#CLUS

Smart Accounts and

Smart Software
Licensing
0 to 100 – with inside Cisco DNA

Tim Knapp
@TweetTimK
BRKARC-1600

#CLUS
Agenda
• Smart Accounts – overview and best practices
Demo – Smart Accounts, operational elements

• Smart Software Licensing – foundational elements

Demo – Smart Licensing, product registration & operation

• Cisco DNA Center – licensing at scale

Demo – Licensing made easy

• My Cisco Entitlements – Realtime insight

Demo – Visibility into your hardware, software, subscriptions and services

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Smart Accounts
Overview and Best Practices
Smart Accounts
License Inventory Management

PAK-based Licenses
Visibility of PAK licenses and devices for selected users
Tool: Product License Registration Portal (LRP)

Smart Licensing
No PAKs needed, easy license ordering process and activation
Tool: Cisco Smart Software Manager (CSSM)

Enterprise Agreement (EA)

Simplified EA management, enterprise-wide visibility and automatic
license fulfillment
Tool: EA Workspace

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Connecting your experience - Smart Accounts
Architected as a “container” - for more than licenses
Asset Pooling
Track Purchases
Pool assets, user roles
Review purchases of Cisco
and agreements for
Software entitlements and
visibility of company
allocate new resources.
license entitlements.

User Based Access Manage Services and Review Cases

Customer, partner, or other Subscriptions Manage cases open with Cisco
authorized party for control Manage service contracts TAC and Cisco Support.
of organizational assets. and subscriptions, and
download new software.

Today Future
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Smart Account Structure
What is in the Smart Account?
Virtual Accounts
Share devices and
licenses across virtual
accounts easily.
Routing

Users & Roles

Licenses
Security

Knapplink

Devices

Data Center
Agreements
Create sub-accounts
to reflect organization’s
construct.

Customer Smart Account Partner Holding

Account where devices leveraging PAK licenses, Smart Licenses, and Account where partners / distributors can temporarily deposit orders
licenses generated from EAs are stored and managed by a customer, until the end customer Smart Account is identified. Also provide
channel partner, or authorized party company-wide access to orders associated with the Holding
Account.

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Structuring…
your Smart Account
Structuring Smart Accounts
Considerations…
Multiple Customer Smart Accounts can be set up (via an exception process) to satisfy company segmentation
requirements but there are some significant restrictions in what visibility and functionality is available to users as a result.

Set up separate Customer Smart Accounts if:

• The organization does not have a dedicated individual to serve as a global Smart Account Administrator to set up virtual
accounts for global or regional divisions.
• A holding company with multiple independent companies may want to set up separate Smart Accounts for each wholly
owned subsidiary.

Limitations of separate Smart Accounts:

• Licenses can not be moved between Customer Smart Accounts in a self serve fashion. A case will have to be opened
with Cisco Support Team to move entitlements between accounts.
• Reports can not be generated across multiple Smart Account domains providing a single view of what you own and what
you are using.
• How you implement Smart Accounts is up to you, however we anticipate that the vast majority of customers will only
require a single Smart Account leveraging the flexibility of Virtual Accounts to meet their asset management needs.

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Structuring Smart Accounts
Example: Single Domain
Dedicated Smart Account to divide up asset management between multiple regions arranged by product family or
organizational lines. Virtual Accounts to further divide management tasks, while maintaining portability within the
Smart Account.

Smart Account 1: KNAPPLINK

Virtual Account 1: Virtual Account 2: Virtual Account 3: Virtual Account 4: Virtual Account 5:
Default (Optional) (Optional) (Optional) (Optional)
Asset 1 Asset 1 Asset 1 Asset 1
Assets delivered
directly to Account by
Cisco Reseller
Asset 2 Asset 2 Asset 2 Asset 2

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Structuring Smart Accounts
Example: Multi Domain
Multiple Smart Accounts to manage complex global assets ecosystems that require multiple tiers of controls and
security to address internal regulations, tax laws, and other constraints.

Smart Account 1: KNAPPLINK – SURF CO

Virtual Account 1: Virtual Account 2: Virtual Account 3: Virtual Account 4: Virtual Account 5:
Default (Optional) (Optional) (Optional) (Optional)

Assets delivered directly to

Asset 1 Asset 1 Asset 1 Asset 1
Account by Cisco Reseller

Smart Account 2: KNAPPLINK – SKATE CO

Virtual Account 1: Virtual Account 2: Virtual Account 3: Virtual Account 4: Virtual Account 5:
Default (Optional) (Optional) (Optional) (Optional)

Assets delivered directly to

Asset 1 Asset 1 Asset 1 Asset 1
Account by Cisco Reseller

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Smart Accounts – Live Demo
• Software Central
• Access
• Virtual Accounts
• Inventory
• PAK conversion
• Reports
• Preferences
Smart Software
Licensing
Smart Software Licensing Overview
Improving the licensing experience
Smart Software Licensing makes the experience for our customers and partners extremely simple in terms
of buying the software, activating it and managing it.

Limited View Complete View

Customers do not know what they own. Software, services, and devices at one easy-to-use portal.

PAK Registration Easy Registration

Manually register each device. Unlock with license key. No PAKs. Easy activation. Device is ready to use.

