance, particularly when the employee is tipped for
assuming greater
responsibilities. OBJECTIVES OF
PERFORMANCE APPRAISAL
Objectives can be discussed under 4
headings WORK RELATED
OBJECTIVES
• To identify strong and work points and encourage findings remedies for weak points through
training.
• To clearly establish goals i.e. what is expected from the staff members in terms of performance
and future
work
assignments.
• To provide counselling and job satisfaction through open discussion on
performance.
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ADMINISTRATIVE OBJECTIVES.
TRADITIONAL METHODS
• Straight ranking
method
• Grading
• Critical incidents
• Group appraisal
MODERN METHOD
• Assessment
center
TRADITIONAL METHODS
• Straight ranking method: it is the method of performance, by which the man and his
performance are
• Grading method: under this system, the rater considers certain features and makes them
accordingly scale
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• Forced choice description method: it attempts to give consistently high or consistently low rating to
all the
employee
s.
• Forced distribution method: this method is used to estimate or minimize rater’s bias, so that all
personal may
not be replaced at the higher end or at the lower end of
the scale.
• Free essay method: under this method, the supervisor makes free form, open-ended
appraisal of an
employee in his own words and put down his impression about the
employee.
• Critical incident method: the essence of the system is that it attempts to measure worker's
performance in
terms of certain” event" or” episodes" that occur in the performance of the
rater’s job.
• Group appraisal method: under this method employee are rated by an appraisal group,
consisting of them
supervisor and three or four other supervisors who have some knowledge of their
performance.
• Filed review method under this method a trainer employee from the personal department interviews line
services
MODERN METHODS.
variety of
procedures.
• Human asset accounting method: the human asset accounting method refers to activity
devoted to
attaching money estimate the valve or forms international human organization and its external
customer
good
will
• Behavioral anchored rating scale (BARS) this has recently been developed. Its supporter
claims that it
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COMPONENTS OF PERFORMANCE
APPRAISAL
The performance appraisal process gives employee recognition for his work efforts. Great power
resets in such
recognition and in facts, its well known that human beings prefer even negative
recognition at all.
The first step is occurring well before an evaluation is even done. A new employee must be
understanding
exactly what the job expectations are, how performance will be measured, who will "judge" the work
and how
often. STEP 2(REGULAR
FEEDBACK)
An employee should also be aware that the performance appraisal process is just that a process
and not a once-
year drill. Ongoing assessment of performance and the progress in meeting job expectation is
vital. It is not
good management style to wait until an evaluation to tell and an employee that he is
consistently failing to
if the facility was a self-appraisal, peer review, or 360 degrees make sure the employee clearly
understands how
documents ready make sure you have coverage for phone calls other managerial duties so your
time with the
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• Appraisal on the basis of representation information. Appraise on the basis of relevant
information.
• Don't write one and say another. In offering an appraisal, make it plan that this only your personal
opinion
The purpose of performance appraisal is to improve the quality and productivity of the employee
and enhance
career aspirations. The performance nursing administration has the responsibility for overseeing the
performance
appraisal and motivating the employee appears to need support in practice. When employee appear to
need support
or assistance in reaching goals, their supervisors may be able to work with them. The outcome of
the process
should be satisfied employees who realize the aspirations with the support of the nursing
administration.
• Remember that information discussed during the meeting on confidential and should be shared
only With
• Encourages team
work.
• Distributes policy to the entire employee, post policy on each unit and add it to
the policy manual. TOOLS OF PERFORMANCE
Trait rating scales (TRS): A rating scale is a method of rating an individual against a set standard,
which may be
the job description. desired behaviors, or personal traits. The rating scale is probably the most
widely used one.
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JDS.the BARS technique requires that a separate rating from be developed for each
job classification. CHECKLISTS:
There are several types of checklist appraisal tools. The weighted scale is composed of many
behavioral
statements that represent desirable job behaviors. Each of this behavior statement has a weighted
score attached
this method is often referred to as the” free from review". Here the appraiser describes in narrative
form. The
WELFARE SERVICES
INTRODUCTION
Students are the back bone of educational institutions. Institutional standards are depending upon
the students.
Every institution are responsible for the welfare of students. at the same time students are also
responsible
for their own welfare. A good studying environment makes students more
fruitful. DEFINITION
Student welfare is an important part of the total school programme. It broadly covers their physical,
mental and
social wellbeing. Such needs of the student will be met partly by the facilities provided in the hostel
and partly
through an active and adequate student health guidance and counseling service and opportunities
for recreation
The implementation of the student welfare programme requires formulation of a number of policies.
