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    Business Communication PLO CLO

    Uploaded by

    Saadia Khan
    The course aims to enhance students' communication skills through developing strong writing, oral presentation, and persuasion abilities. It will cover various topics related to business communication over 17 weeks, including elements of communication, presentation skills, and using social media. Students will be evaluated based on attendance, assignments, tests, participation, and term papers. The goal is for students to understand the importance of communication in business and be able to effectively compile reports and persuade audiences.

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    Business Communication PLO CLO

    Uploaded by

    Saadia Khan
    182 views3 pages
    The course aims to enhance students' communication skills through developing strong writing, oral presentation, and persuasion abilities. It will cover various topics related to business communication over 17 weeks, including elements of communication, presentation skills, and using social media. Students will be evaluated based on attendance, assignments, tests, participation, and term papers. The goal is for students to understand the importance of communication in business and be able to effectively compile reports and persuade audiences.

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    The course aims to enhance students' communication skills through developing strong writing, oral presentation, and persuasion abilities. It will cover various topics related to business communication over 17 weeks, including elements of communication, presentation skills, and using social media. Students will be evaluated based on attendance, assignments, tests, participation, and term papers. The goal is for students to understand the importance of communication in business and be able to effectively compile reports and persuade audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    182 views3 pages

    Business Communication PLO CLO

    Uploaded by

    Saadia Khan
    The course aims to enhance students' communication skills through developing strong writing, oral presentation, and persuasion abilities. It will cover various topics related to business communication over 17 weeks, including elements of communication, presentation skills, and using social media. Students will be evaluated based on attendance, assignments, tests, participation, and term papers. The goal is for students to understand the importance of communication in business and be able to effectively compile reports and persuade audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    ٧٨٦

    The Islamia University of Bahawalpur


    Department of Management Sciences

    Course Outline
    Business
    Communication
    Course: Semester Fall 2019
    and Report
    Writing
    MBA 2nd (Spring
    Course Code DMS Class & Session
    2019-23)
    [email protected]
    Muhammad Ali om
    Instructor Contact
    Zamir Mobile
    03458712448

    COURSE DESCRIPTION

    This course enhances your communication skills. It further builds on the experience and exposure necessary to develop
    outstanding presentations & communication talents. It examines the theoretical and practical concepts of public speaking. The
    course will also help you to create a standing and authority through well applied dialectic.

    Course Learning Outcomes


    Cognitive
    At the end of this course, students should be able to:
    Level
    CLO1 Understand communication techniques and their importance in business. Level 2
    CLO2 Develop strong writing skills. Level 6
    CLO3 Develop strong oral communication skills. Level 6
    CLO4 Persuade audience with their communication abilities. Level 3
    CLO5 Compile business reports Level 6

    Teaching Methodology
    ● The class will be conducted in a participatory environment where the class instructor will lead
    discussions, and students will be encouraged to participate and ask questions at the end of each
    class session.
    ● Students will be expected to read the assignments in advance. This will be tested through the
    extent and frequency of student’s participation in each class session.
    Class Discipline:
    ● In order to maximize class participation by all students, late arrivals will be marked absent;
    although they may like to attend the class. The best policy to avoid such a situation is never be late.
    ● Similarly, early departure from the class will earn an absence to the student; unless leave is sought
    from the class instructor.
    Recommended Books:
    ● T. K. Carver and S. Fortinos-Riggs, Conversation Book II – English in Everyday Life (New York: Pearson Education Limited,
    2006).
    ● J. Eastwood, Oxford Practice Grammar (Karachi: Oxford University Press, 2005).
    ● J. Swan, Practical English Usage, 3rd ed. (New York: Oxford University Press, 2005).
    ● J. Thomson and A. V. Martinet, A Practical English Grammar (Intermediate) (New York: Oxford University Press, 1986)

    COURSE CONTENTS
    Lecture Topics (outline of main topics and sub topics) CLO
    P/1
    Week
    WEEK 1 Introduction to Business Communication CLO1
    WEEK 2 Why we need to communicate? CLO1

    WEEK 3 Elements of communication CLO1

    WEEK 4 Levels and types of communication CLO1

    WEEK 5 Principles of communication CLO1


    WEEK 6 How to make communication effective? CLO4
    WEEK 7 Presentations CLO3 CLO4
    WEEK 8 Revision of Mid-Term Syllabus
    Written Communication: CLO2
    ● Reports
    ● Proposals
    WEEK 10 ● Memos
    ● Minutes
    ● Emails

    Oral Communication CLO3


    ● Interviews
    ● Meetings
    WEEK 11 ● Group Speaking
    ● Public Speaking
    ● Presentations

    WEEK 12 Non-verbal aspects of communication (Para lingual) CLO3

    Persuasive Communication CLO 2 CLO3 CLO4


    ● Understanding Persuasion, prepare to persuade.
    ● Organize a persuasive presentation.
    WEEK 13 ● Methods of persuasion.
    ● Persuasive message of fact, value and policy.
    ● Impact on audiences.
    ● Use of evidence, reasoning and emotional appeals.

    WEEK 14 Use of social media for business communication CLO2 CLO4

    WEEK 15 Role of mass communication CLO4

    WEEK 16 Presentations CLO3 CLO4

    WEEK 17 Revision for Final-term Exams

    Testing & Grading


    1. Learning will be accomplished through lectures, outside readings, case analysis and student participation in
    classroom discussion and presentation.
    2. Grading will tend to focus on your overall performance rather than one or two aspects. A mid-term
    examination of 20 marks and a comprehensive final examination of 40 marks will be given.
    3. Excessive absences (more than 05) will result in “F Grade”. However, 0.5 marks will be deducted from
    sessional marks on every absent marked even a student qualifies for exams.
    4. Test questions may be taken from textbook reading, hypertext material, additional material discussed in
    class and/or other assigned readings.
    5. Students may prepare notebook for taking notes and for reference.
    Marks Distribution
    Attendance 5%
    Workshop / Assignments/Case study 5%
    Surprise Test/Sudden Test, Quizzes 5%
    Class Participation 5%
    Mid Term Paper 30%
    Final Term paper 50%
    Total 100%

    P/2
    Appendix A

    P/3

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