Device Specific Company Specific

Licenses specific to only one device. Flexible licensing. Use across devices.

Locked Unlocked
You cannot use more than you paid for. Add users and licenses as needed.

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How Does Smart Software Licensing Work?
Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products.
Smart Licensing provides a Software Inventory Management System that provides Customers, Cisco, and Selected
Partners with information about Software Ownership and Software Utilization

Ownership Usage
Cisco Commerce knapplink.com Entitlement and Product
Workspace (CCW)
I am Device-East5, I belong to KNAPPLINK and
I am using 1 Advanced License

I have purchased 5 Advanced

Licenses for KNAPPLINK You are Device-East5, belonging to
KNAPPLINK and the Infrastructure
Department you are ‘In-Compliance’

I own +5
I am using +1
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 For more information on the satellite, go here.

Methods of Communication
Overview Installation Guide
Data Sheet FAQs
User Guide Sync File Explained
The Cisco Product is configured to use Smart Licensing at
install/provisioning time. Direct cloud access is the default option.

Options
1 Direct cloud access (default)
Cisco product sends usage information directly over the internet. No HTTPs
additional components are needed. Cisco Cisco.com Usage Info

Available Today!
Product

2 Access through an HTTP proxy

Cisco Products send usage information over the internet via a Proxy
Security Policy

Server. Any off-the-shelf Proxy will work.

Ease of use

HTTP
Cisco Proxy Cisco.com Usage Info
Product

File
3 Access Through On-Premise License Management Transfer

Cisco products send usage information to a locally installed satellite.

+ Periodically, exchange information with Cisco to keep satellite sync. This
4 synchronization can occur automatically in connected environments or Cisco
HTTPs
Cisco.com Usage Info
Cisco
manually in disconnected environments. Product Satellite

5 Full Offline Access – License Reservation Request License

Availability
Limited
Use copy/paste information between product and Cisco.com to manually Copy / Paste

check in and out licenses. Functionally equivalent to current node locking, License Response
Cisco Cisco.com Usage Info
but with Smart License tracking. Product

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 Telemetry
Smart Licensing requires the following minimal exchange of information during install/provision.

Element Required Cisco Smart

Software Manager
Trusted Unique Identifier
Yes
(SUDI/SUVI/ID)
HTTPS
Licenses Consumed Yes -or-
Organization Identifier (ID Token) Yes Cisco Checks:
Hostname No  Licenses
Offline
 Device IDs
AAA ID of User Making Change No On Premises
 Business Rules
satellite/Proxy
Feature Tags No Then
 Authorizes Use
Other Smart Call Home Information No

Level of optional elements is fully configurable

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Smart Software Licensing –
Live Demo
• Orientation
• Product Registration (HTTPS)
• Satellite Orientation
• Product Registration (satellite)
Cisco DNA Center
 Cisco DNA Center

The Layers Policy Automation Analytics

Increased
IT Agility

Platforms

Systems

Products

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Role of Cisco DNA Center in Smart Licensing

• Manage and Visualize all Cisco product licenses

• Switches—Shows purchased and in-use information for all switches.
• Routers—Shows purchased and in-use license information all routers.
• Access Points—Shows purchased and in-use license information for all wireless controllers and
access points.
• ISE—Shows purchased and in-use license information for devices managed by Cisco Identity
Services Engine (ISE).
• All Licenses—Shows comprehensive details for all types of licenses for all Cisco devices.

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Cisco DNA Center– Live Demo
My Cisco
Entitlements
Tracking IT assets and entitlements can be a
daunting task
When are my
Are my support
subscriptions up
contracts up to date?
for renewal?

What hardware What are the terms

do I own? of my contracts?

Am I effectively
Is my software
using the licenses
compliant?
I purchased?

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Without full visibility, organizations risk exposure

Legal issues Financial issues Operational issues

Software compliance Over purchasing and/or Poor utilization tracking
under purchasing of software
Lost entitlements/ PAKs Unused software – “shelfware”
Ineffective contract negotiations
Software audits No holistic view into support
Costly audits and service contracts

Limited visibilty into IT assets and entitlements can leave organizations

open to significant legal, financial and operational exposures

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A single pane of glass to view, manage and
secure all Cisco assets and entitlements

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 Delivering real business value

Real-time Optimize Enhance business Secure and

insights cost continuity consolidate user
Simple view of Plan and control Proactively identify
access
products and services, usages of your products and Simplify the way
along with activation products and services services coverage you manage
and utilization metrics and compliance your information

Full Maximum Reduce Protect

visibility ROI risk investments

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 Available
Features available now now

Gain insights into asset Track license, service

usage and coverage and subscription details

Filter, sort, export, tag

Open a support case,
and organize assets and
download software
entitlements

Assign assets to Smart

Centrally manage
Accounts/Virtual
user access
Accounts

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 Coming
Features coming soon soon

Perform moves, adds, changes, and

deletes on assets and entitlements

Upgrade/rehost licenses,
register products and services

Request RMA
(Return Material Authorization)

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My Cisco Entitlements –
Live Demo
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Continue your education

Demos in the
Walk-in labs
Cisco campus

Meet the engineer

Related sessions
1:1 meetings

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Thank you

#CLUS
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