Sakshi Shah: Post Graduate Diploma in Management (PGDM) Marketing Date of Birth: 29 August, 1995

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Sakshi Shah
POST GRADUATE DIPLOMA
Date of Birth: 29th August, 1995 IN MANAGEMENT (PGDM)
Marketing
EDUCATION
Qualification College/ University Year CGPA/ %

PGDM - Marketing IMT Ghaziabad 2021 81.28% till 5th
term
B. Com St. Xavier’s College/ Rajasthan University 2016 63.72%
XII Maharaja Sawai Man Singh Vidyalaya/ CBSE 2013 89.60%
X Maharaja Sawai Man Singh Vidyalaya/ CBSE 2011 79.80%
OTHER PROFESSIONAL QUALIFICATIONS/ CERTIFICATIONS
 IPCC – Chartered Accountancy, Institute of Chartered Accountants of India May 2015

 Article Trainee at Shah Surendra & Associates Feb 2015 - Feb 2018
o Conducted internal audit assignments for leading hotels and restaurants
o Conducted Statutory Audit of different organisations:
1. Monitored adherence to the compliances of ROC under companies act.
2. Verified company transactions and filed important tax returns within due date
 Fundamentals of Digital Marketing, Google 2019
 Search Certification, Google Ads 2020
 Brand and product management, IE Business School, Coursera 2020
 Business Strategy, University of Illinois, Coursera 2020
 Inbound Marketing, HubSpot Academy 2020
 Social Media Certified, HubSpot Academy 2020
SUMMER INTERNSHIP AT IMT
mFilterIt May 4, 2020 - June 29, 2020

(2 months)
Detailed analysis of search data of E-commerce and Google search platforms and give insights to help understand the
client’s competitive landscape.
Project Title: Search analytics for major FMCG brands
Project Brief:
 Conduct competitive analysis for 5 global FMCG brands on E-commerce platforms and Google Ads.
 Conduct research about brands to assist the client strategize their digital marketing plans.
 Recommend unique solutions to clients to improve their ROI on marketing spends.
Objectives:
 Advocate brands in their marketing, branding, and product positioning strategies in E-retail sector.
 Analyse the data to understand the client’s competitive landscape across different parameters and preparing presentations and dashboards.
Deliverables:
 Performed detailed analysis of strategies of client and competitor brands and suggestions on corrective measures for better performance
and visibility.
 Crafted unique solutions and result-oriented strategies for clients to leverage the competitive edge leading to 15-20% increase in sales; an
8-10% reduction in marketing budgets and increase in KPI’s.
 Crafted ways to enhance the process by recommending more detailed analysis of sponsored products and counterfeit products.
 Enhanced the process through implementing automation of routine tasks leading to reduction of data analysis time by 10-12%.
PROJECTS UNDERTAKEN AT IMT
1. Academic Project Marketing Research Methods; Data Analysis & Decision-Making (2019)
 Implemented Data analysis techniques to identify solutions to Counter gender disparity on Tinder in India.
 Conducted extensive FGDs, IDIs and surveys across the target demographic to identify key factors and used SPSS to assess relative
importance of the factors to provide optimal recommendations for the problem statement.
 Mapped consumer perception of Tinder using multi-dimensional scaling methodology to identify similarities/dissimilarities with its
competitors.
 Measured perceived value of various features/attributes to understand their relative importance with respect to consumer purchase
decisions.
 Identified prospective features that can provide an edge to Tinder over its competitors and assessed impact of change in pricing over
usage of the app.
2. Academic Project Design Thinking; Strategic Brand Management (2019)