Some of
which will be in relation to: The number and nature of routine physical health examination to be
done during
the course
period.
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• The appointment of a physician. responsible for the student
health.
• The maximum amount of sick leaves which may be taken during the course and action to be
taken when
this is
exceeded.
• The arrangement to be made for student
counseling.
• The extent to which provision will be made for recreational and cultural
activities.
• Provision to be made for students to follow their own religious practices including
participation in
important
festivals.
experience, to minimize any risk to which they might be exposed or to which they might be lasting and
which they
can apply in the practice of nursing, and to give students the required care when
they are sick. MEDICAL EXAMINATION
ON ADMISSION
• Within the first week of admission the student should have a through medical examination, which
include,
• Complete physical
examination.
• Treatment should be given if any problem is detected. Follow up should be done until the whole
problem
is
solved.
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previous medical history and complete record of her health while in the school. Each student
should be
encouraged to take the responsibility for her own health, and she may be assigned in this
regard a personal
health record card at the beginning of the course. She should be guided on how to record the
information required
accurately and regularly. The cards should be checked at periodic intervals by one of the staff, and
appropriate
• scheduling routine
examination
• Arrangement for
immunization
• Weighing machine
• sterilizer
• Equipment’s: B P Apparatus.
thermometer
• Other furniture
Where the health clinic is not located close to the students hostel there should be should be
some place In.
Hostel for admitting the students standing orders can be carried out according to the perception
of the nurse
in
charge
As student who enters into a new profession which is entirely different from other courses. they
may need
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counseling. Each tutor may act as an advisor to a certain number of students and should hold
individual
• Evaluation of student
progress.
In addition to the scheduled conferences. the student should feel free to take appointments with
the advisor
whenever she needs advice the student should feel secure in the sense that nothing of a
confidential
nature will be disclosed without her consent ln the event of a situation which gives rise to
the head of
the institution so as to work out a plan of action with a view to refer the students to
another person
Students to make it possible for them to continue with the leisure time interests they have
already acquired,
as far’ as It is compatible. With the objective of the programme as well as to guide them in
developing cultural,
social and creative activities according to their individual preferences. There are many
recreational activities
STUDENT ORGANIZATION
And meeting the objective of the programme. The two principal ways by which this can be achieved
are through
Student
government
Student
council
Student
association
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The student nurse association organized in 1920 providing a means of personal and professional
development of
Nursing
student
OBJECTIVE
S
• promotion of student
welfare.
the
country.
• Professional approach to
work.
FUNCTIONS
• To help student nurses learn how the professional organization serves to uphold the dignity
and ideas
of nursing
profession
• Increase the student nurses social contacts and general knowledge to the personal and
professional
developme
nt.
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• giving quality report
• Reviewing, the school and hospital procedures and policies and making
recommendations.
• Establishing official channels of communication with the school staff in relation to student
council.
• Some of these functions will be executed by the council itself and others may be carried out
through
various committees such as recreation, hostel and reception committee. The staffs are not
members of
STAFF DEVELOPMENT
Staff development refers to the continuing improvement of the nursing personnel. It also
includes setting
standards for jobs, providing on the job growth experiences, considering potential growth
opportunities in all
• Vitalizing professional
studies.
• Improvement of student
teaching.
Each level of nursing personnel receives orientation classes as well as skill delineation
and clinical
Supervision has to be adopted for particular specially skills. Discuss them with job
charts, policies
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procedures and fulfilment of
objectives.
IN-SERVICE TRAINING
ln-service is a planned learning experience provided by employing agencies for employees that
help them
In acquisition of new knowledge and improvement of performance. This includes job training,
counselling
and reviewing skills. Methods of delivering in-service education are forum, ward teaching.
discussion,
• It is all the learning activities that occur after an individual has completed his basic education. This
helps the
staffs to keep abreast with interest, knowledge and technical advances. It is needed for career
advancement
to provide and prepare faculty who see continuing nursing education as a personal responsibility
as well as
Co-ordinates attendance at approved programs locally as well as in the state and helps in the
presentation
of appropriately approved programs within the facility. furnishing opportunity for sharing
skills and
• On a co-operative basis, there should be provision for house constructions as well as medical
facilities and
services. it also should include accommodation, canteen, creche, transport, medical and
surgical supplies
developing expert technical or manual skills, communication and other behavioral skills
associated with
one’s
job.
Skill training has to be given for development of knowledge and skills (cognitive, affective and
conative
do
mains.
POLICIES
The schools should have a clearly defined policy regarding hours of work, teaching load, leave,
welfare of staff
and other matters. Well laid down policies greatly help reduce frustrations and conflicts among
staff. Policies
will be effective when the staffs are involved in formulating them. Everyone is well aware of them
and they are
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clearly adherent on
it.