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 Worked on creating solution to counter the single-use plastic, specifically to create a better alternative for plastic straws. The solution
was inspired by pasta manufacturing and design and thus called Pasta Straws.
 Designed a device which creates bio-degradable straws out of semolina wheat while maintaining product effectiveness and economy
when compared to plastic or paper straws.
 Device was designed with the purpose of being used by Hospitality and Food & Beverage industry to produce straws as per their
requirements.
 Conducted extensive market research across restaurants at various price points to understand practical requirements of the industry.
 Analysed the product from a strategic branding perspective to create a comprehensive product and marketing strategy necessary for
commercial success of an innovative product like Pasta Straws.
3. Academic Project Market Oriented Strategic Planning (2020)
Studied 4 SBU’s of Mondelez India Foods Pvt. Ltd. across different frameworks and identified the growth opportunities.
 Identified the vision and mission breakdown as well as strategy breakdown of the company.
 Allocated 2000 cr. in the 4 SBUs by plotting it on the GE-McKinsey 9 Cell Matrix to give strategic investment decisions.
 Conducted Swot Analysis for Mondelez International by identifying external opportunities and threats and mapping it with relevant
internal strengths and weaknesses to give recommendations on resource allocation.
 Analysed the biscuits and chocolates industry using Porter’s Five Forces Model.
OTHER SUMMER INTERNSHIPS/ PROJECTS UNDERTAKEN DURING GRADUATION
 Internship at BMW Sanghi Classis June – July,

2014
o Managed data entry on Tally software, preparation of sales invoices and vouchers and other miscellaneous activities in accounts
department.
AREAS OF INTEREST ELECTIVES AT IMT
Business Strategy and Analysis Digital Marketing Creative Brand Communication

Brand & Products Management Big Data and Social Media Analytics Strategic Brand Management
Digital Marketing & SEO Visual Analytics and Application Marketing of Services
Service Marketing Market Oriented Strategic Planning Mobile Marketing
Multi-Sectoral Analysis in Indian Context Market Innovations in Services and Business
POSITIONS OF RESPONSIBILITIES
 Member, Corporate Relations Committee of IMT 2019-

20
o Arranged guest lectures and interviewed senior executives from esteemed establishments.
o Organised HR conclave bringing eminent HR leaders in Dubai to have panel discussions.
 Single point of contact, Career Fair, IMT Dubai
2020
ACHIEVEMENTS & AWARDS
 Awarded 2nd Prize, “Design Thinking Project”, HR Conclave, IMT

2020
 As a part of top 20 percentile students at IMT Ghaziabad, awarded Lifetime Membership in Beta Gamma Sigma International honorary
society
EXTRA CURRICULAR ACHIEVEMENTS
 Volunteer, Naya Sawera, NGO 2016-

2018
 Volunteer, Sangini Central, NGO 2016-
2018
 Co-team Member, Mystique events
2018
o End to end organisation of 5 events across areas such as vendor management, logistics, designing and implementation.
ADDITIONAL INFORMATION
 Professional Skills – Decision making and People skills, Team player, Conflict resolution skills.
 Technical Skills – MS Office, Power BI, Tableau, Orange, SPSS.
 Interests – Participation in social services and event management.

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190201089

Qualification College/ University Year CGPA/ %

OTHER PROFESSIONAL QUALIFICATIONS/ CERTIFICATIONS

 IPCC – Chartered Accountancy, Institute of Chartered Accountants of India May 2015

SUMMER INTERNSHIP AT IMT

mFilterIt May 4, 2020 - June 29, 2020

Project Title: Search analytics for major FMCG brands

PROJECTS UNDERTAKEN AT IMT

2. Academic Project Design Thinking; Strategic Brand Management (2019)

3. Academic Project Market Oriented Strategic Planning (2020)

OTHER SUMMER INTERNSHIPS/ PROJECTS UNDERTAKEN DURING GRADUATION

 Internship at BMW Sanghi Classis June – July,

AREAS OF INTEREST ELECTIVES AT IMT

Business Strategy and Analysis Digital Marketing Creative Brand Communication

 Member, Corporate Relations Committee of IMT 2019-

ACHIEVEMENTS & AWARDS

 Awarded 2nd Prize, “Design Thinking Project”, HR Conclave, IMT

EXTRA CURRICULAR ACHIEVEMENTS

 Volunteer, Naya Sawera, NGO 2016-

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