A well-defined policy helps towards the stability of the staff and implementation of the programme.
Policies
differ themselves from state to state and from college to college depending upon the controlling
authority. FOR THE FACULTY
1. Hours of work, day offs per month, number of hours to be worked per week, procedure
regarding public
holiday
.
Teaching load: Policy regarding maximum teaching load to be carried by each tutor. allowing
preparation time.
residents or
nonresidents.
4. CrecheThere should be a creche for the children of married
couple
6. Transport College should have separate transport facilities and it should be available for
professional and
emergency personal
use.
7. Leave: Amount and kind of leave due to staff, Special leave, school leave, annual leave may be
taken, how
8. Sickness Policy should state details of medical treatment, type of accommodation they are
entitled to and
financial
responsibility.
9. Attendance, conferences and study courses: There should have a written policy regarding
selection, deputation
of staff for further education, attendance at formal workshops and conferences. These policies
should be made
known to
others.
10. Other facilities like Provident fund, medical claim policies, journal club, free admission and
educational
facilities for staff’s children, family quarters, transportation facilities, staff funding, deputation for
higher
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studies
etc.:
11. TNAl Trained Nurses Association of India act as a welfare association for the nurses. It is
the national
professional association
of nurses L
IBRARY
FACILITIES
INTRODUCTION
A good library makes an immeasurable contribution to an educational programme and that teacher
serves to the
students best, who early in the course introduces them to its use; ‘It not only opens the door to new
knowledge
but stimulates critical thinking and helps to develop independence in seeking and obtaining
information.
An up to-date, varied selection of books and other library material also encourages and assists
the staff in
study and research both for self-improvement and for the benefit of
the students. ACCOMMODATION AND EQUIPMENT
3.Boxes for
pamphlets
4.catalogue
cabinets
5.Bulletin
boards
6. Book display
rack
7.steel book
supports
9 Transparent magazine
covers
• Maintaining an up-to-date record of all the library ' holdings-the number of books, journals,
etc. The
of copies of each 2 Maintaining an up to date record of all the library holdings-the number
of books,
• Loaning of publications and maintenance of necessary records and participation in the meeting of
the library
• selection of new
books
• studying and reporting on statistical data on the extent to which the library is
being used
LIBRARY HOLDINGS.
• Dictionaries, e.g. English, Hindi and local regional language, nursing, medical, Roget’s
Thesaurus, etc.
• Central, state and municipal government reports and documents such as five-year plans,
statistical data
and
bulletins
• Nursing textbook and reference books on all aspects on nursing and related
subjects.
• Books and material on allied disciplines such as, social work and occupational and physical
therapy and
• Daily newspapers
• Selected biographical, philosophical and religious. books. other readings as the program or
policies
of the institution.
ORGANIZATION OF BOOKS
• Arrangement
• Accession
• Classification
• Cataloguing.
• Borrowing OTHER
PHYSICAL FACILITIES
store
rooms
sanitary annexes
OTHERAMENITIES
Driving
water
Refusal disposal
HOSTEL FACILITIES
BED
ROOMS
There should be preferably 3students in room with space for each student being 70square feet
carpet area per
Student. The furniture provided should include separate sleeping seating and storage
arrangements for each
Toilet and bath room facilities should be provided on each floor at the rate of one bath room and one
latrine for
There should be a hygienic kitchen and dining hall to seat at least 50% of total students at one time
water coolers
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VISITORS ROOM
There should be a visitor’s room in the hostel with comfortable seating lighting and toilet
facilities PANTRY
One on each floor with water coolers and heating facilities should be
provided WASHING AND IRONING ROOMS
Accommodatio
n
Cantee
n
Transpo
rt
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SUMMARY
At the end of the topic students able to gain knowledge and development the skills and
positive attitude
regarding the public relations in nursing, need for public relations, functions of public relation,
method
of improving public relation in hospital. Performance appraisal, objectives of performance
appraisal,
methods, components, uses. Welfare services, policies, student health service, student
organization
CONCLUSION
The public relation is important to improve their organization services and improve the
performance of
employee and to achievement the best of institution and Students are most important aspect
in college of
nursing just as a patient is to a hospital. administration of the students is the most important
and
challenging task in college of nursing. Today’s students are the tomorrow’s professionals.so
making good
PUBLISHERS: 2013.PAGE
NO;235-237
2018.PAGE
NO;276-280.
NO;56756
9.
6.https://www.ncbi.nlm.nih.gov>pub
med
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